Noble Realty is launching a Facebook business page and outlines 19 strategies to promote and optimize the page. These include redesigning the page layout and cover photo, promoting the page on their website and via email campaigns, launching contests to engage users, adding fresh content like listings and videos, using analytics to measure success, and leveraging related Facebook groups and pages to build followers. Additional strategies recommended are setting clear calls-to-action, negotiating cross-promotions, using Google tools to find images, and inviting contacts to like the page.

1. Noble Realty Facebook Business
Page Launch
1. Move Social Media icons in a more prominent position
Move Social Media Follow us banners above the fold
2. Revamp Facebook Home Page Design
2. Fix logo on home page’s portrait place holder
The Noble Realty Facebook Page logo needs to be resized to
fit in the portrait photo holder above

2. 3. Change cover page
Here is a proposed Facebook cover page with a portrait. The photo was
used from Google Earth which allows Noble to pinpoint a part of its
target market to the exact address
4. The Facebook Home Page link
When clicking on the Facebook follow us icon on the Noble Website, the visitor is taken to the
Facebook About Us page instead of the Facebook Home page.
The Facebook Follow US Banner above takes a
web site visitor to the About Us Facebook page
rather than the Facebook Timeline page

3. The Facebook Follow US Banner takes a visitor to the About
us Facebook page above
Noble Realty’s Facebook Timeline page needs to
be the landing page from the web site

4. 5. Populate Bulk Email provider program with contacts to
drive them to your Facebook Page
Noble Realty should enter all its contacts into a bulk email provider like Constant Contact and
invite everyone to like its Facebook Fan Page.
A. Subject Title - When implementing an email marketing campaign, it‘s imperative to have a
subject title that encourages recipients to open it. One topic copy could be:
“Be in the know about Kips Bay, Turtle Bay, Murray Hill Real Estate”
B. Body Copy – The first sentence is the second most important part of the email blast as it is
often seen in the auto preview of email programs like Microsoft Outlook. The body copy needs a
CTA such as:
“Join the Noble Realty Facebook Page for the latest news on Midtown
Manhattan Living and Real Estate.”
6. Stage a Facebook Photo Contest
Launching a photo contest is one tried and true method to entice fans to "like" a company‘s
Facebook page. Contest participation should be tied to liking the Facebook Fan Page as a
prerequisite.
Expedia earned the distinction of staging the most successful Facebook promotion in their
history. The promotion required each contestant to like the Expedia Facebook page in order to
enter their sweepstakes. The sweepstakes contest added a viral component to it by requiring the
entrant to recruit five friends to like the Expedia Fan page in order to merely qualify for the
contest. This sweepstakes structure became a win-win for Expedia and the contestants by
increasing the odds for the original contestant to win the sweepstakes through the act of sharing
it with friends.
The photo contest can be integrated with Instagram which is also owned by Facebook to build a
mega promotion. Contestants can take a photo with their smartphone using Instagram, apply all
the super cool effects to it, and instantly share or upload it to the Facebook contest page.

5. 7. Analytics
Analytics tools will be used on a monthly basis to determine the
success of the Facebook marketing efforts
Facebook Insights is a great tool that can help you figure out when to post and what kind of
content does well. Measuring social media success is complicated, but many brands focus on
engagement. Activity on your Page is a good sign, and you can keep tabs on activity by clicking
―Facebook Insights‖ on the right sidebar, just below the admins.

6. 8. Add Fresh Content - Types of Posts
A. Listings
Above is a great Facebook
post with a photo of a listing
B. Testimonials
C. Industry Statistics
D. Market Reports
E. Highlight Company Milestones – i.e. 20 year anniversary
F. Instructional Videos

7. 9. Add a custom Facebook app to the page
A. Lead based capture form in exchange for a free market report download a market
report to build your list
B. The app should have a share button
C. Create Interactive Polls on Facebook
Rosie’s PImPs created a Free Lyrics download
using a Facebook Fan Page App

8. Rosie Pimps Free Lyrics Tab takes a visitor to a page
where they can enter contact information in exchange
for graphical lyrics to one of their songs

