This document is a customer attraction and retention strategy assignment for the retail store Shwapno. It includes an introduction on the challenges faced by producers and consumers in Bangladesh. It then provides an overview of Shwapno, describing its outlets, competitive prices, decorative style, and unique promotional activities. The assignment discusses Shwapno's attraction strategies like outlets, prices, and advertisements. It also outlines retention strategies such as membership cards, affiliate programs, and a courtesy system to maintain customer connections.
Supply chain management of shwapno in bangladeshKanok Chowdhury
Shwapno is the largest retail chain in Bangladesh, with over 35% market share. It sources products directly from wholesale markets to control quality. The document discusses Shwapno's supply chain management practices, including how it works with over 1600 suppliers and 46 outlets across the country. It also examines Shwapno's customer relationship management and use of information systems in its operations. Key findings from employee surveys show that Shwapno focuses on quality in supplier selection, helps suppliers improve, and frequently measures customer satisfaction. However, it does not directly interact with customers to set service standards.
The report covers the dynamics of the supermarket industry in Bangladesh and the sourcing methods of the major players. Also the challenges and the ways to overcome them and take this industry further.
Customer satisfaction of super stores in bangladesh an explorative studyAlexander Decker
This document summarizes a study on identifying factors that influence customer satisfaction at super stores in Bangladesh. The study used a survey of 50 customers at 5 super stores in Chittagong, Bangladesh. Factor analysis was used to analyze the data and identify three key factors:
1. Products Factor - Related to quality, price, and variety of products.
2. Store Service Factor - Related to quality of store service and choice when shopping.
3. Customer Facilities Factor - Related to brand mix, credit card facilities, and store location.
The study found that products were the most important factor for customer satisfaction, followed by store service and then customer facilities. The results can help super store owners and managers
This document summarizes research on superstore business expansion in Bangladesh. It outlines relevant background literature on the shift from traditional stores to organized superstores. Factors driving this shift include increasing education and exposure to brands/products through TV, as well as social changes like more nuclear families and working couples demanding convenience. The success of superstores can be attributed to offering one-stop shopping for various goods and services, appealing to time-poor consumers. The research aims to identify the most important factors for Bangladeshi consumers in choosing a superstore and their satisfaction with existing options.
The document provides a literature review on import products in hardware establishments. It discusses foreign literature on international trade and how trade differs between domestic and international markets. Local literature examines issues like parallel imports in the pharmaceutical industry and import substitution strategies. The theoretical framework discusses the conditionally-free import theory. There are also definitions of key terms like importing problems and ownership knowledge.
The document discusses the expansion of the organized retail sector in India and its impact on unorganized retailers. Some key points:
- Unorganized retailers near organized retailers experienced a decline in sales and profits initially, but this impact weakened over time.
- There was no evidence of a decline in overall employment in the unorganized sector due to organized retailers entering the market.
- The rate of closure of unorganized retail shops is 4.2% annually, much lower than international rates, and the rate of closure specifically due to organized retail competition is even lower at 1.7% annually.
- Unorganized retailers have responded competitively through improved business practices and technology upgrades. The majority want to remain in
"E-pos" Accounting Software System at "Meena Bazaar".Farabi Ahmed
Meena Bazar uses an Electronic Point of Sale (EPOS) accounting software system to manage its operations. The EPOS system allows Meena Bazar to track inventory, process sales, and manage accounting. It provides benefits like efficient order processing, inventory management, and accounting payable systems. However, implementing the new technology system also presented challenges for Meena Bazar to overcome resistance to change and high maintenance costs.
The document analyzes operational management processes at Shwapno superstore. It identifies areas for improvement through 4V analysis, a performance polar diagram, and process mapping of ordering stock, selling products, and security maintenance. Recommendations include streamlining stock ordering, replacing manual security with cameras, improving dependability through membership programs, and focusing on quality and cost control throughout the product lifecycle.
Supply chain management of shwapno in bangladeshKanok Chowdhury
Shwapno is the largest retail chain in Bangladesh, with over 35% market share. It sources products directly from wholesale markets to control quality. The document discusses Shwapno's supply chain management practices, including how it works with over 1600 suppliers and 46 outlets across the country. It also examines Shwapno's customer relationship management and use of information systems in its operations. Key findings from employee surveys show that Shwapno focuses on quality in supplier selection, helps suppliers improve, and frequently measures customer satisfaction. However, it does not directly interact with customers to set service standards.
The report covers the dynamics of the supermarket industry in Bangladesh and the sourcing methods of the major players. Also the challenges and the ways to overcome them and take this industry further.
Customer satisfaction of super stores in bangladesh an explorative studyAlexander Decker
This document summarizes a study on identifying factors that influence customer satisfaction at super stores in Bangladesh. The study used a survey of 50 customers at 5 super stores in Chittagong, Bangladesh. Factor analysis was used to analyze the data and identify three key factors:
1. Products Factor - Related to quality, price, and variety of products.
2. Store Service Factor - Related to quality of store service and choice when shopping.
3. Customer Facilities Factor - Related to brand mix, credit card facilities, and store location.
The study found that products were the most important factor for customer satisfaction, followed by store service and then customer facilities. The results can help super store owners and managers
This document summarizes research on superstore business expansion in Bangladesh. It outlines relevant background literature on the shift from traditional stores to organized superstores. Factors driving this shift include increasing education and exposure to brands/products through TV, as well as social changes like more nuclear families and working couples demanding convenience. The success of superstores can be attributed to offering one-stop shopping for various goods and services, appealing to time-poor consumers. The research aims to identify the most important factors for Bangladeshi consumers in choosing a superstore and their satisfaction with existing options.
The document provides a literature review on import products in hardware establishments. It discusses foreign literature on international trade and how trade differs between domestic and international markets. Local literature examines issues like parallel imports in the pharmaceutical industry and import substitution strategies. The theoretical framework discusses the conditionally-free import theory. There are also definitions of key terms like importing problems and ownership knowledge.
The document discusses the expansion of the organized retail sector in India and its impact on unorganized retailers. Some key points:
- Unorganized retailers near organized retailers experienced a decline in sales and profits initially, but this impact weakened over time.
