Gen.FISH | SOCIOCAMP 2015 | Round II
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The document outlines a campaign to change social stigma against rape victims in Bangladesh. It aims to encourage victims to speak out and regain self-respect by changing people's perceptions that often blame and shame victims. The campaign will use various communication approaches over 16 months, including print media, social media, live events, and a mobile app, to raise awareness among both urban and rural populations. It will work with universities, cycling groups, and community leaders. The budget is 30 million taka for promotion, events, and a phased implementation plan to ultimately achieve social acceptance of rape victims.
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Gen.FISH | SOCIOCAMP 2015 | Round II
- 1. Presented By Gen. Fish Social Stigma Against RAPE VICTIMS
- 2. Analysis of the Situation Society blame the women for being raped More than 65% people blame the victims Female victim feels guilty and shame Doubts their social position and are afraid to express
- 3. Target Segment Segment A Society Segment B Victims
- 4. Objective And Expected Outcome • Change In Psychological Behavior of the people • Encourage women to raise their voice and not feel guilty • Establish a social acceptance for the victims Objective Campaign • Social acceptance of the rape Victims • Changed perception toward victims • Regain Self-respect of the victims Expected Outcome
- 5. Big Idea “Change the Perception of people, regarding the Social acceptance of the rape victims”
- 6. “অবহেলা নয়, স্বীকৃ তি! “ Slogan “Stop Neglecting, Start Accepting“
- 7. Segment Society “মনুষ্যত্বের দাবি !“ Catch Phrase, Focused Target Society Creative Design I
- 8. Creative Design II Segment Victims “তু বমই শবি“ Catch Phrase, Focused Target Victims
- 9. Communication Approach • Print Media • Social Media • Souvenir • Own Community [The TEAL Team] FOR BOTH • মঞ্ছ নাটক • সভা ও ববঠক • Local Representatives • পুঁতি পাঠ ও ললাকগীতি URBAN SOCIETY RURAL SOCIETY • Association with BD Cyclist and Universities • Live Shows • Seminar for students • Motivational Campaign with old age people • Safety App • Seminars to encourage raising voice. FOR VICTIMS
- 10. Print Media Segment A Target Reach Awareness
- 11. Print Media Segment B Target Reach Awareness
- 12. The TEAL Team Associated events with BD CYCLIST and Universities Have representatives to motivate SOCIETY and VICTIMS Arranges Live Shows to create awareness Campaign with senior citizen and community Community Support with The TEAL APP Organizing মঞ্ছ নাটক ও ববঠক
- 13. The TEAL App Community Support with The TEAL APP Target Reach Awareness Social Connection Share Stories Seek REAL TIME help Info about upcoming events ABOUT US BUZZ HELP NOW UPCOMING EVENTS GO TEAL! SHARE STORIES
- 14. The TEAL Event Associated events with BD CYCLIST and Universities Target Reach Awareness Targeted Segment Urban Society: Young People
- 15. The TEAL Event Arranges Live shows to create awareness Target Reach Awareness Targeted Segment Urban Society: Adult
- 16. The TEAL Event Campaign with Senior Citizen and community Target Reach Awareness Targeted Segment Urban Society: Senior Citizen
- 17. The TEAL Event Organizing মঞ্ছ নাটক ও ববঠক Target Reach Awareness Targeted Segment Rural Society
- 18. The TEAL Event Have representatives to motivate SOCIETY and VICTIMS Religious Leaders Mayor School Principal Highest Reach Religious Sentiment Influential Support Motivational speech High Credibility Ideology Target Reach Awareness Targeted Segment Rural Society: Adult
- 19. Social Media Target Reach Awareness Social Connection Updates Event Photos Feedback and Review “অিত্বেলা নয়, স্বীকৃ বত! “
- 21. Event Scheduling FIRST PHASE SECOND PHASE THIRD PHASE FOURTH PHASE • PRINT MEDIA [NEWSPAPER] • MONCHO NATOK • SHOVA BOITHOK • NOISHO SIKKHA KARJOKROM • LOCAL REPRESENTATIVE • SHOVA BOITHOK • JATRA PALA • PUTHI PATH • PRINT MEDIA [NEWSPAPER] • SHOVA BOITHOK • JATRA PALA • NOISHO SIKKHA KARJOKROM URBAN CAMPAIGN RURAL CAMPAIGNFOUR MONTH A PHASE 16 MONTH PLAN • LOCAL REPRESENTATIVE • PUTHI PATH • AWARNESS WITH FOLK MUSIC • PRINT MEDIA [NEWSPAPER] • LIVE SHOWS IN CLUBS [2 SHOWS] • THE TEAL APP Promotion • SOCIAL MEDIA • PRINT MEDIA [MAGAZINE] • SEMINAR IN UNIVERSITIES • EVENT WITH BD CYCLIST • SOCIAL MEDIA FEEDBACK • PRINT MEDIA [MAGAZINE & NEWSPAPER] • LIVE SHOWS IN CLUBS [2 SHOWS] • CAMPAIGNWITH SENIOR CITIZENS • TEAL APP Maintenance • PRINT MEDIA [MAGAZINE & NEWSPAPER] • SEMINAR IN UNIVERSITIES • CAMPAIGNWITH SENIOR CITIZENS • CAMPAIGN WITH JAAGO
- 22. Budgeting BUDGET: 30,000,000.00 EXPENSE: 29,508,000.00 PROMOTION: 11,800,000.00 EVENTS: 16,450,000.00
- 23. Go TEAL ! “অবহেলা নয়, স্বীকৃ তি!“