Customer Experience starts with the employee experience, but changing the employee experience can be very difficult. Most change methods are still based on an outdated top-down rational view of organizational change. How can we rewire organizational DNA to create great customer experiences? How can we shift the hearts, minds and behaviors of every employee? These are the questions we're wresting with as we rethink our approach to employee experience. Our new strategy is centered on an employee community of peers that we are promoting through internal content marketing. It might be working. Presented at CXPA Members Insight Exchange.
Can we design organizations for beauty?Joyce Hostyn
The future is ours to imagine, design and create. And if we’re dreaming the future into being, why not dream of a future where business is beautiful. Where business delivers the promise of happiness. Where business is an incredible force for positive change in the world.
Predictable Irrationality If You Build What They Ask For, They Will Not ComeJoyce Hostyn
Traditional approaches to defining and deploying enterprise software fail to account for that fact that people are influenced by their environment, emotions, shortsightedness, and other forms of irrationality. How do we get past the predictable irrationality of people to redefine the problem and create experiences that people will embrace?
What's your story? Designing a holistic customer experienceJoyce Hostyn
An experience always exists and always generates an impression, but seldom by design. Silo'd approaches result in fragmented experiences and dissatisfied customers. No wonder only 8% of customers report their experience with a given company was superior.
How can we craft a cross-silo content strategy designed to deliver a superior, holistic, customer experience across all customer touchpoints and all stages of the customer lifecycle?
From a workshop I facilitated at Vizthink 2009 on why stories are more effective than fact based methods at communicating complex ideas and inspiring people to want to change.
The Future of Marketing: Make Things People Want or Make People Want Things?John V Willshire
Why the future of marketing depends on rebalancing our choice between creating demand, or exploting demand. Make People Want Things, or Make Things People Want?
Design for dreams not needs: who do you want your customers to become?Joyce Hostyn
Who do you want your customer to become? Who do you want your coworkers, your organization, your employees, your children, your community, your country, the world to become? What gifts do you have? What gifts do they (those you are designing for) have? To answer these questions well is to discover your own dream. To answer these questions well is to uncover the dreams of those you are designing for.
Who do I want you to become? Someone who dreams beautiful dreams. Someone who helps others dream beautiful dreams. Someone who designs for dreams.
For it is through beautiful dreams that we will create more beautiful organizations, communities, and the more beautiful world our hearts know is possible.
Game On: Everything you need to know about how games are changing the worldJeremy Johnson
Gaming is at a tipping point, never before have games effected our day-to-day lives in such a substantial way. From entertaining yourself on the subway with Angry Birds, to solving the world's greatest problems - gaming is quickly becoming a mainstream way to explore, communicate, connect, and work.
With "Game On" Jeremy Johnson will take you on a tour of gaming trends - which includes everyone's favorite gaming buzz words: gamification, gameful, game layer, gamestorming, game mechanics, gameplay, game theory and good old video games. How's that for a extra helping of games? Let's top it off with a Call of Duty deathmatch - who's game?
This presentation was given at Big Design 2011 in Dallas Texas. #bigd11
Can we design organizations for beauty?Joyce Hostyn
The future is ours to imagine, design and create. And if we’re dreaming the future into being, why not dream of a future where business is beautiful. Where business delivers the promise of happiness. Where business is an incredible force for positive change in the world.
Predictable Irrationality If You Build What They Ask For, They Will Not ComeJoyce Hostyn
Traditional approaches to defining and deploying enterprise software fail to account for that fact that people are influenced by their environment, emotions, shortsightedness, and other forms of irrationality. How do we get past the predictable irrationality of people to redefine the problem and create experiences that people will embrace?
What's your story? Designing a holistic customer experienceJoyce Hostyn
An experience always exists and always generates an impression, but seldom by design. Silo'd approaches result in fragmented experiences and dissatisfied customers. No wonder only 8% of customers report their experience with a given company was superior.
How can we craft a cross-silo content strategy designed to deliver a superior, holistic, customer experience across all customer touchpoints and all stages of the customer lifecycle?
From a workshop I facilitated at Vizthink 2009 on why stories are more effective than fact based methods at communicating complex ideas and inspiring people to want to change.
The Future of Marketing: Make Things People Want or Make People Want Things?John V Willshire
Why the future of marketing depends on rebalancing our choice between creating demand, or exploting demand. Make People Want Things, or Make Things People Want?
Design for dreams not needs: who do you want your customers to become?Joyce Hostyn
Who do you want your customer to become? Who do you want your coworkers, your organization, your employees, your children, your community, your country, the world to become? What gifts do you have? What gifts do they (those you are designing for) have? To answer these questions well is to discover your own dream. To answer these questions well is to uncover the dreams of those you are designing for.
Who do I want you to become? Someone who dreams beautiful dreams. Someone who helps others dream beautiful dreams. Someone who designs for dreams.
For it is through beautiful dreams that we will create more beautiful organizations, communities, and the more beautiful world our hearts know is possible.
Game On: Everything you need to know about how games are changing the worldJeremy Johnson
Gaming is at a tipping point, never before have games effected our day-to-day lives in such a substantial way. From entertaining yourself on the subway with Angry Birds, to solving the world's greatest problems - gaming is quickly becoming a mainstream way to explore, communicate, connect, and work.