- There was no evidence of a decline in overall employment in the unorganized sector due to organized retailers entering the market.
- The rate of closure of unorganized retail shops is 4.2% annually, much lower than international rates, and the rate of closure specifically due to organized retail competition is even lower at 1.7% annually.
- Unorganized retailers have responded competitively through improved business practices and technology upgrades. The majority want to remain in
"E-pos" Accounting Software System at "Meena Bazaar".Farabi Ahmed
Meena Bazar uses an Electronic Point of Sale (EPOS) accounting software system to manage its operations. The EPOS system allows Meena Bazar to track inventory, process sales, and manage accounting. It provides benefits like efficient order processing, inventory management, and accounting payable systems. However, implementing the new technology system also presented challenges for Meena Bazar to overcome resistance to change and high maintenance costs.
The document analyzes operational management processes at Shwapno superstore. It identifies areas for improvement through 4V analysis, a performance polar diagram, and process mapping of ordering stock, selling products, and security maintenance. Recommendations include streamlining stock ordering, replacing manual security with cameras, improving dependability through membership programs, and focusing on quality and cost control throughout the product lifecycle.
Supply Chain Management - Pantaloons and Amazon AayushiTaparia
This document discusses supply chain management. It defines supply chain management as the active management of supply chain activities to maximize customer value and achieve a competitive advantage. It notes that supply chains involve multiple organizations working together to deliver products to end users. Factors influencing supply chain management include consumer demand, globalization, competition, information and communication technology, government regulation, and the environment. The document also provides a case study on the supply chain management of Pantaloon Retail (India) Ltd, discussing their goals, factors contributing to effective SCM, merchandise assortment, pricing, customer relationship management, and suggestions.
Supershop Management & Operational guidelineBishazit Das
This document outlines a sales monitoring structure and roles for monitoring merchandisers at Super Shop stores. Key points:
- The monitoring structure is functional in character with a Director overseeing a Monitoring Coordinator, National Sales Manager, and Sales Managers.
- Roles for the Sales Manager and Coordinator include strategic sales management, coordinating operations, relationship building, and overall performance monitoring.
- Merchandisers will be assigned territories, monitored through routing plans, dashboards, and communication tools like SMS and GPS.
- Evaluation methods like activity checklists, problem identification, meetings and documentation aim to improve merchandiser performance and identify issues.
A study on customer satisfaction and customer service at pantaloonsAniket Mishra
To demonstrate the attributes essential for the satisfaction of the customers and their degree of satisfaction from the existing services provided to them in addition to scopes of improvement.
This document summarizes research conducted on Reliance Trends stores. It provides an introduction to Reliance Trends and outlines the objectives, scope, and methodology of the research. Key findings from surveys of 30 Reliance Trends customers are presented, including that most customers are between 20-30 years old and visit during special offers. The research concludes that while customers are satisfied with some aspects of Reliance Trends, the stores could improve customer conversion rates and meet high expectations around pricing.
This document is a project report submitted by Roshan RK Rao to Visveswaraiah Technological University for their MBA degree. The report studies customer satisfaction at Big Bazaar KSRTC in Bangalore. It contains an executive summary, introduction to the retail industry and Future Group/Big Bazaar, literature review using frameworks like McKinsey's 7S, SWOT analysis, financial analysis, and learning experience. The main body of the report details the research methodology used, analyses customer feedback, identifies customer needs and expectations, and provides findings, suggestions and conclusions. The report aims to understand customer satisfaction levels and how Big Bazaar can improve based on customer insights.
Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit. Retailers satisfy demand identified through a supply chain.
Retailing in India is one of the pillars of its economy and accounts for about 10 percent of its GDP
Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser.
It accounts for over 10 per cent of the country's Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world's fifth-largest global destination in the retail space.
Dissertation project on “MARKETING STRATEGY OF V-MART AND VISHAL MEGA MART :...amaan Khan
This document is a dissertation project report submitted in partial fulfillment of an MBA degree. It examines the marketing strategies of V-Mart and Vishal Mega Mart through a comparative study. The report provides background information on V-Mart, including its vision, products, and marketing approach focused on tier 2 and 3 Indian cities. It also outlines Vishal Mega Mart's profile, products, and marketing strategy targeting consumers in apparel, general merchandise and grocery. The research methodology for the comparative study is then described, which involves a survey of 100 respondents and analysis of the results.
A report on supply chain of agora in bangladeshManas Saha
Rahimafrooz Superstores Ltd. launched Agora the first ever retail chain in Bangladesh in 2001. Agora promises a valuable shopping experience that provides quality and fresh products at the right price. It aims to consistently provide a remarkably satisfying and valuable shopping experience through a business that improves the quality of life for customers and team members.
My presentation is about Shwapno, the biggest retail shop in Bangladesh. In this presentation, I discussed about their marketing policies, their achievements, their vision, their constraints and their SWOT analysis. I hope my presentation will be helpful to the people.
The document discusses store environment and merchandising mix in the retail industry. It begins with introducing key concepts in retailing like customer orientation, coordinated effort, value-driven and goal orientation. It then discusses the importance of store environment and merchandising mix in influencing customer satisfaction and perception. The objectives of the study are to analyze customer satisfaction with store environment and merchandising mix, determine if Big Bazaar has a satisfied merchandising mix, and identify ways to improve the store environment. The document outlines the research methodology and limitations of the study which include lack of detailed urban form and travel behavior data. It also provides an industry profile of the Indian retail sector.
This document provides background information and the marketing plan for Cost Cutter, an innovator in mass retailing in Sylhet, Bangladesh. It outlines Cost Cutter's vision to improve customer lives through quality products and services. The marketing plan details objectives to grow the Bangladesh core business and be a strong retailer in superstores. It also includes a PESTEL analysis, competitor analysis, segmentation and targeting, store location selection, SWOT analysis, and trading area development and mapping. The overall goal of the plan is to establish Cost Cutter as the preferred superstore retailer in Sylhet and eventually nationwide.
