This document provides a brief history of Facebook pages from 2009 to 2012 in 3 sentences: Facebook first introduced pages for brands in 2009 which displayed tabs at the top for high visibility. In 2010, apps tabs were pushed to the left and a stronger focus was placed on user input and interaction. From 2011 to 2012, pages saw a focus on profile images, about sections, pinned posts, highlighting important apps and events, adapting tab content to be 810px wide, and removing "fangates".

1. A brief history of Facebook pages
Tabs are displayed at ‘App Tabs‘ are pushed to Timeline.
the top, high visibility. the left.
Facebook First ‘fangates’ pop up Stronger focus on user
introduces ‘Pages
input & interaction
for brands’
‘09 ‘10 ‘11 ‘12

2. 1. General layout.
Header image
history
Profile image
About the brand
Featured tabs
Pinned posts

3. 5. Apps
Entire websites can be pushed in this
space  no fundamental redesign of
websites.
Higher resemblance between Facebook
and original website
Full 810px for
content vs.
520px previously
No change in app rules

4. ‘pin’ posts, these posts stay at the top of the feed  promoting posts

5. 7. Todos
2
1 Add brand description and 10
Choose a cover image information Feature
important
apps
3 5
Pin ‘top’ or ‘important’ posts ‘Highlight’ important 9
Clean up the wall
events
4
Insert the back
8
catalog of the brand Remove the
Adapt tab-content
‘fangate’
+ reconstruct history 6 to 810px width
Adapt the
‘Welcome’ tab
7