SlideShare a Scribd company logo
Facebook Timeline for Brands – Essential Training
                                       Prophets
A brief history of Facebook pages




      “People tried to connect with brands in a way that didn’t work.
          So we created Pages with features such as Apps, tabs and
                                    wall-like interaction”
                                                             Facebook - 2009
A brief history of Facebook pages




                          Tabs are displayed at      ‘App Tabs‘ are pushed to   Timeline.
                         the top, high visibility.           the left.
        Facebook         First ‘fangates’ pop up      Stronger focus on user
   introduces ‘Pages
                                                        input & interaction
       for brands’



             ‘09                      ‘10                    ‘11                ‘12
A brief history of Facebook pages


            ‘09                     ‘10   ‘11   ‘12
A brief history of Facebook pages


            ‘09                     ‘10   ‘11   ‘12
A brief history of Facebook pages


            ‘09                     ‘10   ‘11   ‘12
A brief history of Facebook pages


            ‘09                     ‘10   ‘11   ‘12
1. General layout.



Header image
                                                   history




Profile image


                About the brand
                                           Featured tabs

                            Pinned posts
Timeline changes almost everything.


                                      General layout
                                       Profile photo
                                      About section
                                       Tabs & apps
                                       Pinned posts
                               Display location of apps
                                Fangating is no longer
                             No auto refresh upon liking
                            No more default landing tabs
                                  More app space
                                      Same app rules
                 Great examples no promotions in the header image
                                            …
2. Cover and profile image




            • No more 520px high profile image on the left  square
            • No more image-grid above the timeline

            • Header image can not be used for promotional
              purposes, fangating, contest referral or even contact
              information!
3. Tabs




          old Apps & tabs location




                         Featured apps / tabs (4 max)




                   Other tabs hidden here
3. Other apps expanded




                         Other tabs
                         will barely
                         be found
4. Fangating
                                                            Fangating
    • A custom ‘Default landing tab’ will no longer work      will no
                                                           longer work
    • ‘Welcome’ is just another tab
    • No auto-redirect after liking a page
    • Still detection if you liked the page or not.
Fangates becomes obsolete
5. Apps




                                   Entire websites can be pushed in this
                                   space  no fundamental redesign of
                                   websites.
                                   Higher resemblance between Facebook
                                   and original website


                                   Full 810px for
                                   content vs.
                                   520px previously
          No change in app rules
Current fangate vs. new home tab space
Adapt tab content to correct width
‘Highlight’ posts to give them the full width of the facebook container.
‘pin’ posts, these posts stay at the top of the feed  promoting posts
Fast mover example




                     Home Tab
Brand content and user
                                                    content are separated



•   Timeline puts the focus on the interaction with the consumer
•   Your brand becomes what you publish
•   No more hiding behind fangates and custom tabs  content is your only asset
•   Comment by others are collected in a separate console
      • + Less ‘ugly’ wallposts / clean wall problem solves itself
      • - More brand authored content.
7. Todos



                                  2
    1                                 Add brand description and                        10
        Choose a cover image          information                      Feature
                                                                       important
                                                                       apps
                   3                                   5
    Pin ‘top’ or ‘important’ posts            ‘Highlight’ important                          9
                                                                         Clean up the wall
                                                     events
                                  4
                Insert the back
                                                                                   8
              catalog of the brand           Remove the
                                                               Adapt tab-content
                                             ‘fangate’
              + reconstruct history                        6   to 810px width

                                             Adapt the
                                             ‘Welcome’ tab
                                         7
30.03
                      2012
Facebook will enforce the timeline for brands end of march. Ready or not…


                       Let’s get started!


                    info@prophets.be

More Related Content

What's hot

22squared POV: Facebook News Feed Redesign
22squared POV: Facebook News Feed Redesign22squared POV: Facebook News Feed Redesign
22squared POV: Facebook News Feed Redesign
J B
 
Facebook Timeline for Brands | Changes & Hidden Implications
Facebook Timeline for Brands | Changes & Hidden ImplicationsFacebook Timeline for Brands | Changes & Hidden Implications
Facebook Timeline for Brands | Changes & Hidden Implications
Ogilvy Consulting
 
Like Change? Facebook Upgrades: 2011
Like Change? Facebook Upgrades: 2011Like Change? Facebook Upgrades: 2011
Like Change? Facebook Upgrades: 2011
Ben Grossman
 
