Our major goal is to maximize profit of fish rearing farmers by decreasing Agent Margin and developing the relationship between Business and Customer(B2C) through the development of ICT based marketing system particularly Smartphone based software development. In order to achieve this goal we have made some of the specific objective which are stated hereunder:  To develop Android Application software that is suitable for Farmer, Dealer and the Costumer for Agriculture product marketing by utilizing the concept of E-Commerce.

1. 0
TRIBHUVAN UNIVERSITY
INSTITUTE OF ENGINEERING
PULCHOWK CAMPUS
DEPARTMENT OF MECHANICAL ENGINEERING
GROUP PROJECT
FINAL REPORT
ON
FISHERY PRODUCT MARKETING SYSTEM USING SMARTPHONE
APPLICATION TECHNOLOGY
Submitted By:
Basanta Adhikari 070MSTIM151
Krishna Gaihre 070MSTIM153
Saban Kumar KC 070MSTIM159
Suresh Prasain 070MSTIM164
Laxman Basnet
Submitted To:
Department of Mechanical Engineering
Central Campus, Pulchowk, Lalitpur

2. 1
Table of Contents
1. Introduction……………………………………………………………………………...4
2. Statement Problem and Project Rational……………………………………………….. 5
3. Goal and Objective……………………………………………………………………... 6
4. Literature Review and Field study analysis……………………………………………..8
5. Design Methodology…………………………………………………………………… 9
6. Project Building……………………………………………………………………….. 20
7. Working Flow of Project……………………………………………………………….22
8. Technical Specification, Required Tools and Cost of Project………………………….23
9. Conclusion……………………………………………………………………………...24
References

3. 2
1. INTRODUCTION
Nepal is small and one of the least developed countries in the world. Agriculture is a vital
compartment of livelihood and economy of most of the people. It plays substantial role in the
national economic development. Fisheries are one of the integral part of Nepalese agriculture
system that playing substantial role in the prosperity of Nepalese farmers and national economic
growth in terms of income, employment and also contribution of fish products in the food and
nutrition supply of the household (MoA, 2010). However, large numbers of people live in an
absolute poverty and in a mearge livelihood condition. They are deprived of the resources and
their livelihood condition is very poor.
Fish farming is an important component of Nepalese economy in terms of income, employment
and also contribution of fish products in the food and nutrition supply of the household. In the
context of Nepal, a fishery has contribution not only to the household level but also to the
national economy. The contribution of fisheries in the national GDP is estimated to be about
0.94% and 2.67% for AGDP. Not only is the rearing of fish but also the promotion and
commercialization of its product is the need of the time. As we know, more than 77% population
depends upon agriculture (Country Profile Nepal, Directorate of Fisheries Development, Balaju,
A.D. 2011/12). Fisheries play vital role in Nepalese rural economy. Great potential exists in
attaining self-sufficiency in fish production, yet the Kathmandu satisfies only 10% of the total
demand of fisheries products to date. Similarly, only 20% of total fish business of Chitawan and
Pokhara is due to national fish product and among of them, 30% of fish national fish demand is
fulfilled by the Chitawan District only. Rests of the requirements of the fisheries products are
fulfilled by imports from other countries like India. Millions of rupees are annually spent to
import of the fisheries products. It is estimated that Nepal has 1.8 kg per capita fish consumption
which is increased at rate of 30% however; the fish production rate was only 5% in average.
Short of over 25% of per capita demand per year is being met by imports (Import and export
survey report, ABPMDD, B.S 2067/68). Hence, billions of rupees are siphoned out of the
country for importing fish or other fisheries-based products every year. Nepal has potential to be
self-reliant on fish products. If harnessed to its full potential, we could save billions of rupees
going out of the country annually. Therefore, the fisheries master plan has set target of total fish
production will be 95,000 Mt. in A.D. 2017/18 which 80% more than current growth rate
(Import and export survey report, ABPMDD, B.S 2067/68).
These above data show that the economic potential of commercial fisheries production is huge
and we should go on revolutionary way to grasp this strategy and policy. Hence, attention
towards this industry should be eyed upon, which in turn can be the most prolific investment
option for an entrepreneur. Effective marketing system is one of the key components of
commercial aquaculture farming system. Thus, it is necessary to develop the effective and
believable market in the sustainable manner in order to encourage the farmers to the commercial
aquaculture system. In this circumstance, Fish Product Marketing System Using Smartphone
Application Technology is the one of the innovative solution to solve the current problem of the
fish market.

