Whether you think of this worksheet as a job aid or a checklist, it walks you through some of the critical thinking that you need to do when planning a speech. I've been a speechwriter for 10+ years, and developed this tool to help me stay on track with all the things that go into planning speaker remarks. It's greatest value, though, is that it's a good tool for collaborating with your speaker.
I've been working in higher ed for a decade or so, and typically work with those who are speaking about donor-related topics, so you'll see that reflected in the way that this worksheet is structured.
Media Training PowerPoint ® for Rowan University graduate students. Citations are given during oral presentation and in "The Public Relations Practitioner's Playbook" by M. Larry Litwin.
This presentation looks at the steps required to develop a communications strategy or plan. It's aimed primarily at the nonprofit sector but is applicable to a wide variety of users. Visit communicateandhowe.com for more details in my blog post series "Nonprofit Communications Strategy."
Digital & Social Media Challenges for Local GovernmentBen Matthews
Follow me on twitter - http://twitter.com/benrmatthews
Find out more about FutureGov - http://wearefuturegov.com/
Digital & Social Media Challenges for Local Government.
Presented at the Public Policy Exchange, 12th February 2014.
Whether you think of this worksheet as a job aid or a checklist, it walks you through some of the critical thinking that you need to do when planning a speech. I've been a speechwriter for 10+ years, and developed this tool to help me stay on track with all the things that go into planning speaker remarks. It's greatest value, though, is that it's a good tool for collaborating with your speaker.
I've been working in higher ed for a decade or so, and typically work with those who are speaking about donor-related topics, so you'll see that reflected in the way that this worksheet is structured.
Media Training PowerPoint ® for Rowan University graduate students. Citations are given during oral presentation and in "The Public Relations Practitioner's Playbook" by M. Larry Litwin.
This presentation looks at the steps required to develop a communications strategy or plan. It's aimed primarily at the nonprofit sector but is applicable to a wide variety of users. Visit communicateandhowe.com for more details in my blog post series "Nonprofit Communications Strategy."
Digital & Social Media Challenges for Local GovernmentBen Matthews
Follow me on twitter - http://twitter.com/benrmatthews
Find out more about FutureGov - http://wearefuturegov.com/
Digital & Social Media Challenges for Local Government.
Presented at the Public Policy Exchange, 12th February 2014.
This presentation is an overview of the options available when communicating especially on behalf of a charity or nonprofit where getting the best bang for your buck is critical.
This is a presentation I gave in back to back workshops for department heads and public service personnel of a local municipality. The intent was to help them better understand the role of the media and how they can do a better job of communicating on behalf of the city to build citizen trust.
Creating An Effective Media Relations Plankbhuston
A special workshop presentation given at the 2009 National Conference on Service & Volunteering on Wednesday, June 24, 2009. Presenters include Eric Borsum, Marta Bortner, Kelly Huston, Jessica Payne, Alexia Allina.
This presentation addresses the similarities between rockstars and IT communications as higher ed IT departments strive to tell our stories, strategies, plans, and outages in terms of:
- changing landscapes
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- practicing with the band (planning with stakeholders)
- understanding our fans (audiences)
- going on tour (channels)
- playing the music (content)
- taking time to reminisce (evaluating success)
Paul Burns discusses expenditure and the growth of digital. What is so fundamentally different from digital media and traditional media from a planning perspective. Why a focused brief for digital campaigns is as important, maybe more important, than traditional campaigns given the ability to measure results so accurately.
This presentation is an overview of the options available when communicating especially on behalf of a charity or nonprofit where getting the best bang for your buck is critical.
This is a presentation I gave in back to back workshops for department heads and public service personnel of a local municipality. The intent was to help them better understand the role of the media and how they can do a better job of communicating on behalf of the city to build citizen trust.
Creating An Effective Media Relations Plankbhuston
A special workshop presentation given at the 2009 National Conference on Service & Volunteering on Wednesday, June 24, 2009. Presenters include Eric Borsum, Marta Bortner, Kelly Huston, Jessica Payne, Alexia Allina.
This presentation addresses the similarities between rockstars and IT communications as higher ed IT departments strive to tell our stories, strategies, plans, and outages in terms of:
- changing landscapes
- managing your rockstar/IT brand and reputation
- practicing with the band (planning with stakeholders)
- understanding our fans (audiences)
- going on tour (channels)
- playing the music (content)
- taking time to reminisce (evaluating success)
Paul Burns discusses expenditure and the growth of digital. What is so fundamentally different from digital media and traditional media from a planning perspective. Why a focused brief for digital campaigns is as important, maybe more important, than traditional campaigns given the ability to measure results so accurately.