With "Game On" Jeremy Johnson will take you on a tour of gaming trends - which includes everyone's favorite gaming buzz words: gamification, gameful, game layer, gamestorming, game mechanics, gameplay, game theory and good old video games. How's that for a extra helping of games? Let's top it off with a Call of Duty deathmatch - who's game?
This presentation was given at Big Design 2011 in Dallas Texas. #bigd11
PRIMER Speculative Futures Conference 2017George Wang
As the inaugural speculative design conference, PRIMER brought together some of the best minds in the field of speculative design. This is a recap of my own takeaways from the conference.
For more, or to simply connect, get in touch with me at
georgewang89@gmail.com
linkedin.com/in/georgewang89
twitter.com/georgewang89
What Board Games can Teach Us about Designing ExperiencesStephen Anderson
There’s a reason so many board gamers show up UX events. The same skills that make us great information wranglers are the same things that make board games like Catan, Pandemic and yes, even Exploding Kittens so appealing! It should come as no surprise that we’ve seen prominent UX leaders cross over into board game design (Matt Leacock, Dirk Knemeyer).
If we scratch beneath the surface, there’s a set of shared skills (and struggles) common to these different professions. Specifically: the spatial arrangement of information, visual encoding of information, creating designed spaces, a systems view, playtesting / user testing, competing tensions, triggering emotional responses, and many more.
Okay, so what? Sure, it’s kind of neat that we have so much in common. But how might this change what I do at $largecompany? Here’s the honest truth: The game design profession is just a little bit farther down the road than us, and we have a lot to learn from this group if we can look past the superficial differences. We talk about designing for emotions, but let’s face it, game designers are actually winning at this. Processes? We talk about lean and agile, but game designers have mastered playtesting (and the design to playtest ratio should make us embarrassed at how little we actually iterate with users). And there’s plenty more. I’m confident that if we can look our our own profession through the lens of game design, we’ll see plenty of glaring opportunities for improvement, and a few tricks we might pick up, as well.
Make Things People Want - Skillswap, Brighton Digital Festival, 2012John V Willshire
A new version of the 'Make Things People Want' presentation I gave at Clearleft's Skillswap as part of the Brighton Digital Festival 2012. With improved structure around the four key ideas. And a bigger, juicier rant about Star Wars.
The Evolution of Marketing and CommunicationTara Mahady
Social media didn't just happen. We've evolved into a culture that demands immediate, transparent, and authentic communication. We desire this not only with each other, but with the companies and brands with which we affiliate. Understanding how we arrived at this place, and how marketing and communication has evolved helps us understand the context as we move forward.
Euro IA Closing Plenary - What I'm Curious About…Stephen Anderson
What are you curious about? What do you want to know more about by this time next year?
Here's my answer to that question (c. 2012) and why I believe Curiosity is core to everything we do as a profession.
Hello. My name is Tim Nolan. I head up BBH Labs and serve as the Interactive Group Creative Director at BBH New York. I have proudly served the Internet since 1996. I created this book along with my partner in crime, Jen Lu, a Creative Mutant currently working at Droga 5. We would like to thank Bernstein & Andriulli for granting us access to their amazing roster of talented illustrators and designers to make this endeavor come to life. This book is meant to be used as a point of inspiration through its words and images. It is also, by design, meant to be a fun piece of interactive media to enjoy. There is a lesson tucked away in that last sentence.
This presentation shares the journey I’ve been on, from trying to shape and influence a user’s path, to creating sandbox environments in which people can play and amaze us!
______
Designers are trained to guide users toward predetermined outcomes, but is there a better use of this persuasive psychology? What happens if we focus less on influencing desired behaviors and focus more on designing ‘sandboxes’: open-ended, generative systems? And how might we go about designing these spaces? It’s still “psychology applied to design”, but in a much more challenging and rewarding way!
In this talk, I’ll share the journey I’ve been on, from trying to shape and influence a user’s path, to creating these sandbox environments. You’ll learn why systems such as Twitter, Pinterest, and Minecraft are so maddeningly addictive, and what principles we can use to create similar experiences. We’ll look at education and the work of Maria Montessori, who wrote extensively about how to create learning environments that encourage exploration and discovery. And we’ll look at game design, considering all the varieties of games, especially those carefully designed to encourage play — a marked contrast with progression games designed to move you through a series of ever-increasing challenges, each converging upon the same solution. Finally, we’ll look at web applications, and I’ll share how this thinking might influence your work, from how you respond to new feature requests to how you design for behavior change in a more mature way.
The Market Research Event (TMRE) 2016 ChapStick User Experience ResearchIsobarUS
Every brand is looking to establish powerful emotional bonds with their consumers, but marketers often struggle to define that connection and activate against it. Learn how MindSight Mobile helped Pfizer uncover the emotional experience of using ChapStick “in the moment.” Most importantly, learn how those insights are can be used to transform marketing strategy, creative, and potential new omni-channel experiences that will foster stronger emotional bonds with their consumers while inspiring brand loyalty.
Visual design is more than styling. It is function. And not only because it communicates, but also because it makes us feel. And between feeling and communication, people find things easier to use.
On Brands, Technology and Feelings.
