The document summarizes the changes to Facebook pages between 2009 and 2012. It discusses changes to the general layout, including removing the profile image and adding a cover photo. Tabs were moved to the top and limited to 4, and other tabs were hidden. Fangating, which automatically redirected users, was eliminated. More space was given to apps and content on the page. The focus shifted to user interactions with brand content separated from user comments.

3. A brief history of Facebook pages
‘09 ‘10 ‘11 ‘12

4. A brief history of Facebook pages
‘09 ‘10 ‘11 ‘12

5. A brief history of Facebook pages
‘09 ‘10 ‘11 ‘12

6. A brief history of Facebook pages
‘09 ‘10 ‘11 ‘12

7. 1. General layout.
Header image
history
Profile image
About the brand
Featured tabs
Pinned posts

8. Timeline changes almost everything.
General layout
Profile photo
About section
Tabs & apps
Pinned posts
Display location of apps
Fangating is no longer
No auto refresh upon liking
No more default landing tabs
More app space
Same app rules
Great examples no promotions in the header image
…

9. 2. Cover and profile image
• No more 520px high profile image on the left  square
• No more image-grid above the timeline
• Header image can not be used for promotional
purposes, fangating, contest referral or even contact
information!

10. 3. Tabs
old Apps & tabs location
Featured apps / tabs (4 max)
Other tabs hidden here

11. 3. Other apps expanded
Other tabs
will barely
be found

12. 4. Fangating
Fangating
• A custom ‘Default landing tab’ will no longer work will no
longer work
• ‘Welcome’ is just another tab
• No auto-redirect after liking a page
• Still detection if you liked the page or not.

13. Fangates becomes obsolete

14. 5. Apps
Entire websites can be pushed in this
space  no fundamental redesign of
websites.
Higher resemblance between Facebook
and original website
Full 810px for
content vs.
520px previously
No change in app rules

15. Current fangate vs. new home tab space

16. Adapt tab content to correct width

17. ‘Highlight’ posts to give them the full width of the facebook container.

18. ‘pin’ posts, these posts stay at the top of the feed  promoting posts

19. Fast mover example
Home Tab

20. Brand content and user
content are separated
• Timeline puts the focus on the interaction with the consumer
• Your brand becomes what you publish
• No more hiding behind fangates and custom tabs  content is your only asset
• Comment by others are collected in a separate console
• + Less ‘ugly’ wallposts / clean wall problem solves itself
• - More brand authored content.

21. 7. Todos
2
1 Add brand description and 10
Choose a cover image information Feature
important
apps
3 5
Pin ‘top’ or ‘important’ posts ‘Highlight’ important 9
Clean up the wall
events
4
Insert the back
8
catalog of the brand Remove the
Adapt tab-content
‘fangate’
+ reconstruct history 6 to 810px width
Adapt the
‘Welcome’ tab
7

32. QR Codes

33. Thank you!