There is plenty of information available on content strategy, technical writing but when it comes to actual content writing the information is far less. There are articles that explain writings for SEO or writing for blogs, but there is nothing as such for content. Either you are writing blog, project report, tutorial, magazine article, requirement specification, meeting notes, etc. one thing remains constant and that is content. This presentation focuses on that single aspect of writing a good content.
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
What if you have mere minutes a day to market with content? Can it be done? Yes, once you get a plan in place. Here's a deck Shelly Kramer of V3 Integrated Marketing and I co-presented at the International Pizza Expo.
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
What if you have mere minutes a day to market with content? Can it be done? Yes, once you get a plan in place. Here's a deck Shelly Kramer of V3 Integrated Marketing and I co-presented at the International Pizza Expo.
Content is king. But just how do you produce good content? Here are some content writing tips for beginners - http://red-dot-geek.com/content-writing-tips-for-beginners/
As the practice of content marketing evolves, it’s not only the term itself that is difficult to define, but even more so the role for social media and public relations professionals. Maccabee Vice President and Social Media Director Christina Milanowski explains the state of content marketing with tips and tricks for creating quality content and how to start a best-in-class content marketing program at your B2B or B2C organization. To learn more about content marketing, visit MaccaPR.com.
Web content: it’s the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be somebody else’s problem.
Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full of PDFs and dumped them in the content management system?
No content strategy, that’s why.
When done the wrong way, creating new content and managing the approval process takes longer and is more painful than anyone expects. But planning for useful, usable content is possible-and necessary. It’s time to do it right.
A creative brief is a unifying document that identifies the important key benefits for a campaign or launch. It tells the story and explains why it’s important to the audience, serving as a guide for the creation of new materials. It seems simple. Yet developing an effective creative brief is far more difficult that it may first seem. Learn more about the creative brief and download our free creative map template for 11 critical questions to help you craft a killer creative roadmap.
There is a “digital” opportunities universe and a wide variety of actions brands can do. You can effectively build your content strategy where you know your brand and your goals well, and when you know and understand your small audience groups.
In this workshop for LeadsCon Path2Conversion, Michael Brenner explains the importance of content for B2B Marketing in today's digital world.
You will learn:
1. How to build a content marketing strategy
2. Editorial strategy
3. Distribution best practices
4. How to measure results
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Many people get frustrated by advertising, but it's often the same few things that frustrate people over and over again. This report shares the findings of some research that We Are Social conducted on behalf of the WFA to identify the things that irritate people most about advertising, and offers a wealth of tips to help marketers avoid those marketing 'sins', and find the path back to redemption. For more information and richer insights into the findings, read our accompanying blog post at http://bit.ly/mktg7sins
How to engage users with effective content writing and smoNiki Singh
Effective Content Writing and SMO Services in India.
We provide effective content writing and SMO Services in India. Our team will help you in engage users using best content writing and Social Media works. Talk to an expert by call at +91-782-774-2414.
You’re a Senior Developer, providing value through producing great code, planning features and by mentoring junior team members. You may be considering how to progress your career - if you want to stay technical rather than move into management then the role of Technical Team Lead is worth considering.
The technical team lead is responsible for the technical leadership of one or more teams. Typical responsibilities include:
- Coding: importantly, Technical Team Leads still spend a large portion of their time “in the code”
- High level planning of product architecture and features
- Making or adjudicating technical decisions that affect the whole project or team
- Taking care of your team (socially, managing growth and through learning and development)
This talk covers what a day in the life of a Tech Lead is like, which skills you should develop and which opportunities within your business to pursue to help you reach your goals. I’ll use examples from my own experience and that of fellow leads to help you make the progression to the Lead role.
Content is king. But just how do you produce good content? Here are some content writing tips for beginners - http://red-dot-geek.com/content-writing-tips-for-beginners/
As the practice of content marketing evolves, it’s not only the term itself that is difficult to define, but even more so the role for social media and public relations professionals. Maccabee Vice President and Social Media Director Christina Milanowski explains the state of content marketing with tips and tricks for creating quality content and how to start a best-in-class content marketing program at your B2B or B2C organization. To learn more about content marketing, visit MaccaPR.com.