(20)12 Things to think about:
1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
You can do better: Lessons Learned from Government Meets Social NetworksSebastian Deterding
Keynote I gave on October 16, 2009 at the Berlin in October 2009 E-Democracy Unconference on stuff I learned as project lead of the social networking site du-machst.de how to introduce e-participation and web 2.0 culture in a government context.
The Dark Side of Social Media: It's Time to Take Tech Back by Brian Solis, SX...Brian Solis
"We're at a digital and human crossroads," according to Brian Solis, a digital analyst, anthropologist, and best-selling author. As an early geek apologist of Web 2.0 and social media, Solis saw digital Darwinism as a forcing function of humanity. Now he believes we have unwittingly become the problem we were trying to solve.
After studying technology's evolution, the effects on business and society are undeniable - we f'd up. But it's not all our fault.
By design, social media and personal devices were meant to suck us in. But, there were also unforeseen consequences as a result. We fell to the dark side.
In this rousing and personal anthology, Brian (an eternal optimist) will share the history of how the disrupters became the devils and the opportunities for us to resurrect our idealism.
Brands And Digital Culture: It Doesn't Have To SuckAvin Narasimhan
Presentation I gave at the end of February 2011 at The Olin School of Business @ Washington University in St Louis. Part of a new marketing seminar series they've started with the goal of bringing different types of industry folks into their classrooms to give lessons of both success and failure to future brand managers and CMOs. My session specifically was around what role digital platforms can play for brands, and to discuss some broad ideas about how it works and doesn't work.
Whether you’re working on designing better experiences or you’re an organizational change agent trying to transform your organization, listening is one of the most important skills in your toolkit. To understand what people truly need you need to be a great listener. To build trust and diffuse negative energy you need to be a great listener. To transcend the assumptions and worldviews that constrain your thinking you need to be a great listener. But listening is really hard. Most of us are poor listeners because we’ve never been taught how to listen. To become a powerful listener, treat listening as an active skill to work at.
Despite the fact that some governments are taking behavioral science and its challenges to the model of the rational individual very seriously, most enterprises still haven’t changed the way they deploy technology. No wonder 85% of ECM implementations fail to live up to expectations. Can the insights shared by Kahneman and others shed some insight onto this dilemma? Can we increase success by rethinking our approach to enterprise software deployments based on an improved understanding of how people perceive their environment, are swayed by others, and choose to act?
PRIMER Speculative Futures Conference 2017George Wang
As the inaugural speculative design conference, PRIMER brought together some of the best minds in the field of speculative design. This is a recap of my own takeaways from the conference.
For more, or to simply connect, get in touch with me at
georgewang89@gmail.com
linkedin.com/in/georgewang89
twitter.com/georgewang89
What Board Games can Teach Us about Designing ExperiencesStephen Anderson
There’s a reason so many board gamers show up UX events. The same skills that make us great information wranglers are the same things that make board games like Catan, Pandemic and yes, even Exploding Kittens so appealing! It should come as no surprise that we’ve seen prominent UX leaders cross over into board game design (Matt Leacock, Dirk Knemeyer).
If we scratch beneath the surface, there’s a set of shared skills (and struggles) common to these different professions. Specifically: the spatial arrangement of information, visual encoding of information, creating designed spaces, a systems view, playtesting / user testing, competing tensions, triggering emotional responses, and many more.
Okay, so what? Sure, it’s kind of neat that we have so much in common. But how might this change what I do at $largecompany? Here’s the honest truth: The game design profession is just a little bit farther down the road than us, and we have a lot to learn from this group if we can look past the superficial differences. We talk about designing for emotions, but let’s face it, game designers are actually winning at this. Processes? We talk about lean and agile, but game designers have mastered playtesting (and the design to playtest ratio should make us embarrassed at how little we actually iterate with users). And there’s plenty more. I’m confident that if we can look our our own profession through the lens of game design, we’ll see plenty of glaring opportunities for improvement, and a few tricks we might pick up, as well.
Make Things People Want - Skillswap, Brighton Digital Festival, 2012John V Willshire
A new version of the 'Make Things People Want' presentation I gave at Clearleft's Skillswap as part of the Brighton Digital Festival 2012. With improved structure around the four key ideas. And a bigger, juicier rant about Star Wars.
The Evolution of Marketing and CommunicationTara Mahady
Social media didn't just happen. We've evolved into a culture that demands immediate, transparent, and authentic communication. We desire this not only with each other, but with the companies and brands with which we affiliate. Understanding how we arrived at this place, and how marketing and communication has evolved helps us understand the context as we move forward.
Euro IA Closing Plenary - What I'm Curious About…Stephen Anderson
What are you curious about? What do you want to know more about by this time next year?
Here's my answer to that question (c. 2012) and why I believe Curiosity is core to everything we do as a profession.
Hello. My name is Tim Nolan. I head up BBH Labs and serve as the Interactive Group Creative Director at BBH New York. I have proudly served the Internet since 1996. I created this book along with my partner in crime, Jen Lu, a Creative Mutant currently working at Droga 5. We would like to thank Bernstein & Andriulli for granting us access to their amazing roster of talented illustrators and designers to make this endeavor come to life. This book is meant to be used as a point of inspiration through its words and images. It is also, by design, meant to be a fun piece of interactive media to enjoy. There is a lesson tucked away in that last sentence.
