The document outlines a student's fashion marketing project (FMP) idea to create a clothing brand using recycled materials. The student wants to learn about branding and marketing through hands-on experience. They cite Patagonia and Nike's use of recycled materials as influences and want the brand to have a casual style while inspiring customers to purchase eco-friendly fashion. By including design drafts, the project aims to give audiences a realistic view into the brand's development.

1. Tell me in no more than20 words, what is your
FMP idea?
I'm goingto be creating a clothingbrand using
recycled materials
Why have youdecided to makeit? I am interested in clothingbrandsand how the
marketing(e.g advertisement)is done, and I’m
also lookingforward to seeing if I can make Iteco-
friendly.
What aboutyourproject makesit importantto
you?
I havepreviously tried to design a clothing brand,
buthave never got very far due tolack of time, so
I think this couldbe a goodway to learn and
figure outwhat it is about, andwhich aspects I will
need to knowif I want to startmy own oneday.
Outline someof the initial influences onyour
idea/work and somepotential research targets
(remember, research isn’t justa paperbased
activity)
Brands like patagonia use recycled materials to
make clothing, and nike made a shoe made of
recycled plastic.
What effect do youwant to haveon your
audience when they see yourproject?
I would want my audience to think of the brandas
one they would be willing to purchase, as it is
goodfor the earth at the sametime asbeing
fashionable.
Describe the tone/mood/styleofyourproject
[which productiontechniques/characteristicsare
youemploying?]
I want my brandto be a casual, notimmensely
popularone.
I would like to include design ideas andprevious
drafts also.
Why have youdecided to makeyour project in
this style?
Having the brandthisway, I am able to give the
audience a more real andgeneric personal feel,
insteadof just havingthe productthere, previous
ideas will be shown also.