Web-based writing comes in many forms, including wikis, blogs, websites, help guides, and newsletters. Effective web writing follows certain principles: it is concise and scannable; puts key information first; and uses simple language, short paragraphs, and clear headings. Research on eye tracking shows that online readers scan pages and do not read word-for-word. The BBC is highly effective at web writing through its short, informative headlines that summarize articles and attract readers. Proper web writing focuses on the needs of readers over writers and keeps content concise and easy to understand at a glance.
Content writing tips and skills for content writer goel.sweta
This presentation is about the skills and tips of content writing which is very necesaary for every content writer to know. For more information please visit www.content-writing-india.com/
Content writing tips and skills for content writer goel.sweta
This presentation is about the skills and tips of content writing which is very necesaary for every content writer to know. For more information please visit www.content-writing-india.com/
This presentation is a great guide for students who are dealing the tensions of academic paper writing. Writing an academic paper could be hectic sometimes and in order to eliminate the hectic-making factors, this presentation states some very useful tips about it.
Visit for more info: http://www.papermoz.co.uk/assignments/buy-assignments/
Game of buzz is a tech blog dedicated in providing support to bloggers and businesses by helping them to learn SEO, WordPress and digital marketing.
www.gameofbuzz.com
Presentation to staff at the State Library of Victoria on how to write for the web - also useful for anyone interested in web writing. Presented (several times) in October 2007 by Philippa Costigan and Kelly Gardiner.
This presentation is a great guide for students who are dealing the tensions of academic paper writing. Writing an academic paper could be hectic sometimes and in order to eliminate the hectic-making factors, this presentation states some very useful tips about it.
Visit for more info: http://www.papermoz.co.uk/assignments/buy-assignments/
Game of buzz is a tech blog dedicated in providing support to bloggers and businesses by helping them to learn SEO, WordPress and digital marketing.
www.gameofbuzz.com
Presentation to staff at the State Library of Victoria on how to write for the web - also useful for anyone interested in web writing. Presented (several times) in October 2007 by Philippa Costigan and Kelly Gardiner.
Writing a MemoThe following was developed based on the d.docxambersalomon88660
Writing a Memo
The following was developed based on the document written by Matthew Ford at Northern Kentucky University and provided online at the linkhttp://www.nku.ed/~fordmw/memo.htm
Writing effective internal company memos is an acquired skill that frequently distinguishes the great manager inside a company. Senior executives usually take notice of lower level managers who precisely communicate issues in written form.
The key to effective internal memos is that they communicate much in a small amount of space. A cardinal rule of great memo writing is this: All important information must appear on the first page.
The following provides one way to organize an internal memo. This format is particularly applicable towards a memo that communicates the results of some project or investigation that has been assigned to the writer.
Example!!!
MEMO
Memorandum" (or "Memo") usually appears in bold letters either left- or center-justified at the top of the page. Other important information that appears at the top of page one includes:
Date:
To:
From:
Subject:
If this is a memo designed to communicate the findings of some project or investigation assigned to the author, then the structure of the memo typically progresses as follows:
Introduction
Two or three sentences that orient your reader about why you are writing to him or her. Your boss may not remember why he or she assigned you this project. In this section, refresh your boss's memory. The Introduction should inform the reader about specific background information regarding the project you are writing about (for example, who, what, when, where, why). In most analytical memos, your tone should be unemotional and objective. Avoid putting your conclusions or key points in this section--those things go in the next section.
Summary
This is where you place your key points for a busy executive that only has three minutes to read it. Key points are usually best communicated by listing them in “bullets” as single sentences, avoiding lengthy and wordy paragraphs. Your key points must all fit on the first page.
In an analytical memo your key points might consist of:
· Major strengths or weaknesses that you'd like to highlight.
· Opportunities for improvement.
· At least one recommendation for action.
Findings (to write finding for each bullet)
This is for the reader that needs more specific information than the summary information presented in the key points listed above. A useful rule: It should be easy for the reader to clearly link the portions of this section with each of the key points listed in the previous section.
Appendix
This attachment to the memo is where the reader will find a brief discussion about the data, the various techniques employed and the assumptions made, and any limitations regarding your analysis or findings. In addition, this is where reader will find the tables and charts referred to in the body of the memo.
Co.
2. What are some types of writing
generally found on the web?
Web Writing vs Print Writing
How People Read on the Web: The
Eye tracking Evidence- A Report by
Jacob Nielsen on Online Reading
Behavior
What factors make BBC News
Headlines world's best?
3. Is there any key to become an
effective Web Based Writer?
Principles of Writing for the Web
How to Write User-Friendly Content
Scannability and Readability in Web
Writing
Is the Word counts significant for
Web Writing?
Web Writing: It's Written - Now
What?
4. Wikis: a collaborative website where multiple authors
add and edit content
Blogs: A theme based and focused web page engages the
reader, writing on subjects others are interested in.
Websites: Whether personal, professional, or corporate,
websites exist to give more information to the reader.
Help-guide or Tutorial: A website or page built
specifically to teach others a particular skill or skill set.
Newsletters & Fact Sheets: Usually downloadable from
an organization’s website, these documents are recurring
and updated as your audience needs.
What are some types of writing generally found on
the web?
5. People don't read information on the Web in the
same way as they read printed material.
Web doesn’t control the user
Web users skim content
Web Writing vs Print Writing
6. How People Read on the Web: The Eye
tracking Evidence- A Report by Jacob
Nielsen on Online Reading Behavior
Web users generally ignore extraneous graphics.