The document provides an overview of research projects conducted on the promotional strategies of Big Bazaar and D-Mart stores. It includes introductions to both Big Bazaar and D-Mart, describing their histories, product offerings, and locations. The document outlines the research methodology used in the projects, including objectives, data collection methods, sampling, and data analysis techniques. It presents findings on the marketing strategies and promotional activities of the two stores, including their use of the marketing mix, promotions, organization structure, and factors influencing customer purchases.
The document discusses a study conducted at Pantaloons in Bhubaneswar, India to analyze customer satisfaction levels and identify areas to improve the hygiene hatrick score. It outlines the research methodology used, provides background on Pantaloons and details of the findings which showed that customers were generally satisfied but some recommendations were made like introducing more innovative discount schemes and improving parking facilities and employee communication skills. The conclusion is that customer satisfaction is key to Pantaloons' success and customers are satisfied with product quality, pricing and overall service quality.
Jithara dharmesh 137730592028 sadhariya jagdish 137730592062 ROLE OF SALES PR...jitharadharmesh
This document provides an overview of a project report on the role of sales promotion in the fast-moving consumer goods (FMCG) sector. The report was submitted by two MBA students, Jithara Dharmesh and Sadhariya Jagdish, to Shri Sunshine Group of Institutions in Rajkot, India, in partial fulfillment of their MBA degree requirements. The report includes sections on FMCG concepts, the Indian FMCG market, sales promotion tools and strategies, research methodology used in the project, data analysis and findings.
This document provides an overview of retailing as an introduction to the subject. It discusses the meaning and functions of retailing, as well as its economic significance and key trends. Retailing involves buying goods in bulk and selling them in smaller quantities to final consumers. The functions of retailers include providing assortment, breaking bulk, inventory holding, and services. Retailing is a large and growing segment of the economy that provides employment and business opportunities. Major trends in retail include greater diversity of retailers, industry concentration, globalization, and the use of multiple channels to interact with customers.
The document provides details about a live project report on the impact of sales promotion in retail outlets. It discusses customer profiling, market placement of Matrix lifestyle stores, competitors, and the marketing strategies adopted by the stores. The objectives are to study customer perception of Matrix, competitive analysis, the effectiveness of mall branding and promotional offers, and loyalty programs. The methodology involves collecting data through customer profiling, competitor analysis, and examining the impact of mall branding and promotions.
The retail sector in India is one of the fastest growing in the world. India ranks 5th globally in the retail space and 63rd in ease of doing business. The retail market was estimated at $883 billion in 2020 and is projected to reach $1.3 trillion by 2024. Major challenges facing the retail industry include focusing on online selling due to the pandemic, finding suitable technology solutions, providing increased online customer support, maintaining existing customer loyalty, creating new in-store experiences, and retaining employees. The document then outlines some of the largest retailers in India.
The document provides an overview of the retail industry in India and analyzes retail trends and consumer behavior. It discusses the structure and key aspects of retail operations. The document also includes a case study of Vishal Retail Ltd, one of the largest retail chains in India, outlining its company profile, departments, products, and organizational structure.
Shwapno superstore is a large retailer in Bangladesh that stocks a wide variety of merchandise. The study aimed to understand how to increase sales volume at Shwapno superstore and identify related problems and solutions. Several hypotheses were formulated, including that advertising, seasonal discounts, promotional activities, product quality, price policies, new branches, and customer incentives could increase sales volume. Most respondents agreed that advertising, seasonal discounts, new branches, and customer incentives would increase sales volume, while opinions were more mixed on other hypotheses.
The document provides details about an internship report submitted by Shuvro Shubhashis Gupta to the Faculty of Business Administration at American International University–Bangladesh (AIUB). The report analyzes the supply chain management processes of ACI Logistics Ltd. (Shwapno), where Gupta completed his internship. It describes Gupta's activities at Shwapno's head office, distribution center, and outlets. The report aims to understand Shwapno's supply chain functions like procurement, inventory management, and product delivery.
Supply Chain Management - Pantaloons and Amazon AayushiTaparia
This document discusses supply chain management. It defines supply chain management as the active management of supply chain activities to maximize customer value and achieve a competitive advantage. It notes that supply chains involve multiple organizations working together to deliver products to end users. Factors influencing supply chain management include consumer demand, globalization, competition, information and communication technology, government regulation, and the environment. The document also provides a case study on the supply chain management of Pantaloon Retail (India) Ltd, discussing their goals, factors contributing to effective SCM, merchandise assortment, pricing, customer relationship management, and suggestions.
Supershop Management & Operational guidelineBishazit Das
This document outlines a sales monitoring structure and roles for monitoring merchandisers at Super Shop stores. Key points:
- The monitoring structure is functional in character with a Director overseeing a Monitoring Coordinator, National Sales Manager, and Sales Managers.
- Roles for the Sales Manager and Coordinator include strategic sales management, coordinating operations, relationship building, and overall performance monitoring.
- Merchandisers will be assigned territories, monitored through routing plans, dashboards, and communication tools like SMS and GPS.
- Evaluation methods like activity checklists, problem identification, meetings and documentation aim to improve merchandiser performance and identify issues.
A study on customer satisfaction and customer service at pantaloonsAniket Mishra
To demonstrate the attributes essential for the satisfaction of the customers and their degree of satisfaction from the existing services provided to them in addition to scopes of improvement.
This document summarizes research conducted on Reliance Trends stores. It provides an introduction to Reliance Trends and outlines the objectives, scope, and methodology of the research. Key findings from surveys of 30 Reliance Trends customers are presented, including that most customers are between 20-30 years old and visit during special offers. The research concludes that while customers are satisfied with some aspects of Reliance Trends, the stores could improve customer conversion rates and meet high expectations around pricing.
This document is a project report submitted by Roshan RK Rao to Visveswaraiah Technological University for their MBA degree. The report studies customer satisfaction at Big Bazaar KSRTC in Bangalore. It contains an executive summary, introduction to the retail industry and Future Group/Big Bazaar, literature review using frameworks like McKinsey's 7S, SWOT analysis, financial analysis, and learning experience. The main body of the report details the research methodology used, analyses customer feedback, identifies customer needs and expectations, and provides findings, suggestions and conclusions. The report aims to understand customer satisfaction levels and how Big Bazaar can improve based on customer insights.
Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit. Retailers satisfy demand identified through a supply chain.
Retailing in India is one of the pillars of its economy and accounts for about 10 percent of its GDP
Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser.
It accounts for over 10 per cent of the country's Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world's fifth-largest global destination in the retail space.
Dissertation project on “MARKETING STRATEGY OF V-MART AND VISHAL MEGA MART :...amaan Khan
This document is a dissertation project report submitted in partial fulfillment of an MBA degree. It examines the marketing strategies of V-Mart and Vishal Mega Mart through a comparative study. The report provides background information on V-Mart, including its vision, products, and marketing approach focused on tier 2 and 3 Indian cities. It also outlines Vishal Mega Mart's profile, products, and marketing strategy targeting consumers in apparel, general merchandise and grocery. The research methodology for the comparative study is then described, which involves a survey of 100 respondents and analysis of the results.
A report on supply chain of agora in bangladeshManas Saha
Rahimafrooz Superstores Ltd. launched Agora the first ever retail chain in Bangladesh in 2001. Agora promises a valuable shopping experience that provides quality and fresh products at the right price. It aims to consistently provide a remarkably satisfying and valuable shopping experience through a business that improves the quality of life for customers and team members.
My presentation is about Shwapno, the biggest retail shop in Bangladesh. In this presentation, I discussed about their marketing policies, their achievements, their vision, their constraints and their SWOT analysis. I hope my presentation will be helpful to the people.
The document discusses store environment and merchandising mix in the retail industry. It begins with introducing key concepts in retailing like customer orientation, coordinated effort, value-driven and goal orientation. It then discusses the importance of store environment and merchandising mix in influencing customer satisfaction and perception. The objectives of the study are to analyze customer satisfaction with store environment and merchandising mix, determine if Big Bazaar has a satisfied merchandising mix, and identify ways to improve the store environment. The document outlines the research methodology and limitations of the study which include lack of detailed urban form and travel behavior data. It also provides an industry profile of the Indian retail sector.
This document provides background information and the marketing plan for Cost Cutter, an innovator in mass retailing in Sylhet, Bangladesh. It outlines Cost Cutter's vision to improve customer lives through quality products and services. The marketing plan details objectives to grow the Bangladesh core business and be a strong retailer in superstores. It also includes a PESTEL analysis, competitor analysis, segmentation and targeting, store location selection, SWOT analysis, and trading area development and mapping. The overall goal of the plan is to establish Cost Cutter as the preferred superstore retailer in Sylhet and eventually nationwide.
The document provides an overview of research projects conducted on the promotional strategies of Big Bazaar and D-Mart stores. It includes introductions to both Big Bazaar and D-Mart, describing their histories, product offerings, and locations. The document outlines the research methodology used in the projects, including objectives, data collection methods, sampling, and data analysis techniques. It presents findings on the marketing strategies and promotional activities of the two stores, including their use of the marketing mix, promotions, organization structure, and factors influencing customer purchases.
The document discusses a study conducted at Pantaloons in Bhubaneswar, India to analyze customer satisfaction levels and identify areas to improve the hygiene hatrick score. It outlines the research methodology used, provides background on Pantaloons and details of the findings which showed that customers were generally satisfied but some recommendations were made like introducing more innovative discount schemes and improving parking facilities and employee communication skills. The conclusion is that customer satisfaction is key to Pantaloons' success and customers are satisfied with product quality, pricing and overall service quality.
Jithara dharmesh 137730592028 sadhariya jagdish 137730592062 ROLE OF SALES PR...jitharadharmesh
This document provides an overview of a project report on the role of sales promotion in the fast-moving consumer goods (FMCG) sector. The report was submitted by two MBA students, Jithara Dharmesh and Sadhariya Jagdish, to Shri Sunshine Group of Institutions in Rajkot, India, in partial fulfillment of their MBA degree requirements. The report includes sections on FMCG concepts, the Indian FMCG market, sales promotion tools and strategies, research methodology used in the project, data analysis and findings.
This document provides an overview of retailing as an introduction to the subject. It discusses the meaning and functions of retailing, as well as its economic significance and key trends. Retailing involves buying goods in bulk and selling them in smaller quantities to final consumers. The functions of retailers include providing assortment, breaking bulk, inventory holding, and services. Retailing is a large and growing segment of the economy that provides employment and business opportunities. Major trends in retail include greater diversity of retailers, industry concentration, globalization, and the use of multiple channels to interact with customers.
The document provides details about a live project report on the impact of sales promotion in retail outlets. It discusses customer profiling, market placement of Matrix lifestyle stores, competitors, and the marketing strategies adopted by the stores. The objectives are to study customer perception of Matrix, competitive analysis, the effectiveness of mall branding and promotional offers, and loyalty programs. The methodology involves collecting data through customer profiling, competitor analysis, and examining the impact of mall branding and promotions.
The retail sector in India is one of the fastest growing in the world. India ranks 5th globally in the retail space and 63rd in ease of doing business. The retail market was estimated at $883 billion in 2020 and is projected to reach $1.3 trillion by 2024. Major challenges facing the retail industry include focusing on online selling due to the pandemic, finding suitable technology solutions, providing increased online customer support, maintaining existing customer loyalty, creating new in-store experiences, and retaining employees. The document then outlines some of the largest retailers in India.
The document provides an overview of the retail industry in India and analyzes retail trends and consumer behavior. It discusses the structure and key aspects of retail operations. The document also includes a case study of Vishal Retail Ltd, one of the largest retail chains in India, outlining its company profile, departments, products, and organizational structure.
Shwapno superstore is a large retailer in Bangladesh that stocks a wide variety of merchandise. The study aimed to understand how to increase sales volume at Shwapno superstore and identify related problems and solutions. Several hypotheses were formulated, including that advertising, seasonal discounts, promotional activities, product quality, price policies, new branches, and customer incentives could increase sales volume. Most respondents agreed that advertising, seasonal discounts, new branches, and customer incentives would increase sales volume, while opinions were more mixed on other hypotheses.
