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QUARTER 3- MODULE 2-PROPAGANDA TECHNIQUES.pptx
- 2. MELC:
- 3. OBJECTIVES: 1. Identify propaganda strategies used in advertisements; 2. Analyze the intentions of those expressions used in propaganda techniques; 3. Reflect and respond accordingly to the propaganda shown.
- 4. 1. People from that country are lazy and unproductive. 2. Carrots are a good source of Vitamin A which is good for the eyesight. 3. Only the rich deserve access to quality healthcare.
- 5. Directions: Guess the name of the product or services based on the given tagline.
- 11. Have you bought the product based on its way of advertising? Why ?
- 12. - is a form of communication that is aimed at influencing the attitude of a community toward some cause or position by presenting only one side of an argument.
- 13. - Which means “to spread or grow”
- 14. - The strategy of showing the product’s best features, telling half-truths, and omitting or lying about it’s potential problems. - Manipulates information to make a product appear better than it is, often by unfair comparison or omitting facts.
- 17. - The use of names that evoke fear or hatred in the viewer by linking a person or idea or product with a negative symbol.
- 18. 1.Brand X powder detergent has chalk in it. 2.He may be an activist; graduates from UP are activists.
- 20. - It is an act of referring to words or ideas that evoke a positive emotional response from an audience. - These are vague, broad statements that connect with the audience's beliefs and values.
- 21. “Join our revolutionary program and unlock your true potential!”
- 22. -This propaganda technique refers to an act of relating something or someone we like or respect with a product. Symbols are constantly used in this form to associate with the product or idea.
- 24. -This technique uses of a well-known, respected people to endorse a product or service. -The credibility and popularity of the person endorsing the product are used to boost sales.
- 26. • This technique uses everyday people to sell a product or service. Speakers in ads appear to make the person be one of the people.
- 28. • This propaganda is about influencing people by telling them how everyone is using the same product or is true to the same ideology. This encourages people to take the same course of action.
- 30. • This propaganda is about influencing people by telling them how everyone is using the same product or is true to the same ideology. This encourages people to take the same course of action.
- 31. ACTIVITY 1: Guess What Directions: Identify the propaganda strategy used in the sentences below. Write the correct answer on the space provided.
- 33. ACTIVITY 1: Guess What 1. This toothpaste is approved by the Philippine Dental Association. 2. As your city mayor, I urge you to re-elect Mr. Diosdado in our next elections. The many projects he had worked tells me that he is your best choice. 3. Do not be a misfit. Now you can fit with our Good-Fit jeans. Everybody’s wearing them. 4. A plain housewife promotes a detergent bar for the laundry. 5. A famous basketball player claims that a brand of shoes made him give his best shot.
- 34. Instructions: 1. You will be grouped. 2. Each group will pick from the following products: a. Face Mask b. Alcohol c. Thermal Scanner 3. You will promote the product by a tiktok presentation. 4. You will use a tiktok sound. 5. You will be given 20 minutes to prepare. 6. The group will be graded based on the given criteria below:
Editor's Notes
- What can you say about the activity? -“Ma’am what we have done was guessing the product based on the given taglines and those where seen in television commercials.”
- Now, as a consumer…..
- -It is usually repeated and presented over a wide variety of media in order to attract the interests of a greater majority
- Now, as a consumer…..
- It omits some of the important facts about the product.
- On the following pictures, the facts about the product are selected and presented which most effectively strengthen and support the claims of the product endorser.
- -This may be considered trash-talking another product or person. -to create a negative perception of an individual, group, or idea and to manipulate public opinion. -it aims to influence people’s beliefs and attitudes by associating negative labels or symbols with target.
- -This may be considered trash-talking another product or person.
- -Virtue words are often used. -It appeals to emotions and values rather than providing concrete information. - A persuasive tactic that involves using vague, positive-sounding words or phrases to create a favorable impression without providing concrete information.
- In this example, the phrase “revolutionary program” and “unlock your true potential!” are vague and positive-sounding, but they lack specific details about what the program entails or how it will help individuals achieve their potential. This technique is effective in capturing attention and generating emotions. -
- -the transfer technique is persuasive tactic that aims to associate positive or negative emotions,symbol or ideas with a particular person, group or cause. -the goal is to transfer the positive or negative feelings associated with one thing or another. -
- -an influential female group wearing blonde hairstyle rocks on stage and exclaims she bangs! Teenage girls imitate the trending blonde hairstyle of this famous group because it gives them a positive feeling of being one of them.. -this is an example of transfer, because imitating the group of artists’ hairstyle gives them a positive feeling of acceptance.
- -the endorser vouches for its value. -It is a form of persuasive messaging that utilizes customer testimonials to create trust and convince potential customers.
- When her fans see this, they would want to eat there because their favorite celebrity eats there.
- • This technique works in a way to establish that the speaker is regular and ordinary and has the same views and opinions as to people he is appealing to. It creates a sense of camaraderie between the speaker and his audience which helps build belief in the idea. -it involves portraying the person as someone who understands and emphatizes with the concerns of the audience. -it seeks to establish a connection and build trust with the target audience.
- This advertisement uses farmer which is an ordinary or common people. To sell or to promote a product or service.
- • It attempts to persuade the target audience to take a course of action, "Everyone else is taking." "Join the crowd." This technique reinforces people9s natural desire to be on the winning side. -the bandwagon technique suggests that if you don’t join in, you will be left behind or considered as an outsider.
- The tagline appeal to the consumers’ desire to be part of a popular and widely accepted choice. -it suggests that Pepsi is the preferred choice of every generation, implying that a large number of people across different age groups, are choosing Pepsi. Now, you have learned about different propaganda techniques, it is time to find out how much you have understood the lesson.