The document outlines a student's fashion marketing project (FMP) idea to create their own clothing brand. They would design the clothes, create a website to market and sell the clothes, model the clothes themselves, and promote the brand. They are passionate about fashion and creative design, which is why they chose this project. They want to improve their design and promotion skills. Influences for the brand include popular 2021 streetwear brands. The student plans to interview people to learn what the streetwear market needs in 2022. They want their audience to like all aspects of the brand, including marketing, posters, and designs. The brand's tone will be black with vibrant designs. They chose this style because they relate to it and
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1. Tell me in no more than20 words, what is your
FMP idea?
To create my own clothing brandandmarket it,
for example I wouldcreate my ownwebsite for it,
model the clothes, make the designmyself, and
promote.
Why have youdecided to makeit? I havedecided tomake it because I have a passion
in fashion andin creative designing, soI decided
to combinethem for my fmp andcreate
somethingI amtruly passionatewith.
What aboutyourproject makesit importantto
you?
It is importanttome because, I have wantedto
create a clothing brandfor a while, andI used this
time to start. It is also importantas I want to
improvemy designingskills andmake promotion
of a productI love.
Outline someof the initial influences onyour
idea/work and somepotential research targets
(remember, research isn’t justa paperbased
activity)
Someinfluences of my idea are streetwear brands
thathave grown in popularity massively in 2021,
including Cortiez, Drama calls andTrapstar, as I
like boththe designsof the productand the way
they promote, from there social media totheir
posters.
I will interview people tosee what they think is
needed for the streetwear game in 2022
What effect do youwant to haveon your
audience when they see yourproject?
I want the audience to like me as a brand, andall
the aspects of the brand, like the marketing,
posters, andthe design.
Describe the tone/mood/styleofyourproject
[which productiontechniques/characteristicsare
youemploying?]
The tone of my streetwear will be black, however
with vibrantdesigns thatstandout, I will employ
this tonethroughoutmy marketingandmy
posters.
Why have youdecided to makeyour project in
this style?
Because i relate tothe style and enjoy it, as well
as it being extremely popularnow.
![Tell me in no more than20 words, what is your
FMP idea?
To create my own clothing brandandmarket it,
for example I wouldcreate my ownwebsite for it,
model the clothes, make the designmyself, and
promote.
Why have youdecided to makeit? I havedecided tomake it because I have a passion
in fashion andin creative designing, soI decided
to combinethem for my fmp andcreate
somethingI amtruly passionatewith.
What aboutyourproject makesit importantto
you?
It is importanttome because, I have wantedto
create a clothing brandfor a while, andI used this
time to start. It is also importantas I want to
improvemy designingskills andmake promotion
of a productI love.
Outline someof the initial influences onyour
idea/work and somepotential research targets
(remember, research isn’t justa paperbased
activity)
Someinfluences of my idea are streetwear brands
thathave grown in popularity massively in 2021,
including Cortiez, Drama calls andTrapstar, as I
like boththe designsof the productand the way
they promote, from there social media totheir
posters.
I will interview people tosee what they think is
needed for the streetwear game in 2022
What effect do youwant to haveon your
audience when they see yourproject?
I want the audience to like me as a brand, andall
the aspects of the brand, like the marketing,
posters, andthe design.
Describe the tone/mood/styleofyourproject
[which productiontechniques/characteristicsare
youemploying?]
The tone of my streetwear will be black, however
with vibrantdesigns thatstandout, I will employ
this tonethroughoutmy marketingandmy
posters.
Why have youdecided to makeyour project in
this style?
Because i relate tothe style and enjoy it, as well
as it being extremely popularnow.](https://image.slidesharecdn.com/proposalfmp20221-220425084602/85/Proposal-FMP-2022-1-docx-1-320.jpg)
