The document outlines a personal branding working plan for freelancers and professionals, emphasizing key principles such as identifying one's identity, objectives, and competitive advantages. It provides strategies for promotion, network growth, experience improvement, and reputation measurement. The plan encourages consistency, sustainability, and the use of various marketing tools to enhance personal branding.

1. Personal Branding
Working Plan
for freelancers, consultants, professionals
Guiding Principles
1. Who am I?
consistency be distinctive
personality
abilities
passions be sustainable be credible
2. What do I do?
objectives Swot analysis
experiences
mission, vision, values Strengths Weaknesses
skills
knowledge
3. What do I sell?
Opportunities Threats
services
Process
Analyze Plan
performance know how
4. Who is my target? Do Monitor
consumers
companies
public agencies - associations
5. What is my competitive advantage?
performance expertise reputation
cost of access and use network relation
6. Why choose me?
value proposition - positioning
7. How can I promote?
off line on line
presentations
articles mobile blog
e-book
c o n t en t
events s t r a te g y interviews
wiki social
media
video
newsletter
8. How can I grow my network?
events
community
associations
9. How can I improve my experience?
training
partnership innovation
10. How do I measure my reputation?
qualitative
tools parameters
quantitative
Stefano Principato 2010 http://marketingpersonale.blogspot.com