The document provides details about an internship report submitted by Shuvro Shubhashis Gupta to the Faculty of Business Administration at American International University–Bangladesh (AIUB). The report analyzes the supply chain management processes of ACI Logistics Ltd. (Shwapno), where Gupta completed his internship. It describes Gupta's activities at Shwapno's head office, distribution center, and outlets. The report aims to understand Shwapno's supply chain functions like procurement, inventory management, and product delivery.
This report summarizes the internship of Mustafa Rafid at ACI Limited, focusing on analyzing consumer behavior of Savlon brand products. As part of the consumer brands team, Rafid conducted consumer surveys to understand perceptions of Savlon compared to competitors. He segmented consumers by demographics and collected feedback on products. The findings from the surveys were then used to assess Savlon's position in antiseptic and personal care categories. Suggestions were provided to help strengthen the brand going forward. The internship provided Rafid hands-on experience in market research and an opportunity to apply concepts of consumer behavior analysis.
1) If data collection is done properly according to requirements, it can lead to valuable information which can then guide specific actions.
2) Taking the right actions based on good information at the right time can simplify life and make it better.
3) If the information does not lead to taking specific actions, then the data collection was not useful and the wrong actions may have been taken.
Reverie Corporation Ltd was established in 2011 under the Companies Act. It consists of development, art, administration, and marketing teams working to produce global quality mobile games and apps. The company aims to become a leading mobile game and app developer and engage all mobile platforms to produce quality products for clients in Bangladesh and abroad while contributing to the growth of the local industry.
Business Information Value chain and Complementary AssetsAbdul Motaleb
The document discusses how information systems can create business value when supported by complementary assets. It describes the business information value chain where raw data is transformed through various stages to add value and help with decision making, efficiency, and profits. While information technology investments do not guarantee returns, firms that also invest in complementary organizational, managerial, and social assets are more likely to see superior returns from their technology investments. These complementary assets include appropriate business processes, management innovation, teamwork environments, infrastructure, and technology standards.
Consumer buying behavior in reliance freshkbinayakiya
The document is a research report submitted to RNB Global University analyzing consumer buying behavior at Reliance Fresh stores in Bikaner, India. It begins with acknowledgments and an executive summary. The research methodology section outlines the objectives, design, sample size, and data collection methods. Analysis finds that most customers are young females who shop weekly and like one-stop shopping. While advertisement is effective, promotions are sometimes confusing. The stores need more skilled employees and improved services. Suggestions include better promotions, hiring skilled staff, and ensuring customer needs are met.
Marketing practices by fmcg companies for rural market shailu (2)Md Aktar
This document provides a literature review and background on marketing practices by fast-moving consumer goods (FMCG) companies in rural markets in India. The literature review covers strategies used by companies like ITC and Hindustan Unilever to target rural consumers. It also discusses the differences between rural and urban markets in India and the need for tailored rural marketing strategies. The background section provides an overview of major FMCG companies in India like Nestle, Hindustan Unilever, Colgate, and Britannia and their history in the Indian market. It also discusses the evolution of the FMCG sector in India and key factors that have shaped marketing to rural consumers.
Marketing practices by fmcg companies for rural market shailu (2)Md Aktar
This document provides a literature review and background on marketing practices by fast-moving consumer goods (FMCG) companies in rural markets in India. The literature review covers strategies used by companies like ITC and Hindustan Unilever to target rural consumers. It also discusses the differences between rural and urban markets in India and the need for tailored rural marketing strategies. The background section provides an overview of major FMCG companies in India like Nestle, Hindustan Unilever, Colgate, and Britannia and their history in the Indian market. It also discusses the evolution of the FMCG sector in India and key factors that have shaped marketing to rural consumers.
This document is a report on the scope of rural marketing for fast-moving consumer goods (FMCG) industries in India. It includes an introduction, objectives, research methodology, analysis of the rural market environment, changing face of FMCG marketing in rural sectors, advertising in rural sectors, strategies adopted by different FMCG companies, problems in rural marketing, opportunities and challenges. The report finds that the rural market in India is large and growing rapidly due to increasing incomes and exposure to modern products and lifestyles. Many FMCG products are well established in rural areas and rural consumption accounts for a larger share than urban areas for some products. FMCG companies are adopting various strategies to tap into the rural market potential in India.
Study of market potential of Cremica in the rural areas of LudhianaRohan Adya
The document is a report submitted by Rohan Adya for his Post Graduate Diploma in Management on a study of the market potential of Cremcia biscuits in rural areas of Ludhiana district in Punjab. It includes an introduction, literature review, company and industry overview, research objectives and methodology, data analysis and findings, and recommendations. The study assessed factors affecting consumer buying behavior in rural markets and the satisfaction with and market share of Cremcia biscuits compared to competitors.
Scope of rural marketing in fmcg industriesShami Zama
This document provides an overview of the research methodology used in a report on the scope of rural marketing in fast-moving consumer goods (FMCG) industries in India. The report uses secondary research methods, collecting data from sources like magazines, journals, books, and the internet. The objective is to analyze the present and future of rural FMCG marketing in India, strategies used by different companies, challenges faced, and opportunities available. The research design involves both descriptive and conclusive secondary research to understand the industry and select key issues to explore further.
Farm direct marketing involves farmers selling their produce directly to consumers without middlemen. This benefits both farmers through higher prices and consumers through lower prices. Some direct marketing channels include roadside stands, farmers markets, pick-your-own, and CSA programs. Subhiksha helps connect farmers to consumers through their digital marketplace and home deliveries of organic produce from Karnataka farms. They ensure fair prices for farmers and traceability of products for consumers.
Big bazaar customer relationship managementAman Bansal
This document is a project report submitted by Rishi Sharma for the degree of Bachelor of Business Administration from Noida International University. The project focuses on analyzing customer relationship management practices at Big Bazaar, a large retail chain in India. It includes an introduction to CRM and its importance. It also discusses the advantages of CRM for Big Bazaar, such as providing better customer service and increasing revenues. Some challenges in implementing CRM at Big Bazaar are inaccurate product information, lack of product knowledge among sales staff, and difficulties in updating pricing and product details. The report aims to assess how CRM influences customer satisfaction levels and the store's overall success.
