Question 2
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The document discusses how the three products - a short film, poster, and double page article - work together through a consistent color scheme and fonts. It also explains how the simple red, white, and black color scheme appeals to the target psychological thriller audience. While the products are equally strong, the double page spread most closely follows industry conventions. All three products compare well to existing media in their genres and received positive feedback from the target audience.
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Final evaluation question 2
The combination of the main documentary product and ancillary texts of a poster and newspaper double page spread are effective promotions. Both ancillary texts use similar shots, colors, and conventions as the documentary to create consistency and link the products. They provide teasers to interest audiences in the documentary's story and theme through images and a 5-star review. While the poster and newspaper spread promote the documentary individually, together they reinforce the same messaging and visual style to effectively advertise the documentary as a cohesive product.
How i created a brand identity
The document discusses how the author created a consistent brand identity across promotional materials for a film. This was done by incorporating similar themes, imagery, layouts, colors and typography that appealed to the target audience and established the post-apocalyptic horror genre. Key elements like protagonists, violence and survival were featured in all products to clearly link them under the same brand. The consistent visual style and use of genre conventions made the brand instantly recognizable to the audience.
Final evaluation question 2
The document discusses the importance of maintaining consistency across marketing materials to establish a clear identity for a film. It provides examples like Star Wars, which uses the same fonts, colors, and character/setting images in all its posters, trailers, and magazines. The author applied this by using the same coat worn by the protagonist, the same church setting, font for the title, and blue/black color scheme in the film poster and magazine cover. This consistency makes the film instantly recognizable and expands its potential audience when marketing across different materials.
Evaluation question 2
The document discusses the effectiveness of ancillary products created for a paranormal horror short film called "Welcome Home" in establishing a recognizable brand. The ancillary products, a magazine article and teaser poster, follow the genre's conventions of using dark, blue-toned color schemes and mysterious themes. By maintaining consistent fonts and manipulating the same image across both ancillary products, a brand is created that audiences can associate specifically with "Welcome Home". Establishing this brand allows opportunities for future partnership and merchandise, creating excitement and drawing audiences to the film.
Evaluation 2
The document evaluates how effective the combination of a main film trailer product and ancillary tasks of a film poster and magazine cover are. It describes how film posters are widely viewed on different platforms to promote films and catch viewers' eyes. Magazine covers are also ubiquitous and allow viewers to learn more about a film. The creator's film poster and magazine cover keep continuity by being in black and white. The poster matches conventions by positioning characters back-to-back to imply a relationship while suggesting obstacles. Fonts are similar across products to create a brand image while reviews are consistently featured to also maintain branding.
Evaluation 2
The document discusses the effectiveness of combining a main film product with ancillary texts like a film poster and magazine cover to create a recognizable brand identity. The author used the same font on the trailer, poster, and magazine cover to maintain consistency across marketing materials. Research was done on film poster and magazine conventions to ensure the ancillary products were properly structured. The film poster and magazine were designed to provide information about the film's storyline and genre while drawing audience attention through use of the main character, typography, and color scheme matching the trailer. Social media would also be used to spread awareness and link audiences to the trailer and marketing materials across platforms.
Q2 brand identity
The document discusses how the author developed a consistent brand identity across three promotional materials - a film poster, trailer, and magazine cover. Specifically, the author used: 1) the same characters represented in the same way, 2) a single recognizable font, 3) similar dark and light colors, and 4) conventional layouts that appeal to the target audience. This consistent representation of themes, fonts, colors and targeting of the audience helps promote the film by clearly linking all the elements together under one identifiable brand.
Evaluation 2
The document evaluates how effective the combination of main and ancillary products is for a film campaign. It finds that using consistent fonts, colors, and actors across the poster, trailer, and magazine increases recognition and helps audiences link the different elements together as part of the same campaign. This makes the campaign more attractive and memorable to the target audience. Additional ways to promote the film discussed are bus advertisements, playing the trailer before other films, and leveraging the film's unique hybrid comedy-social realism genre.
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Final evaluation question 2
The combination of the main documentary product and ancillary texts of a poster and newspaper double page spread are effective promotions. Both ancillary texts use similar shots, colors, and conventions as the documentary to create consistency and link the products. They provide teasers to interest audiences in the documentary's story and theme through images and a 5-star review. While the poster and newspaper spread promote the documentary individually, together they reinforce the same messaging and visual style to effectively advertise the documentary as a cohesive product.
