This presentation discusses the concept and definition of trends, it's hierarchy, types, the Macro environment, emerging Macro-Trends in Nigeria, reasons why trends matter and what successful asset Managers of the future should look like.
Trends are directional shifts or changes in a situation, which can be observed on a scale, ranging from very fine-grained to global in scope. The duration of a trend also affects its scale. Macro trends, as the name implies, are major in scope and long lasting. They affect the environment in which businesses operate, even if the business itself doesn’t seem related to the subject area of the trend.