4. 3
2. STATEMENT PROBLEM AND PROJECT RATIONAL
The main problem in the current fish marketing system in Nepal is the broker get more price but
original farmer get less price and customer need to pay more amount of money for same products
and in other hand , there is difficult to get fresh fish products at right time and at reasonable
price. These are outstanding challenges in the existing market of fishes in our country.
Therefore, it is needed to develop such system that can communicate direct information and
product from farmer to consumer/retailer without involvement unjustifiable agents or brokers so
that they can sell own product and buy product in reasonable pricing. Also need to develop such
market that ensure the availability of fresh, healthy and hygienic fish product to the customer
with their requirement or order through easy and modern familiar system.
In this circumstance, our team feels that farmers are searching sustainable and believable market
in order to get reasonable price of their product and can provide the good product to the
consumers with justifiable price. Therefore, our team has developed the Smartphone Application
Software in Nepalese language that will also use for e-marketing and e-commerce facilities in the
marketing system. It is a concept of agriculture product marketing at the exact price level at the
respective time by the help of smart phone application software. The rate is updated by the
retailer all around the country who gives the rate to the system, which update the database of the
farmer and gives notification. The information is feed to Smartphone application which will be
forwarded to user-farmer and Customer, this idea provides the relationship between Customer to
Customer and Business to Business.
In the current trend, there is small use of ICT market and e-commerce on agriculture sector in
Nepal. When this project get run, the retailer or wholesaler located at major cities update the
current rate of fish on local market and at the farmer section which need to lead by farmer based
organization update own database and gives the current rate of their product, this make farmer to
decide where to send the fish to get the appropriate rate. They will become the facilitator
between the producer and consumers, and should be the correct representative of farmer because
all marketing system will be transparent that can be seen by the farmers on their mobile phones.
For this Agro-sale system payment may be done through Nepalese online payment systems e-
sewa, e-banking methods and other payment gateways. Another function of this system is that
farmer can get information about the different technology and market so that farmer can get
correct knowledge and information, and send their product to the right location with right
pricing. This system notify farmer with the detail of the customer and the product they need with
the specified time, this system is available through different providers sparrow SMS is the same
type of service called Value Added Service(VAS) on the IT industry.

5. 4
3. GOAL AND OBJECTIVE
Our major goal is to maximize profit of fish rearing farmers by decreasing Agent Margin and
developing the relationship between Business and Customer(B2C) through the development of
ICT based marketing system particularly Smartphone based software development.
In order to achieve this goal we have made some of the specific objective which are stated
hereunder:
 To develop Android Application software that is suitable for Farmer, Dealer and the
Costumer for Agriculture product marketing by utilizing the concept of E-Commerce.

6. 5
4. LITERATURE REVIEW AND FIELD STUDY ANALYSIS
ICT for Agriculture (IFA Krishi) is the major Smartphone based ICT approach, which provides
agricultural information on the application of smartphone. However this app only provides
information about the corps, diseases and plantation methodology. After Farmer produce Agro-
product they had to send to market for getting value, marketing is the vacant part in the
application. Our Smartphone based software named “KrishiBazar” could be the best alternative
that provides the platform for farmer and customer to get and market products.
Fish marketing system refers to reception, treatment, distribution and sales of fish, i.e. a whole
series of operations which indeed increase the price of fish but are essential if fresh and high
quality fish food is to reach the homes of millions of consumers all over the country (Lisac,
1997). In Nepal market, Fish traders at all levels from producers to collector and to suppliers and
wholesalers to retailers and vendors have developed and operate through organized marketing
networks. There are two groups of fish traders involved in fish marketing of Nepal such as the
Indian trader and those from Nepal. In general, the Indian fish imported from India comes
directly to Main wholesaler (locating in main city of Nepal) Via Birgunj, Biratnagar and
Bhairahawa. The Indian Supplier directly supplies the fish to the wholesaler in main city of
Nepal. Wholesaler in major cities distribute fish in cities and they sale more than half the total
arrival directly to fish retailers. Most of the wholesaler operating as retailer retailed 25% of the
product directly to restaurants/ hotel operators and consumers. In case Nepalese fish trade
system, all suppliers in Nepal are producer themselves. They supply wholesaler (65%), Vendor
(30%) and directly to the consumer (5%).Vendors who sale fish on bicycle are responsible to
sale 30% quantity fish from Producer. Wholesalers sell 70% quantity of fish to retailers and
remaining directly to the consumer as retailer (Yadav, 2010).
From our 15 days field study and review of Yadav’s study, there were more than 50 farmer
groups in Chitawan District for producing and delivering of fish to markets from last 10 years,
however they have not develop the own fish shop at this time in Chitwan District. As the result,
they are compelling to sell the their fish in the brokers’ or marketers’ low fixing rate even
though market rate of fish (Rs 350 to 400) is very high than their getting fish price rate (Rs 190).
There are several retailer markets in different cities of Nepal particularly (Kathmandu,
Bhktapure, Lalitpure, Pokhara, Narayangat, Tadi, Khairani, Parsa, Madi) for selling their fishes.
They were able to produce marketable only for six months, and for remaining period; most of
selling fish was imported from the India and its quality was very low and unhygienic due to the
treatment of it to slow poisoning (formaldehyde) however Nepalese fish products was very
hygienic and free from any chemical preservative. Different studies show that high consumption
of formaldehyde (Formalin) containing foods (higher than threshold value) causes the toxic
effect on human health (inflammation, edema and other chronic liver and lung diseases) and
even cause the cancer (Yang Bal et.al, 2014).