DIFFERENT LOYALTY PROGRAMS IN BIG BAZAAR AND ITS VALUE TO THE CUSTOMER.NITESH RANJAN
This is a Project work done with the research o the Loyalty programs in Big Bazaar at the time of 2015 during Marketing internship at Jamshedpur store. It covers most of the information about the response of customer towards the loyalty programs through the pie charts and subjective matter according to the Market situation at that time.
A project report on customer feedback at big bazaarProjects Kart
The document expresses gratitude to various managers and department heads for providing training opportunities and guidance during a project. It also thanks friends, parents, and others who provided support and encouragement. Finally, it declares that the project was completed independently over an 8 week summer training period.
This document provides an introduction and background to a study on retail marketing strategies for fast moving consumer goods (FMCG) in Thanjavur District, India. It discusses the scope and need for the study, which aims to identify effective retail marketing strategies for rural segments. The study will examine factors affecting the FMCG retail market, opportunities, challenges, and success factors for retailers. It will also analyze marketing strategies preferred by consumers and factors influencing consumer buying behavior. Primary data will be collected through questionnaires administered to consumers and retailers in selected taluks of Thanjavur District.
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Retail Marketing MKT-4109
1. Assignment
On
Customer attraction & retention strategy for any retail store.
Retail Marketing
(Course # MKT-4109)
Prepared for:
Rashedur Rahman
Lecturer
Department of Business Administration
Prepared by:
Md.Ahad Rahaman
ID # 142-404-001
Section: MKT (36th
Batch)
7th
Semester
2nd
November, 2016
Shanto-Mariam University of creative Technology
Building-5C, Uttara, Dhaka-1230
2. 02 November 2016
Rashedur Rahman
Lecturer
Department of Business Administration
Shanto-Mariam university of creative technology
Uttara model Town, Dhaka- 1230
Dear Sir:
As a part of our MKT-4109 course curriculum, we are pleased to submit you this assignment.
In our regular class, you have orally authorized us to do this assignment on a particular topic.
The assignment is attraction and retention strategy of any well known super-store business in
Bangladesh. For this reason, I chose Shwapno as retail store and this assignment has been
conducted due to enhance the reader’s knowledge.
Kindly accept my assignment and oblige me thereby. Thank you for choosing for working on
this topic.
Yours Sincerely,
……………………………………
Name: Md.Ahad Rahaman
ID NO: 142-404-001
Batch: 36th
Semester: 7th
3. Acknowledgement
My acknowledgement begins by thinking my supervisor Rashedur rahman, who has provided
me with suggestions for making this assignment and also provided me with the format for
preparing this report.
I would like to show my warm- hearted gratitude to the marketing department of Shwapno.
Which has provided me with great deal of information, adequate data and lastly co operated
me for the accomplishment of this assignment successfully? Finally, last but not the least, I
would like to thank each and every staffs of the different marketing section of Shwapno
specially Mr.Sanju (manager), Mr. Faysal Ahmed (assistant manager) for their kind
assistance regarding the report without whom it would not possible for me to complete this
difficult task, I got all necessary guideline, cooperation, advice from them to complete this
complicated task.
I am very much thankful to Shwapno its management, especially employees of marketing and
sales for their cordial support to prepare this difficult study with important information and
data.
4. Table of content
Topic Name Page No
Executive Summary 1
Introduction 2
Objective 3
Methodology 3
Company Overview 4
Attraction Strategy 7
Retention Strategy 10
Conclusion 11
Recommendation 12
5. Executive Summary
Shwapno is a part of ACI Logistics. The ultimate objective of Shwapno is to ensure access
to a broader range of people of Bangladesh. It has a special focus to serve the different
income group of the country by providing services that are convenient, affordable and
reliable. This assignment mainly focuses on the retailer business as a whole and Shwapno
place in this competitive industry. Through the assignment I have tried to do the attraction
and retention strategy for Shwapno to find out the competitive advantages. In the end, I
have suggested some recommendation that Shwapno that can implement to maintain their
competitive advantage be a market leader in the industry.
6. Introduction:
Standing motionless, raising head to the open sky, staring aimlessly, having tears rolled
inside the heart, expecting for customers, who will approach followed by purchasing the
product, but returning home selling his merchandise at below the production cost most often
leaving those merchandise unsold at the end of the day due to lack of buyer, a farmer from a
typical Bazar in Bangladesh passes his everyday for his livelihood. There are millions of
farmers scattered across Bangladesh have this sort of gruesome and untold experience in their
life leading them to take different such unproductive occupation as pulling rickshaw, thus
dragging our agro based economy to down and making us more dependent on imported food.
Ironically, most of us do not know that silent cry is going in the families of those hapless
farmers. Most farmers spend their day in suspicion thinking whether they can sell their
products at fair price as well as sell those all, even if they have bumper production in their
field. Hardly do they get fair price and sell those altogether, ironically. What a great
humiliation for farmers, who work all day long under scorching sun devoting his happiness
and meet the daily vegetable and grain needs of urban people. Likewise, fisherman and meat
producer encounter this type of fate in their life. Most of the farmers, fisherman and meat
producer of our country are the victim of typical interest business “Dadan”, which exploit
them instead of benefiting them. Lots of vegetables decay in rural area because farmers do
not find enough buyers who will buy their goods, whereas city dwellers pay extra to meet
their vegetable need. Besides, poor transportation infrastructure and transportation system
attribute to inefficient flow of agriculture goods from rural area to urban. While producers are
on one extreme of value chain, consumers are on other extreme.
Shopping in untidy ambiance such as muddy floor, insufficient space to move,
unhygienic arrangement of product, bargaining process, inconsistence price, a shopper in
urban area lose his or her interest to shop in market and get panicked subsequently. Shopping
in kitchen and supermarket is no longer a pleasant experience rather nightmare for shopper.