Tools and tips to assist the development industry in undertaking best practice engagement. Explores the relationship between marketing, branding and engagement.
Communication planning; how to gather your assets to build a thoughtful plan for your nonprofit organization, so that your communication isn't just one tactic after another.
Within the framework of its Research Communications Capacity Building Program, GDNet produced, in collaboration with CommsConsult, a series of 7 handouts providing some guidelines for a great presentation. They cover several aspects starting from how you look and feel while presenting, and structuring your presentation, to how to make your messages effective. It also explains how to manage your information and research using social media, in addition to providing some tips for writing to an online audience, and ending with a template for leave-behind handouts.
What is research for impact and what does this mean for communications? Here's a few points and principles discussed among Sitra's strategy & research unit.
Lue myös: http://www.sitra.fi/blogi/tulevaisuus/kuka-lukee-raportteja-oikeasti-kuka
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
1. Getting the Word Out:
Communications Planning for CLC’s
Jackson Wightman
Proper Propaganda
jackson@jacksonwightman.com
Twitter: @jacksonwightman
514 227 3505
2. Bio
• 13 years in Communications Biz
– Non-profits/for profits and government
– 3 continents
– 2 election War Rooms/1 Prime Minister
– Countless mistakes
• Contributing Editor at PR Daily
– www.prdaily.com
• Blogger
– www.jacksonwightman.com
3. Communication???
com·mu·ni·ca·tion [kuh-myoo-ni-key-shuhn]
1. The act or process of communicating; fact of
being communicated
2. The imparting or interchange of thoughts,
opinions, or information by speech, writing, or
signs
3. Something imparted, interchanged, or
transmitted
4. a document or message imparting news, views,
information, etc.
4. Desired Outcomes of This Session
1. Outline the value of organizational
communication
2. Delineate the hallmarks of good and bad
communication
3. Explain why, now, more than ever, planning
communications is CRITICAL
4. List/explain the elements in a
communications plan
5. Walk thru each element
5. Outline
• Communication and storytelling
• Why do organizations communicate?
• What is ‘good’ communication?
• What is ‘bad’ communication?
• Why ‘plan’ organizational communication?
• Things to consider when planning
7. Communication and Storytelling
• We ALL do this, ALL the time
• You have done this since you could talk (and
listen)
• Keys to storytelling:
1) Knowing your audience
2) Having your ‘story straight’
3) Your passion for the story
– Knowing how to mix the keys is key!
9. Why Do Organizations Communicate?
• Inform others about how their products/services can
help
• Disseminate news
• Share content that others might find useful
• Humanize the organization
• Share best practices internally
• Engage internal/external stakeholders
• Promote triumphs
• Outline their needs/areas where help is required
• RAISE ARMIES TO HELP AMPLIFY A MESSAGE
10. Why Should Your CLC Communicate?
• Communication is the primary method to
achieve goals
• Communication allows us to bring people
together and do more than we could alone
• ‘Strategic’ communication = communication
that leads to goal outcomes.
11. What is ‘Good’ Communication?
Good communication is:
• Understood by the recipient and (usually) not
open to too much interpretation
• Accomplishes want the communicator wants it to
• Inoffensive
• Generally, easy to remember
• Well timed
• In business, often something the receiver is
interested in receiving
• Drives action
13. What is ‘Bad’ Communication
Bad communication is:
• Unclear and open to interpretation
• Confusing
• Often uniform and/or untailored
• Irrelevant of uninteresting to the recipient
• Offensive
• Ill-timed
• Costs time/money/resources
• Does not drive action
15. The Importance of the Sender
• In any Communications dynamic the onus is
on the sender!
• If they ‘don’t get it’ YOU are the problem, not
them!