79% of users scan the page instead of reading
word for word, focusing on headlines, summaries
and captions.
Of those Web users who do read the entire page,
most only absorb 75% of the content.
Web readers are three times more likely than
newspaper readers to limit in-depth reading to
short paragraphs.
7. Cont… Observations of Dr Jacob Nielsen
Reasons for this behaviour include:
Reading from a computer monitor is 25% slower
than reading from print.
It increases eye strain and fatigue.
Web users often scan centre-left-right, instead of
left-right.
8. Dr Nielsen also developed a number of content-
oriented conclusions:
Web users are active, not passive. If a quick scan
doesn't show them the information they need,
they won't spend time searching for it.
The longer the text, the less likely Web users are to
read it.
The longer the text, the faster Web users will skim
the scannable elements (headlines, summaries,
and captions) - if they scan the page at all.
Web users don't believe hype. Any claim needs to
be backed up by facts
11. Some More Facts
People looked at 29% of words that appear in all capital
letters. People look at lists with bullets more often
than lists without bullets (70% vs. 55%, respectively).
Impressionable scanning: A person is more open to
reading the words as the author has written them.
In 59% of cases people looked no farther than
the third organic result.)
12. The Most Important Conclusions
Web content should have 50% of the
word count of its paper equivalent.
Why? Because:
Users don't read on the Web. They scan
pages and pick out headings,
sentences, and phrases to find what
they need.
Note: On the basis of his observations, Dr Nielsen
ranked BBC Headlines as the world’ best News
Channel
13. Summary: Precise communication in a handful of
words. The editors at BBC News achieve it every day,
offering remarkable headline usability, because the
Headlines are:
Short
rich in information scent, clearly summarizing the
front-loaded with the most important keywords
(because users often scan only the beginning of list
items) target article
understandable out of context
predictable
What factors make BBC News Headlines
world's best?
14. Examples : Concise and Informative
On a recent visit, the BBC list of headlines for
"other top stories" read as follows:
Italy buries first quake victims
Romania blamed over Moldova riots
Ten arrested in UK anti-terrorism raids
Villagers hurt in West Bank clash
Mass Thai protest over leadership
Iran accuses journalist of spying
15. Techniques/Principles of Writing for the
Web
Write for your readers, not for yourself.
As writers, our job is to inform readers - not to
try and impress them. To support First rule,
apply second:
Keep it simple, succinct and scannable.
Make your message clear.
16. Cont…
Put the most important information first, then a
short summary or explanation, and then include
the details; apply Inverted Pyramid Information
Structure:
17. Cont…
Write Summaries instead of Full Articles
Cut Out The Bull in Web Writing (Avoid jargon and
'industry speak'.)
Front-load your text. Put the most important
content on your page in the first paragraph, so
that readers scanning your pages will not miss
your main idea.
Be concise
Consider your purpose
18. Cont…
Write in first person and second person
Passive vs. Active voice
Use plain language
Apply Middle-Left-Right Pattern of writing rather
than Left-Right
Use a Consistent Voice for Web Writing
—The more familiar the voice, the more effective
it will be.
—Keep The Voice Positive (negative sentence
takes 48% longer time to understand a than to
understand a positive sentence- Dr Herbert H,
1974)
19. Cont…
Have clear-cut objectives. Write those objectives
down before starting to write, and then stick to
them.
Observe Scannability and Readability in Web
Writing
(Reading online is 25% slower than reading from
printed material)
Include key words from the associated Paragraphs.
Keep headings and sub-headings short, a maximum
of 4-8 words.
20. Cont…
Prefer enlisting rather long sentences
◦ Have no more than 9 items in a single list.
◦ Keep lists to a maximum of two levels.
◦ Use numbered lists where the order of entries is
important.
◦ Use bullet point lists where the sequence of entries
isn't important.
◦ Ensure each list is introduced by at least one line of
text.
21. Cont…
Paragraphs- Short paragraphs keep content
scannable
◦ Get to the point straight away, in the first line.
◦ Build each paragraph around a single idea.
◦ Paragraphs should be no longer than 40 - 70 words.
◦ Paragraphs should be no more than 5 lines.
◦ Keep summary paragraphs to 30 - 50 words.
◦ Try to vary the size of paragraphs.
Use bold text sparingly
◦ making everything bold, effectively renders none of it
bold..
22. Is the Word counts significant for
Web Writing?
Counting Words for Web Writing
Headings - 4 – 8
Sentences - 15 - 20
Paragraphs - 40 - 70
Summaries - 30 - 50
General pages - 500
Long Pages - 700
23. Web Writing: It's Written - Now What?
The content is finally written, now what do you do?
Re-write it.
If you haven't done at least three drafts, then you haven't
done it at all.
A good rule of thumb for any Web writer, especially a new
Web writer, is to take the original draft and do a word
count. Cut the number in half. Make the new number the
maximum word count and re-draft the document.
Only then, start editing. Leave a day or so between each
draft if possible, and concentrate on each draft as if it were
the final version.
24. Cont… Web Writing: It's Written - Now
What?
Read Aloud
Read the content aloud every time. Reading aloud
not only forces us to read word-for-word instead
of skimming, but helps make sure phrasing
conforms to natural speech cadences.
If it doesn't sound right when it's read aloud, it
won't 'sound' right on the Web.
If you can't leave drafts for a day before reading
again, convert them to a different format (eg. PDF,
HTML) and read aloud from the new format to get
a fresh view of the content.