A Report on Facebook Pages Upgrades February 2011
A Report on Facebook Pages Upgrades February 2011A Report on Facebook Pages Upgrades February 2011
A Report on Facebook Pages Upgrades February 2011
Le Tuan Anh
 
About Face 1.3
About Face 1.3About Face 1.3
About Face 1.3
Elizabeth Lupfer
 
Tick Tock Boom Facebook Timeline Tips Every Marketer Needs to Know
Tick Tock Boom Facebook Timeline Tips Every Marketer Needs to KnowTick Tock Boom Facebook Timeline Tips Every Marketer Needs to Know
Tick Tock Boom Facebook Timeline Tips Every Marketer Needs to Know
Tick Tock Boom Digital PR & Marketing Turkey
 
Social media landscape 2011 by CMO
Social media landscape 2011 by CMOSocial media landscape 2011 by CMO
Social media landscape 2011 by CMO
Julius Trujillo
 
Facebook Branding
Facebook BrandingFacebook Branding
Facebook Branding
Christian Palau
 
Official Facebook Marketing Best Practices Guide
Official Facebook Marketing Best Practices GuideOfficial Facebook Marketing Best Practices Guide
Official Facebook Marketing Best Practices Guide
Thérèse Cator
 
Facebook and Beyond - Lessons for Brand Engagement with Social Customers
Facebook and Beyond - Lessons for Brand Engagement with Social CustomersFacebook and Beyond - Lessons for Brand Engagement with Social Customers
Facebook and Beyond - Lessons for Brand Engagement with Social Customers
Lithium
 
Social Studies: Facebook Timeline for Brands
Social Studies: Facebook Timeline for BrandsSocial Studies: Facebook Timeline for Brands
Social Studies: Facebook Timeline for Brands
Periscope
 
Noblerealtyfacebooklaunch
NoblerealtyfacebooklaunchNoblerealtyfacebooklaunch
Noblerealtyfacebooklaunch
Brand Communications
 

What's hot (12)

22squared POV: Facebook News Feed Redesign
22squared POV: Facebook News Feed Redesign22squared POV: Facebook News Feed Redesign
22squared POV: Facebook News Feed Redesign
 
Facebook Timeline for Brands | Changes & Hidden Implications
Facebook Timeline for Brands | Changes & Hidden ImplicationsFacebook Timeline for Brands | Changes & Hidden Implications
Facebook Timeline for Brands | Changes & Hidden Implications
 
Like Change? Facebook Upgrades: 2011
Like Change? Facebook Upgrades: 2011Like Change? Facebook Upgrades: 2011
Like Change? Facebook Upgrades: 2011
 
A Report on Facebook Pages Upgrades February 2011
A Report on Facebook Pages Upgrades February 2011A Report on Facebook Pages Upgrades February 2011
A Report on Facebook Pages Upgrades February 2011
 
About Face 1.3
About Face 1.3About Face 1.3
About Face 1.3
 
Tick Tock Boom Facebook Timeline Tips Every Marketer Needs to Know
Tick Tock Boom Facebook Timeline Tips Every Marketer Needs to KnowTick Tock Boom Facebook Timeline Tips Every Marketer Needs to Know
Tick Tock Boom Facebook Timeline Tips Every Marketer Needs to Know
 
Social media landscape 2011 by CMO
Social media landscape 2011 by CMOSocial media landscape 2011 by CMO
Social media landscape 2011 by CMO
 
Facebook Branding
Facebook BrandingFacebook Branding
Facebook Branding
 
Official Facebook Marketing Best Practices Guide
Official Facebook Marketing Best Practices GuideOfficial Facebook Marketing Best Practices Guide
Official Facebook Marketing Best Practices Guide
 
Facebook and Beyond - Lessons for Brand Engagement with Social Customers
Facebook and Beyond - Lessons for Brand Engagement with Social CustomersFacebook and Beyond - Lessons for Brand Engagement with Social Customers
Facebook and Beyond - Lessons for Brand Engagement with Social Customers
 
Social Studies: Facebook Timeline for Brands
Social Studies: Facebook Timeline for BrandsSocial Studies: Facebook Timeline for Brands
Social Studies: Facebook Timeline for Brands
 
Noblerealtyfacebooklaunch
NoblerealtyfacebooklaunchNoblerealtyfacebooklaunch
Noblerealtyfacebooklaunch
 

