Women's policy institute
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The document provides guidance on effective messaging and testimony for promoting policy goals. It discusses identifying key messages and stories, framing discussions positively, preparing fact sheets, and practicing question-and-answer sessions. Tips are given for public speaking, staying on message, telling impactful stories, and responding to different types of questions. The overall aim is to help participants communicate their policy expertise and goals in a clear, persuasive manner.
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Women's policy institute
- 1. Women’s Policy Institute: Effective Messaging and Testimony
- 3. You Can All Do This!
- 14. Messaging Tips
- 16. How Do You Deliver Your Messages Successfully?
- 18. Learn from the Pros Chevron campaign tries to balance need for oil with global warming – SF Chronicle 9/28/07 Chevron executives say they know that an advertising campaign, even one this lavish, won't make everyone love them. The company's market research consistently show that some people approve of oil companies and some despise them. "And it doesn't matter what we say - they're going to feel that way," said Helen Clark, Chevron manager of corporate brand and reputation . " But there's a large faction in the middle that really is open."
- 19. How Is Your Policy Unique ? “ Only we…”
- 20. Worksheet – Finding Your Unique Voice
- 25. Common Types of Effective Stories Applies in Media and Testimony….
- 26. What Makes a Story?
- 39. Developing Your Fact Sheet and Key Messages
- 41. Framing – The SPIN Way
- 42. Framing – In Action Preschool for all of California’s children Enormous unnecessary public expenditure OR Wise public investment to improve lives, reduce crime & increase college graduates
- 44. The Question & Answer Game
- 45. It should NEVER be this way
- 47. Bridging – The Ultimate Answer
- 56. Do’s & Don’ts For Effective Testimony
- 57. Do’s for Effective Testimony
- 58. Do’s For Effective Testimony
- 59. Don’ts for Effective Testimony
- 60. Don’ts for Effective Testimony
- 61. Types of Questions – Prepare your own
- 68. Let’s Practice!
- 70. Additional Resources SpinProject.org – resources, templates, & how-to’s SmartChart.org – tool for building your communications plan
- 71. Dan Cohen, Principal Full Court Press Communications FCPcommunications.com 510-271-0640 @fullcourtpress / @dcstpaul
Editor's Notes
- 1. Couple of RWJ and CHCF reports found effective OERU conducted through trusted community org essential Broad array of strategies – More in more – plethora of strategies is best USC study quantified impact of particular strategies Most effective is school based – 12$ increase, most dramatic came from multiple strategies, also electronic enrollment systems high on list, also application assistance itself provider inreach – leading mechanism for reaching adults
- 1. Couple of RWJ and CHCF reports found effective OERU conducted through trusted community org essential Broad array of strategies – More in more – plethora of strategies is best USC study quantified impact of particular strategies Most effective is school based – 12$ increase, most dramatic came from multiple strategies, also electronic enrollment systems high on list, also application assistance itself provider inreach – leading mechanism for reaching adults