Current marketing trends have shifted away from traditional advertising like TV and print ads. New trends include social media marketing, relationship marketing, and green marketing. Guerrilla marketing uses unconventional and memorable tactics like street art or viral videos. Effective social media campaigns partner with influencers or start online conversations through contests. Relationship marketing builds long-term customer loyalty through personalized service, rewards programs, and focusing on existing customers. Green marketing promotes environmentally-friendly products and sustainable business practices. Emerging trends are constantly changing the marketing landscape.
Emerging Trends in Marketing: Green Marketing, Event Marketing, Network Marketing, Social Marketing, Buzz Marketing/ Viral Marketing, Customer Relationship Management (CRM), Global Marketing, Rural Marketing, E-Commerce: Marketing In The Digital Age.
Emerging Trends in Marketing: Green Marketing, Event Marketing, Network Marketing, Social Marketing, Buzz Marketing/ Viral Marketing, Customer Relationship Management (CRM), Global Marketing, Rural Marketing, E-Commerce: Marketing In The Digital Age.
Sales promotion is a vital bridge or a connecting link between personal selling and advertising. It increase sales by publicity through the media which are complementary to press and poster advertising. sales promotion help for introduce new products, attract new customers, meet competition from others effectively. it also prompt existing customers to buy more.
The presentation discuss meaning and concept of Direct Marketing. It also discusses the Internet Marketing or Digital Marketing as a tool for Direct Marketing.
Distribution Channel
Management of Distribution Channel
Need of Distribution Channel
Need for Channel Management
Channel Partners and their Functions
Difference between Distributor and Wholesaler
Choice of Distribution System
Distribution Strategy
Factors Affecting Effective Management of Distribution Channels
Channel Conflict
Conflict Resolution
Motivating Channel Members
Selecting Channel Partners
Evaluating Channels
Channel Control
Authentic Advocacy, Cause Marketing, Digital, Social Media, Swarms, Case StudiesMediaSauce
This is the presentation that was delivered by MediaSauce on February 19th at the Indianapolis Marion County Public Library in the Clowes Auditorium. It covers Cause Marketing as a whole and the integration of digital and social media with it. The focus of this presentation is demonstrating practices and case studies of how businesses and non-profits worked together to change the world. The presentation also showcases how both can increase awareness about their products as well as cause.
Sales promotion is a vital bridge or a connecting link between personal selling and advertising. It increase sales by publicity through the media which are complementary to press and poster advertising. sales promotion help for introduce new products, attract new customers, meet competition from others effectively. it also prompt existing customers to buy more.
The presentation discuss meaning and concept of Direct Marketing. It also discusses the Internet Marketing or Digital Marketing as a tool for Direct Marketing.
Distribution Channel
Management of Distribution Channel
Need of Distribution Channel
Need for Channel Management
Channel Partners and their Functions
Difference between Distributor and Wholesaler
Choice of Distribution System
Distribution Strategy
Factors Affecting Effective Management of Distribution Channels
Channel Conflict
Conflict Resolution
Motivating Channel Members
Selecting Channel Partners
Evaluating Channels
Channel Control
Authentic Advocacy, Cause Marketing, Digital, Social Media, Swarms, Case StudiesMediaSauce
This is the presentation that was delivered by MediaSauce on February 19th at the Indianapolis Marion County Public Library in the Clowes Auditorium. It covers Cause Marketing as a whole and the integration of digital and social media with it. The focus of this presentation is demonstrating practices and case studies of how businesses and non-profits worked together to change the world. The presentation also showcases how both can increase awareness about their products as well as cause.
This is the presentation current trends of marketing is given like we have green marketing , social marketing , relationship marketing. In new scenario of marketing.
What will be the biggest trends to drive CMOs and Marketing Departments in 2016? Learn about the shifting forces of customer experience, big data and mobility and how they are going to forever change marketing in the new year.
Brings about the difference between cause related marketing and corporate philanthropy. CRM campaigns in India has been included to get better idea of the concept
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
The Future of Marketing 2016: New Roles, and Trends Mathew Sweezey
2016 is almost here, and with it will come a host of new marketing challenges. To help prepare you I've crafted this presentation with
- New Data from Google on Marketing Moments
- New ideas on breaking though the noise
- New roles for the CMO and Demand Gen Teams
- New metrics for showing holistic marketing value
The presentation is created to inspire you, and help you see new ways to market in 2016. Please feel free to share this content, and reach out to me with any questions you may have. Best, Mat
10 Digital Marketing Trends covering different tools to help digital marketers in 2015. Presented by Dave Chaffey at the Smart Insights Digital Impact conference.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
Why Corporations Will Save The World (with help from Creative Agencies)Trevor Bennett Grant
Why corporations will save the world with a little help from creative agencies
Answer: in order to to save themselves from losing relevance and preference with consumers.
WE ARE Pi co-founder Alex Bennett Grant and Strategy Director Jessica Perri present a vision for how corporations will save the world and themselves by adopting brand purpose that benefits the world as a differentiator in order to engage Millennial consumers. Bennett Grant and Perri address the topic with a proposition based on three pillars: Culture, Future, Good.