Viewers also liked

A Guide to Facebook Advertising
A Guide to Facebook AdvertisingA Guide to Facebook Advertising
A Guide to Facebook Advertising
Kimberly Judd-Pennie
 
The Age Of Confusion
The Age Of ConfusionThe Age Of Confusion
The Age Of Confusion
Prophets Agency
 
The use of iBeacons
The use of iBeaconsThe use of iBeacons
The use of iBeacons
Prophets Agency
 
Linux/Unix Night - (PEN) Testing Toolkits (English)
Linux/Unix Night - (PEN) Testing Toolkits (English)Linux/Unix Night - (PEN) Testing Toolkits (English)
Linux/Unix Night - (PEN) Testing Toolkits (English)
Jelmer de Reus
 
toolkit_spread_A4
toolkit_spread_A4toolkit_spread_A4
toolkit_spread_A4
Ulla Malecki
 
The Javascript Toolkit 2.0
The Javascript Toolkit 2.0The Javascript Toolkit 2.0
The Javascript Toolkit 2.0
Marcos Vinícius
 
edSe275 ms project-assignment
edSe275 ms project-assignmentedSe275 ms project-assignment
edSe275 ms project-assignment
harinathinfotech
 
Projecting success by Stephanie Atkins
Projecting success by Stephanie AtkinsProjecting success by Stephanie Atkins
Projecting success by Stephanie Atkins
greenwhistle
 
Trevor Jones, DHL Supply Chain with Anthony Olomolaiye, Coventry University
Trevor Jones, DHL Supply Chain with Anthony Olomolaiye, Coventry UniversityTrevor Jones, DHL Supply Chain with Anthony Olomolaiye, Coventry University
Trevor Jones, DHL Supply Chain with Anthony Olomolaiye, Coventry University
Association for Project Management
 
It project management assignment ppt
It project management assignment pptIt project management assignment ppt
It project management assignment ppt
OZ Assignment help
 
Toolkits Overview for IBM Streams V4.2
Toolkits Overview for IBM Streams V4.2Toolkits Overview for IBM Streams V4.2
Toolkits Overview for IBM Streams V4.2
lisanl
 
Project management university
Project management universityProject management university
Project management university
Alejandra Velázquez Aranda
 
IBM ODM Rules Compiler support in IBM Streams V4.2.
IBM ODM Rules Compiler support in IBM Streams V4.2.IBM ODM Rules Compiler support in IBM Streams V4.2.
IBM ODM Rules Compiler support in IBM Streams V4.2.
lisanl
 
Facebook Pages Optimization Guide
Facebook Pages Optimization GuideFacebook Pages Optimization Guide
Facebook Pages Optimization Guide
Facebook
 
Service frameworks and toolkits: Making design artefacts actionable
Service frameworks and toolkits: Making design artefacts actionableService frameworks and toolkits: Making design artefacts actionable
Service frameworks and toolkits: Making design artefacts actionable
Karina Smith
 
Introduce Project Management
Introduce Project ManagementIntroduce Project Management
Introduce Project Management
guest90bddb
 
Atkins' tunnelling projects
Atkins' tunnelling projectsAtkins' tunnelling projects
Atkins' tunnelling projects
Atkins
 
Assignment brief project management
Assignment brief project managementAssignment brief project management
Assignment brief project management
Bhavi Bhatia
 
Showing ROI: How to Create a Content Marketing Report
Showing ROI: How to Create a Content Marketing ReportShowing ROI: How to Create a Content Marketing Report
Showing ROI: How to Create a Content Marketing Report
Ilia Markov
 
Working on the event budget and timeline
Working on the event budget and timelineWorking on the event budget and timeline
Working on the event budget and timeline
Mervyn Maico Aldana
 

Viewers also liked (20)

A Guide to Facebook Advertising
A Guide to Facebook AdvertisingA Guide to Facebook Advertising
A Guide to Facebook Advertising
 
The Age Of Confusion
The Age Of ConfusionThe Age Of Confusion
The Age Of Confusion
 
