This document discusses various propaganda techniques used in advertising. It defines propaganda as information used to influence public opinions and perceptions. It then describes several common propaganda techniques: Bandwagon technique persuades consumers that others are using the product. Testimonial technique uses endorsements from celebrities or influential figures. Plain folks technique presents ordinary people promoting the product to appear more relatable. Card stacking only shares information supporting the product while omitting potential problems. The document provides examples of each technique and instructs students to create their own print advertisement applying one of the propaganda techniques. It will be collected on a specified date for evaluation.

1. PROPAGANDA
TECHNIQUES
USED IN ADVERTISING
P r e p a r e d b y :
J e r l y n R . D a ñ o s o
S t u d e n t T e a c h e r

2. Is the spread of information which could be
facts, arguments, rumors, half-truths, or lies to
influence public opinions or perceptions, to
promote a particular point of view.
Misleading publicity: deceptive or distorted
information that is systematically spread.
WHAT IS PROPAGANDA?

3. LETS DO THE
"FACEBOOK MEMORY"
Direction: List down your observation about
the screenshot of facebook memory post.
3.

5. It persuades consumers by
telling them that others
are doing the same thing.
BANDWAGON

7. BANDWAGON TECHNIQUE

8. Is a technique when a celebrity supports
an idea or product as good or bad, to
influence people’s opinions without
letting them examining the facts
more carefully.
TESTIMONIAL

9. TESTIMONIAL TECHNIQUE

10. EXAMPLE
TESTIMONIAL TECHNIQUE

11. Uses ordinary people to promote the
product. The aim is to show that the
product is of value to all.
Speakers and ads appear to make the
person to be "one of the people"
PLAIN FOLKS

12. PLAIN FOLKS TECHNIQUES
EXAMPLE

13. PLAIN FOLKS TECHNIQUE

14. The strategy of showing the
products best features, telling half-
truths, and omitting or lying
about its potential problems.
CARD STACKING
4.

15. Advertisers only use
information that supports and
promotes the product.
Misleading and unprovable
statistics are used to
advertise the product.
CARD STACKING

16. EXAMPLE:
CARD STACKING TECHNIQUE

17. CARD STACKING TECHNIQUE

18. Advertisers use symbols or the
things on which we have strong
beliefs such as national flag, religious
beliefs, and influential personalities to
accept his idea by relating to it.
Example: We respect and are emotionally
attached to our country and religion.
TRANSFER

19. EXAMPLE:
Uncle Sam is a popular symbol
of the American culture and
He is used to triggering
strong patriotic emotion
throughout the nation.
TRANSFER TECHNIQUE

20. TRANSFER TECHNIQUE

21. To promote the product which has
strong competition with other products.
A person or product is linked to a
negative symbol. Few words that are
used commonly radical, cowardly,
environmentalist, and special-interest
group.
NAME-CALLING

22. NAME CALLING

23. Combines words that do not mean
anything but sound good to the
reader and listener.
Advertisers use strong and attractive
words like change, cheap, hope, healthy
to get a positive response from the
customers.
GLITTERING GENERALITIES

24. EXAMPLE:
GLITTERING GENERALITIES TECHNIQUE

25. HELLO
EVERYONE,
LET'S PLAY
A GAME
G U E S S M E

26. HOW TO PLAY?
The person who received the ROSE will
answer my question.
You must Pass the ROSE to the person next
to you while singing a song played by the
teacher.
1.
2.
3.
When the song ends, you must stop passing the
ROSE
RULES OF THE GAME:

27. What type of
propaganda
technique is used
in the following
ad?
QUESTION NO.1

28. THE ANSWER IS...
TESTIMONIAL

29. What are 3 propaganda
techniques used in advertising
that we discussed today?
QUESTION NO.2

30. THE ANSWER IS...
BANDWAGON
TESTIMONIAL
PLAINFOLKS

31. What type of
propaganda
technique is used
in the following
ad?
QUESTION NO.3

32. THE ANSWER IS...
BANDWAGON

33. What type of
propaganda
technique is used
in the following
ad?
QUESTION NO.4

34. THE ANSWER IS...
P L A I N F O L K S

35. THANK YOU
for
playing

36. ACTIVITY 1: PROPAGANDA ANALYSIS

37. ASSIGNMENT: PRINT ADVERTISEMENT
Directions:
•Create your own advertisement with a brand name,
image, logo, and tagline.
•You can use any propaganda technique of your desire.
•You can use any application or website to edit your
work.
•Size must be 8.5 by 11 in Portrait or Landscape.
•It will be passed on march 6,2023, Monday English time.
•Rubrics will be presented to the students.

38. THANK YOU
for
LISTENING