Web content: it’s the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be somebody else’s problem.
Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full of PDFs and dumped them in the content management system?
No content strategy, that’s why.
When done the wrong way, creating new content and managing the approval process takes longer and is more painful than anyone expects. But planning for useful, usable content is possible-and necessary. It’s time to do it right.
A creative brief is a unifying document that identifies the important key benefits for a campaign or launch. It tells the story and explains why it’s important to the audience, serving as a guide for the creation of new materials. It seems simple. Yet developing an effective creative brief is far more difficult that it may first seem. Learn more about the creative brief and download our free creative map template for 11 critical questions to help you craft a killer creative roadmap.
There is a “digital” opportunities universe and a wide variety of actions brands can do. You can effectively build your content strategy where you know your brand and your goals well, and when you know and understand your small audience groups.
In this workshop for LeadsCon Path2Conversion, Michael Brenner explains the importance of content for B2B Marketing in today's digital world.
You will learn:
1. How to build a content marketing strategy
2. Editorial strategy
3. Distribution best practices
4. How to measure results
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Many people get frustrated by advertising, but it's often the same few things that frustrate people over and over again. This report shares the findings of some research that We Are Social conducted on behalf of the WFA to identify the things that irritate people most about advertising, and offers a wealth of tips to help marketers avoid those marketing 'sins', and find the path back to redemption. For more information and richer insights into the findings, read our accompanying blog post at http://bit.ly/mktg7sins
How to engage users with effective content writing and smoNiki Singh
Effective Content Writing and SMO Services in India.
We provide effective content writing and SMO Services in India. Our team will help you in engage users using best content writing and Social Media works. Talk to an expert by call at +91-782-774-2414.
You’re a Senior Developer, providing value through producing great code, planning features and by mentoring junior team members. You may be considering how to progress your career - if you want to stay technical rather than move into management then the role of Technical Team Lead is worth considering.
The technical team lead is responsible for the technical leadership of one or more teams. Typical responsibilities include:
- Coding: importantly, Technical Team Leads still spend a large portion of their time “in the code”
- High level planning of product architecture and features
- Making or adjudicating technical decisions that affect the whole project or team
- Taking care of your team (socially, managing growth and through learning and development)
This talk covers what a day in the life of a Tech Lead is like, which skills you should develop and which opportunities within your business to pursue to help you reach your goals. I’ll use examples from my own experience and that of fellow leads to help you make the progression to the Lead role.
How to Effectively Work as a Tech Lead Tech leading is an art which turns the unique skills and talents of an engineering team into a well oiled machine. Many engineers eventually find themselves in a leadership position but without the experience to utilize it to the fullest extent. Developing tactics for how to route information and questions, use group-oriented communication style, developing delegation skills, product vision and working well with other teams can move a tech lead from good to great. During this discussion Derek Parham will talk about his lessons learned on tech leading Google Apps and provide tips to existing and future tech leads on how to play this role effectively. Speaker: Derek Parham Derek is an entrepreneur and technical leader with over twelve years of experience in software engineering. He is the founder of Google Apps for Businesses and served as its technical lead for nearly six years. He launched the project from scratch and helped grow the team to over one hundred engineers serving over 40 million customers today. The project utilized and developed some of the world’s largest scalable systems, along with shaping what is now referred to as "the cloud".
You've been programming for a while now. You know your way around the code, and you're starting to feel kind of senior. And it looks like someone else noticed, because you're the technical lead on your next project. Congratulations! But now what? It's a big job: The technical lead can be responsible for designing software architecture, writing requirements, interfacing with clients or management, mentoring less-experienced developers, or dividing work amongst the team-- and those are just the parts of the job they tell you about ahead of time. We'll talk about how to oversee the technological vision for the project without losing sight of what's happening on the ground, how to motivate your team members without overstepping your bounds, and some tactics to deal with challenges you might not anticipate, but will almost certainly encounter.