This presentation shares the journey I’ve been on, from trying to shape and influence a user’s path, to creating sandbox environments in which people can play and amaze us!
______
Designers are trained to guide users toward predetermined outcomes, but is there a better use of this persuasive psychology? What happens if we focus less on influencing desired behaviors and focus more on designing ‘sandboxes’: open-ended, generative systems? And how might we go about designing these spaces? It’s still “psychology applied to design”, but in a much more challenging and rewarding way!
In this talk, I’ll share the journey I’ve been on, from trying to shape and influence a user’s path, to creating these sandbox environments. You’ll learn why systems such as Twitter, Pinterest, and Minecraft are so maddeningly addictive, and what principles we can use to create similar experiences. We’ll look at education and the work of Maria Montessori, who wrote extensively about how to create learning environments that encourage exploration and discovery. And we’ll look at game design, considering all the varieties of games, especially those carefully designed to encourage play — a marked contrast with progression games designed to move you through a series of ever-increasing challenges, each converging upon the same solution. Finally, we’ll look at web applications, and I’ll share how this thinking might influence your work, from how you respond to new feature requests to how you design for behavior change in a more mature way.
The Market Research Event (TMRE) 2016 ChapStick User Experience ResearchIsobarUS
Every brand is looking to establish powerful emotional bonds with their consumers, but marketers often struggle to define that connection and activate against it. Learn how MindSight Mobile helped Pfizer uncover the emotional experience of using ChapStick “in the moment.” Most importantly, learn how those insights are can be used to transform marketing strategy, creative, and potential new omni-channel experiences that will foster stronger emotional bonds with their consumers while inspiring brand loyalty.
Visual design is more than styling. It is function. And not only because it communicates, but also because it makes us feel. And between feeling and communication, people find things easier to use.
On Brands, Technology and Feelings.
(20)12 Things to think about:
1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
You can do better: Lessons Learned from Government Meets Social NetworksSebastian Deterding
Keynote I gave on October 16, 2009 at the Berlin in October 2009 E-Democracy Unconference on stuff I learned as project lead of the social networking site du-machst.de how to introduce e-participation and web 2.0 culture in a government context.
The Dark Side of Social Media: It's Time to Take Tech Back by Brian Solis, SX...Brian Solis
"We're at a digital and human crossroads," according to Brian Solis, a digital analyst, anthropologist, and best-selling author. As an early geek apologist of Web 2.0 and social media, Solis saw digital Darwinism as a forcing function of humanity. Now he believes we have unwittingly become the problem we were trying to solve.
After studying technology's evolution, the effects on business and society are undeniable - we f'd up. But it's not all our fault.
By design, social media and personal devices were meant to suck us in. But, there were also unforeseen consequences as a result. We fell to the dark side.
In this rousing and personal anthology, Brian (an eternal optimist) will share the history of how the disrupters became the devils and the opportunities for us to resurrect our idealism.
Brands And Digital Culture: It Doesn't Have To SuckAvin Narasimhan
Presentation I gave at the end of February 2011 at The Olin School of Business @ Washington University in St Louis. Part of a new marketing seminar series they've started with the goal of bringing different types of industry folks into their classrooms to give lessons of both success and failure to future brand managers and CMOs. My session specifically was around what role digital platforms can play for brands, and to discuss some broad ideas about how it works and doesn't work.
Whether you’re working on designing better experiences or you’re an organizational change agent trying to transform your organization, listening is one of the most important skills in your toolkit. To understand what people truly need you need to be a great listener. To build trust and diffuse negative energy you need to be a great listener. To transcend the assumptions and worldviews that constrain your thinking you need to be a great listener. But listening is really hard. Most of us are poor listeners because we’ve never been taught how to listen. To become a powerful listener, treat listening as an active skill to work at.
Despite the fact that some governments are taking behavioral science and its challenges to the model of the rational individual very seriously, most enterprises still haven’t changed the way they deploy technology. No wonder 85% of ECM implementations fail to live up to expectations. Can the insights shared by Kahneman and others shed some insight onto this dilemma? Can we increase success by rethinking our approach to enterprise software deployments based on an improved understanding of how people perceive their environment, are swayed by others, and choose to act?
authoring a hero's journey: finding meaning through storyJoyce Hostyn
We live, learn, and remember through story. Our brains weave each experience into the overall narrative that shapes who we are. Yet seldom do we step back to examine or consciously shape the overall story of our lives. As designers, many of us have a desire to change the world. And yet, as Leo Tolstoy said, “Everyone thinks of changing the world, but no one thinks of changing himself.” If design is change, if we want to use design to effect change, shouldn’t we first think about changing ourselves by designing our own story? For the stories we tell ourselves can change the way we see the world and, by extension, change the world itself.
Designing with content: a customer experience journeyJoyce Hostyn
Content has a significant role to play when we approach the design of the customer experience holistically. And yet content has long been neglected. It’s time to change that. Content strategy, by designing experiences with content, can have a significant impact on an organization’s bottom line.