The use of iBeacons
The use of iBeaconsThe use of iBeacons
The use of iBeacons
 
Linux/Unix Night - (PEN) Testing Toolkits (English)
Linux/Unix Night - (PEN) Testing Toolkits (English)Linux/Unix Night - (PEN) Testing Toolkits (English)
Linux/Unix Night - (PEN) Testing Toolkits (English)
 
toolkit_spread_A4
toolkit_spread_A4toolkit_spread_A4
toolkit_spread_A4
 
The Javascript Toolkit 2.0
The Javascript Toolkit 2.0The Javascript Toolkit 2.0
The Javascript Toolkit 2.0
 
edSe275 ms project-assignment
edSe275 ms project-assignmentedSe275 ms project-assignment
edSe275 ms project-assignment
 
Projecting success by Stephanie Atkins
Projecting success by Stephanie AtkinsProjecting success by Stephanie Atkins
Projecting success by Stephanie Atkins
 
Trevor Jones, DHL Supply Chain with Anthony Olomolaiye, Coventry University
Trevor Jones, DHL Supply Chain with Anthony Olomolaiye, Coventry UniversityTrevor Jones, DHL Supply Chain with Anthony Olomolaiye, Coventry University
Trevor Jones, DHL Supply Chain with Anthony Olomolaiye, Coventry University
 
It project management assignment ppt
It project management assignment pptIt project management assignment ppt
It project management assignment ppt
 
Toolkits Overview for IBM Streams V4.2
Toolkits Overview for IBM Streams V4.2Toolkits Overview for IBM Streams V4.2
Toolkits Overview for IBM Streams V4.2
 
Project management university
Project management universityProject management university
Project management university
 
IBM ODM Rules Compiler support in IBM Streams V4.2.
IBM ODM Rules Compiler support in IBM Streams V4.2.IBM ODM Rules Compiler support in IBM Streams V4.2.
IBM ODM Rules Compiler support in IBM Streams V4.2.
 
Facebook Pages Optimization Guide
Facebook Pages Optimization GuideFacebook Pages Optimization Guide
Facebook Pages Optimization Guide
 
Service frameworks and toolkits: Making design artefacts actionable
Service frameworks and toolkits: Making design artefacts actionableService frameworks and toolkits: Making design artefacts actionable
Service frameworks and toolkits: Making design artefacts actionable
 
Introduce Project Management
Introduce Project ManagementIntroduce Project Management
Introduce Project Management
 
Atkins' tunnelling projects
Atkins' tunnelling projectsAtkins' tunnelling projects
Atkins' tunnelling projects
 
Assignment brief project management
Assignment brief project managementAssignment brief project management
Assignment brief project management
 
Showing ROI: How to Create a Content Marketing Report
Showing ROI: How to Create a Content Marketing ReportShowing ROI: How to Create a Content Marketing Report
Showing ROI: How to Create a Content Marketing Report
 
Working on the event budget and timeline
Working on the event budget and timelineWorking on the event budget and timeline
Working on the event budget and timeline
 

Similar to Prophets presents "Facebook Timeline for brands essential training"

Sadc 04 04 2012
Sadc 04 04 2012Sadc 04 04 2012
Sadc 04 04 2012
Carolann Barton
 
The New Facebook Timeline Poulsbo 040712
The New Facebook Timeline Poulsbo 040712The New Facebook Timeline Poulsbo 040712
The New Facebook Timeline Poulsbo 040712
Lisa Ann Landry
 
Presentation on timeline
Presentation on timelinePresentation on timeline
Presentation on timeline
SocialAppsHQ
 
Facebook timeline for brands
Facebook timeline for brandsFacebook timeline for brands
Facebook timeline for brands
Nguyễn Trọng Thơ
 
FacebookTimeline
FacebookTimelineFacebookTimeline
FacebookTimeline
Real-Time OutSource
 
Facebook Brand Page Updates Feb. 2012
Facebook Brand Page Updates Feb. 2012Facebook Brand Page Updates Feb. 2012
Facebook Brand Page Updates Feb. 2012
Caitlin Daley
 
Facebook timeline for_brands
Facebook timeline for_brandsFacebook timeline for_brands
Facebook timeline for_brands
IT Agility
 
Facebook Timeline - Implications & Strategy
Facebook Timeline - Implications & StrategyFacebook Timeline - Implications & Strategy
Facebook Timeline - Implications & Strategy
Joey Barker
 
Apps Builder Tutorial
Apps Builder TutorialApps Builder Tutorial
Apps Builder Tutorial
Daniele Pelleri
 
Facebook Pages Timeline Changes
Facebook Pages Timeline ChangesFacebook Pages Timeline Changes
Facebook Pages Timeline Changes
Ford Otosan
 
