2. sentation of Learning Objectives
At the end of the lesson, you are expected to:
A. Detect biases and propaganda devices used by
speakers
B. Make a stand based on informed opinions
3. Let us play a game: “Hulaan Mo!”
In a strips of papers, written are some famous tag lines of advertisement. Pick
one. You will rein act the dialogues and your classmates will guest the product
advertisement.
Are you ready?
4. What is the advertisement all about?
Is it interesting and persuasive?
Did it convince you to buy their product?
5. Propaganda- is the spreading of ideas,
information, or rumor for the purpose of
helping or injuring an institution, a cause
or a person. It makes use of a collection
of devices and tricks intended to influence
your thinking.
6. Bias - a strong feeling for or against something
without enough reason; prejudice
Examples
1.A certain institution doesn’t hire members of LGBT
community because of immorality issues.
2.Babysitting is for mothers only.
3.Playing basketball is for men.
9. 2. Glittering Generalities- the act of referring to words
or ideas that evoke a positive emotional response from
an audience. Virtue words are often used.
10. 3.Transfer- the act of relating something or someone we
like or respect with a product. Symbols are constantly
used in this propaganda.
11. 4.Plain Folks-the use of everyday people to sell a
product or service. Speakers and ads appear to make the
person to be “one of the people”
12. 5. Bandwagon-attempts to persuade the target audience
to take a course of action “everyone else is taking”, “join
the crowd”. This technique reinforces people’s natural
desire to be on the winning side.
13. 6. Name-calling-the use of names that evoke fear or
hatred in the viewer. The name-calling links a person, or
idea to a negative symbol.
14. 7. Card Stacking-the strategy of showing the product’s
beat features, telling half-truths, and omitting or lying
about its potential problems
15. ACTIVITY 1
Listen to the common lines or situations.
Then tell what propaganda device was used.
Choose the letter of the correct answer.
16. 1.100% tested & proven, “ML” soap
whitens your skin in just 3 days. Safe
and effective
a.Name-calling
b.Card stacking
c.Transfer
17. 2.All my officemates are using “FIT & WHITE”
tea, you should try it too.
a.Bandwagon
b.Testimonial
c.Card-stacking
18. 3. The EVIL has landed in the
Philippines.
a.Bandwagon
b.Testimonial
c.Name Calling
19. 4. “PINOY” fried chicken is 0 trans-fat, so it’s
so healthy and safe.
a.Glittering Generalities
b.Tranfer
c.Testimonial
20. 5. Jessy Mendiola: You know, I’ve been
using “KINIS” since I discovered it years
passed and I really feel its beautiful effect.
a.Card stacking
b.Testimonial
c.Bandwagon
21. GROUP ACTIVITY
NORMS/STANDARDS TO BE FOLLOWED IN DOING THE
ACTIVITY
Read and understand the instructions properly.
Cooperate with your group.
Do not disturb the other groups
Maintain cleanliness in your workplace.
Seek the guidance of the teacher if needed.
Minimize your noise
22. GROUP 1
Recall at least one TV commercial you have heard and analyse
what type of propaganda is used.
GROUP 2
Role play the TV commercial of Jollibee and tell what
propaganda is used.
GROUP 3
Make your own TV Commercial about any product you want to
advertise using any of the 7 types of propaganda devices.
23. GENERALIZATION
1.How do we detect biases and propaganda
devices used by speakers?
2. Among the 7 propaganda devices that we
discussed, which one is most used by
companies? Why do you think they choose
that technique in their advertisement?
24. EVALUATION
Detect the propaganda device used by the speakers and tell if it
is a fact or not.
1.Try it now! “POMENS! JUICE” The best and world class detoxifying
and anti-aging juice of all times.
2.Don’t be fool! Alcohol is not cool.
3.“MILKYWAY” IS THE 0 trans fat you love.
4.Pres. Duterte joins the people of Payatas in a boodle fight lunch.
5.Kathryn Bernardo: My everyday use of “Olay” lotion makes my skin
radiant, smooth, white and glowing. I really love it.
