Predictable Irrationality If You Build What They Ask For, They Will Not ComeJoyce Hostyn
Traditional approaches to defining and deploying enterprise software fail to account for that fact that people are influenced by their environment, emotions, shortsightedness, and other forms of irrationality. How do we get past the predictable irrationality of people to redefine the problem and create experiences that people will embrace?
Can we design organizations for beauty?Joyce Hostyn
The future is ours to imagine, design and create. And if we’re dreaming the future into being, why not dream of a future where business is beautiful. Where business delivers the promise of happiness. Where business is an incredible force for positive change in the world.
What makes places like Silicon Valley tick?
Can we replicate that magic in other places?
How do you foster innovation in your own networks?
The Rainforest is a groundbreaking new book from two of the world’s leading experts at the intersection of venture capital and global development. Victor W. Hwang and Greg Horowitt propose a radical new theory to explain the nature of innovation ecosystems -- human networks that generate extraordinary creativity and economic output. They argue that free market thinking fails to consider the impact of human nature on the innovation process. This ambitious work challenges basic assumptions that economists have held for over a century.
Kirkus Revews: "insightful, forward-thinking..." "provocative..." "Hwang and Horowitt write with authority and wit, carefully backing up their theory with substantive examples. Readers get the feeling that the authors have unveiled a very big, important concept, one that could serve as the basis for intentionally, methodically developing other “rainforests” similar to Silicon Valley."
Read a preview at: www.therainforestbook.com
Employee Communities: Community Centric ChangeJoyce Hostyn
Customer Experience starts with the employee experience, but changing the employee experience can be very difficult. Most change methods are still based on an outdated top-down rational view of organizational change. How can we rewire organizational DNA to create great customer experiences? How can we shift the hearts, minds and behaviors of every employee? These are the questions we're wresting with as we rethink our approach to employee experience. Our new strategy is centered on an employee community of peers that we are promoting through internal content marketing. It might be working. Presented at CXPA Members Insight Exchange.
Predictable Irrationality If You Build What They Ask For, They Will Not ComeJoyce Hostyn
Traditional approaches to defining and deploying enterprise software fail to account for that fact that people are influenced by their environment, emotions, shortsightedness, and other forms of irrationality. How do we get past the predictable irrationality of people to redefine the problem and create experiences that people will embrace?
Can we design organizations for beauty?Joyce Hostyn
The future is ours to imagine, design and create. And if we’re dreaming the future into being, why not dream of a future where business is beautiful. Where business delivers the promise of happiness. Where business is an incredible force for positive change in the world.
What makes places like Silicon Valley tick?
Can we replicate that magic in other places?
How do you foster innovation in your own networks?
The Rainforest is a groundbreaking new book from two of the world’s leading experts at the intersection of venture capital and global development. Victor W. Hwang and Greg Horowitt propose a radical new theory to explain the nature of innovation ecosystems -- human networks that generate extraordinary creativity and economic output. They argue that free market thinking fails to consider the impact of human nature on the innovation process. This ambitious work challenges basic assumptions that economists have held for over a century.
Kirkus Revews: "insightful, forward-thinking..." "provocative..." "Hwang and Horowitt write with authority and wit, carefully backing up their theory with substantive examples. Readers get the feeling that the authors have unveiled a very big, important concept, one that could serve as the basis for intentionally, methodically developing other “rainforests” similar to Silicon Valley."
Read a preview at: www.therainforestbook.com
Employee Communities: Community Centric ChangeJoyce Hostyn
Customer Experience starts with the employee experience, but changing the employee experience can be very difficult. Most change methods are still based on an outdated top-down rational view of organizational change. How can we rewire organizational DNA to create great customer experiences? How can we shift the hearts, minds and behaviors of every employee? These are the questions we're wresting with as we rethink our approach to employee experience. Our new strategy is centered on an employee community of peers that we are promoting through internal content marketing. It might be working. Presented at CXPA Members Insight Exchange.
Immerse, Imagine, Invent, Articulate: A framework for disruptive innovationPaulJervisHeath
What new product or service could you invent that would completely change your customers’ lives? How could you disrupt your entire sector?
This practical workshop takes you through an innovation process, helping you to identify the clichés that exist in your sector and giving you the tools and time to redefine them. The workshop provides techniques to disrupt those clichés, generate genuine customer insights, turn opportunities into ideas through proven ideation methods, create a coherent concept and then articulate that concept.
The workshop shows you how to realise a new product or service through a lean process of prototyping and iteration and we discuss case studies each step of the way.
