Propgaganda Techniques 1. Card Stacking 2. Name-callin 3. Plain Folks 4. Glittering Generalities 5. Soft Soap

1. Review
What is bias?
What are the different
types of bias?

2. YOUR TAGLINE SOUNDS FAMILIAR
Game Mechanics
• The class will be grouped into three.
• The task is to guess the name of the television
commercial based on the tagline that will be
flashed in the screen.
• Every correct answer is equivalent to 1 0
points.
• The group who will get the highest score will
be declaed as winners.

3. It’s finger lickin’
good!

5. We find ways.

7. Ang sarap ng
filling mo.

9. Nakasisiguro
gamot ay laging
bago.

11. Bida ang saya.

13. LEARNING OBJECTIVE
Analyze intention of words or
expressions used in propaganda
techniques.
a. Identify the different propaganda
techniques.
b. Recognize propaganda techniques
used in a given text.
Sub-tasks

14. LET’S WATCH AND EVALUATE

15. a. What did you observe in the presented
commercial?
b. Do the commercial affect you in different
ways?
c. What do you think is the purpose of the video
that you have watched?
d. Did the commercial persuade/encourage you
to buy or patronize their product?

16. PROPAGANDA
TECHNIQUES

17. Propaganda
is a dissemination of information - facts,
arguments, rumors, half-truths or lies to
influence public opinion.

18. Types of Propaganda
Techniques
• Card Stacking
This is a technique that shows the
product’s best features, tells half-truths,
and omits its potential problems.

19. • Card Stacking

20. 2. Name-calling
This is the use of names that may evoke fear or
hatred among the viewers. The name-calling
technique links a person or idea, to a negative
symbol. The most obvious type of name-calling
involves bad names such as racist, dictator,
terrorist, rebel, protester, idiot, liar and monster.

21. 2. Name-calling

22. 3. Plain Folks
This is the use of common people to sell or
to promote a product or service.
Advertisements appear to associate a
person or groups of individuals to be one of
common people or the masses.

23. 3. Plain Folks

24. 4. Glittering Generalities
This is the use of words or ideas that
evoke a positive emotional response
from an audience. Virtue words are
often used.

25. 4. Glittering Generalities

26. 5. Soft Soap
This is the use of flattery or insincere
compliments designed to get the
audience on the side of the speaker.

27. 5. Soft Soap

28. Among the five propaganda
techniques, which one do you think is
more effective to use to persuade or
catch the attention of other people
and why?

29. Match the pictures based on the
propaganda used. Then write on the
board the propaganda technique used
in each picture.
APPLICATION

30. Directions: Analyze and identify
the propaganda technique used in
each situation.
EVALUATION

31. 1. A political candidate is
labelling his opponent a “corrupt
leader”.

32. 2. A common family is shown in an
advertisement happily or excitedly
having noodles for their dinner.

33. 3. A seller of a handbag says to the
customer, “You’ll look elegant with
this bag on you!”

34. 4. A beach resort has its poster
with a picture of a beautiful view
and a tagline that says,
“Experience real paradise!”,
designed to attract tourists.

35. 5. A make-up brand says that its
products will make you look young
and beautiful but it doesn’t tell you
the possible side effects of the
chemicals in the product to your
skin.

36. • Name-calling
• Plain Folks
• Soft Soap
• Glittering
Generalities
• Card Stacking
Answers

37. Study the poster then answer the
questions given.
• What does the picture depicts?
• Why do you think the frontliner
is used in the picture?
• What is the message of the
picture
• What propaganda technique is
used in this poster?
HOMEWORK