How to Make a Good Presentation (academical) -Professorillama ep1David Christianto
Hello!
This Ep. is in english version, represent my opinion about a good presentation slide has to be. the slides content about academical presentation,
this edition, I will show you about:
1. the aim of making slide presentation
2. slide design (size ratio, background & font color)
3. cover slide
4. agenda (presentation line)
5. content (introduction, theories, methods, results, conclusion, references, and acknowledgement)
For any questions, you can contact me at:
Yahoo mail: christiandaved25@yahoo.com
Skype: christiandaved
LinkedIn: christiandave25@yahoo.com
blogs: https://professorillama.wordpress.com/
Facebook : https://www.facebook.com/Ken.Ryouga
Ora et labora!
24 Productivity Habits of Successful People - by @prdotcopr.co
These are the history’s most successful people. Being so successful, they must have failed more than others. They must have found how to make it work - in how they lived, their routines, their failures and their habits. Let’s look for theif formula for success, the tips and tricks they used to be successful at what they did best. Anything you may find inspiring?
Article: http://academy.pr.co/127380-24-productivity-habits-of-successful-people
Inspired by: https://medium.com/life-learning/25-daily-rituals-of-history-s-most-successful-d87f1cf43077
Created by: http://pr.co
11 Things Healthy People Do Every MorningEason Chan
It all starts at home. A great day begins with an amazing morning. With constant distractions and the daily pressure of responsibilities, it’s important to start your morning right to get your mind and body prepared for your daily routine. These 11 tips will bring out the best of your morning, day, week, and life. Shared by: http://www.familychiropractic.com.sg/
Most sales pitches suck. Why? Because they are all about you instead of focusing on the client and their needs. Here is what you can do to change and make them better. Be a Blue Lobster and stand out.
24 Time Management Hacks to Develop for Increased ProductivityIulian Olariu
These are some ideas I talk about in my Time Management training sessions. Try to approach each of them and develop in a new habit, in order to increase your productivity and manage your time better. Don't forget to share if you find them useful!
Code quality directly impacts how easy or hard your job is. The higher the quality, the easier it is for anyone (including you) to quickly jump in and get to work. Where do you start? In this session, Tonya Mork will empower you to simplify your code while dramatically increasing its code quality.
It's all about building <human code>, code that is highly human readable and understandable.
This slide deck is from a session I gave for WPSessions. https://wpsessions.com/sessions/code-quality-makes-jobs-easier/
Whether you're promoting a feature in your upcoming Unity game, documenting your Asset Store asset, or submitting a support ticket, you need technical communication skills. Two of Unity's most experienced technical communicators, Siobhan Gibson from the Documentation team and Kerry Turner from the Enterprise Support team, present a masterclass in technical communication.
In this session, you'll learn how to communicate accurately and clearly with your audience. You'll also see examples of the difference great technical communication makes at every stage of your project's development, from communicating with team members to marketing and support.
Speakers:
Siobhan Gibson - Unity Technologies
Kerry Turner - Unity Technologies
Develop a fundamental overview of Google TensorFlow, one of the most widely adopted technologies for advanced deep learning and neural network applications. Understand the core concepts of artificial intelligence, deep learning and machine learning and the applications of TensorFlow in these areas.
The deck also introduces the Spotle.ai masterclass in Advanced Deep Learning With Tensorflow and Keras.
A lot of the conversation in AI among educators is whether it is good or bad for education. The larger point we are missing is that AI will be used by students when they join the industry for sure. So, why not embrace this change and adapt to this change in a big way. This presentation will give you thought starters on how to navigate the world of AI! This was part of a Faculty training program I conducted at a School of Management in Navi Mumbai!
An Introduction to Natural Language ProcessingTyrone Systems
Learn about how Natural Language Processing in AI can be used and how it applies to you in the real world.
You can learn about NLP concepts, Pre-processing steps, Vectorization Methods, Generative and Unsupervised methods. All the resource is available for you to grow your knowledge and skills about Natural Language Processing webinar!