Find out why focus groups are not design research. Find out why the average brainstorm gives ideation a bad name and find out how to make your own innovation processes have tangible business outcomes.
This workshop was ran at UX Cambridge in September 2013 and will be running again at the J. Boye conference in Århus, Denmark in November 2013.
Design for dreams not needs: who do you want your customers to become?Joyce Hostyn
Who do you want your customer to become? Who do you want your coworkers, your organization, your employees, your children, your community, your country, the world to become? What gifts do you have? What gifts do they (those you are designing for) have? To answer these questions well is to discover your own dream. To answer these questions well is to uncover the dreams of those you are designing for.
Who do I want you to become? Someone who dreams beautiful dreams. Someone who helps others dream beautiful dreams. Someone who designs for dreams.
For it is through beautiful dreams that we will create more beautiful organizations, communities, and the more beautiful world our hearts know is possible.
Dan Faggella - TEDx Slides 2015 - Artificial intelligence and ConsciousnessDaniel Faggella
URL of the original TEDx Talk: https://www.youtube.com/watch?v=PjiZbMhqqTM
Notes from my 2015 TEDx presentation, titled: "We Should Wake Up Before The Machines Do," on the topic of artificial intelligence and consciousness.
Speaker: Daniel Faggella
Location: Southern New Hampshire University
From a workshop I facilitated at Vizthink 2009 on why stories are more effective than fact based methods at communicating complex ideas and inspiring people to want to change.
Slides from my recent presentation in Chicago for the IFP Chicago Producers Series. Only a few new things for those of you who have seen me speak before, but I always upload the slides so attendees can get links, notes, etc.
21st Century Influencer: Finding the Vital Behaviors to Flatten Your ClassroomVicki Davis
Technology can seem overwhelming, but in order to encourage the masses of school rooms around the world to incorporate technology to improve learning, we must understand the psychology of influencing change as well as the vital behaviors that we should influence. This presentation was given to Orange County School Superintendents via webinar on 1/25/2010. All rights reserved due to the purchased photography included.
Keynote and workshop given at the annual NGDP conference for Local Government Association looking at how to have breakthrough ideas in the public sector. See other publications on how to create breakthrough social innovations at http://www.wecreate.cc/inspiration/publications/
Presentation for Canadian Marketing Association on location. Some super videos below, speaker notes to come when I'm less sleepy.
Slide 17
http://www.youtube.com/watch?v=1RZgJnLTNoM
Slide 19
http://www.youtube.com/watch?v=h2OfQdYrHRs
Slide 29
http://vimeo.com/13867453
Slide 30
http://www.youtube.com/watch?v=nJVoYsBym88
Slide 31
http://www.youtube.com/watch?v=iynzHWwJXaA
Slide 37
http://vimeo.com/24515056
Slide 47
http://www.youtube.com/watch?v=myq8upzJDJc
Slide 64
http://www.youtube.com/watch?v=azIAwuWA9qU
Slide 65
http://www.youtube.com/watch?v=GyFqZtKvya0
Immerse, Imagine, Invent, Articulate: A framework for disruptive innovationPaulJervisHeath
What new product or service could you invent that would completely change your customers’ lives? How could you disrupt your entire sector?
This practical workshop takes you through an innovation process, helping you to identify the clichés that exist in your sector and giving you the tools and time to redefine them. The workshop provides techniques to disrupt those clichés, generate genuine customer insights, turn opportunities into ideas through proven ideation methods, create a coherent concept and then articulate that concept.
The workshop shows you how to realise a new product or service through a lean process of prototyping and iteration and we discuss case studies each step of the way.
Find out why focus groups are not design research. Find out why the average brainstorm gives ideation a bad name and find out how to make your own innovation processes have tangible business outcomes.
This workshop was ran at UX Cambridge in September 2013 and will be running again at the J. Boye conference in Århus, Denmark in November 2013.
Design for dreams not needs: who do you want your customers to become?Joyce Hostyn
Who do you want your customer to become? Who do you want your coworkers, your organization, your employees, your children, your community, your country, the world to become? What gifts do you have? What gifts do they (those you are designing for) have? To answer these questions well is to discover your own dream. To answer these questions well is to uncover the dreams of those you are designing for.
Who do I want you to become? Someone who dreams beautiful dreams. Someone who helps others dream beautiful dreams. Someone who designs for dreams.
For it is through beautiful dreams that we will create more beautiful organizations, communities, and the more beautiful world our hearts know is possible.
