Content writing is the process of writing, editing, and publishing content in a digital format. Content includes web pages, blog posts, video or e-books, press releases, product category descriptions, landing page or social media copy

1. www.kedigeindia.com
Online Presence
CONTENT CREATION
FOR
DIGITAL MARKETING
Presented by
August 2023

2. www.kedigeindia.com
Online Presence
CONTENT CREATION
Content writing is the process of writing, editing, and
publishing content in a digital format.
Content includes web pages, blog posts, video or e-
books, press releases, product category descriptions,
landing page or social media copy ... and more.
Content creation is a critical component of most
business marketing strategies.

3. www.kedigeindia.com
Online Presence
Importance of Proper Content
Writing
Content writing is critical in delivering a brand’s message to
customers and stakeholders online and offline. This makes
proper content writing essential for businesses, websites,
and all forms of communication, including visual formats.

4. www.kedigeindia.com
Online Presence
CONTENT WRITING TIPS
Write unique and original content, and use your
creative thinking faculties.
Please note that , your write-up will never rank if you
just copy-and-paste the same information that already
exists online . If your readers catch on, they'll lose
trust in your brand as an authority within the
industry.

5. www.kedigeindia.com
Online Presence
Why Quality Content matters
Quality content delivers the right messages in an
engaging way that educates the reader, introduces
products, builds relationships with customers, or
increases website traffic.
And in doing so, content writers impact the readers’
trust in a brand or business.

6. www.kedigeindia.com
Online Presence
Content Writing Practices
Content writers are the storytellers for their brand. They
convey meaningful, helpful, and insightful messages to
inspire and move an audience to take action — that action
being a final sale.
Your content must be relevant, useful, and engaging to
provide value to readers. And not to mention, it should be
SEO-friendly so readers can easily find it in search
engines.
.

7. www.kedigeindia.com
Online Presence
How to plan your content
Develop Personas
This is a profile of your ideal customer based on market
research and real data about your existing customers. It helps
you to create content that speaks directly to their needs,
interests, and concerns.
It helps you better understand your client’s problems, weak,
points, and interests. That way, you can plan your content to
cater to their needs and ensure it’s relevant.

8. www.kedigeindia.com
Online Presence
Use a Consistent Voice
Using the same tone, diction, and style in all your content pieces
will help you to create a cohesive brand image. That’s why it’s
important to develop a consistent voice that reflects the core values
of your business.
This voice should be used across different channels and platforms,
regardless of whether you’re writing a blog post or creating an ad.
A consistent voice helps build trust with your audience and ensure
readers recognize your brand from one piece of content to another.

9. www.kedigeindia.com
Online Presence
Establish trust with your readers
Stats and links to credible sources in your content help establish
trust with your readers or target customers. It also allows readers
to fact-check the information, which is one of the basic
requirements for good content writing.
So, whenever possible, link to authoritative, independent resources
and cite articles written by industry experts. Linking to reputable
sources also helps build credibility in your reader’s mind.

10. www.kedigeindia.com
Online Presence
Format your Content
Your content should be easy to read and understand for your
audience, and that’s where proper formatting comes in
handy. Make sure to write short paragraphs and organize
your content with headings.
Also, you may want to include lists and bullets in your
content to make it easy for the readers to digest. Break your
text in to smaller sections to make it easy for readers.

11. www.kedigeindia.com
Online Presence
Use Visuals
In today’s world, visuals play an important role in engaging
your audience. So, add visuals to your content.
It is always a good idea to include relevant images, videos,
illustrations, infographics, charts, and graphs in your articles
wherever possible. Visual elements help to break up more
ordinary texts and draw the reader’s attention.
.

12. www.kedigeindia.com
Online Presence
Skills – you need as a Content Writer
Content writing requires strong writing skills, creativity,
familiarity with SEO concepts, a bit of marketing skills,
and the ability to research topics effectively.
Content writers must take complicated facts and break
them down into simplified notes.

13. www.kedigeindia.com
Online Presence
Strong Grammar and Writing Skills
It order to be a content writer, you need to have strong
grammar and written communication skills.
Content writers should have an eye for detail regarding
grammar, spelling, and punctuation; even small errors can
distract readers.

14. www.kedigeindia.com
Online Presence
Research Skills
Research is key to finding relevant information to include
in your content. As a content writer, you must find
reliable sources quickly. Finding relevant keywords is
also critical for SEO, so you must know how to research
and analyze keywords.

15. www.kedigeindia.com
Online Presence
Command over language
To create a engaging content, you must ensure that it is
easy to understand and written in a way that appeals to
the target audience.
This includes using simple language and avoiding overly
complicated sentences to glorify your content.

16. www.kedigeindia.com
Online Presence
Organizational Skills
Content writers must be able to work in a team,
prioritize tasks, and meet deadlines. You must be able
to create an outline for your content to ensure your
articles are well-structured.
.

17. www.kedigeindia.com
Online Presence
Create your Content Marketing
Mission Statement
Your Audience: Who are you creating content for?
The Benefit: What information or answers will
you provide?
The Outcome: How your content help your audience
achieve their goals?

18. www.kedigeindia.com
Online Presence
Thank You
Now begin your
WRITE-LIFE