This PPT elucidates the importance of content in the Web 2.0 era, what it takes to become a content writer and if training is necessary to become a successful content professional.

1. PROSPECTS OF CONTENT WRITING AS
A CAREER OPTION
Dipanwita Gupta
CEO & Content Head, Dimensions
www.dimensionscontent.com

2. DOMINANCE OF DIGITAL MEDIA ON SOCIETY
 220 million+ Online searchers in India
 14 billion+ search queries generated every
month
“Digital Transformation will take India’s Internet
users from 378 million (27% of India’s
population) in 2016 to 829 million (59% of
Indian population) in 2021.” - Cisco

3. SOCIAL MEDIA IS EXPLODING!

4. RISING IMPORTANCE OF DIGITAL CONTENT

5. WHAT IS

6. CONTENT: THE BACKBONE OF DIGITAL MEDIA
 Content is anything you produce that your
audience can consume with its senses.
 It is a compilation of information, ideas, and
messages presented for a particular use.
 Forms of Content: News, article, review,
Video, blog, infographic, interview, editorial,
meme, story, song, how-to, lists, tips

7. TYPES OF CONTENT
Content
Website
content
SEO
articles
News &
Newsletters
Data
articles
Blog
Social Media
Posts &
Campaigns
Reviews
Business
Flyer
Content
e-
Book/Whitepa
per/Report
Banner &
Brochure
Content
PPT
Video Content
(text &
infographics)
Press
Releases

8. CONTENT HAS ALWAYS BEEN THERE
Media & Professions Involving Content
Creation:
Print Media - Newspaper, Magazines, Tabloids,
Little Magazines, Academic Writing,
Advertisement Copy Writing, Any Offline
Marketing Collateral writing- Brochure, Leaflets
Television &/Or Radio – Script (Main Programme,
Ads)

9. SO WHAT’S NEW ABOUT DIGITAL CONTENT?

10. PRINT CONTENT VS. DIGITAL CONTENT
Features of Digital Content:
 High Competition & Easier Accessibility
 Original & Attention Grabbing- Remember, your
reader’s attention span is becoming shorter by
the day!
 Brief, to-the-point
 Authenticity decides your credibility – can be
cross-verified in real-time
 Embedded links: outbound, inbound (hyperlinks)
 Keyword-driven

11. DIGITAL IS THE FUTURE OF MARKETING
& MARKETING IS BUSINESS
AND
CONTENT IS THE PILLAR OF DIGITAL
MARKETING
Search Engines like Google, Bing, Yahoo
identifies & understands only CONTENT –
ORIGINAL & ENGAGING

12. INGREDIENTS OF CONTENT
 Presentation of a piece of information that
conveys a story and engages a particular
section of readers
KEY POINTS: Content should be
 Original
 Relevant & Fresh
 Factually correct
 Grammatically correct
 Logically written
 Easy to read

13. WHY IS CONTENT SO IMPORTANT?
Content is KING
 It creates a BRAND IDENTITY
 Properly OPTIMISED (?) content drives traffic
through search engines
 It generates a public conversation/dialogue
 Helps in promotion – More Effective & Less
Expensive
 Influences (Buying)Decision – Supreme in
today’s Buyers’ Market
 Generates Leads & Sales
 Grow Business!

14. HOW TO MASTER IT: CONTENT WRITING?
 You have to be passionate about writing
 Make a Habit of Browsing
 Read More
 Be Disciplined
 Learn Time Management
 Develop an eye for detail
 Become a relentless researcher
 Adaptable
 WRITE, WRITE, and WRITE MORE!

15. YOUR RESPONSIBILITY BEYOND WRITING
 Have you presented it well?
 Proof-read & EDIT
 Interact, brainstorm, suggest & learn from/with
your design team
 Learn how to Market your Content. DIY. At least,
Show Involvement!!!
 Get Feedback
 Introspect
 Unlearn / Re-learn
 Implement

16. SO DO YOU THINK YOU NEED A TRAINING?

17. YOU HAVE THE ART IN YOU.
TRAINING HELPS YOU WITH THE SCIENCE PART.
Source:www.marketeer.kapost.com

18. HOW DOES CONTENT WRITING TRAINING HELP
YOU?
 Add a professional touch to your writing
 Improve your proofreading & editing skills
 Learn different styles of writing
 Gain hands-on experience in writing for various
domains
 The right researching technique
 Understand Marketing and its role in content
writing
 Learn about keywords, basic SEO and digital
marketing

19. PROSPECTS AFTER COMPLETING THE TRAINING
 You’re hired as a content writer: full-time,
part-time, home-based
 Start working as a Freelancer for various
brands at a time
 Make money by publishing articles on
various paid web platforms
 Establish yourself as a blogger
 Guest Blogging
 Earn working as an academic writer

20. WHO HIRES YOU AS A CONTENT WRITER
 Companies: Lifestyle/fashion, travel & tourism,
hospitality, health sector, manufacturing sector, interior
designers, software service providers, photography
firms, real estate sector, etc.
 Website developers & Digital Marketing Agencies
 Established bloggers
 Content outsourcing companies
 News portals & newspaper houses
 Other print media houses: Book/magazine publishers
etc.
 NGO: Training manuals, fundraising content (books)
 Academic institutions
 Students, scholars
 Any start-up or individual businessman

22. OTHER EMERGING PROFESSIONS RELATED TO
DIGITAL MEDIA
 Digital Marketing Expert: Execs to CDO
 Content Writer, Editor, Content Strategist,
Content Marketer, etc.
 Social Media Executive
 Data Executive & Analyst
 Digital Media Analyst
 Graphic Designer
 Animation Artist
 YouTube Video Editor

24. THE DIMENSIONS EDGE
 Industry-oriented course content
 Practical-based learning
 Sector-specific content generation knowledge: Travel,
Tourism & Hospitality, Fashion & Handicrafts,
Science, Manufacturing etc.
 Special classes conducted by domain experts –
Blogger, Journalist, Corp Com. Expert, Business
Writer, Technical Writer, Academic Writer etc.
 Basics of Consumer Behaviour, Communication,
Branding, Media Management, Advertising, &
Promotion.
 Basics of SEO, SMM for beginners
 Assistance for your job interviews and freelance
assignments

25. Who knows you can actually start to earn
while you learn!

26. W: www.dimensionscontent.com
E: info@dimensionscontent.com