Dan Faggella - TEDx Slides 2015 - Artificial intelligence and ConsciousnessDaniel Faggella
URL of the original TEDx Talk: https://www.youtube.com/watch?v=PjiZbMhqqTM
Notes from my 2015 TEDx presentation, titled: "We Should Wake Up Before The Machines Do," on the topic of artificial intelligence and consciousness.
Speaker: Daniel Faggella
Location: Southern New Hampshire University
From a workshop I facilitated at Vizthink 2009 on why stories are more effective than fact based methods at communicating complex ideas and inspiring people to want to change.
Slides from my recent presentation in Chicago for the IFP Chicago Producers Series. Only a few new things for those of you who have seen me speak before, but I always upload the slides so attendees can get links, notes, etc.
21st Century Influencer: Finding the Vital Behaviors to Flatten Your ClassroomVicki Davis
Technology can seem overwhelming, but in order to encourage the masses of school rooms around the world to incorporate technology to improve learning, we must understand the psychology of influencing change as well as the vital behaviors that we should influence. This presentation was given to Orange County School Superintendents via webinar on 1/25/2010. All rights reserved due to the purchased photography included.
Keynote and workshop given at the annual NGDP conference for Local Government Association looking at how to have breakthrough ideas in the public sector. See other publications on how to create breakthrough social innovations at http://www.wecreate.cc/inspiration/publications/
Presentation for Canadian Marketing Association on location. Some super videos below, speaker notes to come when I'm less sleepy.
Slide 17
http://www.youtube.com/watch?v=1RZgJnLTNoM
Slide 19
http://www.youtube.com/watch?v=h2OfQdYrHRs
Slide 29
http://vimeo.com/13867453
Slide 30
http://www.youtube.com/watch?v=nJVoYsBym88
Slide 31
http://www.youtube.com/watch?v=iynzHWwJXaA
Slide 37
http://vimeo.com/24515056
Slide 47
http://www.youtube.com/watch?v=myq8upzJDJc
Slide 64
http://www.youtube.com/watch?v=azIAwuWA9qU
Slide 65
http://www.youtube.com/watch?v=GyFqZtKvya0
A would-be nanopreneur's Thinkerings on KnowledgenanoKnowledge
Tham, David. (2004, Nov) "A would-be nanopreneur’s Thinkerings on Knowledge". In David Gurteen (ed.), Global Knowledge Review. London: BizMedia; pp. 6-7.
The Global Knowledge Review offered subscribers "unrivalled access to thought leaders in the fields of knowledge, learning, creativity, innovation and personal development". Each issue was designed to bring "leading edge thinking from top knowledge professionals around the world together with the latest news from the knowledge industry".Subscription to Global Knowledge Review cost £135/€140/US $170 for 10 issues per year. The Global Knowledge Review is no longer being published and this item is an archived version.
PN London and a team of experts has been analyzing some of the key themes emerging from this year's SXSW.
For more information, please email Philip Honour on philip.honour@porternovelli.co.uk
Behavioural Meetup: Stuart Church on Darwin to DesignPrime Decision
This presentation from the Behavioural Meetup series explores how concepts and ideas about evolutionary systems can be applied to the way that we understand behaviour, and design products and services.
What can models of evolutionary cooperation tell us about customer relationships and service design? Can there be too much innovation? What lessons can evolutionary processes teach us about design processes?
The future of computing is a symbiosis of machines and people. To achieve this we need an "operating system" upgrade for digital technology. We all need a Guardian Avatar to help us to navigate the "metaverse", and to care for us and protect us.
Digital literacy - a new language for disruptionJoyce Hostyn
To achieve the digital enterprise, you need a workforce that embraces new ways of working. One in which they’re able to harness the power of information, collaboration, and communities to get their jobs done. This requires treating digital as a new language. One with a different grammar and syntax from what people are used to. And learning a new language isn't easy. How can we empower people through digital literacy to work smarter, treating digital as a language to use to express ideas and create magical experiences that people choose to participate in and, as a consequence, change their behavior? How can we get people dreaming in digital?
This is a presentation that I gave that 2011 RISE University day at the University of Texas - a one day event held on the UT campus for undergraduate and graduate entrepreneurs and entrepreneurs-to-be.
Our session on the trends that are transforming the societies around the world, and how to reflect these changes in our leadership style in coming days.
POETS AND QUANTS: HOW BRAND PEOPLE CAN LEARN TO LOVE BIG DATATom Morton
Big data is shifting the balance of power between the creative 'poets' of the communications industry and the more analytical 'quants'. Yet there is still a big role for creative minded people in a Big Data world. A lateral, humanistic view on Big Data yields better, more insightful truths, and data can be fuel for creative development. Here's how.