9. Above is the Lyrics form download. Noble
Realty could create a download for their
market trends report
Noble Realty can have a Facebook app created to provide
Facebook Fan page visitors to download a free market
recap in exchange for their contact information

10. 10. Get a Vanity URL
Once you have 25 fans on your Facebook Page, any of a Page‘s admins can reserve a vanity
URL so that your Facebook URL is www.facebook.com/yourbusinessnamehere. Go to
the Username page, select the Page name from the dropdown menu and then write in the name
you‘d like to use. Click ―Check Availability.‖ If it‘s available, a prompt will ask, ―Are you sure
you want to set [URL] as [Facebook Page]‗s username?‖ Click confirm to lock in that URL —
and keep in mind that you can‘t change the URL for a Page once you confirm.
Above the url would serve Noble Realty better
with a Vanity URL for branding purposes

11. 11. Join related Facebook Groups
A. Kips Bay Facebook Page
B. Scan through their page and perform friend requests with their members
C. Negotiate cross promotions where you can provide your fans with value
added prizes such as movie passes
Just type in Kips Bay, Murray Hill, and Turtle Bay in the Facebook
search tool and there will be a number of highly relevant Facebook
Fan Pages to Like and cross promote with Noble Realty’s Fan Page
12. Create a Micro-site on your Facebook Page
ReMax created a web site which could be accessed
in the tab Homes in Richmond

12. Remax’s micro-site on Facebook

13. 13. Produce a brief video and post it on Facebook
The real estate company above routinely produces 30
second instructional YouTube videos

14. 14. Create Buyer’s Guide and collect contact info with form
The Goodlife Team provides a buyers guide
on their Facebook page
The Buyer’s Guide with the
lead form above

15. 15. Increase following with Build Audience Tool
Use the Build Audience tool to grow your
Facebook Business Page
16. Initiate Facebook Business Page Like Contest through
Twitter
EWM Realty promotes
Facebook contest on Twitter

16. 17. New Twitter Followers should be thanked and pushed to
the Noble Realty’s Facebook Page
The Twitter Auto responder should be
configured to like Noble Realty’s Brand Page

17. 18. Use Opengraph Meta Tags
This technique lets you automatically attach your videos to the updates that appear on Facebook
after someone likes content on your web site. And this video is ready to be clicked and played in
the Facebook newsfeed, ticker or personal timeline of the person who liked your content.
For this tactic, simply installing the Like button is only half of it; you must also insert Open
Graph meta tags into the source code of your website or blog page to optimize the sharing of
your content on Facebook. These meta tags let you control the manner in which your web page is
shared on Facebook when your visitor likes it, comments on it or sends it to friends via the Like,
Comment and Send plugins provided by Facebook. By customizing each Open Graph meta tag
in your content, you control the way it‘s displayed on Facebook when someone likes it!
These two posts correspond to the same
action: a click of the Like button on a web
page for brand page. But in the first case,
the action displays a 200-pixel-wide image.
The second displays, within that same
image, a Play button for a video.

18. 19. Use Opengraph Meta Tags

19. Additional Strategies
 Decide on a Call-to-Action (CTA) to encourage fans to provide their name and
email address
 Create a photo contest to ask contestants to share photos of the Kips Bay, Murray
Hill, and Turtle Bay neighborhoods
 Negotiate cross promotion with local publication to provide free download on Noble
Realty’s web site
 Utilize Google Earth to find photos that promote Noble Realty’s target area and
upload them to Facebook
 Post photos of listings on Facebook page
 Track Facebook marketing activities effectiveness with analytics programs
 Store listing photos in Facebook Fan folder
 Send email inviting contacts to like the Facebook page
 Use Google Alerts to gather content
 Make sure your company logo is 180 x 180 in dimension
 Use the Build Audience feature in Facebook to invite email contacts, friends, etc.
 The ideal size of the cover page is 851 x 315 pixel size and horizontal in dimension
 Select compelling custom tabs
 Use Google Earth to show exact views of the neighborhood in which you have
listings