Lecture 1.pptx
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This document provides an overview of copywriting and what will be covered in a copywriting course. It defines copywriting as the crafting of words and phrases to promote products, services, or ideas through various marketing communications. The course will teach students to create engaging and memorable copy that encourages action. Key skills developed will include understanding audiences, writing effective headlines, crafting persuasive messages focused on benefits, and utilizing proven writing structures. Students will learn both the art and science behind compelling copywriting.
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SWOT-Analysis 1.pptx
A PESTLE analysis is a framework that analyzes the macroenvironmental factors in the political, economic, sociocultural, technological, legal, and environmental domains that may affect an organization. It is used to identify threats and weaknesses which then feed into a SWOT analysis. The six factors - political, economic, sociocultural, technological, legal, and environmental - make up the PESTLE acronym and each category contains examples of factors that should be analyzed.
Principles of advertising - Lecture 3.pptx
The document discusses PESTLE and SWOT analyses. PESTLE is a framework that analyzes macroenvironmental factors impacting an organization, including political, economic, social, technological, legal and environmental. These factors are identified as threats and weaknesses in a SWOT analysis. A SWOT analysis evaluates strengths, weaknesses, opportunities and threats related to a business, product, place or person. It is used to identify business strategies. The document provides examples of using PESTLE and SWOT analyses to evaluate telecom companies like Zong. It emphasizes the importance of these tools for business evaluation, planning, product evaluation and decision making.
Film lecture- Lecture 2.pptx
This document provides guidance on writing loglines, scenes, and outlines for scripts. It explains that a logline should include the protagonist, inciting incident, central conflict, and protagonist's goal. A scene is defined as a dramatic part of a story at a specific time and place between characters, made up of "beats" to achieve a sub-objective. A scene outline lists all planned scenes in bullet-point form before writing the full script.
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Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
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- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
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- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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Primary Learning Objective
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2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
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The Good the Bad and The Ugly of Marketing Measurement
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We cover:
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
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1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Story Telling Master Class - Jennifer Morilla
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In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Recently uploaded (20)
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Lecture 1.pptx
- 1. Copywriting and Conceptualization: A CREATIVE INTRODUCTION
- 3. What is Copywriting? Why is Copywriting Important? What Skills Will be Developed in this Course? What Will be the Course Outcome? How to Get Started? Content
- 4. Students will learn how to create effective copy that will engage customers and encourage them to take action. What Will be Covered in this Course?
- 5. Copywriting is the art and science of creating persuasive, engaging, and memorable content for marketing purposes. It is the practice of crafting words and phrases that are used to promote a product, service, or idea. What is Copy Writing
- 6. 1. Billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisem ents, 2. sales letters and other direct mail, 3. scripts for television or radio commercials, taglines, white papers, social media posts, and 4. other marketing communications They are generally known as website content writers or copywriters if their work appears mostly on the Internet. 1. A content writer helps create online advertisements, webpages, email newsletters, blog posts and social media posts. Why is Copy Writing important
- 7. Copywriting is important because it is the foundation of effective marketing. It helps to create an emotional connection between the brand and the consumer. It also helps to drive sales by providing clear information about the product or service and its benefits. Why is Copy Writing important
- 8. Copywriting consists of several elements, including tone, style, structure, and keyword optimization The Elements of Copywriting Here is a clever cut-out direct-mail piece highlights the insignificance of many door-drop leaflets as compared to the importance of blood donation. Copywriter: Simon Robinson Art Director: Maya Rowson
- 9. There is nothing really new in life. It’s simply a matter of taking previous pieces of knowledge and putting them together in a unique and different format Experience Create Ideas
- 10. Common Mistakes
- 12. Who knew Target sold computer desks specifically for black kids? A better way to phrase this would be “Kid’s Computer Desk – Black.”
- 13. Copy Writing Basics Write lot of Headlines Understand your reader/audience Make Specific Claims Use Tell them where to go Add a sense of Urgency
- 14. Copy Writing Basics AIDCA Actionable Convincing Desirable Interesting Attractive In other words, turn Features into Advantages and Benefits…..