Parida contends that there is a huge opportunity for truth-based brands. When Patanjali punctured myths about its products across categories like honey and oil, consumers flocked to the brand. Similarly, Tata iShakti's unpolished dals created awareness about the category, and Fogg deodorant by Darshan Patel made people reconsider aluminum-based deodorants. B Naturals offers fruit beverages made from 100% Indian fruits with 0% concentrate to provide a blast of fruity goodness that is rich in nutrition.