7. 6
Therefore, if farmer can purchase of good transport vehicle and construction of ice plant, they
can send their fresh fish products as per consumer demand and in right time with reasonable cost
with help of our developing Smartphone based software and website because they will work in
both producers and traders level.
Even though, their main competitor will be Indian fish because its price rate is lower than their
fish product since particularly small level of hotels and restaurants are always searching cheap
goods not the quality goods. Hence, they will need to aware the consumers in compelling the
hotels and restaurants to buy our more hygiene products rather than less quality Indian imported
fish through add on information section on our developed software.
Similarly, price of fish may vary due to a variety of factors such as season, location of sales, size
and species of fish and inflow of fish from India (Adhikari, 1993). The fish from India is more
consistent in size and supply, whereas the fish from Nepal is smaller in size and not consistence.
These are some of the factors which determine the fish prices in the market. Naturally, prices of
fish also depend on quality and size, with large fish attracting higher price (Lofvall, 1998). In
same way, Chadi finger sizes fishes were also popular in the market but they cannot supply these
fishes to market due to lack of availability of fish seed. Although, Nepalese fish fetch higher
prices than Indian fish in term of freshness or quality (Lofvall, 1998). The general perception is
that the Indian fish having been packed in ice for several days and the quality is inferior.
Therefore, They need to produce large size fish ranging from 1kg to 5 kg and finger size fishes
(Chhadi) in order to compete with imported Indian fishes, and need to change the train on rearing
fish such as putting large numbers of hatchling to the production pond and start to sell the Chadi
(finger size fish) to the market and remaining selected only 200 gram to 800 gram fish seed are
rearing on the production ponds with feeding of high nutritional pallet feed in order to produce
the large size of fish.

8. 7
5. DESIGN METHODOLOGY
Our methodology design was based on the following block diagram. According to this diagram
we had completed to design and developed one Smartphone based application software and
necessary website development that focusing the marketing of live and capture carps species
rearing fishes. Now it is in testing phase, after succession of this software it can be implemented
by the entrepreneur and farmer based marketing organization with adding the effective e-
commerce system.
Figure 1: Block Diagram of Fish Product Marketing System Using Smartphone Application Technology

9. 8
6. PROJECT BUILDING
6.1 User Section
i. Apps ICON
This is the application ICON named as “कृ षि बजार”seen on the screen of user
Smartphone having android operating system platform.
Figure 2: Apps ICON

10. 9
ii. Home Page
The list of agriculture product with photographs and proper name is shown in home page
of this app, the major product’s sections are Fish, Meat, Vegitables, Fruits, pulses and
others. This app is piloted for Fishery product.
Figure 3: Home Page

11. 10
iii. Home page Side Menu Bar
In this Menu Bar User can access the desired product more easily. Except product, User
can also access the “Information Section” and “About Us” section where information
about different products and admin section can be seen respectively.
Figure 4: Homepage Side Menu Bar

12. 11
iv. Fishery Product Section
This is the major Shopping section. In this section, the list of different kinds of fishery
products are seen on screen after entering on this section. Here, the list of different
Fishery products with their unit rate are listed. User can type the desired unit and press
“Add to Cart”. After adding to cart process the notification will seen on screen as shown
figure 6, then user have to click checkout to go further process.
Figure 5: Fishery Section

13. 12
Figure 6. Notification after pressing Add to Cart

14. 13
v. Order Details Section
In this section, the items added to cart with quantiry and rate is seen clearly. Then this
apps calculate the total amount that the user have to pay with additional 10%delivery
charge.
Figure 7. Order Detail section

15. 14
vi. User’s Information and Payment option Section
In this section, the user has to type his/her information such as Name, Phone No, District,
ward No, Tole, Home No. then after user has to choose payment options such as E-sewa,
Banking option and Cash on Delivery.
Figure 8: User information and Payment option section

16. 15
Figure 9: Demo of User information
In this demo version only cash on delivery option is activated. Other services are
optional. When user press cash on delivery icon, the alert message is appeared later on
asking that would you like to proceed the transaction? If yes then the system will take
user on Home page and notify by a notification message “Congratulation!, Your chosen
product will be delivered within 24 hours, Thankyou!”.