Facebook Timeline for Brands
Facebook Timeline for BrandsFacebook Timeline for Brands
Facebook Timeline for Brands
Red Urban
 
Jackmortonfacebooktimelineguide2012 120301035924-phpapp01
Jackmortonfacebooktimelineguide2012 120301035924-phpapp01Jackmortonfacebooktimelineguide2012 120301035924-phpapp01
Jackmortonfacebooktimelineguide2012 120301035924-phpapp01
Nicola McCall
 
Marketing on FaceBook TimeLine
Marketing on FaceBook TimeLineMarketing on FaceBook TimeLine
Marketing on FaceBook TimeLine
Nguyễn Duy Nhân
 
Marketers guide to Facebook timeline
Marketers guide to Facebook timelineMarketers guide to Facebook timeline
Marketers guide to Facebook timeline
Evgeny Tsarkov
 
Facebook timeline for brands
Facebook timeline for brandsFacebook timeline for brands
Facebook timeline for brands
Ann Glenn
 
Facebook Pages Product Guide
Facebook Pages Product GuideFacebook Pages Product Guide
Facebook Pages Product Guide
Roland Crepeau
 
Facebook New Timeline for brand pages (english version)
Facebook New Timeline for brand pages (english version)Facebook New Timeline for brand pages (english version)
Facebook New Timeline for brand pages (english version)
Emmanuel Vivier
 
Pages product guide_022712
Pages product guide_022712Pages product guide_022712
Pages product guide_022712
Susanne Liechtenecker
 
Facebook Pages Product Guide
Facebook Pages Product GuideFacebook Pages Product Guide
Facebook Pages Product Guide
Krishna De
 
Manual Para los Nuevos FanPage de Facebook
Manual Para los Nuevos FanPage de FacebookManual Para los Nuevos FanPage de Facebook
Manual Para los Nuevos FanPage de Facebook
Carlos Zapata
 

Similar to Prophets presents "Facebook Timeline for brands essential training" (20)

Sadc 04 04 2012
Sadc 04 04 2012Sadc 04 04 2012
Sadc 04 04 2012
 
The New Facebook Timeline Poulsbo 040712
The New Facebook Timeline Poulsbo 040712The New Facebook Timeline Poulsbo 040712
The New Facebook Timeline Poulsbo 040712
 
Presentation on timeline
Presentation on timelinePresentation on timeline
Presentation on timeline
 
Facebook timeline for brands
Facebook timeline for brandsFacebook timeline for brands
Facebook timeline for brands
 
FacebookTimeline
FacebookTimelineFacebookTimeline
FacebookTimeline
 
Facebook Brand Page Updates Feb. 2012
Facebook Brand Page Updates Feb. 2012Facebook Brand Page Updates Feb. 2012
Facebook Brand Page Updates Feb. 2012
 
Facebook timeline for_brands
Facebook timeline for_brandsFacebook timeline for_brands
Facebook timeline for_brands
 
Facebook Timeline - Implications & Strategy
Facebook Timeline - Implications & StrategyFacebook Timeline - Implications & Strategy
Facebook Timeline - Implications & Strategy
 
Apps Builder Tutorial
Apps Builder TutorialApps Builder Tutorial
Apps Builder Tutorial
 
Facebook Pages Timeline Changes
Facebook Pages Timeline ChangesFacebook Pages Timeline Changes
Facebook Pages Timeline Changes
 
Facebook Timeline for Brands
Facebook Timeline for BrandsFacebook Timeline for Brands
Facebook Timeline for Brands
 
Jackmortonfacebooktimelineguide2012 120301035924-phpapp01
Jackmortonfacebooktimelineguide2012 120301035924-phpapp01Jackmortonfacebooktimelineguide2012 120301035924-phpapp01
Jackmortonfacebooktimelineguide2012 120301035924-phpapp01
 
Marketing on FaceBook TimeLine
Marketing on FaceBook TimeLineMarketing on FaceBook TimeLine
Marketing on FaceBook TimeLine
 
Marketers guide to Facebook timeline
Marketers guide to Facebook timelineMarketers guide to Facebook timeline
Marketers guide to Facebook timeline
 
Facebook timeline for brands
Facebook timeline for brandsFacebook timeline for brands
Facebook timeline for brands
 
Facebook Pages Product Guide
Facebook Pages Product GuideFacebook Pages Product Guide
Facebook Pages Product Guide
 