• Critical to think about how and when the
receiver likes to receive your communications
17. Noise (lots of it)
It is a noisy world: Media has exploded and so it is
harder to get messages across
• We are exposed to between 500-3000 advertising
messages a day (AAA)
• 294 billion emails are sent each day (more than
2.8 million per second)
• More video is uploaded to YouTube in one month
than the 3 major US networks created in 60 years
(Youtube.com)
• Canadians send over 186 million text
messages/day (CWTA)
19. What’s in a Communications Plan?
Thankfully, pretty basic stuff:
1. Project description
2. Desired outcomes (SMART goals) – both biz and communications
3. Measures for those goals
4. Context (Explore)
5. Audiences/Stakeholders
6. Strategy
7. Tactics w/ timeline and owner
8. Messages
9. Issues
10. Budget
IMPORTANT: Section lengths will vary based upon time, place and the project.
20. Project Description
• What are you doing?
• Needs to be short (half page to a page)
• Brief overview of why you have chosen to
pursue the project (its value to you and other
stakeholders)
21. Desired Outcomes
• 2 types of goals in a Communications plan
– Communications
– Organizational
22. SMART Goals
• S – specific
• M – measurable
• A - attainable
• R – realistic
• T – time bound
‘If a goal is not SMART, it might just be dumb’
23. Measures for Goals
‘If you can’t measure it, you can’t manage it’
• Measurement sections need to be precise and tied to specific goals
• Examples of measures for Communications goals:
– Number of media hits
– Amount of times your spokespeople were quoted in articles
– Number of visits to a website
– Change in number of Facebook fans
– Number of times your video was watched on Youtube
– Number of email opens
• Examples of measures for business goals:
– How many people showed at your event
– How much money did you make/raise
24. Context (Explore)
This section talks about what’s going on in a wider
context
• What factors about your location (income, demographic or other)
support your initiative
• Have similar projects taken place?
– Who ran them
– How did they do
– What sorts of people attended
• What has the media said about similar initiatives
– Who writes on this topic
– What have they said (be brief)
• Are there other events or initiatives that are scheduled at the same
time as yours? How will you work around this?
25. Audiences/Stakeholders
• Who has a stake in your initiative?
– List all
• Who are your biggest supporters? (10%)
• How do you expect each stakeholder to react to what you're doing?
– Who do you need to help you achieve your goals
– Who might react negatively
• How do they like to receive communications (via what medium)?
• Is there a specific time they like to receive communications?
• What will the tone of communication be (formal/informal)?
• How can you mitigate the concerns of those you expect to react
negatively?
26. Strategy
• Lots of confusion over this word
• Really VERY simple
• ALWAYS tied to objectives
• Has clear links to your context/enviro scan
• Your Communications strategy is either:
– High or low profile
– Proactive or reactive
– Involve outreach to MANY stakeholders or only a
few selected ones
27. Tactics
• Tactics are the ways you communicate with specific
audiences and stakeholders
• Tactics = what you ‘do’ to get the word out
• Examples of tactics:
– Face to face conversations
– Sending a press release to the media
– Posting a tweet
– Calling a potential partner on the phone
– Recording a podcast that you post to iTunes
– Sending a letter by mail
– Posting on Facebook
– Offering a ‘free class’ or ‘consultation’
– Hosting a cocktail party for stakeholders
28. Tactics
• Tactical communications to a stakeholder
MUST account for a stakeholder’s preferences
– What is preferred language?
– Preferred medium of communication?
– Preferred tone?
– Preferred timing?
If tactics fail, you have probably
gotten this wrong
29. Messages
• What you communicate
• Key messages: may change with time and
cycle but generally stay the same across most
stakeholders
• Secondary messages: will likely change based
on the receiver
• List messages by stakeholder with medium
employed
30. Issues
• For our purposes “issues” are problems that
need management
• An issue is something negative that might
happen
• Best managed by being proactive and
anticipating a problem
• In a plan usually written as a sample Q&A
from media or stakeholders
31. Budget
• Communications is not without costs
• Media materials, consultants, marketing
collateral, invitations all cost money
• Err on the side of too much detail
• Costs should always be in the back of your
head when planning Communications
• Standalone section of the plan
32. Summary
• Communicating allows organizations to raise an
army
• Good communication is:
– clear
– easily understood
– interesting to the recipient
– well timed
– Inoffensive
– DRIVES ACTION
• Why plan communcation? It is a noisy world
33. Summary (cont’d)
• Set SMART goals for biz and communications
• Strategy flows from there
• Tactics and messages flow from stakeholder
preferences and strategy
• Comms plan length will vary based on project
undertaken
Editor's Notes
Ask question then pause for Christie to interject
List an example or two from non-profit world
Give an example – talk about a smart goal for biz and comms