How i created a brand identity
The document discusses how the author created a consistent brand identity across promotional materials for a film. This was done by incorporating similar themes, imagery, layouts, colors and typography that appealed to the target audience and established the post-apocalyptic horror genre. Key elements like protagonists, violence and survival were featured in all products to clearly link them under the same brand. The consistent visual style and use of genre conventions made the brand instantly recognizable to the audience.
Final evaluation question 2
The document discusses the importance of maintaining consistency across marketing materials to establish a clear identity for a film. It provides examples like Star Wars, which uses the same fonts, colors, and character/setting images in all its posters, trailers, and magazines. The author applied this by using the same coat worn by the protagonist, the same church setting, font for the title, and blue/black color scheme in the film poster and magazine cover. This consistency makes the film instantly recognizable and expands its potential audience when marketing across different materials.
Evaluation question 2
The document discusses the effectiveness of ancillary products created for a paranormal horror short film called "Welcome Home" in establishing a recognizable brand. The ancillary products, a magazine article and teaser poster, follow the genre's conventions of using dark, blue-toned color schemes and mysterious themes. By maintaining consistent fonts and manipulating the same image across both ancillary products, a brand is created that audiences can associate specifically with "Welcome Home". Establishing this brand allows opportunities for future partnership and merchandise, creating excitement and drawing audiences to the film.
Evaluation 2
The document evaluates how effective the combination of a main film trailer product and ancillary tasks of a film poster and magazine cover are. It describes how film posters are widely viewed on different platforms to promote films and catch viewers' eyes. Magazine covers are also ubiquitous and allow viewers to learn more about a film. The creator's film poster and magazine cover keep continuity by being in black and white. The poster matches conventions by positioning characters back-to-back to imply a relationship while suggesting obstacles. Fonts are similar across products to create a brand image while reviews are consistently featured to also maintain branding.
Evaluation 2
The document discusses the effectiveness of combining a main film product with ancillary texts like a film poster and magazine cover to create a recognizable brand identity. The author used the same font on the trailer, poster, and magazine cover to maintain consistency across marketing materials. Research was done on film poster and magazine conventions to ensure the ancillary products were properly structured. The film poster and magazine were designed to provide information about the film's storyline and genre while drawing audience attention through use of the main character, typography, and color scheme matching the trailer. Social media would also be used to spread awareness and link audiences to the trailer and marketing materials across platforms.
Q2 brand identity
The document discusses how the author developed a consistent brand identity across three promotional materials - a film poster, trailer, and magazine cover. Specifically, the author used: 1) the same characters represented in the same way, 2) a single recognizable font, 3) similar dark and light colors, and 4) conventional layouts that appeal to the target audience. This consistent representation of themes, fonts, colors and targeting of the audience helps promote the film by clearly linking all the elements together under one identifiable brand.
Evaluation 2
The document evaluates how effective the combination of main and ancillary products is for a film campaign. It finds that using consistent fonts, colors, and actors across the poster, trailer, and magazine increases recognition and helps audiences link the different elements together as part of the same campaign. This makes the campaign more attractive and memorable to the target audience. Additional ways to promote the film discussed are bus advertisements, playing the trailer before other films, and leveraging the film's unique hybrid comedy-social realism genre.
Creative Critical Reflection 2
By creating a short film, film postcard, and film website, the author developed a promotional package for their film project. The key elements that tie these products together and create a coherent brand include consistent title design, inclusion of characters, and similar color schemes and designs that represent the horror genre of the film. Cohesiveness across the products is achieved through matching fonts, images, and other visual elements to ensure the branding effectively promotes the film.
Annotations for question 2.2
1) Film distribution involves making films accessible to audiences and is an important part of connecting films with audiences and sustaining films in the marketplace. Distribution strategies vary between independent and larger films.
2) When acquiring films, distributors look for distinguishing features to help sell films to target audiences. They identify audiences, estimate revenue potential, and develop awareness and interest campaigns. Distribution determines a film's success in the competitive film industry.
3) Distributors tailor marketing plans, like film posters, to target audiences based on demographics and interests. Film posters for children use bright colors and characters, while those for teens use darker colors and portray similar-aged characters. Adult films emphasize realism.
Question 2
The document discusses how synergy was maintained across the different media products promoting the movie "LIVE". Font, color scheme, the main character's eyes, and stills from the trailer were consistently used to tie the products together. This was done purposefully to help audiences recognize the movie across different platforms and associate the imagery with the film through repetition. Maintaining synergy in this way aimed to attract the largest audience possible to the movie.