Mapping the customer experience: innovate using customer experience journey mapsJoyce Hostyn
Do you know what your organization looks like from your customer’s perspective? In the digital age, silos and organizational bureaucracy manifest themselves through your digital presence. You can bridge these silos and overcome a bureaucratic inside-out mindset by visualizing the customer (learner, elder, citizen, patient, employee) experience through a customer experience journey map that captures both actual and emotional aspects of the customer experience. Then, map in hand, you can use it to design great outside-in customer experiences for your organization.
Wendy Clark, SVP, Integrated Marketing Communications and Capabilities for the Coca-Cola Company, gave this presentation at McKinsey's Chief Marketing & Sales Officer event in November, 2012. Wendy explained how Coke's marketing is liquid (easy to spread) and linked (connected to its core values and messages). To be successful today, companies need to dedicated resources to develop new ideas and businesses. At Coke, 70% of spend funds current proven programs, 20% to new and promising trends, and 10% to test completely new ideas. The latest McKinsey customer experience insights: http://mckinseyonmarketingandsales.com/topics/customer-experience
Why do companies need to manage the entire customer experience? New analysis reveals that the entire customer journey - the series of interactions with a brand - is more important than any single touchpoint experience. Leading companies identify and effectively manage a few "key journeys." When companies perfect managing the entire customer journey, they reap significant benefits—including enhanced customer and employee satisfaction, reduced customer churn, increased revenue, lower costs, improved organizational collaboration, and competitive advantage. Presented at the Harvard Business Review webinar. For more on customer decision journeys: http://mckinseyonmarketingandsales.com/topics/customer-decision-journey
Companies that want to turn excellent customer experience into growth need to master Customer Journeys. Customer Journeys (the set of interactions a customer has with a brand to complete a task) and less moments of truth are what matter for a customer. Companies that master not only see an improvement in customer experience, loyalty, and operational productivity; they also see above-market growth.
The future of integrated campaigns: the art of transmedia planningtitofavino
Looking at how the media landscape has changed and how we can harness it to develop successful integrated campaigns that connect and engage with the audience in a new and more involving way.
A curation of my blog posts from 2014, along with interviews with Ingrid Kopp, Montecarlo, Nick DeMartino, Ian Ginn, Rob Pratten, Christian Fonnesbech, Doro Martin, Marco Sparmberg, Christy Dena, Mayus Chavez, Siobhan O'Flynn, Angela Natividad, plus an exclusive feature interview with Jeff Gomez.
The biggest challenge for traditional marketers in leveraging social media is that they apply the old ways of thinking to this new medium. In Conversations Aren't Marketing, we discuss some of the macro trends and strategies that are needed to be successful. Many thanks are due to The Conversation Group which contributed several slides here. I delivered this presentation on October 23, 2008 at the Social Media Club Workshop in Hawaii to start the day. We will have audio available soon...
A few things you need to know about digital marketingAna Andjelic
This is the presentation I gave at IdejaX conference this past weekend. I focused mostly on the overall approach characteristic to digital marketing that often gets lost when people talk about it.
Social Analysis and Insight: Why Your Customer's Conversations and Social Obj...The Socializers
"Social Analysis and Insight: Why Your Customer's Conversations and Social Objects are Vital to Community Growth and Sales"
Something very powerful emerges when one knows what others are interested in talking about. Agencies and brands MUST hire individuals or contract to organizations who specialize in community and conversation analysis. Storytellers working with insights from social intelligence are vital to community conception and creation. Brand stories that emerge FROM your customer's conversations are far more powerful than the one's originating within the agency. Collaboration between a brand and its customers is the most potent mix.
http://bit.ly/boussias_conference2011
Re designing the World of PR [People Relations]MSL
The world is changing, fast, and our clients are facing huge transformations. There is a strong call for change, in the PR industry like everywhere. At a recent conference, our chief strategy officer Pascal Beucler was asked to stimulate a discussion on if the PR industry was ready for this change, the challenges we face and the power shifts we need to address, as an industry, to make it happen.
Social media marketing The Art of Digital Influence book.pdfShaileshKhaladkar
Unlock the secrets to successful Social Media Marketing with our dynamic and insightful PowerPoint presentation. This professionally crafted PPT is designed to empower businesses and marketers to harness the full potential of social media platforms in the ever-evolving digital landscape.
Key Features:
Strategic Planning: Dive into the fundamentals of social media marketing, understanding the importance of setting clear goals, identifying target audiences, and developing a robust strategy to achieve optimum results.
Platform Overview: Explore the major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok. Understand the unique features of each platform and learn how to tailor your approach for maximum engagement.
Content Creation: Learn the art of crafting compelling and shareable content. From captivating visuals to persuasive copy, discover the key elements that make your content stand out in the crowded social media space.
Community Building: Delve into the principles of community management. Explore strategies to build a loyal and engaged audience, foster meaningful interactions, and turn followers into brand advocates.
Advertising on Social Media: Uncover the potential of paid advertising on social media platforms. Learn how to create effective ad campaigns, target specific demographics, and measure the ROI of your advertising efforts.
Analytics and Metrics: Gain insights into the importance of data-driven decision-making. Explore tools and techniques for tracking key metrics, analyzing performance, and refining your social media strategy for continuous improvement.
Trends and Innovations: Stay ahead of the curve with a discussion on the latest trends and innovations in social media marketing. From emerging platforms to new features, understand how to adapt your strategy to stay relevant.