Writing for the online world, whether a website, blog, or article, is not the same. Online the medium, reading habits and ease of use are all different. Writing the same way as for a magazine or book will not work. This presentation covers what to know before you start, creating compelling content, making content easy to skim and understand, meaningful graphics, and appropriate language. All these contribute to making the web easier to use and understand.
What is practice, Examples, Best practices that developers should follow. Useful tools that every developer should carry and useful GitHub repositories.
ProjectPro offers a hands-on approach to mastering machine learning and data science through 150+ solved end-to-end deployable machine learning and data science projects. They also provide 2000+ FREE data science code examples that can help one master the foundations of basic data science and machine learning concepts.
Image captioning with Keras and Tensorflow - Debarko De @ PractoDebarko De
This slideshow talks about how to create a image captioning system just like Google's Show and Tell Model. This will walk you through the training phase and final prediction file.n
ProjectPro offers Solved End-to-End, Ready to Deploy, Enterprise-Grade Big Data, and Data Science Projects for Reuse and Upskilling. Each project solves a real business problem end-to-end and comes with solution code, explanation videos, cloud lab, and tech support.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
Writing effective content
1. Short guide to writing simple yet effective content
Content
2. Should you read it
If you
are… Student
writing
college
report
Developer
writing client
documentation
Blogger
writing some
blog
3. Should you read it
And, you
ever felt…
Confused on
what to write
Angry that you
cant find
better words
Frustrated
after reading
your own
content
Scolded by
boss/teacher for
poor writing
4. Should you read it
In summary, read it if you are
Trying to write some technical content
You are not a professional writer
You are just starting with technical writing
You struggle to find better words
5. Should you read it
Do not read if…
Looking for content strategy guide
You are trying to write a story/fiction
You are very experienced writer
Trying to find software tool for writing
6. What is technical content
Content
Blog post
An article explaining technology
Product documentation
Project understanding report
Requirement specification
Product review
Tutorial for training
API documentation
Project report for college
And so much more…
7. How it differs
Technical
vs. Non
technical
Technical topic
demands
simplicity
Non technical
demands
mystery
Contents in
Technical
writing can be
connected or
disconnected
Technical
writing needs
to be objective
i.e. free from
personal
emotions
Technical writing
needs to be very
precise,
accurate &
unambiguous
8. Where things go wrong
I made
few very
wrong
decisions
Indecisiveness in content theme
Imperfect content abstraction
Assumption about readers
Breaking up basic principles of
simple and effective writing
Content organization
Ambiguous writing style
Unreadable content
9. Content theme
Every technical write-up has “one”
underlying message, point or concept.
This concept is “content theme”.
I f t h e r e i s n o u n d e r ly i n g
t h e m e , t h e n c o n t e n t i s
u s e l e s s. D o n ’ t p u b l i s h i t .
B u t , w h a t i f t h e r e i s
m o r e t h a n o n e t h e m e f o r
s i n g l e w r i t e - u p?
11. Content theme
Intended original theme: Explaining idea of microprocessor to
non-technical people
What was in the article: Author compared microprocessor with
microcontroller. For that he first
explained what microcontroller is
followed by elaborate comparison.
Real world example: Article about basics of microprocessors
Outcome
12. Content theme
Final outcome • Very lengthy monolithic article
• On scanning, it create illusion about
central idea of article. Is it about
microprocessor, microcontroller or
comparison between the two?
• Too much for the user to digest
• Reading this content becomes heavy
burden for user
Needs
improvement
13. Content theme
Key principle:
E a c h w r i t e - u p o r
c o n t e n t s h o u l d h a ve
e x a c t ly o n e a n d o n ly
o n e c e n t r a l t h e m e .
In previous example:
• Remove microcontroller section
• If required, split the article into
two parts with new title for
second article
14. Content abstraction
“Content abstraction” is the
process of selecting important
information while ignoring
unnecessary minute details.
G i ve u s e r s w h a t ’ s
r e a l ly n e c e s s a r y &
i m po r t a n t .
