propaganda
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This document discusses recognizing propaganda techniques used in advertisements and other texts. It defines propaganda and lists some basic propaganda strategies like bandwagon, testimonial, transfer, repetition, and emotional words. It provides examples of each strategy and has students identify the strategies used in sample advertisements. The document encourages creating an original advertisement using an assigned strategy and discusses the importance of advertisements and propaganda in daily life. It also has students identify the strategies used in old newspaper advertisements.
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Propaganda powerpoint
This document discusses various propaganda techniques used to influence opinions and behavior. It begins by defining propaganda as techniques used to influence emotions, attitudes, or behavior through appeals to emotion rather than intellect.
It then lists common propagandists as the military, media, advertisers, and politicians. Several specific propaganda techniques are defined, including bandwagon technique, testimonial, loaded words, misuse of statistics, name-calling or stereotyping, plain folks technique, snob appeal, and transfer. Examples are provided for most techniques.
Students are then asked to identify which propaganda technique is being used in various ads or statements. The document concludes by having students work in groups to identify propaganda techniques used in different magazine advertisements
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This document discusses propaganda and bias in various forms of media. It defines bias as being prejudiced for or against something. It then outlines common propaganda techniques used in advertising such as bandwagon appeals, testimonials, repetition, card stacking, glittering generalities, name calling, emotional appeals, and plain folks approaches. The goal of propaganda is to sway opinions using one-sided information that appeals more to emotions than facts or reason.
Propaganda techniques power point
This document discusses various propaganda techniques including name calling, glittering generalities, transfer, testimonials, plain folks, bandwagon, card stacking, fear, bad logic, and unwarranted extrapolation. It provides the objective of being able to identify the use of these propaganda techniques and gives examples of some techniques.
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Using Propaganda Techniques.pptx
This document discusses 10 common propaganda techniques: 1) Card stacking presents only positive information while omitting negatives, 2) Name-calling uses fear-inducing labels, 3) Plain folks implies a common identity to sell products, 4) Glittering generalities uses emotionally appealing words, 5) Soft soap uses flattery to gain approval, 6) Bandwagon implies everyone else is participating, 7) Testimonials use endorsements from authorities, 8) Transfer associates qualities between objects, 9) Simplification reduces issues to slogans, and 10) Loaded words use emotional language without evidence. The techniques are aimed at influencing attitudes through one-sided presentations and emotional appeals rather than objective arguments.
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Propaganda powerpoint
This document discusses various propaganda techniques used to influence opinions and behavior. It begins by defining propaganda as techniques used to influence emotions, attitudes, or behavior through appeals to emotion rather than intellect.
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Propaganda techniques power point
This document discusses various propaganda techniques including name calling, glittering generalities, transfer, testimonials, plain folks, bandwagon, card stacking, fear, bad logic, and unwarranted extrapolation. It provides the objective of being able to identify the use of these propaganda techniques and gives examples of some techniques.
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This document discusses 10 common propaganda techniques: 1) Card stacking presents only positive information while omitting negatives, 2) Name-calling uses fear-inducing labels, 3) Plain folks implies a common identity to sell products, 4) Glittering generalities uses emotionally appealing words, 5) Soft soap uses flattery to gain approval, 6) Bandwagon implies everyone else is participating, 7) Testimonials use endorsements from authorities, 8) Transfer associates qualities between objects, 9) Simplification reduces issues to slogans, and 10) Loaded words use emotional language without evidence. The techniques are aimed at influencing attitudes through one-sided presentations and emotional appeals rather than objective arguments.
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Advertising Appeals
· • Audio-visual
· • Bandwagon
· • Black and White Fallacy
· • Card Stacking
· • Classified
· • Corporate
· • Covert
· • Demonizing the Enemy
· • Direct Order
· • Disinformation
· • Email
· • Emotional Words
· • Euphoria
· • Flag-waving
· • Glittering Generalities
· • Half Truth
· • Humor Appeals
· • Interactive
· • Internet
· • Labeling
· • Name-calling
· • Outdoor
· • Performance-based
· • Plain Folks
· • Print Media
· • Public Service
· • Quotes Out of Context
· • Relationship Marketing
· • Repetition
· • Romance Appeal
· • Scientific Evidence
· • Shockvertising
· • Slogans
· • Snob Appeal
· • Stereotyping
· • Subliminal
· • Surrogate
· • Testimonial
· • Transfer
· • Unstated Assumption
· • Viral
· • Word-of-mouth
· • Youth Appeals
Audio-visual Media Advertising: In this advertising technique, advertisers use audio and visual media to promote their products. It is the most widely used medium to influence the masses. Television and radio have always been used to grab mass appeal. TV commercials that come in between TV shows, commercials shown during movies and advertisements aired on radio are some examples of audio-visual advertising. This advertising appeal makes use of sound and/or display to the fullest to attract audiences. The product has to be marketed in less time, especially in case of TV or radio commercials. So the product name needs to be repeated and the advertisement needs to be catchy.
