The document provides information about a content writing training course offered by Education & Career Times (ECT). The 13-week course covers various modules to help students hone their content writing skills, including modules on content writing basics, grammar, technical writing, business writing, and more. Upon completion, students will receive a certification in Advanced Content Writing. The course includes 6 weeks of classroom training and 7 weeks of internship working on real client projects. ECT is recognized by the Government of India for its content writing training program.

1. CONTENT WRITING
TRAINING
[Recognized by the Government of India]
www.ect.co.in

2. RECOGNITION
The Government of India has recognized our organization, “Digi-
talimpulse Online Private Limited” as an Innovative startup. This
recognition is based on the quality, innovation, and uniqueness of
our Content Writing Course at ECT.
What it means for you:
• The Certification by ECT will hold greater credibility and
weight in the employment market than the competition
• We are the first and only content writing organization recog-
nized by the government – You are certified by the best in the
industry.
CERTIFICATION
Upon successful completion of the course, you will be
awarded with a widely acknowledged certification in
“Advanced Content Writing.”

3. SO YOU
WANT
TO BE A
CONTENT
WRITER?
Congratulate yourself on your decision to become a content
writer! Skilled content writers are, and will always be in
high-demand. Reason? The internet is rapidly growing.
Numerous websites and businesses pop-up online everyday.
And guess what?
The winner is the one with the best ‘Content.’ This course b
ECT is tailored for training novice & seasoned writers to hone
their writing skills. Proceed forward to know what you will get
out of this course.

4. COURSE MODULES
Module 1: Introduction to Content Writing
How to take maximum advantage of the course
Learn to Submit Assignments
Learn Google Drive
Content Writing Basic
Effective Content Writing Process
Prewriting
Drafting
Sentence Construction
Paragraph Building
Revising
Editing & Proofreading
Publishing
Module 2: Boost Your Vocabulary
Tips to Build your Vocabulary
Usage of Words
Understanding Technical Terms
in a Particular Domain
Using Thesaurus
Reading List
Google tools
Module 3: Avoid Common
Grammar Errors in Your Writing
Sentence Construction
Subjects Verb Agreement
Fragments
Run-on Sentences
Punctuations
Wordy Sentences
Sentence Variety
Awkward Sentences
Verb Power
Shift-in-time
Pronoun Problems
Capitalization
Parallel Structure
Modifiers
Module 4: Learn Writing Tools,
Tips, & Techniques
Grammarly
Copyscape
Ginger
Hemingway App
Internet Research Skills
Writing Hacks

5. Module 5: Hone Your Non-fiction
Creative Writing Skills
Introduction to Digital Advertising
Copywriting basic
Web Content Writing
Writing compelling Ad Copy/Headlines/Subtitles
Writing impressive introductory lines/conclusions
Writing impressive Sales Proposal/Marketing content
Blogging skills
Persuasive writing style
Idea Generation Tools
Social Media/Viral Content Development
Writing effective email/newsletter/Google Ad/
Facebook Ad/Landing Pages Content
Module 6: Learn Fictio Writing: Master
the art of Storytelling
Flash Fiction
Short Stories
Novellas
Novels
Theme
Plot
Character
Setting
Point of View
Style
Module 7: Master Business Writing Skills
How Business Writing is Different
Different types of Business Communication
Usage of Relevant Facts and Statistics in Business Writing
Mastering Various Business Domains
SEO Writing
Usage of Business Jargons
Business Plan
White Papers
Press Releases
eBooks/Case Study/Magazine/Newsletter Content Development
Ghostwriting

6. Module 8: Learn Technical Writing
How Technical Content is Different
Technical Writing Style
User Manual Writing
Writing technical blogs and content
Approach to Technical Writing for non-technical graduates
Technical Guides
Module 10: Learn to Write Specific
Pieces of Content
Resume Writing
SOP for University/Visa
Application
Personal Statement
Cover Letter
LinkedIn Profile
Application Writing
Module 9: Hone Your Academic Writing Skills
Mastering the art of Academic Writing
Referencing Styles – APA, Harvard, MLA, IEEE, Chicago, etc.
Coursework, Study Material, Curriculum, & eLearning Content Development
Essay Writing
Dissertation Writing
Research Proposal
Thesis Writing
Argumentative Essay
Biographies
Capstone Project
Book/Movie Review
Academic/Business Report
Critique Writing
International Baccalaureate