I f u s e r d o e s n ’ t n e e d
s o m e t h i n g , j u s t o m i t
i t f r o m t h e c o n t e n t .
15. Content abstraction
Intended original theme: Explaining the new features and
performance of Intel core i7 processor
Sample paragraph: Next slide shows sample paragraph
from the article and try to determine if
there is anything that can be removed
or simplified.
Real world example: Product review of Intel core i7
Intended audience: Buyer interested in buying new processor
16. Content abstraction
Intel Core i7 is a series of several families of desktop and laptop
processor built using Nehalem, Sandy bridge and Ivy bridge
microarchitectures. Latest Ivy bridge processors are based on 22nm
technology that makes use of 3D transistors producing less heat and
ultimately resulting in better power consumption. Intel Core i7 includes
support for PCIE 3.0 and can play 4000p i.e. 4K resolution videos. Being
a multithreaded processor, i7 in total provides 8 threads (2 threads per
core) for operating system. It supports L3 cache of 3MB. The processor
comes with triple channel memory architecture resulting in faster
processing of instruction.
Outcome
17. Content abstraction
Content analysis – (possible confusion to potential reader)
• Is i7 a single processor or there are multiple processors?
– If multiple, which one should I buy?
– Are desktop and laptop processors are different?
• What is Nehalem, Sandy bridge and Ivy bridge?
• What are 3D transistors? Do I really need to care for this?
• What is 4K video?
– Can’t I play my regular HD videos?
• I thought i7 is multicore but it says it is multithreaded. Am I really
looking for this processor?
• What it means triple channel? Do I need at least 3 RAM in system?
18. Content abstraction
• Does common average buyer really need to know all this jargon
about processor?
– Does processor nanotechnology matter to him?
– Is he a power user to know difference between triple channel and dual channel?
– Should a bank accountant know difference between thread and core?
• Wait a min,
– What about graphics card support?
– Where is the mention of user’s favorite clock speed?
• The article is accurate, precise but may be ideal for hardcore
computer professional & not for average reader…
L e v e l o f a b s t r a c t i o n i s
d e p e n d e n t o n t y p e o f r e a d e r s
19. Content abstraction
Intel Core i7 is a new computer processor by Intel built on latest
technologies which makes it one of the fastest processors available in
the market. It includes support for latest graphics cards enabling you to
play extreme games and run heavy software applications. With core i7,
along with regular HD videos, it is now possible to play ultra high
quality HD videos offering you the finest movie experience. Intel has
incorporated many technologies advances in the processors that
ultimately leads to reduced heat generation and power consumption.
In terms of specification, it comes with 3.2 GHz of clock speed with 3MB
of cache.
ImprovedA b s t r a c t e d
u n n e c e s s a r y
t h i n g s
20. Content abstraction
Key principle:
A b s t r a c t t h e c o n t e n t
t o i n c l u d e m o s t
i m po r t a n t c o n c e p t s.
I g n o r e e ve r y t h i n g e l s e .
R e m e m b e r :
L e v e l o f a b s t r a c t i o n i s
d e c i d e d b y t h e t y p e o f
r e a d e r s o f t h e c o n t e n t .
21. Reader stereotypes
Understanding the readers
before writing content &
categorizing them is called as
stereotyping reader.
Fi r s t s t e p t o
w r i t i n g a g o o d
c o n t e n t i s s t u d y
o f r e a d e r s &
t h e i r b e h a v i o r .
22. Reader stereotypes
Software requirement specification (SRS)
Development
team
Quality
control team
Management
team
Will be read by…
Software requirement specification (SRS)
SRS must
specify
requirements
SRS should
specify
estimation
matrix
SRS should
specify business
use cases
23. Reader stereotypes
Product review article
Prospective buyers
read by…
Tutorial on some subject
Students
read by…
Product documentation
Product users
read by…
API documentation
End developers
read by…
25. Reader stereotypes
In case of tutorials or series of articles on a
particular topic, readers can be classified as
Readers that prefer
continuity in all articles so
that they can understand
how whole piece work
together
Reader that prefer each
article as disjoint so that
they can read any article
in any sequence as time
permits
Then choose the approach that is more
apt to explain the technology/topic
26. Reader stereotypes
Key principle:
Yo u r r e a d e r s s h o u l d
d i c t a t e yo u r c o n t e n t .