On Brands, Technology and Feelings.
(20)12 Things to think about:
1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
From Morten Rand-Hendriksen's Smashing Conference Freiburg 2018 talk.
Every decision we make is one made on behalf of your user. How do we know the decisions we make are the right ones? It is time we initiate a conversation: About where we are and where we want to go, about how we define and measure goodness and rightness in the digital realm, about responsibility, about decisions and consequences, about building something bigger than our own apps. It is time we talk about the ethics of design.
This talk introduces a method for ethical decision making in design and tech. Rather than a wet moralistic blanket covering the fires of creativity, ethics can be the hearth that makes our creative fires burn brighter without burning down the house.
https://smashingconf.com/speakers/morten-rand-hendriksen
Edtech summit 2018 - Unlearning to learnShah Widjaja
A short presentation given during EdTech Summit 2018 in Hong Kong to set context for a panel discussion to discuss the future of learning, specifically on how to foster intrinsic motivation for not only individuals, but also organisations.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Sxsw tree slideshare
1. Huge thanks to:
Stephen Strong, Michael Leis, Robbie Whiting, Gareth
Kay, Eric Goodwin, Eric Reiss, Jay Pattisal, Ed Cotton,
David Terry, Karl Turnbull, Joe Gray, Mark Pollard, Michael
Fassnacht, Chris Miller, Nick Bilton, Faris Yakob, Griffin
Farley, William Charnock, Abby Covert, Eddy Hodgson,
Al Gross, Kevin Drew Davis, John Kenny, Steve Himel,
Finn Brunton, Russ Unger, Eric Vogeleer, Kristin Cavallo,
Peter Totman, Brendan Fitzpatrick, Emily Brennan, Rad
Tollett, Scott Johnson, Dave Knoepfle, Nat Jones, Shane
McDaniel, Ric Johnson, Judy Immel, Bill Taylor, Dawn
Baskin, Claire Grinton, Patrick Moorhead, Bud Caddell,
Stephanie Kelly, Soton Rosanwo, Anna Parker, Marc
Wilson, Leo Ryan, Jason Mitton, Mary Knight, Tom
Trenta, Dave Clark, Sam Yagan, Shane McDaniel, Anna
3. "Didn't anyone ever stop to consider that
the machismo laden boast of the venture
capital community that their model
works well, when 90% of VC bets fail,
might, just perhaps, be a little too
forgiving?
-Pip Coburn, The Change Function
4. Getting even a tiny bit better at making
the right bets in the
IdeasxPeoplexTechnology
space would save us a huge amount of
anguish and resource.
5. How are we making decisions on what
technologies will resonate and be
adopted? Game
Designers
Mobile
Marketers
Interviewed 48 developers
Digital brand
successful strategists UX Experts
IxPxT
professionals Tech
analysts
Programmers
working in the Venture
App
Developers
Capitalists
space Game
Social media theorists
experts
6. Q: How does it feel to you,
personally, to work in this
space right now?
7.
8.
9.
10. Why does it feel so exciting/overwhelming?
Probably because technology (the wind) is causing
human behavior (the tree) to change pretty dramatically
and erratically right now.
And that makes guessing the future really tough.
12. We’re basically looking at 6 things:
“My gut reaction. Is it cool, yes or no?” Personal reactions
Spreadability - am I willing to tell my friends about this? Spreadability
Are there similar things in the market that are working? Behavior
How big is the behavioral change
weʼre asking people to make?
Barriers
Will another, bigger player replicate it? Business dynamics
Does it help me do something Iʼm
motivated to do in the first place?
Human nature
13. And perhaps not in the right order
What we
consider
1st
What we
consider
last
14. Our personal reactions definitely matter.
But beware.
We are becoming less and less like our
audience with each passing year.
15.
16. Q: Be totally honest. When you first heard about
American Idol, did you think it would ever be as
successful as it eventually became?
Yes. I could see from the beginning it was gonna be huge. 19%
No. I admit I'm surprised it caught on like it did. 80%
* Informal poll conducted among 88
marketing professionals who ought to be
better at predicting this stuff. 1/2011
17. “There is great danger in
assuming that you are
anything like your
audience.”
- Eddy Hodson
18. "I would never have thought people
would ever tweet about mundane sh*t
and that other people would read it and
like it, so I never get too cocky"
- David Terry
- on the wisdom of
W+K philosophy
"walking in stupid everyday"
19. We are becoming less and less like our
audience with each passing year because...
“The next huge step forward in
technology isn’t a technology, it’s
mainstream people actually being able to
use what’s already out there.”