Culture: How sustainable is brand communication that leverages popular culture and memes to borrow equity and become salient with consumers in a social era? Some brands realise this approach has its limits and are instead opting for leveraging brand purpose based on social and societal good. Is this a winning strategy for large corporate brands?
Future: what are the new ways to organising a corporation and its brand to stay competitive as markets are flooded with newer, nimble competition founded with brand purpose and usefulness at their core? In an era of 21st century ’Benefit Corporations’, will the 20th century mass market corporate dinosaurs evolve by disrupting their own models, or die at the hands of dwindling relevance?
Good: how can placing social and societal benefit be applied as a brand differentiator, not only for the younger corporations, but the big slow older brands too? How can creative agencies the world over help nurture and educate corporate clients to think differently about ways in which they can stay relevant, by reflecting their consumers millennial values and desire to purchase brand purpose with their products?
This presentation is a call to arms for marketers and agencies to join the conversation in an effort to create a RACE FOR GOOD among corporate brands
Portfolio for strategy director Ged Carroll. I am an accomplished strategy director with a history of driving brand growth and brand success, My approach is: logical, insight-led & pragmatic. My strategy journey and expertise has been across sectors, countries and disciplines. This included successful global product launches, brand strategy, comms planning, omnichannel and digital transformation all of which leaves with a ‘T-shaped’ skillset. I’m driven to do work that has intrinsic quality; that has accomplished something despite the challenge. Whether its consumer marketing, retailing, a public service announcement campaign, B2B or marketing in a regulated sector like health – cracking the business and creative challenge at the centre and the team around me that drives me.
https://bit.ly/gedstrategy
Effects of advertising on consumer behaviourAnikesh0123
Project on Effects of Advertising on consumer behavior and such includes:
* Introduction to Advertisement
* Advertisement and its Kinds
* Detail Studies
* History of Advertisements
* Effects of Advertisements
* Pros and Cons of Advertisement
* Case Studies on Pepsi and Nike
The new model for future marketing – Marketing 3.0 – treats customers not as mere consumers but multi–dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, described about in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, famous for his "4 P′s of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
CURRENT & EMERGING TRENDS IN MARKETING
1. CURRENT AND EMERGING
TRENDS IN MARKETING
PREPARED AND PRESENTED BY:
AVHINANDAN KHAJURIA
0601MBA14,KATHUA CAMPUS,JU
2. Present Marketing
In the present scenario, marketing has changed
the world and it self. Now it is not like earlier that
by giving advertisement on television and
newspaper will increase the sales and awareness of
the product. It has come a long way to this
situation. There is a huge decline in traditional
means of marketing.
4. Reengineering :
Appointing teams to manage customer-value-building processes and break
down walls between departments.
Supplier Partnering:
Partnering with fewer but better value-adding suppliers.
Customer Partnering:
Working more closely with customers to add value to their operations.
Globalizing:
Increasing efforts to “think global” and “act local”.
Monitoring:
Tracking what is said online and elsewhere and studying customers,
competitors, and others to improve business practices.
5. Outsourcing:
Buying more goods and services from outside domestic or foreign vendors
Benchmarking:
Studying “best practices companies” to improve performance
Merging:
Acquiring or merging with the firms in the same complementary industries to
gain economies of scale and scope
Flattening:
Reducing the number of organisational levels to get closer to the customer
Focusing:
Determining the most profitable businesses and customers and focusing on
them
6. Accelerating:
Designing the organisation and setting up processes to respond more quickly to
changes in the environment
Empowering:
Encouraging and empowering personnel to produce more ideas and take more
initiative
7. Burning trends of 21st century marketing
• Social Media Marketing & Viral marketing
• Relationship Marketing
• Green Marketing
• Guerrilla marketing
8. Social Media Marketing
•Social media marketing is a umbrella term that
define the various activates that integrate technology
, social interaction and the construction of word and
picture. For social media marketing we need to have
creative idea which attract other people to the product.
9.
10.
11.
12. Nescafe India #ItAllStarts
• Nestle India wanted to revamp its coffee
brand, Nescafe to make it more
contemporary with a fresh theme, “It all
starts with a Nescafe’. Instead of roping
in a celebrity, as was customary earlier,
the brand featured the story of a
stammering stand-up comedian
exclusively for fans.
• The film was well received on social
media and extended onto Twitter where
users were invited to share their stories
and be a part of Nescafe Journeys that
celebrated stories of resolve.
13. NatGeo ‘Cesar to the Rescue’
• For the India launch of National Geographic Channel’s much-awaited show
‘Cesar to the Rescue’, the brand indulged in an exciting social media strategy
that focused on the dogs rather than their owners. A #PoseWithYourDog
contest on Facebook and Twitter required dog owners to upload their
dogfies, i.e. selfies with their dogs, while the rewards went to the dogs. An
exclusive screening of the first episode was held at a meet-up for them as
well as their human friends, along with interactive fun games.
14.
15.