R e m e m b e r :
S t e r e o t y p i n g r e a d e r i s
t h e v e r y f i r s t s t e p i n
w r i t i n g g o o d c o n t e n t .
28. Basic writing principles
Content clarity
“Jack and Jill decided to
party. He took cola and
he had coffee.
Con te n t is tr ue
but clar ity is
abs en t. Who took
what?
29. Basic writing principles
Content accuracy
“Two players are playing
game of Tennis.
Con ten t is clear
but accur acy is
que s tion able.
30. Basic writing principles
Content precision
“Panda is a very heavy
and slow animal.
Content is clear, accurate
but not precise. How heavy
is Panda? Is it bigger than
dinosaur?
31. Basic writing principles
Content rationale
“They met. They fell in
love. He proposed her.
But they did not marry.
Content is clear, but
there is no rational
justification to why
they did not marry.
32. Basic writing principles
Content detachment (emotionlessness)
“I think landline phone is
better than mobile phones.
Unless writing
personal experience,
avoid any personal
opinion which may be
biased.
33. Basic writing principles
Key principle:
Fo l lo w b a s i c p r i n c i p l e s
o f g o o d w r i t i n g .
R e m e m b e r :
R u l e s a r e m a d e t o b e
b r o k e n . I f y o u h a v e a
g o o d r e a s o n t o g o
a g a i n s t s o m e p r i n c i p l e ,
f e e l f r e e t o b r e a k i t .
34. Content organization
• You cannot write an article in a single sitting of few hours
• Creative content demands
– You think and think over again
– You need to keep searching for inspiration everywhere
– You research thoroughly on the topic of your writing
• Keep smartphones, notepads handy for taking notes
– Humans tend to forgets things easily
– Creative thoughts come unexpectedly in mind out of nowhere
35. Content organization
“Content organization” is the
art of keeping your thoughts,
workplace managed and easily
searchable.
I t i s n o t t h e a c t u a l
o r g a n i z a t i o n o f
c o n t e n t b o d y i t s e lf .
I t ’ s a b o u t yo u r o w n
i n ve n t o r y o f i d e a s.
Th e a r t o f
m a n a g e m e n t o f
c o n t e n t b o d y i s
a c t u a l ly “ c o n t e n t
h i e r a r c h y ” .
37. Content organization
Human s keep
thin gs or gan iz ed.
Drop by drop makes an
ocean. When you keep things
organized and take note of all
those small thoughts that
pops up in mind randomly,
you tend to create bigger
picture more coherent,
rational and apt.
38. Content organization
Key principle:
Ke e p yo u r w o r k s p a c e
a n d i d e a s o r g a n i z e d .
R e m e m b e r :
O r g a n i z i n g i s o n e o f t h e
m o s t d i f f i c u l t t h i n g t o
m a s t e r . Pe o p l e s t u d y M B A
f o r t h e s a k e o f
o r g a n i z i n g . H a v e p a t i e n c e .
I t w i l l t a k e t i m e . B u t ,
r e w a r d w i l l b e w o r t h y .
40. Unambiguous writing
I never said she stole
my money.
1
I d i d n o t s a y i t , s o m e b o d y
e l s e s a i d s h e s t o l e m y m o n e y.
41. Unambiguous writing
I never said she stole
my money.
2
I s a i d lo t s o f t h i n g s, b u t I
d i d n o t s a y t h i s t h i n g .
42. Unambiguous writing
I never said she stole
my money.
3
I d i d n o t s a y i t , I i m p l i e d
( i n d i r e c t ly ) i t .
43. Unambiguous writing
I never said she stole
my money.
4
Sh e d i d n o t s t e a l i t . I t w a s
s o m e b o d y e l s e w h o d i d i t .