Facebook New Timeline for brand pages (english version)
Facebook New Timeline for brand pages (english version)Facebook New Timeline for brand pages (english version)
Facebook New Timeline for brand pages (english version)
 
Pages product guide_022712
Pages product guide_022712Pages product guide_022712
Pages product guide_022712
 
Facebook Pages Product Guide
Facebook Pages Product GuideFacebook Pages Product Guide
Facebook Pages Product Guide
 
Manual Para los Nuevos FanPage de Facebook
Manual Para los Nuevos FanPage de FacebookManual Para los Nuevos FanPage de Facebook
Manual Para los Nuevos FanPage de Facebook
 

More from Prophets Agency

The Big Election Ask
The Big Election AskThe Big Election Ask
The Big Election Ask
Prophets Agency
 
Trends in interactive design 2013
Trends in interactive design 2013Trends in interactive design 2013
Trends in interactive design 2013
Prophets Agency
 
Digital into the Third Dimension
Digital into the Third DimensionDigital into the Third Dimension
Digital into the Third Dimension
Prophets Agency
 
Prophets trends in Interactive Design 2012
Prophets trends in Interactive Design 2012Prophets trends in Interactive Design 2012
Prophets trends in Interactive Design 2012
Prophets Agency
 
MAS campaign
MAS campaignMAS campaign
MAS campaign
Prophets Agency
 
Future trends in retail
Future trends in retailFuture trends in retail
Future trends in retail
Prophets Agency
 
Responsive Webdesign For Non-Geeks
Responsive Webdesign For Non-GeeksResponsive Webdesign For Non-Geeks
Responsive Webdesign For Non-Geeks
Prophets Agency
 
Prophets - Mas Live Tour
Prophets - Mas Live TourProphets - Mas Live Tour
Prophets - Mas Live Tour
Prophets Agency
 
Future Of Interactive TV
Future Of Interactive TVFuture Of Interactive TV
Future Of Interactive TV
Prophets Agency
 
The 2011 trends in interactive design
The 2011 trends in interactive designThe 2011 trends in interactive design
The 2011 trends in interactive design
Prophets Agency
 

More from Prophets Agency (10)

The Big Election Ask
The Big Election AskThe Big Election Ask
The Big Election Ask
 
Trends in interactive design 2013
Trends in interactive design 2013Trends in interactive design 2013
Trends in interactive design 2013
 
Digital into the Third Dimension
Digital into the Third DimensionDigital into the Third Dimension
Digital into the Third Dimension
 
Prophets trends in Interactive Design 2012
Prophets trends in Interactive Design 2012Prophets trends in Interactive Design 2012
Prophets trends in Interactive Design 2012
 
MAS campaign
MAS campaignMAS campaign
MAS campaign
 
Future trends in retail
Future trends in retailFuture trends in retail
Future trends in retail
 
Responsive Webdesign For Non-Geeks
Responsive Webdesign For Non-GeeksResponsive Webdesign For Non-Geeks
Responsive Webdesign For Non-Geeks
 
Prophets - Mas Live Tour
Prophets - Mas Live TourProphets - Mas Live Tour
Prophets - Mas Live Tour
 
Future Of Interactive TV
Future Of Interactive TVFuture Of Interactive TV
Future Of Interactive TV
 
The 2011 trends in interactive design
The 2011 trends in interactive designThe 2011 trends in interactive design
The 2011 trends in interactive design
 

Recently uploaded

Life upper-Intermediate B2 Workbook for student
Life upper-Intermediate B2 Workbook for studentLife upper-Intermediate B2 Workbook for student
Life upper-Intermediate B2 Workbook for student
NgcHiNguyn25
 
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments UnitDigital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit
chanes7
 
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptxPengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Fajar Baskoro
 
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
RAHUL
 
The basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptxThe basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptx
heathfieldcps1
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
mulvey2
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
Nicholas Montgomery
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
adhitya5119
 
How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17
Celine George
 
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdfLiberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
WaniBasim
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
GeorgeMilliken2
 
World environment day ppt For 5 June 2024
World environment day ppt For 5 June 2024World environment day ppt For 5 June 2024
World environment day ppt For 5 June 2024
ak6969907
 
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
Academy of Science of South Africa
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Excellence Foundation for South Sudan
 
PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.
Dr. Shivangi Singh Parihar
 
Advanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docxAdvanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docx
adhitya5119
 
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
IreneSebastianRueco1
 
PIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf IslamabadPIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf Islamabad
AyyanKhan40
 
S1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptxS1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptx
tarandeep35
 
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold MethodHow to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
Celine George
 

Recently uploaded (20)

Life upper-Intermediate B2 Workbook for student
Life upper-Intermediate B2 Workbook for studentLife upper-Intermediate B2 Workbook for student
Life upper-Intermediate B2 Workbook for student
 
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments UnitDigital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit
 
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptxPengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
 
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
 
The basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptxThe basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptx
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
 
How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17
 
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdfLiberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
 
World environment day ppt For 5 June 2024
World environment day ppt For 5 June 2024World environment day ppt For 5 June 2024
World environment day ppt For 5 June 2024
 
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
 
PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.
 
Advanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docxAdvanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docx
 
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
 
PIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf IslamabadPIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf Islamabad
 
S1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptxS1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptx
 
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold MethodHow to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
 

Prophets presents "Facebook Timeline for brands essential training"

  • 1. Facebook Timeline for Brands – Essential Training Prophets
  • 2. A brief history of Facebook pages “People tried to connect with brands in a way that didn’t work. So we created Pages with features such as Apps, tabs and wall-like interaction” Facebook - 2009
  • 3. A brief history of Facebook pages Tabs are displayed at ‘App Tabs‘ are pushed to Timeline. the top, high visibility. the left. Facebook First ‘fangates’ pop up Stronger focus on user introduces ‘Pages input & interaction for brands’ ‘09 ‘10 ‘11 ‘12
  • 4. A brief history of Facebook pages ‘09 ‘10 ‘11 ‘12
  • 5. A brief history of Facebook pages ‘09 ‘10 ‘11 ‘12
  • 6. A brief history of Facebook pages ‘09 ‘10 ‘11 ‘12
  • 7. A brief history of Facebook pages ‘09 ‘10 ‘11 ‘12
  • 8. 1. General layout. Header image history Profile image About the brand Featured tabs Pinned posts
  • 9. Timeline changes almost everything. General layout Profile photo About section Tabs & apps Pinned posts Display location of apps Fangating is no longer No auto refresh upon liking No more default landing tabs More app space Same app rules Great examples no promotions in the header image …
  • 10. 2. Cover and profile image • No more 520px high profile image on the left  square • No more image-grid above the timeline • Header image can not be used for promotional purposes, fangating, contest referral or even contact information!
  • 11. 3. Tabs old Apps & tabs location Featured apps / tabs (4 max) Other tabs hidden here
  • 12. 3. Other apps expanded Other tabs will barely be found
  • 13. 4. Fangating Fangating • A custom ‘Default landing tab’ will no longer work will no longer work • ‘Welcome’ is just another tab • No auto-redirect after liking a page • Still detection if you liked the page or not.
  • 15. 5. Apps Entire websites can be pushed in this space  no fundamental redesign of websites. Higher resemblance between Facebook and original website Full 810px for content vs. 520px previously No change in app rules
  • 16. Current fangate vs. new home tab space
  • 17. Adapt tab content to correct width
  • 18. ‘Highlight’ posts to give them the full width of the facebook container.
  • 19. ‘pin’ posts, these posts stay at the top of the feed  promoting posts
  • 20. Fast mover example Home Tab
  • 21. Brand content and user content are separated • Timeline puts the focus on the interaction with the consumer • Your brand becomes what you publish • No more hiding behind fangates and custom tabs  content is your only asset • Comment by others are collected in a separate console • + Less ‘ugly’ wallposts / clean wall problem solves itself • - More brand authored content.
  • 22. 7. Todos 2 1 Add brand description and 10 Choose a cover image information Feature important apps 3 5 Pin ‘top’ or ‘important’ posts ‘Highlight’ important 9 Clean up the wall events 4 Insert the back 8 catalog of the brand Remove the Adapt tab-content ‘fangate’ + reconstruct history 6 to 810px width Adapt the ‘Welcome’ tab 7
  • 23. 30.03 2012 Facebook will enforce the timeline for brands end of march. Ready or not… Let’s get started! info@prophets.be

Editor's Notes

  1. ----- Meeting Notes (06/03/12 17:57) -----eigen pagina.