Bandwagon: This advertising appeal aims to persuade people to do a certain thing because many are doing it. It is a human tendency to do as the masses do. Bandwagon technique of advertising captures this to induce people to use a certain product or service. 8 out of every 10 women prefer using the xyz shampoo! or More than 80% of the dentists of our country are using the xyz toothpaste. Which toothpaste do you use? or The world agrees with abc... Do you? are some popular ways to tricking people to join the bandwagon. This advertising appeal makes use of statistics and surveys to back the statements made. The idea is to stress that something is be ...
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propaganda
- 1. *Recognize propaganda techniques used in a given text.
- 2. 1. What is featured in the ad? 2. How does the ad encourage the viewers to visit Singapore? 3. How does the ad try to get the message across?
- 3. Refers to a type of message aimed at influencing opinions and/or the behaviour of people. Publicly to promote something; information put out by an organization or government to promote a policy, idea, or cause Misleading publicity; deceptive or distorted information that is systematically spread PROPAGANDA
- 4. 1. BANDWAGON - persuading consumers by telling them that others are doing the same thing. Ex. Almost every Filipino is patronizing K- drama series nowadays. Will you be left behind this craze? Basic Propaganda Strategies
- 6. TESTIMONIAL – when product is sold by using words from famous people or authority figures. Basic Propaganda Strategies
- 7. TRANSFER – when a product is sold by the name or picture of a famous person or thing but no words from the said person or thing. Basic Propaganda Strategies
- 10. Repetition – when the product’s name is repeated at least three times in the ad Basic Propaganda Strategies
- 12. Emotional Words – words that will make a consumer feel strongly about someone or something are used Basic Propaganda Strategies
- 14. Identify the propaganda technique or strategy used in each advertisement below. LUCKY TO KNOW YOU, AD!
- 15. Identify the propaganda technique or strategy used in each advertisement below. LUCKY TO KNOW YOU, AD!
- 16. Identify the propaganda technique or strategy used in each advertisement below. LUCKY TO KNOW YOU, AD!
- 17. Identify the propaganda technique or strategy used in each advertisement below. LUCKY TO KNOW YOU, AD!
- 18. Complete the Shining Star below with the different Propaganda Strategies. YOU MAKE ME SHINE! Bandwagon “Everyone else is doing it!” Testimonial “I trust celebrities and experts” Emotional Words “Those words are powerful” Transfer “A picture is worth a thousand words” Repetition “I remember things I see often” Propaganda Strategies
- 19. Create your own 2-minute commercial or advertisement using the propaganda strategy assigned in your group. Criteria Originality and Uniqueness- 15% Creativity - 25% Entertainment Quality- 40% Clarity of Expression and Delivery- 20% TOTAL -------------------100% COMMERCIAL TIME!
- 20. What is/are the importance of advertisements/prop aganda in our daily living?
- 21. Recognize propaganda techniques used in each item below. Write the letter of the correct answer on your paper. 1. “As United States senator, I urge you to re-elect President Grant in our election. My long experience in office tells me that he is your best choice”. a. Bandwagon b. Repetition c. Testimonials WHAT THE AD!
- 22. 2. “Don’t be a misfit. Now you can fit in with our Good Fit jeans. Everybody’s wearing them”. a. Emotional Words b. Bandwagon c. Transfer WHAT THE AD!
- 23. 3. “Air Philippines will take you where you’re going no matter what it takes. This is our commitment”. a. Emotional words b. Bandwagon c. Testimonials WHAT THE AD!
- 24. 4. “I’m no different from the other girls,” says Emilie Roxas, the twenty-eight-year-old super entrepreneur and Asia’s most eligible lady. a. Emotional Words b. Bandwagon c. Testimonials WHAT THE AD!
- 25. 5. iPhone5. Loving it is easy. That’s why so many people do. a. Bandwagon b. Testimonials c. Repetition WHAT THE AD!
- 26. From old newspapers, cut-out at least one advertisement and identify the propaganda technique/strategy used. Paste it on a short coupon bond. Reading Assignment: “The Taximan’s Story” by Catherine Lim ASSIGNMENT!
- 27. Thank you for listening!