16. This campaign aimed to prove
to women that they were more
beautiful than they thought. A
powerful video was uploaded
to Dove’s YouTube channel
worldwide. The video has had
over 64.8M views to date.
17. Study explores what made
Kolaveri Di the sensation it
became and lists the elements
that make up an ideal viral
marketing campaign in India.
The campaign was carefully
designed to avoid sounding
like a sales pitch. Some radio
and TV channels got exclusive
rights to use the song for two
days. Noting the interest, news
channels began discussing
Kolaveri Di………….
Success of “Why this KOLAVERI DI”
18. Volvo Trucks “the
Epic Split” –
November 2013
Jean-Claude Van Damme’s epic
video doing the splits on two
reversing Volvo trucks amazed
everyone when it was released
in 2013. Who’d have thought a
truck video could secure over
76.4M views?!
19. RELATIONSHIP MARKETING
•A long term Stagey to built relationship with individual
customers.
• Relationship Marketing is a philosophy of doing business,
a strategic orientation that focuses on keeping and
improving current customers rather than on acquiring
new customer.
•The consistent application of up to date knowledge of
individual costumer to product and services design in
order to develop a continues long term relation.
20. • The focus is enhancing the relationship with existing costumers so as to retain
existing costumer.
21. It is developed by:
• Satisfying costumers
• Trust
• Adding Values
• Privileges
• Costumer orientation
• Quality product
• Work towards partnership
• Loyalty Programmes
22. Dell
Dell computers createda special online
store for high volume corporate
customers. By tailoringthe ordering
process to the specific customer's needs,
Dell was able to expedite many of the
hassles corporatetechnology buyers face.
Providing a higher level of service leads to
increasedloyalty.
23. IKEA
The Swedish furniture maker has
a worldwide base of intensely
loyal customers. When the
company changed the font in
their ubiquitous catalog, IKEA
lovers took to the Internet to air
their complaints. Rather than
alienate their customers for a
trivial reason, IKEA changed the
font in the next catalog.
24.
25. Green Marketing?
It is the marketing of products that are
presumed to be environmentally safe.
Thus green marketing incorporates a
broad range of activities, including
product modification, changes to the
production process, packaging changes,
as well as modifying advertising. Other
similar terms used are Environmental
Marketing and Ecological Marketing. And
some Examples are:
28. Woodland uses environment-friendly
materials like organic cotton for its products,
and use recycled paper for the packaging of
its products under its ProPlanet initiative.
Always tried to make products and with
processes that cause minimal harm to the
environment. Over and above the process of
manufacture and packaging, ProPlanet does
a host of on-ground events and also on social
medium (including blogs) to connect with
like-minded people, fans and even partners
to spread the message.
Woodland goes eco-friendly and green!
29. How it is working.........
“Go Green” is perhaps one of the biggest
trends to hit the modern marketplace.
• Many big business houses are going Green.
• Hollywood and Bollywood celebrities are eco-
evangelists.
• Religious leaders are making the environment a
moral issue.
•The good news is that everyone seems to be trying
to be some shade of Green, and experimentation
usually leads to innovation.
32. •Banks are investing their lot of money to stop
the physical use of money.
•Many shopping store are taking money for the
use of poly bag.
•Many paper company is using old paper and
recycling them.
•A lot of paper bags are used in the store.
Some GREEN activities in trend
33. Guerrilla marketing
• Guerrilla Marketing is an advertising strategy
that focuses on low-cost unconventional
marketing tactics that yield maximum results.
• The original term was coined by Jay Conrad
Levinson in his 1984 book ‘Guerrilla Advertising’.
The term guerrilla marketing was inspired by
guerrilla warfare which is a form of irregular
warfare. Many of these tactics includes
ambushes, sabotage, raids and elements of
surprise. Much like guerrilla warfare, guerrilla
marketing uses the same sort of tactics in the
marketing industry.
34. Guerrilla Marketing is about taking the
consumer by surprise, make an indelible
impression and create copious amounts
of buzz.
Guerrilla marketing is said to make a far
more valuable impression with
consumers in comparison to more
traditional forms of advertising and
marketing. This is due to the fact that
most guerrilla marketing campaigns aim
to strike the consumer at a more
personal and memorable level.
35. Coca Cola campaign “small
world machines” that brings people of
two countries, India & Pakistan,
together. These two countries are
known to have a tensed relationship
since the time of their partition and
independence, and this light hearted
Coke campaign sent a very strong
message across: Common people want
to live in harmony!
COCA COLA: SMALL WORLD MACHINES
36. Anando Milk, a premier local milk
company wanted to increase milk
consumption among children, so
the McCann Erikson Agency came
up with this amazingly creative ad
placed on one of Mumbai’s
buildings, where you can see a child
strong enough –a benefit of the
milk, of course– to move part of the
building itself.
ANANDO MILK
37.
38. CONCLUSION
• To conclude we can say that
there are numerous methods of
marketing despite the discussed
ones . A company needs to
identify its customers and its
marketing objectives and then
may go for any marketing means
or method to stand above
competition by breaking the
clutter of numerous marketing
campaigns.