Case Studies: Real-world examples and case studies showcase successful social media marketing campaigns. Learn from industry leaders and understand the strategies that propelled them to success.
This PowerPoint presentation is an invaluable resource for businesses looking to elevate their social media presence and build meaningful connections with their audience. Whether you're a seasoned marketer or just starting, this comprehensive guide will equip you with the knowledge and tools to navigate the dynamic world of social media marketing successfully.
When our world is more mobile and connected than ever and everyone has the opportunity to publish and broadcast, what does that mean for communication? Red Sky CEO Jess Flynn shares insights from clients, partners, peers and futurists on what 2015 and beyond holds for communicating your personal and professional brand.
Socio-digital evolutions and micro-communities: what business opportunities d...Vanksen
This is the question that the new Vanksen study "Connecting The Digital Dots in 2023" aims to answer. In 2023, conducting periodic monitoring to display individual trends loses its meaning. Socio-digital evolutions are constant. Behaviors and innovations fluctuate organically, iteratively, and continuously.
In this context, Vanksen experts have attempted to translate them into a mind-mapping in order to better visualize the correlations impacting brands in their digital strategies.
They can thus better understand the dos and don'ts adapted to their DNA and business challenges, activate technological, tactical, marketing, and communication levers that generate meaning and performance for them and their communities.
https://www.vanksen.com/en/insights/socio-digital-evolutions-micro-communities-business-opportunities-for-brands
Beyond Advertising: Creating Value Through all Email and Mobile TouchpointsMarketingSherpa
Watch this session live at 2:00pm EST on Wednesday, May 3, 2017. www.marketingsherpa.com/beyond
MarketingSherpa Summit was filled with real-world case studies from your peers. This webinar provides an opportunity to step outside your day-to-day role and ask big questions like, “Where do I want to take my organization, department or individual career?” — and learn how to transform your organization and career with customer-first marketing philosophies.
To help you do that, we’ve invited a pioneering researcher focused on reinventing advertising and marketing. In this webinar, Catharine Hays — the executive director of The Wharton Future of Advertising Program and co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints” — will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countries.
In this webinar, you will learn:
The five forces of change affecting marketing and advertising
Insights, ideas and frameworks for adapting to how mobile technology has changed brands relationships with customers
How to challenge entrenched mental models of email and mobile marketing and advertising, including example pioneering customer-first marketers are taking
Similar to Employee Communities: Community Centric Change (20)
Designing food forests: fruit & nut tree guild handoutJoyce Hostyn
Looking for palettes for groups of species that work together interdependently to inspire your design of guilds (plant communities) for a food forest?
Featured guilds:
- eat your ornamentals
- native bounty
- urban orchard (apple & pear)
- nature's pharmacy
- medieval potager
- asian cooking herbal
- edible fence
- native nuts (black walnut, butternut, shagbark or shellbark hickory, chestnut or oak)
In Permaculture: A Designers Manual Bill Mollison says that "We ourselves are part of a guild of species that lie within and without our bodies. Aboriginal peoples and the Ayurvedic practitioners of ancient India have names for such guilds, or beings made up (as we are) of two or more species forming one organism. Most of nature is composed of groups of species working interdependently."
Guilding is a permaculture technique that learns from and works with the relationships in nature, especially in a forest system.
Unlike monocultures – a field of corn, a traditional apple orchard or a grass lawn – guilds are polycultures of diverse plants, insects and animals that support each other in a mini ecosystem. They’re designed around a primary food producing species (such as an apple tree) along with diverse, multi-functional support species to maximize the health and productivity of the guild. They produce a wide variety of useful products such as food, medicine, fibre, wood and dye.
By considering the whole plant community, – placing plants carefully in relation to each other in a way that facilitates interconnection and support rather than competition (for example, plants with different root systems such as shallow vs tap roots)
- Nitrogen fixing plants, along with species that supply phosphorus, potassium, calcium and other minerals, fertilize food producing plants
- Soil food web recycles plant debris to build healthy, moisture retentive soil
- Insectary plants attract beneficial predatory insects such as ladybugs, lacewings and predatory wasps as well as pollinators such as native bees that increase fruit and vegetable yield
- Strongly aromatic plants such as oregano, garlic, thyme and yarrow confuse pests, preventing them from discovering the plants they like to eat
- Diversity attracts a wide variety of bacteria, fungi, insects and birds to increase system health
- Dense layer of herbaceous and groundcover plants suppress unwanted species and protect the soil
Little Forests as Nature-Based Climate Solutions - Nature CanadaJoyce Hostyn
Little Forests are collaborations between plants, soil, organisms, land, climate, geology, & people. Disturbed land naturally returns to forest in 150 to 200 years. Because of the urgency of climate change, Dr. Akira Miyawaki designed a method that squeezes those 150 years into a 20-30 years.
What might a place where we park our car for an hour become?
What might a path, road, or active transport route become?
What might a parking lot become?
What might an apartment building become?
What might a school become?
What might a median become?
What might a front yard become?
What might our cities become?
Dr. Akira Miyawaki says that "Real forests made up of trees native to the area are three-dimensional, multi-layered communities having 30x the surface area of greenery of single-layered lawns, and have more than 30x the ability to protect against natural disasters and to conserve the environment."