As a result, home service is getting popularity among urban people. Customers in urban area
are being deceived everyday by shopkeepers with selling inferior goods, charging excessive
price and incorrect measurement. In other words, consumers are one sort of hostage to these
shoppers, who form one kind of syndicate and dictate the market.
7. Objective:
Objective of this report includes two types of objectives. They are broad objective
and specific objectives. A broad objective and some specific objectives are included in this
assignment. They are given below-
Broad Objective:
The main objective of this assignment is to find out the attraction and retention strategy
challenges and opportunities of Shwapno business.
Specific Objectives:
The specific objectives of this report are given below:
To describe the information gathered from practical experience of working in
Marketing Department of Shwapno.
To relate the practical knowledge with theoretical knowledge.
To have a clear view of current scenario of Shwapno.
To identify about the contribution of Shwapno in this sector.
To find out what kind of major challenges Shwapno is facing and to identify
their opportunities.
To make a comparison about the challenges and opportunities with the
competitor company Shwapno.
To make some suggestion regarding the issue.
Methodology:
Methodology describes the manner in which data is collected, analyzed and interpreted.
The data that will present in this paper would collect from primary and secondary data
source. The sources are mentioned below:
Primary Data Source:
In this report, the primary data source would be raw data gathering from own
observation. The primary data source that will be used in this report is data obtained through
practical involvement with job responsibilities.
8. Secondary Data Source:
Secondary data includes reviewing articles and internet for the completion of
the organizational part. To give the report a better look, secondary data is also collected
from different brochures, newspapers and consultation and some interview sessions.
Company Overview
Standing motionless, raising head to the open sky, staring aimlessly, having tears rolled
inside the heart, expecting for customers, who will approach followed by purchasing the
product, but returning home selling his merchandise at below the production cost most often
leaving those merchandise unsold at the end of the day due to lack of buyer, a farmer from a
typical Bazar in Bangladesh passes his every day for his livelihood. There are millions of
farmers scattered across Bangladesh have this sort of gruesome and untold experience in their
life leading them to take different such unproductive occupation as pulling rickshaw, thus
dragging our agro based economy to down and making us more dependent on imported food.
Ironically, most of us do not know that silent cry is going in the families of those hapless
farmers. Most farmers spend their day in suspicion thinking whether they can sell their
products at fair price as well as sell those all, even if they have bumper production in their
field. Hardly do they get fair price and sell those altogether, ironically. What a great
humiliation for farmers, who work all day long under scorching sun devoting his happiness
and meet the daily vegetable and grain needs of urban people. Likewise, fisherman and meat
producer encounter this type of fate in their life. Most of the farmers, fisherman and meat
producer of our country are the victim of typical interest business “Dadan”, which exploit
them instead of benefiting them. Lots of vegetables decay in rural area because farmers do
not find enough buyers who will buy their goods, whereas city dwellers pay extra to meet
their vegetable need. Besides, poor transportation infrastructure and transportation system
attribute to inefficient flow of agriculture goods from rural area to urban. While producers are
on one extreme of value chain, consumers are on other extreme.
Shopping in untidy ambiance such as muddy floor, insufficient space to move,
unhygienic arrangement of product, bargaining process, inconsistence price, a shopper in
urban area lose his or her interest to shop in market and get panicked subsequently. Shopping
in kitchen and supermarket is no longer a pleasant experience rather nightmare for shopper.
9. As a result, home service is getting popularity among urban people. Customers in urban area
are being deceived everyday by shopkeepers with selling inferior goods, charging excessive
price and incorrect measurement. In other words, consumers are one sort of hostage to these
shoppers, who form one kind of syndicate and dictate the market. The agony of the consumer
compound with exorbitant price, inferior quality of the products, and long bargaining custom
in Bangladesh, inaccurate measurement, traffic jam, and so forth triggered by lose of interest
for shopping, whilst shopping is a pleasant experience in most of the countries.
The above two parties of the value chain are the ultimate loser since intermediaries in this
value chain process reap the major benefit by exploiting both producer and consumer in terms
of paying price below the production cost to the producer and charging premium price to the
customers. Wholesaler and retailer are two intermediaries in this value chain, where
wholesaler often form cartel to manipulate the market by creating crisis in the moment of
high demand or low production, while retailer charge customer with high price, sell inferior
quality, practice inappropriate measurement, and so forth. Neither producers nor consumers
get the benefit of the value chain. Only do the wholesaler and retailer capitalize on the weak
bargaining power of the producer and absence of proper monitoring on market price, quality
assurance by government on the part of consumer. We have not seen any significant progress
in preserving consumers’ rights in Bangladesh, even if government took several measures,
such as campaign against contamination, enacting new laws concerning consumers’ rights,
and so on.
Today farmers, who are invariably deprived of having minimal scale of social rights to make
the livelihood through farming, are the most unfortunate community in Bangladesh despite
serving the nation with supplying basic need-food. In addition, hardly do they get any
assistance from government in terms of supplying fertilizer, diesel oil, seeds, cultivation
equipments at rational price, whereas farmers in developed and developing countries are the
most respected community, who can avail subsidies from government, quality seeds, fertilizer
and diesel oil at cheap price. This ironic situation of our farmers is leading them to embrace
some unproductive professions most often some anti-social activities, thereby impacting
economy negatively dragging the country to more reliance on foreign aid. Advanced
Chemical Industries (ACI) Ltd, former ICI PlcUk, began its journey in 1992 with the mission
of enriching the quality of life through responsible application of knowledge, skills and
technology, and has successfully established itself as one of the biggest conglomerates in
10. Bangladesh. ACI, having a multinational heritage, is committed to the pursuit of excellence
through world-class products, innovative processes and empowered employees, to provide
the highest level of satisfaction to its customers. ACI began its journey to ensure better life to
the Bangladeshi people with the name of ICI (Imperial Chemical Industries) in 1968 in
Bangladesh by offering a wide range of such products as pharmaceutical, Consumer product,
and so forth. However, ICI divested into ACI (Advanced Chemical Industries) by selling its
share to local management, and named by ACI in 1992.