44. Unambiguous writing
I never said she stole
my money.
5
Sh e d i d n o t s t e a l m y m o n e y ,
I l e n t o r g a ve i t t o h e r .
45. Unambiguous writing
I never said she stole
my money.
6
Th e m o n e y t h a t s h e s t o l e w a s
n o t m i n e . I t w a s s o m e b o d y
e l s e ’ s m o n e y .
46. Unambiguous writing
I never said she stole
my money.
7
Sh e s t o l e s o m e t h i n g e l s e f r o m
m e , b u t n o t m o n e y.
47. Unambiguous writing
• How you write and structure sentences can have very
large impact on readability
• Try to keeps statements as simple as possible
– Simplicity has amazing power
• Each content should have exactly one theme
– All writing should echo towards that one theme
• It goes beyond writing to any form of communication
48. Unambiguous writing
Key principle:
St a y a w a y f r o m a n y
s o r t o f a m b i g u i t y.
E m b r a c e s i m p l i c i t y.
R e m e m b e r :
W h e n i n d o u b t o v e r
m e a n i n g , d o n ’ t p u t i t
t h e r e . Th i n k o f s o m e t h i n g
e l s e .
49. Readable content
• Content readability is about “presentation”
– Readability has nothing to do with actual content
• Very important especially on digital medium like web
– Users tend to read slower on screen devices (mobiles, desktops)
– With books or magazine, users read word by word but for web
most of them scan jumping and hoping from anchor to anchors
– Users switch immediately if they cannot read easily as web
provides many alternatives
50. Readable content
So, what's a readable content?
Content is “readable” if reader
can understand the underlying
theme of the content without
actually reading it.
O n w e b , m o s t w i l l
“ s c a n ” f o r i n f o r m a t i o n
& n o t r e a d i t .
51. Readable content
Taj Mahal
The Taj Mahal is a white marble mausoleum located in Agra, Uttar Pradesh, India. It was built by Mughal emperor Shah Jahan in
memory of his third wife, Mumtaz Mahal. The Taj Mahal is widely recognized as "the jewel of Muslim art in India and one of the
universally admired masterpieces of the world's heritage".
Taj Mahal is regarded by many as the finest example of Mughal architecture, a style that combines elements from Islamic, Persian,
Ottoman Turkish and Indian architectural styles.
In 1983, the Taj Mahal became a UNESCO World Heritage Site. While the white domed marble mausoleum is the most familiar
component of the Taj Mahal, it is actually an integrated complex of structures. The construction began around 1632 and was
completed around 1653, employing thousands of artisans and craftsmen.The construction of the Taj Mahal was entrusted to a board
of architects under imperial supervision, including Abd ul-Karim Ma'mur Khan, Makramat Khan, and Ustad Ahmad Lahauri.
Lahauri is generally considered to be the principal designer.
Is it easily readable?
52. Readable content
Taj Mahal
The Taj Mahal is a white marble mausoleum located in Agra, Uttar Pradesh, India. It was built by Mughal emperor Shah Jahan in
memory of his third wife, Mumtaz Mahal. The Taj Mahal is widely recognized as "the jewel of Muslim art in India and one of the
universally admired masterpieces of the world's heritage".
Taj Mahal is regarded by many as the finest example of Mughal architecture, a style that combines elements from Islamic, Persian,
Ottoman Turkish and Indian architectural styles.
In 1983, the Taj Mahal became a UNESCO World Heritage Site. While the white domed marble mausoleum is the most familiar
component of the Taj Mahal, it is actually an integrated complex of structures. The construction began around 1632 and was
completed around 1653, employing thousands of artisans and craftsmen.The construction of the Taj Mahal was entrusted to a
board of architects under imperial supervision, including Abd ul-Karim Ma'mur Khan, Makramat Khan, and Ustad Ahmad Lahauri.
Lahauri is generally considered to be the principal designer.
Is it better?
