This insightful and engaging PPT provides a sneak peek into the 'Life of a Modern Digital Marketer'.

2. Director, Web Spiders
www.webspiders.com
Digital
Nomad
Passionate
Blogger
Innovator - Social
Content & Design
Driven by Client
Satisfaction
Clients Serviced
● Singapore Government
● Large businesses - Heinz,
Fisherman’s Friend, Century Ply
Events
● Click Asia Summit
● Web Summit
● SXSW
A Bit About Me
For a Quick Chat
linkedin.com/in/kavitaj
@write2kavita
facebook.com/kavitaj
kavita@webspiders.com

3. Digital Marketing Lumascape

4. The Modern Digital Marketing Department
KPIs & OKRs
Research
Positioning
A/B Testing Plans
International
Copy (selling)
Content (informing)
Design (emotion)
Public Relations
Community Relations
Analyst Relations
Social
Ad Campaign Planning
Analytics & Lead Score
Conversions & ROI
Organic Search Rank
Reports
Evaluating & Enacting A/B
Tests
STRATEGY
COMMS
CREATIVE
DATA

5. Active Skills of a Modern Digital Marketer

6. Digital Marketing Key Challenges

7. “Marketing is no longer about the stuff that you make…
...but about the stories you tell”
Seth Godin
Author, Entrepreneur, Marketer and Public Speaker
“Marketing is no longer about the stuff that you make…
...but about the stories you tell”
Seth Godin
Author, Entrepreneur, Marketer and Public Speaker

8. Approach - Develop Your Digital Marketing Playbook
Partnering with the right
agency or training your in-
house team regularly will
give you the desired results.
Try and test a host of free
and paid tools to monitor
and evaluate your
performance. Rinse & Repeat
at intervals!
Set clear goals and define
your KPIs to track your
performance and re-
adjust if the need arises.
Are you emphasising on
Search Marketing or Content
Marketing? Address the
important questions before
you finalise the strategy.
Partner
KPI’s
Toolkit
Strategy

11. Social Media Marketing Best Practices
Social Media
icons as
Infrastructure
elements
Share and Share
some more
Intuitive
integration
buttons
Single Sign-ons
bump up
engagement
Use Analytics
intelligently
Understand the
Platform(s)
thoroughly
Share (user)
stories
Branded
Updates
Use Keywords
intelligently
Social Media
icons should be
easy to find
Most important
social element
in a smart
website
Intuitive is
better than
all-over-the-
place
Simplify the
user journey
Everything is
tracked, so
there is plenty
of data to
make sense of!
Look before you leap.
Don’t overcommit
resources before you
are 90% sure of it!
Turn visitors
into fans into
advocates
Own
everything
you do (and
pay for)
Research, learn
& incorporate
effective
keywords
Icons should be
omnipresent
Seamless
redirection
process results in
more
engagement
Twitter feeds
and # should
integrate with
the messaging
Using existing
social media
accounts
reduces sign-up
attrition
Think beyond
Google
Analytics. Use
bit.ly, Buffer,
Hubspot,
Hootsuite, etc.
Different networks
have different terms
& modus-operandi
User stories
maintain
online
presence &
create trust
markers
Use branded
hashtags and
website
links/blog
Keep the tone
similar,
consistent, but
fresh in content
Social Media
Icons are
DIFFERENT from
SHARE buttons
Great website
content
= more shares
Always choose
an active
network to
integrate for
updated
content
Give more
options;
integrate
multiple
network
accounts
Measure and
analyse every
meaningful
transaction of
the user
Study them, do the
tutorials, ask
questions.
Utilize
services, such
as, Pixlee and
Curalate for
shareable
content
Authenticity
drives real &
organic traffic
Use relevant
keywords to
your business &
blog topics
Social Icons
should be both
on the top &
bottom of the
website
Dress up the
“Share” button
Experiment
with new
ways,
do A/B testing
here too!
Integrate
OpenID,
Facebook,
Google, Twitter,
LinkedIN and/or
Foursquare etc.
Deduce
insights based
on data. Give
yourself room
to fail
All
platforms/networks
have weaknesses.
Strategize to use
them to your
advantage
User
generated
content has
better reach,
higher
referrals &
more traffic
Never ever
bombard your
community
Include similar
keywords in
social media &
website

12. Growth Hack: 360° Digital Infrastructure
Web Search CRM
Mobile Content Analytics
Social CMS Creativity

13. Want to learn more ?
Social Media Webinars & Workshops