17. 16
Figure 10: Question to User

18. 17
Figure 11: Delivery Status

19. 18
6.2 Admin Section
This section is also the section of receiver. This is actually a website whose domain name is
www.krishibazzar.com where user can directly order the product from here also. The major
role of this section is to grab the requests either from the “Krishibazar App” or the
“Website”, process it and delivery the requested fresh products to the user and collect the
fresh product’s amount with predetermined delivery charges. Also grab the feed back from
user and focus on satisfying them continuously.
Figure 12: Snapshots of Website- www.krishibazzar.com
Figure 13: Cpanel section of website for Admin Developer

20. 19
7. WORKING FLOW OF THE PROJECT
7.1 Client Side Flowchart of System
Figure 14: Client Side Flowchart
Home Page of
“कृ षि बजार”
Fishery Product Section
Add to Cart
Order Details Section
User’s Information and Payment
option Section
Continue
Shopping?
Checkout
Want to
Continue order
process?
Shopping?
Home Page of “कृ षि बजार” with
Delivery Status
YES
NO
YES
NO

21. 20
7.2 Admin Side Flowchart for Delivery the Product
Figure 15: Admin Side Flowchart
Cpanel of
www.krishibazzar.com
List of Client and
Order Details
Confirmed
?
Deliver the requested order to right
Client and Collect the Amount and
Feedback
YES
NO

22. 21
8. TECHNICAL SPECIFICATION, REQUIRED TOOLS AND
COST OF THE PROJECT
8.1 Technical Specification:
SN Title Specification
1 Smartphone Application Platform Android operating System 4.1
2 Programming Language Android Java, PHP
3 Database MySQL
4
Table 1: Technical Specification of the Project
8.2 Required Tools
SN Tools Remarks
1 Android Smart Phone Version 4.2
2 Internet 3G,Wifi Above 512KBPS
3 Website Admin and Facilitation room with Technicians 24/7 facilitation, controlling
4 Marketing team with vehicle facility For Delivery the product
Table 2: Required Tools for the Project
8.3 Cost of the Project
SN Task Cost(NRS) Remarks
1 Application Development 15000/- Framework, Core Coding, Hosting
2 Websites Development 5000/- Domain, Space, Design &
Development
3 Other 5000/- Management cost, Meeting,
communication cost
4 Total 25000/-
Table 3: Cost of the Project

23. 22
9. CONCLUSION
The main problem in the current fish marketing system in Nepal is the broker get more price
but original farmer get less price and customer need to pay more amount of money for same
products and in other hand , there is difficult to get fresh fish products at right time and at
reasonable price. These are outstanding challenges in the existing market of fishes in our
country. Therefore, it is needed to develop such system that can communicate direct
information and product from farmer to consumer/retailer without involvement unjustifiable
agents or brokers so that they can sell own product and buy product in reasonable pricing.
Also need to develop such market that ensure the availability of fresh, healthy and hygienic
fish product to the customer with their requirement or order through easy and modern
familiar system.
Effective marketing system is one of the key components of commercial aquaculture farming
system. Thus, it is necessary to develop the effective and believable market in the sustainable
manner in order to encourage the farmers to the commercial aquaculture system. In this
circumstance, Fish Product Marketing System Using Smartphone Application Technology is
the one of the innovative solution to solve the current problem of the fish market.

24. 23
REFERENCES:
Acharaya, S.S and N.l. Agrawal. 1999. Agriculture Marketing in India. 3rd
ed. Oxford
and IBP Publishing co.Pvt Ltd, New Delhi.pp. 25-148
Adhikari, R 1993. Report on Fish Marketing and Consumption Survey in Nepal. Second
Aquaculture Project. NEP/85/034,HMG Nepal.Ppl 13-40
Biswas K.P 1996. A text book of fish and fisheries & technology. Narendra publishing
house,1417,Kishan Dutt Street, Maiwara, Delhi- 110 0006. India. p.578
Colman, D. and T, Young, 1995, Principal of Agricultural Economics: Marketing and
Price in less development countries. Cambridge University Press, Great Britain,
pp. 323-340.
Harper W.Byod,Jr. Ralph Westfall & Stanley F. Stansch, (2004), "Marketing Research"
Virender Kumar Arya for A.I.T.B.B. Publishers & Distributors, J-5/6, Krishan
Nagar, Delhi – 110 051
Jha J. 1999. "Cost of Janakpur fish in Different seasons in Kathmandu" Econominc
Journal of Nepal.
Joshi, G.R. and H.B. Tiwari.1999. Present fish marketing system and potentially for
Improvement. In: Swar, D.B., Pradhan, G.B.N. & bisgard, J. (Eds.) 1999.
Lofvall, L.W. 1998 Fish marketing in Kathmandu Valley. Report prepared for his
Majesty's Government of Nepal by the Food and Agriculture Organization of The
United Nations, FAO, Kathmandu, Nepal.
Panta, Prem Raj (1998); "Field Work Assignment and Report Writing" 1st
edition,
Kamthmandu Buddha Academic Enterprises Pvt. Ltd.