This document provides an overview of Kraft Foods Inc., including: - A brief history of Kraft from 1903 to 2009, including acquisitions and mergers. - Kraft's vision is to help people eat and live better and create a more delicious world. Its mission is to make today delicious. - Kraft is an American company serving over 170 countries that was originally founded in Canada. - Kraft faces strengths like its brand but also weaknesses such as declining sales and high debt levels. It sees opportunities in growing markets but also threats from increased obesity and competition.

1. Mohd. Rifatul Maksud
Ashir Intesar Ahmed
Nafiz Jawad
Jannatul Ferdous
BUS 101 Sec: 20
INSTRUCTOR, SHERINA IDRISH (SeH)
Summer 2013

2. History
• 1903- James L. Kraft started manufacturing cheese and selling
• 1914- Opened first plant
• 1923- Kraft Cheese Co. acquires Fred Walker and Co.
• 1928- Kraft Cheese Co. acquires Phenix Cheese Corp.
• 1937- Kraft Macaroni and Cheese
• 1986- Kraft purchases Tombstone Pizza Corp.
• 1988- Phillip Morris Cos. purchases Kraft for $12.9 Billion
• 1989- General Foods and Kraft merge to become Kraft General Food (KGF)
• 1990- KGF International acquires Jacobs Suchard AG
• 1992- KGF International acquires five European confectionary companies
• 1993- KGF International Freya Marabou for $1.3 Billion
• 2000- KGF merges with Phillip Morris
• 2001- Kraft begins trading on NYSE
• 2004- Kraft launches Tassimo hot beverage system
• 2005- South Beach Diet Introduced
• 2007- Kraft is now fully independent
• 2009- Kraft Food Inc. introduced along with new corporate website

3. • Vision Statement
– Helping people around the world eat and live better
– Creating a More Delicious World
• Mission Statement
– Make Today Delicious
Vision and Mission Statements

5. Company Overview
•Canadian Entrepreneur
•American Company
•Serving more than 170+ Countries

6. SWOT Analysis
STRENGTHS
Brand
Network
Research
Pricing
Food Safety
OPPORTUNITIES
Restructuring
Growing Demand
Growing Market
Increased Trends
WEAKNESS
Declining Sale
Geographical Condition
High Debt
Risk Of Source
THREATS
Falling Consumers
Increase Obesity Rate
Exchange Rate
Competitive sMarket

7. Competitors & Competition
VS

8. Entry Strategies
FDI Joint Venture
FDI Joint Venture
ADVANTAGES/DISADVANTAGES

9. Entry Restriction
= =

10. Tax Rate in Some Major Countries
India Tax Rate is 40%
Canada Federal 11%to 15% and provincial 1 to 16%
Singapore Tax rate is 17%
Ireland Tax rate is 12.25%
China Tax rate is 15%
Australia Tax rate is 30%
New Zealand Tax rate 28%
United Kingdom Tax rate is 21 to 26%

11. Capitalism
USA
Canada
Socialism
India
Political Values

12. Economical Condition
Country GDP (US $) Unemployment rate (%) Inflation rate
(%)
Commercial Bank prime
lending rate (%)
USA 14,991,300
million
7.7 2.0 3.25
Canada 1,736,869
million
7.2 1.8 2.60
India 1,897,608
million
3.8 9.2 8.50
Top Economies Last Highest Lowest Unit
UNITED STATES -42960.00 -831.00 -67351.00 USD Million
INDIA -561.19 13.91 -1111.46 INR Billion
CANADA -1017.00 8590.00 -2530.00 Million CAD
Balance Of Trade

13. Motivation
Extrinsic Rewards
•Basic Pay
•Pay Raise
•Promotion
•Awards
•Picnic, Coupons, etc
Intrinsic Rewards
•Feel of Special Being
•Pride Of Performance
•Reorganization
•Well Behave
•Better Workplace

15. Motivational Theories
Hawthorne's
Theory:
- Physiological Factors
- Feel Of Important Being
- Importance in Company

16. Theory Y
Theory Y Motivators
- Freedom
- Empowerment
- Better Workplace
- Give Respect
- Better Career Path
- Reorganization Of Work
- Holistic Concerns

18. “BEST COMPANY FOR FINANCIAL PROFESSIONALS”
By, CFO MAGAZINE
“Top 50 COMPANIES WITH DIVERSITY”
By, DIVERSITYINC
“100 BEST COMPANIES FOR WORKING MOTHERS”
By, WORKING MOTHERS
Awards And Honors

19. Corporate Social Responsibility
(Initiative Acts)