The document summarizes a research study that analyzed consumers' perceptions of loyalty programs from six major apparel retailers in Mumbai. Researchers conducted a survey of 123 respondents about their experiences with and preferences for different loyalty program attributes. Discriminant analysis was used to identify the attributes most associated with each retailer, and perceptual maps were created to visualize how brands are positioned along attributes. The maps showed Shoppers Stop and Lifestyle as the most preferred and satisfying brands while Westside and Brand Factory were less preferred.