By far, the life saving drugs and home care products have met the need from the people to
some 5 extent as the persistent existence and acceptance from local community since 1968
has proven and acknowledged its endeavor and uncompromising quality. Home care products
encompass ACI Aerosol, ACI Mosquito Coil, Angelic Air Freshener, Savlon Liquid
Antiseptic, Savlon Antiseptic Cream, Savlon Liquid Soap, and so on. ACI has been realizing
certain areas, which need to be improved in order to ensure better life standard in Bangladesh
for couple of years. It follows that, ACI started thinking to invest in those potential as well as
demanding areas. As a consequence, we have been experiencing new inclusion to ACI family
such as flour, spice powder, salt, electronics, and so forth. All endeavors, deemed by ACI,
undertaken so far are for enriching the quality of life of Bangladeshi people.
However, a large portion population especially farmer and end user has been deprived of
having such benefit, even though market is flooded with a wide range of products since the
producers do not get appropriate price for their production and consumers invariably are
deceived by sellers, who often sell inferior goods, goods with inaccurate measurement, and so
on. Of late, most of the business firms form cartel, which has been worsening the condition of
life of farmers as well as consumers, to dictate the market, and they are successful in this
case. ACI has been looking for ways to finish this cartel off so as to benefit both farmers and
consumers. Besides, most of the vegetable produced in rural areas get rotten due to lack of
proper transport facilities, whereas city dwellers have to pay extra money for scarce vegetable
in the city. Countries, like Bangladesh, where economy is based on agriculture altogether, are
required to emphasize more on agribusiness and supply chain development since these
countries lack sufficient technology to move to industry, which requires natural resources as
well as extensive technological knowhow. Every country has comparative advantage on some
area, and so does Bangladesh. Comparative advantage of Bangladesh is supposed to be
agriculture. By contrast, Bangladesh is blessed with both natural and human resources. By
11. far, the primary contributors to the exchequer are remittance and garments sectors, where
millions of people are working relentlessly to ensure sustainable economic growth. Even if
Bangladesh has experienced a surged in some such industries as garments, textile, and small
cottage, it cannot deny the role of agriculture to the economy as it has to import a lot of food
every year to meet the local demand, while there are lots of potentiality to grow foods if lands
are properly used and modern technology is adopted in agriculture.
Understanding the gap in the value chain, ACI has initiated to establish new businesses
namely ACI Agribusiness and ACI Logistics to remove this gap, to uproot cartel, and to
ensure reasonable price for both farmers and consumers. ACI Agribusiness has been working
to bring revolution to the agriculture by investing such areas as Seeds, Fertilizer, Motor, Crop
care & Public Health, and Animal Health, whilst ACI Logistics has been established to
devote itself to benefit the end users of all products.
The attraction strategy of Shwapno.
Outlet:
Compare to other organization that is involve with super shop business like Agora,
Meena Bazar Shwapno is in first position in every aspect. Shwapno has 47 outlets all over
17 Bangladesh, and day by day the no. of outlets is increasing. Market share of Shwapno is
35% in modern retail system. The biggest advantage of Shwapno is that, different age and
different income group people is the target people of Shwapno that is the main uniqueness as
Shwapno.
Prices:
Compare to other supershop price of the products in Shwapno is less. The main reason is that
Shwapno usually collect their products directly from whole seller, and another important
reason is VAT .Shwapno usually pays the government VAT themselves for that reason they
take less price from the customers. Low price than regular market is the most competitive
advantage for Shwapno.
12. Decoration:
Decorations of Shwapno outlets are different than any other super store. Shwapno always
try to decorate their outlet in a different way to attract the customers then their competitors.
Like they decorate their new outlet with balloons and much colorful material.
13. Advertisement:
Promotional activity of Shapno is totally different from competitors. From the above
picture we can see a unique promotional concept which is recently made by Shwapno.
Shwapno always tries to connect with their customers with different occasion. So they always
make different advertisement based on different occasion. From their unique advertisement it
is highly noticeable.
14. Retention Strategy for Shwapno.
Membership Card:
Well strategy for shwapno by providing membership card at certain level of customer and
where customer gather some point for cash discount, gift, prize etc.
Always Touches:
Conduct affiliate program with third-party example mobile phone operator to always
connected with the customer and serve latest product, price, offer etc.
Courtesy system:
Well organize and courtesy of powerful system that improves the interpersonal skills of
Shwapno employees that changes the spirit of the retail store. It involves speaking to
colleagues politely and pleasantly, without sarcasm or parody, and treating them at least as
well as would want them to treat to the customers.
Product or service integrity:
Long-term success and customer retention belongs to those who do not take ethical shortcuts.
There must always be total consistency between what you say and do and what your
customer’s experience. The design, build quality, reliability and serviceability of Shwapno
product or service that standard that customers meet their want, need and expectation.
15. Conclusion
Shwapno attempts to maintain an image and atmosphere that is consistent with its pledge
for quality and customer satisfaction. The stores occupy very large premises at local areas
of the city and offer a wide assortment of food stuffs, daily house hold items and durables
that would mostly appeal to its target population, Unlike, many large stores such as Agora,
Almas, Mina Bazar etc, Shwapno tries to remain ahead of its competitors by building their
attraction, retention and others strategy.
16. Recommendation:
Faster Work Execution: To get proper success in any particular work, faster work
execution is needed to a great extent. If the execution gets faster then it will be very
profitable for the company.
More Potential Corporate Visit: Sales officer should visit more corporate offices to
get the potential clients.
Increase Response in E-mail: To expect the work to be done in time and share
information among all the employees, quick response towards the mail has to be
increased and all the personnel should open the mail link the whole day and has to go
through them often.
Following of Company Written Policy: All the decision should be made based on the
company policy. If that is done and problem occurs in the future then we can always
depend on the company policy.
Responsiveness: If the employees find themselves more serious and focused towards
work then it will be more profitable for them as well as for the organization.
Update Software: If the software is updated, the work can be completed in a faster
way. 23
More Marketing: The Company’s name has been changed few months ago, so it is
important to do proper marketing. Immediately the company should create a new logo
of the company.
Filling up Recent Vacancy: The sales dept. should go for recruitment process for the
vacancy position in order to make work effective.