Presentation1
The document discusses how the creator developed an effective combination of a film product and ancillary tasks to promote brand recognition. Similar typography, images of the main character in the same costume, and consistent color schemes were used across the film trailer, poster, and magazine. Additionally, social media platforms like Twitter were utilized to help build audience relationships and engage in viral marketing that would promote both the film and magazine. The unifying elements across all marketing materials worked to clearly identify the film's genre and reinforce its brand.
Evaluation Question 2
The document discusses how the creator developed an effective combination of a film product and ancillary tasks to promote brand recognition. Similar typography, images of the main character in the same costume, and consistent color schemes were used across the film trailer, poster, and magazine. Additionally, social media platforms like Twitter were utilized to help build audience relationships and engage in viral marketing that would promote both the film and magazine. The unifying elements across all marketing materials worked to clearly identify the film's genre and reinforce its brand.
Presentation5
The document discusses how the author's film magazine ancillary task follows conventions of real film magazines. It includes elements like the masthead at the top center, barcode, date, issue number and price. The colors and fonts are bright and eye-catching like real magazines in the horror genre. Overall, the author believes their task successfully uses conventions of real media products and could stand alongside them.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses how the author's film magazine ancillary task follows conventions of real film magazines. It includes elements like the masthead at the top center, barcode, date, issue number and price. The colors and fonts are bright and eye-catching like real magazines in the horror genre. Overall, the author believes their task successfully uses conventions of real media products and could stand alongside them.
Question 2
The document discusses the effectiveness of combining a film poster, trailer, and magazine to market a film. It summarizes the research done on existing examples of each media type and how conventions from those were incorporated. Consistency of images, fonts, and color schemes between the three products is emphasized. Each product is designed to target a young audience and raise awareness of the film's social realism genre. Feedback confirms the target audience and genre are clearly communicated through the consistent visual elements across the poster, trailer, and magazine.
Question 2: Rebecca Cann
The combination of the main teaser trailer and two ancillary texts allows the film campaign to effectively reinforce its brand identity across multiple platforms. Key elements like the unique white mask and red 'A' logo are repeated in all materials to remind viewers of the campaign and establish the crime/school genre. By consistently featuring these recognizable signifiers, the campaign creates a memorable and identifiable brand for the film.
Evaluation question 2
The combination of the film and ancillary texts effectively established a consistent brand identity. The same dark red color scheme, "Sui Generis" font, and portrayal of characters' style of dress were used across the teaser trailer, poster, and magazine cover. These visual elements helped signal the gangster film genre and ensured the audience instantly recognized the related materials. The brand identity strategy was inspired by other successful films like "Legend" and helped clearly market the film to its target 15-24 year old demographic.
Q2
The document discusses the effectiveness of combining a film trailer, poster, and magazine to market a film targeted at 15-25 year olds. It summarizes the research conducted on existing marketing materials and how various elements were incorporated into the products created. Consistency across the products was emphasized, including using the same lead actress image, consistent color schemes and fonts. Feedback confirmed the genre and target audience were clear and the connection between the three products was recognizable.
Marketing battleship
Trailers are short previews of films used to advertise upcoming releases. They are designed to give the target audience an idea of what the film is like and help them decide if they want to see it. Trailers showcase the best or most exciting clips and aim to generate interest in the film's unique selling point. They are distributed through cinema screenings, television broadcasts, and online platforms like YouTube to reach the intended demographic. Teaser trailers are released early to build hype leading up to the film's full trailer and eventual release.
Promotional Package
This promotional package for a film maintains consistency across its various parts, including the poster, website, and trailer. The package uses similar fonts, color schemes, and imagery to portray the same black and white suit theme. This creates a unified brand identity for the film where each part effectively promotes the others by looking visually similar and keeping the content consistent. The shot types and scenes are also quite similar between the promotional materials, further interlinking the adverts and trailer to effectively promote the film.
Question 2 - Evaluation
Here is my second question of my evaulation "How effective is the combination of your media product and ancillary texts?" for my A2 Media Studies.
Question 2 evaluation
The document discusses how the author maintained a consistent house style across multiple media products, including a movie poster, bus advertisement, billboard, teaser trailer, and magazine cover. The same gothic, bold red font was used on a dark background for all items to convey the horror genre. While the magazine masthead used a different font to not be too similar to the movie title font, the same colors were kept. A memorable film brand was also included in the teaser trailer to help it look professional and for the audience to easily recognize. Maintaining these elements of theme, fonts, colors, and house style allowed the media products to be promoted as one recognizable brand.