Each of us is a node in a mycelial network of regeneration. Each little forest is a node in a mycelial network of regeneration.
Presented during "Learn How to Implement Nature Based Climate Solutions in your community" hosted by Nature Canada.
"Our world is made of systems within systems, an interconnected web of life more complex than humanity has the capacity to grasp all at once. It took me ages to realise that design was the main subject and that network science was the key to it all." Rosemary Morrow
"In many ways, the environmental crisis is a design crisis. It is a consequence of how things are made, buildings are constructed, and landscapes are used."
Sim Van Der Ryn & Stuart Cowan
Can Kingston become a City in a Forest?Joyce Hostyn
Imagine it’s 2030. Every child can look out their window and see trees (and the many creatures these trees support). On even the hottest days they can walk or bike along a tree-lined street to play, visit birds or hug a tree in a nearby forest. 3-30-300 builds climate resilience for extreme heat events.
No Mow May: Support Multispecies ResurgenceJoyce Hostyn
Celebrate No Mow May by rewilding your lawn. Rewilding isn't about curb appeal. It's about soul appeal. Think of rewilding as an embodied land acknowledgement supporting multispecies resurgence.
In our yards, our parks and along our streets we plant lines of lonely trees. But a tree is not a forest. Lonely trees are severed from their ecological communities—at the mercy of wind, weather and disease. Rewilding with Little Forests re-enchants our yards and our city with biodiversity... what Robert MacFarlane calls “the wondrous, teeming, calamitously threatened variety & variability of life on Earth, sometimes measured by species richness.”
Re-enchanting our gardens and our citiesJoyce Hostyn
How, by rewilding, might we invite more wonder into our gardens? Our gardens are shared spaces, communities of beings. Who visits? Who doesn't? Why? What moments invite enchantment and wonder? This winter, start your rewilding journey by discovering the stories of the beings with whom you share your garden. We'll explore how rewilding might change who we become as gardeners.
Our beautiful wild pollinators need help! Support bees, butterflies and other pollinators by converting your lawn into a meadowscape or let your lawn grow wild!
Wildscaping: break up with your lawn, invite in the wild Joyce Hostyn
Climate change is forcing us to rethink our approach to gardening, our relationship with plants and how we belong to place. Our weather is becoming more variable with wetter springs, drier summers, colder winters and more extreme storms. Let’s adapt our gardening style for a changing climate, drawing inspiration from local landscapes and indigenous flora to create sustainable, resilient gardens that welcome wild beings into our cities.
Rip out your lawn and replace it with a food forest. How to design a nut or fruit tree guild. Includes planting palettes for a black walnut guild, native plant guild, asian inspired guild, medicinal guild, medieval guild, ornamental guild, apple guild, pear guild and apple guilds.
Layering wildscapes: designing with plant communitiesJoyce Hostyn
When designing wildscapes, you need to think like a walnut, see like a squirrel, be like a bee and forage like a bird. Wildscapes replicate the layered structure of wild ecosystems to maximize biodiversity, habitat, resilience & beauty.
We now know that our century long quest for the perfect lawn is contributing to our climate emergency. It's time to reimagine curb appeal. Natural climate solutions offer immense possibility for helping Kingston achieve its strategic goals. Presentation to Kingston's EITP Committee.
Forest this being is: becoming forest stewards in a changing climateJoyce Hostyn
As gardeners, we've been colonized. We plant lonely trees, pines in lines and cookie cutter landscapes. How can we rewild ourselves and our approach to gardening? How can we learn to see forests as beings? How can we become forest stewards in a time of climate change?
how to design an edible landscape: unleash your inner gardenerJoyce Hostyn
Whether you have a tiny yard or a large lot, you can have a beautiful garden and eat it too! Edible landscapes filled with trees, shrubs, berries and perennial vegetables are a beautiful, sustainable method of growing food for yourself, increasing biodiversity, and attracting birds.
How to design a beautiful edible forest gardenJoyce Hostyn
Whether you have a small space or a large lot, you can have a beautiful garden and eat it too. Edible forest gardens mimic natural forests, but edibles are prioritized in plant selection. They're a natural, sustainable method of growing food for yourself, providing a habitat for wildlife and beautifying your home.
How to design a beautiful garden that attracts birds Joyce Hostyn
“Birds are good ecological indicators. If you have a diverse native bird population, it’s a sign that the ecosystem as a whole is healthy.” Convert your lawn to a beautiful, bird friendly garden. Biodiverse gardens provide the food niches, nesting sites, shelter, water, and safety that our native birds (and insects) need.
Despite spending vast amounts of time and money on employee engagement, engagement metrics remain stagnant. What if, instead of obsessing about how to increase employee engagement, how to improve and position your employer brand, or how to fight the war for talent, you instead put serious effort into thinking about how to improve and position your employees?
the art of creativity: asking provocative questionsJoyce Hostyn
Since we live in the world our questions create, "the most interesting thing you can do in life... is to call into question the rules of the game.” Questions make the impossible possible, help the unknown become known, and transform paradigms. To transform yourself, transform your organization, or transform the world learn the art of asking provocative questions.
