The document discusses major changes Facebook is making to its interface and how this will impact brands. Facebook is redesigning profile and brand pages with a new timeline feature to encourage more real-time sharing and interactions between brands and fans. Some key changes include an updated newsfeed, timeline for displaying brand history, larger photos and videos, and enhanced sharing options. The changes are meant to get people to take social actions supported by brands and engage more with compelling content.

1. Facebook Timeline
Brand Page Updates
February 2012
Caitlin M. Daley
@cait_daley
linkedin.com/in/caitlindaley

2. Facebook Update | Overview
In September 2011, Facebook revealed major changes to its interface that will redefines profile
pages, brand pages, and the ways in which content is shard and displayed on the site. These
major modifications were made in an effort to increase real-time sharing and the ways in which
brands interact with fans on the platform.
This is the biggest change to Facebook since it’s launch in 2004. Personal pages have already
converted to timeline and the newsfeed has seen major modifications and will continue to update.
Brand pages are also changing significantly and will be officially launched on March 30th.
Changes and additions to the platform include:
• Updated Newsfeed
• Timeline feature
• Real-time Ticker
• Spotify Music Streaming
• Netflix video streaming
• Enhanced Friend Lists
• Facebook Gestures and less of an emphasis on the “Like” button
• Larger photos and videos
• Enhanced sharing options
• Friend activity on brand pages
CAITLIN DALEY, 2012

3. Facebook Update | What this means for Brands
• The need to stay relevant and offer value to the consumer – DRIVE
ENGAGEMENT AND SHARING
• The Facebook changes are meant to encourage brands to come up
with compelling content and integrate themselves into their
consumers’ lives.
• With the new changes, the focus is about getting people to take social
actions enabled by the brand.
The following slides will review the major changes to Brand Pages and
provide brief descriptions of these changes and new features.
CAITLIN DALEY, 2012

4. Facebook Update | Newsfeed Overview
1. News Ticker: Shows
1! Facebook updates in real
time. Hovering over the
4! 2! Ticker item allows you to
read it and see
comments, without
leaving the homepage
resulting in instant
conversations.
2. More user control
3! over the newsfeed:
Users will have the ability
to unmark or subscribe to
5! certain stories allowing for
a customized stream of
information.
3. Photos gain more prominence in the newsfeed with larger
thumbnails and more visually engaging display"
"
4. Users can now group their friends into categories and view or
share updates only from or with these groups"
"
5. Ads and sponsored stories will display below the ticker and
eventually be integrated into the newsfeed
CAITLIN DALEY, 2012

5. Facebook Update | Timeline Overview
1!
6!
1. Cover Photo: This is the large
image at the top of the page which
should visually represent what your
page is about.
2. Messages: Page Timelines allow
users to send direct, private
messages to your Page. Pages
cannot proactively send messages,
2! you can only respond to users that
have already contacted you.
3!
3. Brand features: This area
replaces the left hand navigation
where all custom tabs, applications,
photos, videos, events, etc. will live.
This is easily seen by the user with a
pull down menu.
4! 4. Friends: Each brand page
features the users’ friends who also
follow the brand.
5!
5. Pins: “Pin” posts to keep them at
the top of your Timeline for a certain
period of time.
6. Timeline: Chronicles each step
the brand has taken since it’s
founding broken out by year.
CAITLIN DALEY, 2012

6. Facebook Update | Timeline Overview
7!
9!
8!
7. Navigation: It is easy-to-navigate the
Brand page with ability to jump to certain
moments in time, tabs or applications, and
highlights (friend activity, brand activity, and
others activity.
8. Photo/Video Enlargement: Photos and
videos are displayed prominently on the
Timeline, capturing more attention from
users.
9. Friend Communication: Timeline
shows when a fans friend shared
something about that brand.
10!
10. Recent Posts by Others: Non-friend
fans posts are displayed on the Timeline.
NOTE: Visibility is based on Brand’s
Timeline settings.
CAITLIN DALEY, 2012

7. Facebook Update | Timeline Overview
11!
11. Application Visibility: The action of
uploading an Application to the Brand
page will create a post on the Brand’s
Timeline. Applications will also be
12! accessible from the top of the page.
12. Starring Posts: “Star” posts to make
them expand across your Timeline as a
larger piece of content.
CAITLIN DALEY, 2012

8. Facebook Update | Timeline Overview
13!
13. Events: Brands have the opportunity
to fill in recent events as well as milestones
throughout the brand’s history.
14!
14. Metrics: Basic metrics will be
aggregated at the end of each month and
featured on the Timeline at the beginning
of each month.
CAITLIN DALEY, 2012

9. Facebook Update | Timeline Overview
15!
15. Offers: Facebook now offers a new
offer-specific status update option to
highlight your coupons/samples so that
they stay separate from the other types of
content on your Timeline.
CAITLIN DALEY, 2012

10. Facebook Update | Examples
CAITLIN DALEY, 2012

11. Facebook Update | Examples
CAITLIN DALEY, 2012

12. Facebook Update | Examples
CAITLIN DALEY, 2012

13. Facebook Update | Next Steps for Brands
1. Revisit social media plan and see where Timeline can assist with any
improvements."
2. Start prepping Timeline cover photo and Thumbnail"
3. Work session to create brand story"
"
CAITLIN DALEY, 2012