Dan robbins as media evaluation
This document summarizes the coursework evaluation of a media product created by Daniel Robbins in March 2012. The media product aimed to follow conventions of the superhero genre but challenged conventions by featuring a female hero. It represented teenagers through stereotypical "chav" and "geek" characters. The intended audience was teenagers and the product would likely be distributed by British companies like Working Title and Pathe. Through creating the product, the author learned how to use editing software like iMovie and Audacity.
How effective is the combination of your main product and ancillary texts?
I have ensured consistency across all of my products for the skateboarding brand No Comply through the use of a continuous blue color scheme and prominent brand logo. The blue color and logo feature prominently in the documentary, double-page spread, and newspaper advertisement to strengthen brand recognition. This consistent style reinforces the connection between the products and promotes a bright, summery theme fitting for skateboarding. The language used in all the products, especially the advertisement aimed at a broad newspaper readership, is accessible to all ages to raise awareness of the documentary to diverse audiences.
Evaluation2
The document discusses how the creator effectively marketed their film through consistency across different promotional materials. The same font, color scheme, main character image, and costume were used in the trailer, poster, and magazine to create brand recognition. Additionally, social media platforms like Twitter and Facebook were utilized to promote the film and build an audience. Overall, the consistent elements across all products effectively linked them together to form a cohesive marketing campaign.
Emily challinor evaluation questions
This document provides guidance and questions for a student to develop their A2 Media coursework assignment evaluating their animation project. It includes:
1. Suggestions on how to structure the PowerPoint presentation with screenshots, stills, and annotations to compare conventions between the student's animation and a trailer.
2. Sample evaluation questions about effective links between conventions in a soap opera trailer and two ancillary products, and how to illustrate these links using screenshots.
3. Ideas for how the student can get audiences to view and comment on their animation, such as through classroom demos, blogs, websites, or questionnaires.
4. Questions to prompt reflection on what the student learned about the possibilities and limitations
2. How effective is the combination of your main product and ancillary texts?
This document discusses the production of a promotional package for a film as part of a media course assignment. It includes a film trailer, magazine cover, and poster. The author conducted research on codes and conventions to effectively promote the film across different media platforms. Key characters, costumes, logos, and other iconic elements were consistently featured in each product to clearly link them and create synergy in advertising the same film. The use of multiple media helps target different audiences.
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1. Gather required documents including an application form, identity confirmation, attestations from your dean and internship coordinator, and student declaration.
2. Send your application package by courier to the Physician Credentials Registry of Canada in Ottawa.
3. Ensure all documents arrive at MCCEE within 10 days of submitting your application.
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Creative Critical Reflection 2
By creating a short film, film postcard, and film website, the author developed a promotional package for their film project. The key elements that tie these products together and create a coherent brand include consistent title design, inclusion of characters, and similar color schemes and designs that represent the horror genre of the film. Cohesiveness across the products is achieved through matching fonts, images, and other visual elements to ensure the branding effectively promotes the film.
Annotations for question 2.2
1) Film distribution involves making films accessible to audiences and is an important part of connecting films with audiences and sustaining films in the marketplace. Distribution strategies vary between independent and larger films.
2) When acquiring films, distributors look for distinguishing features to help sell films to target audiences. They identify audiences, estimate revenue potential, and develop awareness and interest campaigns. Distribution determines a film's success in the competitive film industry.
3) Distributors tailor marketing plans, like film posters, to target audiences based on demographics and interests. Film posters for children use bright colors and characters, while those for teens use darker colors and portray similar-aged characters. Adult films emphasize realism.
Question 2
The document discusses how synergy was maintained across the different media products promoting the movie "LIVE". Font, color scheme, the main character's eyes, and stills from the trailer were consistently used to tie the products together. This was done purposefully to help audiences recognize the movie across different platforms and associate the imagery with the film through repetition. Maintaining synergy in this way aimed to attract the largest audience possible to the movie.
Presentation1
The document discusses how the creator developed an effective combination of a film product and ancillary tasks to promote brand recognition. Similar typography, images of the main character in the same costume, and consistent color schemes were used across the film trailer, poster, and magazine. Additionally, social media platforms like Twitter were utilized to help build audience relationships and engage in viral marketing that would promote both the film and magazine. The unifying elements across all marketing materials worked to clearly identify the film's genre and reinforce its brand.
Evaluation Question 2
The document discusses how the creator developed an effective combination of a film product and ancillary tasks to promote brand recognition. Similar typography, images of the main character in the same costume, and consistent color schemes were used across the film trailer, poster, and magazine. Additionally, social media platforms like Twitter were utilized to help build audience relationships and engage in viral marketing that would promote both the film and magazine. The unifying elements across all marketing materials worked to clearly identify the film's genre and reinforce its brand.
Presentation5
The document discusses how the author's film magazine ancillary task follows conventions of real film magazines. It includes elements like the masthead at the top center, barcode, date, issue number and price. The colors and fonts are bright and eye-catching like real magazines in the horror genre. Overall, the author believes their task successfully uses conventions of real media products and could stand alongside them.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses how the author's film magazine ancillary task follows conventions of real film magazines. It includes elements like the masthead at the top center, barcode, date, issue number and price. The colors and fonts are bright and eye-catching like real magazines in the horror genre. Overall, the author believes their task successfully uses conventions of real media products and could stand alongside them.
Question 2
The document discusses the effectiveness of combining a film poster, trailer, and magazine to market a film. It summarizes the research done on existing examples of each media type and how conventions from those were incorporated. Consistency of images, fonts, and color schemes between the three products is emphasized. Each product is designed to target a young audience and raise awareness of the film's social realism genre. Feedback confirms the target audience and genre are clearly communicated through the consistent visual elements across the poster, trailer, and magazine.
Question 2: Rebecca Cann
The combination of the main teaser trailer and two ancillary texts allows the film campaign to effectively reinforce its brand identity across multiple platforms. Key elements like the unique white mask and red 'A' logo are repeated in all materials to remind viewers of the campaign and establish the crime/school genre. By consistently featuring these recognizable signifiers, the campaign creates a memorable and identifiable brand for the film.
Evaluation question 2
The combination of the film and ancillary texts effectively established a consistent brand identity. The same dark red color scheme, "Sui Generis" font, and portrayal of characters' style of dress were used across the teaser trailer, poster, and magazine cover. These visual elements helped signal the gangster film genre and ensured the audience instantly recognized the related materials. The brand identity strategy was inspired by other successful films like "Legend" and helped clearly market the film to its target 15-24 year old demographic.
Q2
The document discusses the effectiveness of combining a film trailer, poster, and magazine to market a film targeted at 15-25 year olds. It summarizes the research conducted on existing marketing materials and how various elements were incorporated into the products created. Consistency across the products was emphasized, including using the same lead actress image, consistent color schemes and fonts. Feedback confirmed the genre and target audience were clear and the connection between the three products was recognizable.
Marketing battleship
Trailers are short previews of films used to advertise upcoming releases. They are designed to give the target audience an idea of what the film is like and help them decide if they want to see it. Trailers showcase the best or most exciting clips and aim to generate interest in the film's unique selling point. They are distributed through cinema screenings, television broadcasts, and online platforms like YouTube to reach the intended demographic. Teaser trailers are released early to build hype leading up to the film's full trailer and eventual release.
Promotional Package
This promotional package for a film maintains consistency across its various parts, including the poster, website, and trailer. The package uses similar fonts, color schemes, and imagery to portray the same black and white suit theme. This creates a unified brand identity for the film where each part effectively promotes the others by looking visually similar and keeping the content consistent. The shot types and scenes are also quite similar between the promotional materials, further interlinking the adverts and trailer to effectively promote the film.
Question 2 - Evaluation
Here is my second question of my evaulation "How effective is the combination of your media product and ancillary texts?" for my A2 Media Studies.
Question 2 evaluation
The document discusses how the author maintained a consistent house style across multiple media products, including a movie poster, bus advertisement, billboard, teaser trailer, and magazine cover. The same gothic, bold red font was used on a dark background for all items to convey the horror genre. While the magazine masthead used a different font to not be too similar to the movie title font, the same colors were kept. A memorable film brand was also included in the teaser trailer to help it look professional and for the audience to easily recognize. Maintaining these elements of theme, fonts, colors, and house style allowed the media products to be promoted as one recognizable brand.
Dan robbins as media evaluation
This document summarizes the coursework evaluation of a media product created by Daniel Robbins in March 2012. The media product aimed to follow conventions of the superhero genre but challenged conventions by featuring a female hero. It represented teenagers through stereotypical "chav" and "geek" characters. The intended audience was teenagers and the product would likely be distributed by British companies like Working Title and Pathe. Through creating the product, the author learned how to use editing software like iMovie and Audacity.
How effective is the combination of your main product and ancillary texts?
I have ensured consistency across all of my products for the skateboarding brand No Comply through the use of a continuous blue color scheme and prominent brand logo. The blue color and logo feature prominently in the documentary, double-page spread, and newspaper advertisement to strengthen brand recognition. This consistent style reinforces the connection between the products and promotes a bright, summery theme fitting for skateboarding. The language used in all the products, especially the advertisement aimed at a broad newspaper readership, is accessible to all ages to raise awareness of the documentary to diverse audiences.
Evaluation2
The document discusses how the creator effectively marketed their film through consistency across different promotional materials. The same font, color scheme, main character image, and costume were used in the trailer, poster, and magazine to create brand recognition. Additionally, social media platforms like Twitter and Facebook were utilized to promote the film and build an audience. Overall, the consistent elements across all products effectively linked them together to form a cohesive marketing campaign.
Emily challinor evaluation questions
This document provides guidance and questions for a student to develop their A2 Media coursework assignment evaluating their animation project. It includes:
1. Suggestions on how to structure the PowerPoint presentation with screenshots, stills, and annotations to compare conventions between the student's animation and a trailer.
2. Sample evaluation questions about effective links between conventions in a soap opera trailer and two ancillary products, and how to illustrate these links using screenshots.
3. Ideas for how the student can get audiences to view and comment on their animation, such as through classroom demos, blogs, websites, or questionnaires.
4. Questions to prompt reflection on what the student learned about the possibilities and limitations
2. How effective is the combination of your main product and ancillary texts?
This document discusses the production of a promotional package for a film as part of a media course assignment. It includes a film trailer, magazine cover, and poster. The author conducted research on codes and conventions to effectively promote the film across different media platforms. Key characters, costumes, logos, and other iconic elements were consistently featured in each product to clearly link them and create synergy in advertising the same film. The use of multiple media helps target different audiences.
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In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...
How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
2. How effective is the combination of your main product and ancillary texts?
2. How effective is the combination of your main product and ancillary texts?
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2. Send your application package by courier to the Physician Credentials Registry of Canada in Ottawa.
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Similar to Question 2
Evaluation Question 2 Redone
The student created a movie trailer, poster, and magazine cover to promote the same film. To ensure continuity between the materials:
- The same actors were featured in all pieces.
- The same fonts were used throughout.
- A consistent three-color scheme of black, white, and red was applied.
- Logos were identical in the trailer and poster.
The student aimed to professionally market the film and attract their target 16-30 year old audience. They believe the combination of materials would effectively promote the movie.
Q2
The document discusses the effectiveness of combining promotional products for a film. Ancillary texts like posters and magazine covers were created to advertise the film and attract audience attention through different media. Consistent elements like color schemes, fonts, and the main character were used across the products to clearly link them and create recognition. Researching conventions of the horror genre helped design the poster with a red, black, and white color scheme and smoky text. This synergy between the texts is believed to make the promotional package more effective at marketing the film and piquing audience interest before release.
6 Coherancy
The document discusses coherence and continuity between a film's main marketing materials. It states that using the same font for the film title on the poster and trailer creates connection between the two. It also maintains consistency in credits and the production company logo to make the products feel more professional and recognizable to audiences. However, there is little coherence between the poster/trailer and a separate magazine promoting the film, as the magazine would be produced independently.
Evaluation
The student created a film trailer, magazine cover, and poster as part of a media project. For each product, they researched conventions of real media in that genre to develop professionally-looking pieces that would appeal to audiences. The trailer, poster, and magazine cover each incorporated some common conventions like prominent images and titles, but also included some unconventional elements for freshness. Feedback was not collected from audiences. A variety of media technologies were used in the research, planning and construction stages of the project.
Final evaluation question 2
The combination of the main documentary product and ancillary texts of a poster and newspaper double page spread are effective at promoting the documentary. Both ancillary texts use similar shots, colors, and fonts as the documentary to create consistency and link the products together. They provide teasers to generate interest in the documentary's story and theme. A 5-star review in the newspaper spread is also persuasive in convincing audiences to watch. Repetitive use of shots and a consistent color scheme and fonts across all products unify their message and branding.
Media Evaluation Question 2
The document discusses the synergy between a film trailer, poster, and magazine created to promote the same film property. It analyzes how the use of characters, fonts, colors, lighting, and Saul Bass-inspired artistic style in each product helps to effectively promote the others through cross-promotion. User feedback was gathered through a questionnaire and applied to refine the magazine design. Overall, the author feels the combination of the main products achieves synergy and self-promotion through their consistent visual elements and interconnected promotion of one another.
How effective is the combination of my main product and ancillary texts?
The document discusses the role of a film distributor in marketing and promoting a film. It explains that the distributor is responsible for deciding how the film is distributed across different viewing platforms like theaters, DVDs, and streaming services. They also control the film's release date and use various promotional techniques to generate awareness and excitement for the film. These can include premier events, trailers in theaters, advertising on social media, print media like posters and magazines. Lower budget films may go straight to DVD or streaming services, while still using promotions like trailers on TV and social media which target younger audiences. An example is also given of how Disney successfully marketed and promoted the 2017 film Beauty and the Beast through unified branding, targeting both
Evaluation 2
The document discusses the effectiveness of combining a movie trailer, poster, and magazine cover into a promotional package. It explains that all three products use the same color scheme, billing block, titles, and date to provide continuity. The poster and magazine cover feature the same important characters and ghost image shown in the trailer to create links between the products. The title is displayed in the same colors on all three to highlight the connection. The document concludes that the promotional package works effectively through maintaining these visual connections between the trailer, poster, and magazine cover.
Evaluation Q2
The document discusses how the author used synergy between their main movie product and ancillary texts like a trailer, poster, and magazine cover. Key elements like consistent fonts, colors, lighting, and inclusion of the two main characters were used across all products to create a cohesive advertising campaign that was greater than the individual elements. This was done to intrigue audiences about the characters and plot, and entice them to watch the movie.
Q2
The student compares their film poster, magazine, and trailer to evaluate how effectively the ancillary texts support the main product. They used the same font across all pieces to maintain consistency. While the poster and trailer used identical fonts, the magazine employed a similar but distinct typeface to give it its own identity. Key characters and themes are featured prominently in each. Some areas for improvement include using a font that better reflects the genre across all pieces and including additional characters. Overall, the ancillary texts and main product complement one another well and work together to promote the story.
Q2
The student compares their film poster, magazine, and trailer to evaluate how effectively the ancillary texts support the main product. They used consistent fonts and featured the main character across all pieces. While the poster and trailer used the same font, the magazine had a similar but distinct font to give it its own identity. Locations, costumes, and actors were also consistently portrayed. Overall, the ancillary texts and main product were well integrated through shared visual elements and reinforcement of the film's genre and narrative. Room for improvement includes using fully consistent fonts and potentially featuring additional characters.
Evaluation
The student created a film trailer and additional marketing materials including a poster, magazine cover, and DVD cover following conventions of real media products. Feedback from peers was positive for the trailer and magazine cover but identified areas for improvement for the poster and DVD cover, mainly regarding use of space. The student used software like Adobe Premiere Pro, Fireworks, Microsoft Word and PowerPoint in planning, constructing and researching their materials.
Evaluation Question 2
1) Film distribution involves making films accessible to audiences and is an important part of connecting films with audiences and sustaining films in the marketplace. Distribution strategies vary across film sectors and countries.
2) When acquiring films, distributors look for distinguishing features that will help sell the film to its target audience. They then identify the audience, estimate revenue potential, and develop awareness and interest campaigns.
3) Establishing the target audience allows distributors to tailor marketing plans through different channels like billboards, ads, and social media. Film posters also vary depending on the target age group, using things like brighter colors for children and darker tones for older audiences.
Evaluation question 2
The student created a trailer, poster, and magazine cover to promote their film. They aimed to connect the three pieces through consistent design elements and themes. While the poster and magazine cover both featured thriller conventions like a memorable main character and white text, the student intentionally broke some conventions like using different characters in each image. Overall, the trio of promotional materials worked well together to create a cohesive marketing campaign that could appeal to both the target 16-18 demographic through the film itself, and a secondary audience via the print materials.
Evaluation Question 2
The document discusses how the creator used synergy between their main film product and ancillary texts like posters and a trailer.
Key elements like font, color scheme, lighting, and main characters were carried over between the productions to create consistency and recognition. Feedback indicated the shared elements helped viewers understand what the film would be about and made them want to watch it.
While the synergy was generally effective, the creator notes some elements could be improved upon, like developing a unique font for even stronger branding across the materials. Overall, the consistent elements tied the ancillary texts together and promoted the main film product well.
Brand identity
The document discusses establishing a consistent brand identity across media products for a psychological thriller film. It will use the colors black, red, and white and similar images featuring the protagonist in the trailer, poster, and magazine cover. These elements symbolize the dark and violent nature of the genre. The magazine cover will feature on Empire magazine, known for thrillers and action films. Similar or the same sans serif fonts will also be used to create cohesive marketing through a conventional approach for the genre.
How effective is the combination of your main
The document discusses the effectiveness of combining a main product with ancillary texts for a horror film marketing campaign. It determined consistency across the trailer, magazine cover, and poster was needed. A consistent motif of the villain "Bloody Mary" was used. Additionally, a simple black, white, and red color scheme and fonts evoking typewriters and blood were employed to brand the film. The products were designed to challenge and intrigue the young target audience.
Final evaluation
The document provides an evaluation by Olivia Marr of a media studies project. It discusses how her film, poster, and review used and developed conventions of real media products in the social realism genre. It describes getting feedback from peers during the planning and production stages and how this helped shape her work. Finally, it includes a table evaluating how different software like iMovie, Serif Page Plus, and DaFont were used at different stages and how helpful they were.
Media Evaluation
The student created a trailer, magazine cover, and poster for their horror film project.
They analyzed existing horror media products like films and magazines to identify codes and conventions they could incorporate. Their trailer uses techniques like tension-building music and quick cuts seen in real trailers.
Their magazine cover and poster both feature iconic costumes from the film to generate intrigue without revealing too much of the plot. Color schemes, fonts, and layouts match conventions from magazines like Fangoria.
The ancillary texts work together to hint at the plot and appeal to teenage audiences while maintaining mystery. They effectively promote the film across different media without being too explicit.
Evalution
The document discusses the creation of promotional materials for a film as part of a class project, including a teaser trailer, film poster, and film magazine. It emphasizes the importance of ensuring the materials are interconnected and recognizable as being from the same creator. Key elements like title, fonts, colors, imagery, and genre cues were deliberately chosen and applied consistently across all pieces to clearly brand them as promoting the same film and to help the target audience easily identify the related works.
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Question 2
- 2. How do the 3 products work together? To help my products work together as a whole I have chosen a house style using the colour scheme of Red, Black & White which will be used on all three products to link them and give them a consistency so that each product separately will link to the others. I also used similar fonts on all the products so that they would link to each other in that way as well.
- 3. How have you ensured that all 3 will attract your target audience? In my house style I used a very simple colour scheme (Red, White & Black) which is very common within both the psychological and thriller genres which makes it appropriate to the hybrid genre of psychological thriller. They appeal to my target audience as several films within this genre use a very similar colour scheme if I used an alternate colour scheme such as pastel colours it would not reflect the genre the film falls in and it would also make my audience automatically disregard it as something that isn't in their interest range.
- 4. Are some products stronger than others? Would you make changes to any? I feel that my products are all equally strong in the way they are laid out and their relation to my audience. I wouldn’t make any changes to my products as I really like them as they are currently if I had access to more advanced tools I would make them look a lot more professional. If I had to select one of my products as the strongest out of the three I would pick my double page spread as it strictly follows the codes and conventions of existing products and has a high amount of impact.
- 5. How do they compare to existing products? All my pieces fit in well with existing media products. The double page spread looks very convincing and I looked at a lot of different double page spreads in various magazines to get a real feel for the way it was all presented. The poster also fits well as it looks very similar to existing short film posters as it looks semi professional in the way it is designed and produced. The actual short film keeps to all the conventions and codes of other short films within the time limit we were set showing that it could be compared and published along with them.
- 6. What do your target audience think of the finished pieces? When the short film was shown to several members of my target audience (16-25) the products were all marked very highly.
- 7. Explore the fact that the article and poster are to promote / publicise the film When promoting a film (even a short film) the poster and double page article on the film have to clearly advertise the product to the niché market. By using lots of small images rather than one large image on my poster it encourages the viewer to look closer as it isn’t very bold and “in your face” as feature film posters are. It also advertises the main storyline of it being like a scrapbook of memories. For the double page spread I had to keep to strict conventions of existing magazines who review films but I made sure to personalise this set of layout specific conventions to fit my films genre and style. When advertising films it is very important to create something original and eye grabbing to make a viewer want to see it, for example I wouldn’t go see a film that had a boring review or poster.