53. Readable content
From the freeway, take the second exit for Pepper Lake which you reach by
following the road for approximately three miles. Just before you reach Pepper
Lake itself, take the small road to your right next to the Tourist Information
building. Follow the road for approximately two miles until you come to a fork,
take the left hand fork and drive for another 400 yards until you reach the
clearing where the wedding ceremony will take place. See you on Saturday!
From the freeway, take the second exit for Pepper Lake which you reach by
following the road for approximately three miles. Just before you reach Pepper
Lake itself, take the small road to your right next to the Tourist Information
building.
54. Readable content
From the
freeway, take
the second
exit for Pepper
Lake which
you reach by
following the
road for
approximately
three miles.
Just before
you reach
Pepper Lake
itself, take the
small road to
your right next
to the Tourist
Information
building.
Follow the
road for
approximately
two miles until
you come to a
fork, take the
left hand fork
and drive for
another 400
yards until you
reach the
clearing where
the wedding
ceremony will
take place. See
you on
Saturday!
From the
freeway, take
the second
exit for Pepper
Lake which
you reach by
following the
road for
approximately
three miles.
Just before
you reach
Pepper Lake
itself, take the
small road to
your right next
to the Tourist
Information
building.
Which one is readable? This or next?
55. Readable content
From the freeway, take
the second exit for
Pepper Lake which you
reach by following the
road for approximately
three miles. Just before
you reach Pepper Lake
itself, take the small road
to your right next to the
Tourist Information
building. Follow the road
for approximately two
miles until you come to
a fork, take the left hand
fork and drive for
another 400 yards until
you reach the clearing
where the wedding
ceremony will take place.
See you on Saturday!
From the freeway, take
the second exit for
Pepper Lake which you
reach by following the
road for approximately
three miles. Just before
you reach Pepper Lake
itself, take the small road
to your right next to the
Tourist Information
building.
Is it better
than previous?
56. Readable content
• Readability is about typography
– Line height
– Font selection
– Font size and weights
• Readability is about visual design
– Use of images as visual aids
– Highlighting important keywords
– Use of bullets, lists rather than paragraphs
57. Readable content
Key principle:
M a k e s u r e t h e t h e m e
o f c o n t e n t c a n b e
u n d e r s t o o d b y m e r e
s c a n n i n g o f t e x t .
R e m e m b e r :
L e a r n l i t t l e b i t a b o u t
t y p o g r a p h i c p r i n c i p l e s
a n d b a s i c s o f v i s u a l
d e s i g n .
58. Other stuff
This part looks too
complex. Can you please
try to simplify it?
Tip:
G e t yo u r
c o n t e n t
r e v i e w e d f r o m
p e e r s o r
f r i e n d s. I t
h e l p s e l i m i n a t e
c o m m o n s i l ly
m i s t a k e s t h a t
a r e n o t s o
a p p a r e n t .
59. Other stuff
Tip:
R e v i e w yo u r c o n t e n t
m a n y t i m e s b e f o r e
g e t t i n g i t p u b l i s h e d .
R e m o ve a n y t h i n g
t h a t i s d o u b t f u l.
Ke e p yo u r c o n t e n t
c l e a n a n d f r e e f r o m
l a n g u a g e e r r o r s.
60. Other stuff
Tip:
H e l p o t h e r p e o p l e i n
g e t t i n g t h e i r
c o n t e n t r i g h t . Yo u
w i l l l e a r n m a n y n e w
t h i n g s. A n d , o t h e r s
w i l l h e l p w h e n yo u
w i l l n e e d i t .
61. Other stuff
Tip:
T i m e p r e s s u r e , w o r s t
e n e m y o f w r i t e r ,
o f t e n k i l l s c r e a t i v i t y.
B u t r e a l i t y i s a l w a y s
t i m e b o u n d . L e a r n
e f f e c t i ve t i m e
m a n a g e m e n t a n d
k e e p c h e c k o n yo u r
t i m e .
62. Finally ask yourself
Before you publish:
Does your content answer what,
why and how questions?
Does your content convey exactly
one message?
Have you done research about your
readers?
Is your content clear, simple,
accurate, precise & unambiguous?
If no then rethink…