Presentaion on competitive position matrix(CPM) analysis

1. PRESENTATION ON
COMPETITIVE POSITION
MATRIX(CPM) ANALYSIS
PRESENTED BY: ER. SABAN KUMAR KC
MSC ENGINEERING IN TECHNOLOGY AND INNOVATION MANAGEMENT
MSTIM/2013/159/II SEMESTER/STRATEGIC MANAGEMENT
IOE, PULCHOWK CAMPUS
DEPARTMENT OF MECHANICAL ENGINEERING
2014, JUNE19

2. OVERVIEW
• IT COMPANIES IN NEPAL
• BUSINESS INTILLEGENCE ACADEMY PVT.LTD
• UPVEDA TECHNOLOGY PVT.LTD
• PICOVICO PVT.LTD
• COMPETITIVE POSITION MATRIX ANALYSIS
• CONCLUSION

3. IT COMPANIES IN NEPAL
Websites building
Software building
Hardware and networking

4. ABOUT BUSINESS INTELLIGENCE ACADEMY

5. PRODUCTS

6. CLIENTS/TARGET MARKET

7. ABOUT UPVEDA TECHNOLOGY

8. SERVICES AND CLIENTS/TARGET MARKET

9. ABOUT PICOVICO

10. WHAT IT DOES?

11. CONTINUE

12. TARGET MARKET

13. COMPETITIVE POSITION MATRIX
• CP MATRIX IDENTIFIES A ORGANIZATION’S STRATEGIC
COMPETITORS AND ITS PARTICULAR STRENGTHS AND
WEAKNESS IN RELATION TO THE ORGANIZATION’S STRATEGIC
POSITION.
• WEIGHT>>> FROM 0.0 (NOT IMPORTANT) TO 1.0 (VERY
IMPORTANT)
• RATE>>>BETWEEN 1 (MAJOR WEAKNESS) AND 4 (MAJOR
STRENGTH).
• WEIGHTED SCORE= WEIGHT*RATE

14. CPM

15. CONCLUSION
• PICOVICO IS DOING BETTER IN MARKET THAN UPVEDA AND BIA
• PRODUCT QUALITY , GLOBAL EXPANSION AND PROPER
MANAGEMENT ARE MAJOR REASON
• BIA SHOULD LOOK FOR PRICE COMPETITIVENESS, GLOBAL
EXPANSION AND ADVERTISEMENT

16. THANK YOU!!!