Digital literacy - a new language for disruptionJoyce Hostyn
To achieve the digital enterprise, you need a workforce that embraces new ways of working. One in which they’re able to harness the power of information, collaboration, and communities to get their jobs done. This requires treating digital as a new language. One with a different grammar and syntax from what people are used to. And learning a new language isn't easy. How can we empower people through digital literacy to work smarter, treating digital as a language to use to express ideas and create magical experiences that people choose to participate in and, as a consequence, change their behavior? How can we get people dreaming in digital?
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
12. as has our understanding of what really drives behavior
(hint… we’re nothing like Spock)
Rational, System 2
based on satisfaction
what does this do?
how much does it cost (time, money, effort)?
how does it compare?
what are the features?
are the tools available?
are the applications easy to work with and efficient?
is the information I need available?
13. we’re profoundly social creatures who make decisions
with emotion and rationalize them after the fact
EMOTIONAL, System 1
based on trust
how does this make me feel?
how will it affect me?
how will this affect my status?
what are other people doing?
does it provide meaning or pleasure?
what if something goes wrong?
14. it’s time for our approach to change to evolve as well
15. We need a new mental model for
understanding how change happens that
reflects network dynamics and may
stretch our imagination, like airplanes
with propellers and wings must have
done to the imaginations of people at
the turn of the 20th century.
~Catalyzing Networks for Social Change
22. To create new forms of interaction between brands,
people, technology, and culture, we need to understand
a product’s and brand’s ability to open up a rich
narrative space where people can enter as
protagonists, not just consumers. We need to think
about people as protagonists in a narrative that brand
and product can help inspire and co-prototype, rather
than treating people as consumers of brand and
product meaning.
~Wojtek Szumowski
26. to achieve deep change, we must shift
meaning in the organizational culture
culture is made of stories & memes
stories are founded on assumptions
interventions in stories can shift
assumptions – and contest dominant
culture – to help achieve deep change
story based strategy
27. Doesn’t that sound neat, to implement a
story, rather than implement a plan? I
don’t know about you but I get tired of
implementing plans. Plans always feel like
they keep you in a box. A story is
something else. It’s pulsing. It’s breathing.
It’s alive!
Madelyn Blair
28.
29. whatis our vision&
theory of change
______________
cultureis made of
stories & memes
network change model
story based strategy
where willwe play?
______________
culture
community managers
connect & empower
howwillwe succeed?
______________
heroes & architects
cultivate networks
ignite stories
what capabilities
______________
community building
content marketing
storytelling
selling
technology as
facilitator
30. You can create volume. Or perfection. Not
both.
Contradiction is that the more you create, the
more chance you have of approaching
perfection.
by nanda_uforians flickr
the only way I can get anything written at
all is to write really, really
shitty first drafts
– Anne Lamott
37. How you get to the customer is as
important, if not more, than
whatyou get to the customer.
Existing mediums provide wrong
context for innovative products.
~growthhacker
38.
39. war for talent will
become the war of
relationship marketing
talent
teams will
work like
sales teams
talent
professionals will
be marketing
leaders
digital talent
communities
will emerge
what recruiting will look like in 10 years
42. Technology is culture; it is not something separate; it
is no longer “I.T.”; we cannot choose to have it or not.
It just is, like air… It is becoming the medium for a
government’s relationship with their citizens.
Dan Hill
by laszlo-photo flickr
43. [Obama won by] converting everyday
people into engaged and empowered
volunteers, donors, and advocates social
networks, email advocacy, text messaging,
and online video.
Edelman Associates
44.
45. Consider this in a social business
context: simply by introducing social
tools that increase the clustering
effect of existing social
networks, behavioral change
will become more likely. To the
extent that the social tools amplify
other emotions or perspectives… these
factors can play together to have a very
large impact on business operations.
stowe boyd
46. experiment with approach scaling impact, and creating a new
network-centric ecology of social problem solving in the process.
our
medium
66. how to
contests
guess who’s
missing from the
fantastic 5?
name
dropping
teasers
surprising impact of
language on perception of
satisfaction & effort
how we measure
up against our
competitors
social support
create content that resonates
86. Where a fragile package
would be stamped with ‘do
not mishandle,’ an anti-
fragile package would be
stamped ‘please mishandle.’
Anti-fragile things get
better with each
(non-fatal) failure.
Nassim Nicholas Taleb
90. storybasedstrategy.org
The key to galvanizing your audience
with a good story is to make listeners feel
that they can be heroic. When good
salespeople prospect and pitch, they must be
alert to the stories running through their
customers’ minds. What is their internal hero
story? What do they wish to achieve through
this sale? Whom do they wish to impress?
What kind of person do they hope this sale
will help them become?
The Art of the Sale,, Philip Delves Broughton
evolve our storytelling
102. 1. identify your cause
2. recruit a small tribe to help you get started
3. define your narrative
4. actively design and build the community
5. spread the word, grow the network
6. experiment, learn, adapt
get started with community centric change
103. A person having a
nightmare can do many
things in his dream –
run, hide, fight, scream,
jump off a cliff, etc. –
but not change from any
one of these behaviors to
another would ever
terminate that
nightmare… The only way
out of a dream involves a
change from dreaming to
waking.
~Paul Watzlawick et al., CHANGE
104. insight selling content marketing
story based strategy art of storytelling catalyze networks
narrative