- Steve Himel
20. So far, introducing tech has been able to talk mostly to “1st
3rd” consumers, who are similar to us
The “1st 3rd”
Smartphone penetration
Tablet penetration
21. “We desperately want to work in the
future. And we need to be careful
about that.”
- Russ Unger
22. Going forward, connecting with the “2nd 3rd” becomes
crucial. And they are very different.
The “2nd 3rd”
Smartphone penetration
Tablet penetration
23. “Now that we have progress so rapid
that it can be observed from year to
year, no one calls it progress. People call
it change, and rather than yearn for it,
the brace themselves against its force.”
- Stewart Brand, The Clock of the Long Now
24. OK. So I can't just use my own feelings as
a proxy.
I'll study the actual behavior of my
audience in the space.
That way I'll know what they'll embrace
and adopt.
25.
26. "Current
"Behavior is behavior is
human nature constrained by
filtered
through
opportunity."
VS technological
barriers that
could disappear
- Clay Shirkey
tomorrow."
- Nick Bilton
27. Your audience's current behavior is
only really useful for what it tells you
about their wants, needs and nature.
28. "Somewhat successful technologies are
built off of observing how people behave.
Really successful technologies are built off
understanding what people need.
- Abby Covert
29. Pay more attention to the roots
Social forces (like technology)
Rapid change
Human behavior (the tree)
Changes quickly and erratically
Human nature (the roots)
Change VERY slowly, if at all
30. “Unless it connects to people on a deep,
visceral and human level, it won’t work.”
- Jon Steel
38. When it comes to technology, evolutionary
psychology can be massively insightful
39. Basic human nature and drives have
remained constant for a very long time.
A handful of those drives seem to lie
behind much of our Internet behavior.
The fact that religion has called out,
named and forbidden behaviors suggests
that powerful elements of human nature
drive them.
50. Or brains evolved with specific structures
designed for empathy and reciprocation.
51. This image has been altered to protect the innocent
Richard Dawkins
My mom is having surgery tomorrow morning. Please keep her in your
thoughts.
52. The genius of Facebook is in making the
reciprocal relationships we need easier.
Thinking of you
I can't exactly hit the "like" button here to
reciprocate now, can I?
What if Facebook could make other
reciprocation "like button-easy"
53. The skills and structures we evolved for
face-to-face reciprocation are challenged
by online anonymity.
54. One last deadly sin.
It's so powerful in driving technology-
related behavior that it gets its own
section.
56. The genius of human nature is that
we're lazy. We got brilliant at figuring
out how to avoid doing stuff by
inventing something to do it for us."
- Jamie Shuttleworth
57. So what does all of this mean to us?
Think of the tree. And remember four
simple rules:
58. One: think about the roots first.
What fundamental human desire or need
is this technology fulfilling? Start there,
instead of checking there later.
59. Two: When we look at behavior,
remember it’s probably constrained.
What’s relevant about behavior is that it
indicates something in our nature that
drives it, not the behavior itself
60. Three: Go broad and deep
into human nature. The more of it you
appeal to, the more engaging the
experience.
61. Four: Remember “we’re simpler
creatures than we’d like to think.”*
Appeal to as basic a part of our nature as
you can. Give us superpowers.
- Mark Pollard
62. Five: Don’t make guesses about human
nature if you don’t have to. Generate
multiple expressions of your idea, and let
people reveal their nature through their
behavior. Then iterate and double down
on success.
63. Huge thanks to:
Stephen Strong, Michael Leis, Robbie Whiting, Gareth
Kay, Eric Goodwin, Eric Reiss, Jay Pattisal, Ed Cotton,
David Terry, Karl Turnbull, Joe Gray, Mark Pollard, Michael
Fassnacht, Chris Miller, Nick Bilton, Faris Yakob, Griffin
Farley, William Charnock, Abby Covert, Eddy Hodgson,
Al Gross, Kevin Drew Davis, John Kenny, Steve Himel,
Finn Brunton, Russ Unger, Eric Vogeleer, Kristin Cavallo,
Peter Totman, Brendan Fitzpatrick, Emily Brennan, Rad
Tollett, Scott Johnson, Dave Knoepfle, Nat Jones, Shane
McDaniel, Ric Johnson, Judy Immel, Bill Taylor, Dawn
Baskin, Claire Grinton, Patrick Moorhead, Bud Caddell,
Stephanie Kelly, Soton Rosanwo, Anna Parker, Marc
Wilson, Leo Ryan, Jason Mitton, Mary Knight, Tom
Trenta, Dave Clark, Sam Yagan, Shane McDaniel, Anna