We have moved from copy writing to content writing and SEO content writing. For the sake of beginners/aspiring content writers, I have provided details about SEO content writing.

1. SEO Content Writing. Outline
N. SANJAY

2. Content Writing & SEO Content
Writing
Content writing is writing for websites as
well as print. Earlier, writing for print was
called Copy writing. Print includes
newspaper copy, advt copy, and news
features. Content writing or more
specifically web content writing is
developing targeted content for websites
and their online promotion.

3. SEO Content Writing
1. Research for key-words: Use key-
words in your write-ups
2. Use Headings and Sub-headings
3. Develop Meta-content (Title,
Description and Key-words)

4. Key-words
The client may provide you the key-words around
which you have to develop your content.
Sometimes, you have to research at Google for
the right set of key-phrases which are ranking
high.
Key-words may come as a Title or Words or
Phrases.
Key-words are of two types.
1. Long-tail key-words: Those which have more
than 3 words. Eg. Hair Styles in South India
2. Short-tail key-words: Those with two or three
words. Eg. Content Writer Pune

5. Headings & Sub-headings
If your writing is long (usually of 400 to 500 words), provide for short paragraphs
and sub-headings. Title your write-up with a proper heading which should
include your key-words.
Heading: Development of Architecture in India
Sub-headings:
Introduction
History of Architecture
North Indian Architecture
South Indian Architecture
External influences on Indian Architecture
Contemporary Architecture of India
Direction and Movement of Indian Architecture
Conclusion

6. Meta-content
Meta-content includes
1. Title
2. Description
3. Key-words
Meta-content (or Meta Tags) is the English
content embedded into HTML coding. Go to
'Page Source' and press CTRL-F and search/type
for Title or Description. You can see how the Title,
Description and Key-words are put in the coding.
Important Rule: Your meta-content should match
the on-page content (content present on the web
page).
Meta-content helps Search Engines to index the
web pages in accordance with the Title, Key-
words and Description you have provided.

7. Optimization
To optimize means to provide visibility. Search Engine
Optimization (SEO) means to provide visibility on search engine
rankings.
When you develop content for websites, you should know clearly
what includes,
1. On-page optimization
2. Off-page optimization
On-page optimization means providing key-words rich content for
the web page(s) for which you are developing the content. Eg.
Your own website or your client's business website
Off-page optimization means to provide content which is
published at outside websites Eg. Blogs, Forums, Social Media,
Discussion Forums etc
As a content writer, you may be asked to develop content for On-

8. Thank you