7. Module 11: Master Content Marketing
Basics of Content Marketing
Creating Evergreen Content
Developing Content Strategy
Generating Leads through Content Marketing
Content Distribution and Promotional Strategy
Guest Posting
Learning Basic Internet tools such as
Module 10: Build Career in Content Marketing
WordPress/CMS
SEO
Google Analytics
Google Keyword Research Tools
Google Drive
Content Promotion Tools
How to apply for a Content Marketing Job?
Cracking Interviews
Module 12: Monetize Your Writing Skills
Developing a strong freelance profile & Portfolio
Client Acquisition Strategy
Bidding on Freelance marketplaces such as
Freelancer, UpWork, Guru, PeoplePerHour, etc.
How to Decide your freelancing rates
How to write faster without compromising quality
How to Become a Published Author
How to publish and sell your eBook
How to Become a successful Blogger
Affiliate Marketing and Ad Network Basics
Module 13: Publish Your Book
Drafting a Book
Cover Page/Back Page Design
Formatting for Print/Mobile/
Desktop/Tablet
Self-publishing
Approaching a Publisher
Setting Your Royalty Payment
Promoting Your Book

8. COURSE DURATION
Total Course Duration - 13 Weeks
The entire course is divided into two parts:
•Classroom/Live Training - 6 Weeks •Internship & Live Projects - 7 Weeks
Internship opportunity offer candidates an opportunity to work on live projects.
The candidates will work from home on real projects. Regular feedback session
will be held to provide suggestions and improve the writing style. The feedback
will also be provided online through email.

9. MEDIA COVERAGE

10. ABOUT US
Content lies at the core of what we do. It is the DNA of ECT.
Education & Career Times (ECT) offers a unique content writing course that can transform your
writing style in 90 days. Our razor-sharp focus on content writing skill development has made
us one of the most sought after institutes to boost professional writing skills. Our students
range from college graduates to corporate professionals with decades of experience.
Salient Features
Experienced Instructors
Classroom Training Programs
Free Workshop on Entrepreneurship
Lessons on 10 types of tools to save time and earn more
In 2010, ECT was established as a one-stop shop to help students and professionals discover
their inner strength and choose a fulfilling career. Over time, we started training programs of-
fering practical industry knowledge and skills to improve employability. Our certificate in ‘Ad-
vanced Content Writing’ further fortifies the chances for our students to embark on a success-
ful career path.

11. KNOW YOUR
INSTRUCTOR
Saket is the Founder and CEO of SixPL, a leading digital marketing agency that drives enhanced
brand awareness for its clients. His ingenious digital marketing strategies have generated sales of
more than $30 million for a myriad of organizations. He frequently counsels CXOs to boost their
business efficiency and automate their marketing activities.
Being a mentor at heart, he established ECT, a professional content writing training institute for
people from all walks of life. At ECT, he shares his real-life experiences with students to upgrade
their writing skills and switch to a fulfilling career. On the corporate front, he has trained more than
2000 professionals, with clients including Tech Mahindra, Oyo Rooms, PayTM, etc.
Saket began his entrepreneurial journey as a freelance writer. He has ghostwritten for many re-
nowned corporate executives and ranked among the top ten Indian ghostwriters by a global free-
lance marketplace. His first blog "Career after Graduation," written in 2010, has consistently ranked
on top of Google for the past eight years and still attracts millions of visitors.
Before starting his venture, Saket worked in Asia’s leading bank, HDFC and another renowned HR
Consulting firm. During his stint at both the organizations, he spearheaded path-breaking digital &
content marketing campaigns that generated significant revenue for the firms.
Saket holds an MBA from FORE School of Management and B.Tech. (ECE) from GGS IP University,
Delhi.

12. Address : M-138, 3rd Floor, Connaught Circus, Connaught Place, New Delhi (Opposite Haldiram's)
study@ect.co.in www.ect.co.in 9318472163
Contact Details: