The document discusses retailing and promotion mix. It defines retailing as the sale of goods or services to the ultimate consumer. It notes several types of retailers like supermarkets, specialty stores, franchising. Promotion mix is defined as the combination of tools a company uses to communicate with audiences, which includes advertising, personal selling, sales promotion, publicity and public relations. Factors influencing the promotion mix are also outlined.

1. TOPIC:- RETAILING AND PROMOTION MIX Presented By : Sybms Students. Submitted To : Prof. Swati Coordinators : Varun Modi (17) Pranita Shinde (33) Hardik Vora (37) Keval Soni (38) MARKETING MANAGEMENT

2. CONTENTS RETAILING MEANING DEFINTION FEATURES FUNTIONS TYPES PROMOTION MIX MEANING DEFINTION TOOLS FACTORS

3. RETAILING

4. MEANING WHAT IS RETAILER ? NOT POSSIBLE FOR A MANUFACTURER TO SELL HIS GOODS DIRECLTY NEED FOR NETWORK OF DISTRIBUYION MOST IMPORTANT LINK SURIVAL IN THE MARKET WARMTH OF HUMAN HEART SAFE BUSINESS

5. DEFINTION “ Retailing includes all activities directly related to the sale of goods or services to the ultimate consumer for personal, non – business use.” - W.J. STANTON

6. FEATURES LOCAL IN CHARACTER SERVICES AND CONVENIENCES PERSONAL SELLING PLAYS AN IMPORTANT ROLE CLOSE CONTACTS ACT AS A LINK

7. FUNCTIONS PROVIDE GOODS PROVIDE CREDIT FACILITY GUIDE CUSTOMERS PROVIDE WIDE CHOICE CONSUMERS DEMAND ASSUME RISK OF LOSS MARKET INFORMATION

8. TYPES OF RETAILING POPULARITY OF NON – STORE RETAILERS (A) AUTOMATIC VENDING MACHINES (B) DIRECT SELLING (C) ON – LINE SHOPPING

9. CONTI…. 2. SHOPPING MALLS 3. EXCLUSIVE JOINTS

10. CONTI…. 4. SUPERMARKETs 5. HYPERMARKETS

11. CONTI…. 6. SECONDS STORE 7. FRANCHISING

12. CONTI…. 8. PLUS SIZE STORES 9. SPECIALITY STORES

13. CONTI…. 10. SELF – SERVICE STORES

14. PROMOTION MIX

15. MEANING Promotion is one of the elements of marketing mix. It is used to inform, persuade and remind people about the firm and its product. Promotion is a strong technique to influence the feelings, beliefs and behavior of the consumers. Promotion is necessary for the competition.

16. DEFINITION “ PROMOTION MIX IS THE COMBINATION OF PROMOTION TOOLS USED BY A COMPANY TO COMMUNICATE WITH ITS AUDIENCES.”

17. TOOLS OF PROMOTION MIX Advertising Personal selling Sales promotion Publicity Public Relations

18. FACTORS INFLUENCING PROMOTION MIX Types of customers Nature of the market Nature of the product Market position of the firm Product life cycle Availability of capital Availability of sales force System of distribution