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Communicating In Difficult Times - NCG

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Dan Cohen
Dan Cohen

This document provides guidance on developing an effective communications plan for an organization facing economic challenges. It emphasizes the importance of communicating openly with stakeholders during difficult times. It recommends identifying communication goals and target audiences, developing clear messages, prioritizing actions, and getting buy-in across the organization. The document stresses that everyone is a communicator and offers tips on transparency, addressing concerns, leveraging existing skills and networks, and using challenges as an opportunity.

Business
1 of 28
Facing the New Economic Reality Communicating with your Stakeholders
Reality Check โ€“ Where are we now? ,[object Object],[object Object],[object Object]
What is happening inside your organization? ,[object Object],[object Object],[object Object]
Grantee Philosophy & Values ,[object Object],[object Object],[object Object],[object Object]
Where do we start?
Make a Plan to Communicate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elements of a Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is success? How do you get there? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thinking about your audiences ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thinking about your audiences ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thinking about your audiences Courtesy of HollyMinch.com Program Area What News? Not Key Changes or other info to Share Who Needs to Hear it? List all key stakeholders In What Format? Note the communications channel you will use to share the info By When? From Whom Do They Need to Hear it?
How transparent can you be? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What worries you? ,[object Object],[object Object],[object Object]
But Iโ€™m not an expertโ€ฆ
You can do this! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YOU are the network ,[object Object],[object Object],[object Object],[object Object]
You already are a communicatorโ€ฆ ,[object Object],[object Object],[object Object],[object Object],[object Object]
Real Time Examples & Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
ย 
Learn from the Political Pros ,[object Object],[object Object],[object Object],[object Object],[object Object]
Upsides of the challenges we face?
Make Communications Lemonade ,[object Object],[object Object],[object Object]
ย 
It should NEVER feel this way
Now What? Hereโ€™s a To-Do List ,[object Object],[object Object],[object Object]
Dan Cohen Principal Full Court Press Communications [email_address] 510-465-8294

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Communicating In Difficult Times - NCG

  • 1. Facing the New Economic Reality Communicating with your Stakeholders
  • 2.
  • 3.
  • 4.
  • 5. Where do we start?
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Thinking about your audiences Courtesy of HollyMinch.com Program Area What News? Not Key Changes or other info to Share Who Needs to Hear it? List all key stakeholders In What Format? Note the communications channel you will use to share the info By When? From Whom Do They Need to Hear it?
  • 12.
  • 13.
  • 14. But Iโ€™m not an expertโ€ฆ
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. ย 
  • 22.
  • 23. Upsides of the challenges we face?
  • 24.
  • 25. ย 
  • 26. It should NEVER feel this way
  • 27.
  • 28. Dan Cohen Principal Full Court Press Communications [email_address] 510-465-8294