This document summarizes and analyzes various advertisements, including a RC Cola commercial from the Philippines, an Old Spice print ad, and a Dove social media ad. For the RC Cola ad, it proposes expanding the target audience beyond just low income groups and exploring more creative storytelling. For the Old Spice ad, it analyzes how the ad appeals to ideals of masculinity and celebrity. For the Dove ad, it suggests running the campaign during Women's Month to better empower women.

1. 1. Choose one (1) commercial that you watched and you can recall. Then identify the target
audience. Afterwards, in each commercial make an analysis of what can you improve in terms
of the messaging, marketing strategy and target audience. Explain your answers by following
the format:
Title of the commercial:
Basta RC Cola!
Target Audience:
RC Cola targeted each part of society from the all-age, including grown-ups, young
people and kids as its target audience
Impact to Audience and Market
RC Cola Commercial conveys characters in terms of family, the common setting is
inside the house and particularly in the kitchen. They often start in a sad or gloomy introduction
of the story and ends with drinking the product while smiling and laughing. Commonly in soda
industry use typical sound effects that is satisfying with the audience which leads as an
Autonomic sensory meridian response (ASMR), this technique was commonly used to bring the
audience to distinguish that the commercial is from Soda industry.
RC Cola used puns and hyperbole in making the visuals in a form of unrealistic exaggeration of
the story yet funny realities and this brings to being trendy commercial that until now it is still
popping across the internet.
Proposed Target Audience, Marketing Strategy and Messaging:
Target Audience:
In Soda industry, Companies or Advertising Agency that is handling the marketing
should used multiple marketing segmentation, the firm must show not only in low class but can
also combine in the upper class of the society. They do not have the problems in terms of
Demographic and Geographic perspectives for they use the medium of frequencies which is the
television for they reach the majority of viewers in just a matter of hours.
Marketing Strategy:
In conflicting fact that RC Cola focuses on the audience or viewers in Television as a
form of entertainment and did not see a ‘clickbait’ or funneling method of Marketing in their
social media platforms They lack on marketing in terms of using social media accounts which is
commonly using by the majority.
Messaging:
RC Cola was consistent in agony in terms of giving their messages. This is an
successful approach of core messages yet they must explore in more storytelling using in
creative figurative speeches like a parallelism which may help to compare their product has
more advantage than other brands. They also use traditionalism of Filipino Culture which may

2. limit the message in minority since the audience did have any experience of the toxic culture of
Philippines which may be unattractive to audiences which considers as an elites in socio-
economic perspectives
2. Pick one (1) broadsheet newspaper and one (1) print advertisements. Describe the print ads
by answering the following questions:
Print advertisement:
1. In your opinion, how does each print ad persuade their target audience? Is it effective?
Otherwise, what are the improvements that can be done?
Print Advertisement:
Old Spice used persuasive techniques such us macho, sexy, beauty, and celebrity.
When it comes to advertisements deconstruction. They used an ideology which is,
unquestioned beliefs and assumptions about ourselves. Which is the following:
Body image:
This is one of the major concerns in the Philippines. They used this ideology to promote
a product using an endorser which has a good body tone. For men, they used a good physique
and good faces. This fed the ideology on how we might look like in the society if we used this
kind of product.
Juxtaposition:
As we can see below the product, they used a visual simile technique in comparing an
non-living bear which has the characteristic in the society of soft and loveable to the majority.
This was one of the good techniques to put the audiences in subjective position.
Celebrity worship:
Filipinos adore celebrities Victor Silayan is one of known comedian when it comes to
advertisements. Old Spice used this to make men obsess to the product due to the
characteristics of the actor.

3. Newspaper Broadsheet:
Manila Bulletin indicates some leaflets and puff content preview in their frontpage in the
lower left corner as a form of loose advertising strategy, this indicates what they will see when
they opened the certain page in the broadsheet newspaper. It is commonly uses as a traditional
method of press advertising indicated as a PR technique to make some engagements through
handy newspaper.
This is also may be the following:
• Buyer Readiness Stage:
When the consumer got informed of the advertisement or may be an eye appealing
colors used, they might want to switch into that page and learn about more of their product
• Favoritism (Ideology)
Most of the culture like the Filipinos have, they tend to buy sweets just like how Jollibee
managed their marketing by making their products mild sweet and having a desert according to
the nation’s culture.
2. What is the context or messaging of each ad? Does it address its target audience/s?
Print Advertisement:
Old Spice proposes to utilize their body odor to be sure and smell manly as the
strategies recommends. We can likewise say the it conveys society's perspective on what
manliness truly implies. In this note, it designated the crowd with a manly way of life in their day-
to-day routines.
Newspaper Tabloid:
Demographic Marketing, this was used to disseminate information to the readers by
using the cultural background of the Filipinos’ taste when it comes to food varieties.
3. For each print ad, how does it consider the market segmentation and audience
behavior?
In segmenting the Consumer Market, it widely targeted it’s needs and benefits,
specifically image seekers and overwhelmed consumers. Marketers take advantage of the
society’s demands involving the ideology of being masculine and attractive when they use it in
such lifestyle and occasions. On the other hand, the marketing doesn’t involve young people to
use the same product this might be a similar index using the 3rd
and 4th
loyalty index which is
the shifting loyal and switchers due to their attitude that might reflect to their behavioral buying
of the product.

4. 3. Social media platforms have different ways of showing advertisements. Pick one (1) social
media advertisement. Then answers the following questions:
1. What is the message of the ad and who are its target audience?
Dove “Discover what you can ultimately be!” are the woman who are always active in
their social media. A lot of women was segmented using their social media by using internet
cookies. Do you wonder why your social media ads has always the same content? It’s because
of your cookies acting up, it is commonly used by the marketers to their target audiences by its
engagements in posts relating to the products and searches in your web.
2. Do this ad has advantage than others ads such as print and tv? Explain.
In this side, dove released this advertisement during Christmas season. This is a lack of
advantage and competitiveness due to the audience is more focus for the season. Advantage
can be redeemed when this commercial is used during women’s month between March 1-30 in
every year. They must take advantage to the women’s pride and confidence since it mainly
focusses on empowering men.
3. Propose a better concept of the ad you chose. Elaborate the target audience and the
main message.
Proposal:
Since it is not produced during women’s month, I highly suggest to have a merge
marketing of Dove Men and Dove Women since it is a year end season and give focus in terms
of marketing it as a form of Christmas gifts to the adults or youngsters by using package promos
during this season.
Target Audience:
The audience is limited only to the women as the commercial suggest. We encourage
the marketers, advertisers, and as well as the production team to target the needs and benefits
of this product not only limited to women but also to the majority of buyers since it is a season of
gift giving.