How Parle-G carried out incremental innovations to stay afloat in the market and become a market leader. But can they introduce discontinuous innovations?
Our MBA presentation on Parle Products
Please download the file and view the presentation.
Notes for each of the slides are present in the notes section
(Images used for representational purposes only)
How Parle-G carried out incremental innovations to stay afloat in the market and become a market leader. But can they introduce discontinuous innovations?
Our MBA presentation on Parle Products
Please download the file and view the presentation.
Notes for each of the slides are present in the notes section
(Images used for representational purposes only)
Parle G Introduction
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This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
This ppt shows how parle G ad campaign of (Roko mat toko mat ) communicated with the customer.
Remember Parle G is not just a biscuit it is an ethos that we have all grown up with.
This Slide Explains about how Parle G efficiently used promotion mix to connect with the consumer delivering a clear message.
Parle G Introduction
parle G History
Parle G Profile
Parle G vs Tiger Biscuits
Parle G market strategy..
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Muhammad Ahmad Raza +923078100015
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This ppt shows how parle G ad campaign of (Roko mat toko mat ) communicated with the customer.
Remember Parle G is not just a biscuit it is an ethos that we have all grown up with.
This Slide Explains about how Parle G efficiently used promotion mix to connect with the consumer delivering a clear message.
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People search various questions, phrases or words. But some words and phrases are searched
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2. History
In the 1950s the Hindu undivided Chauhan family
manufactured,beverages, water, confectionery, biscuits, etc.
Under its registered brand name Parle.
Over the years, the group split into three different companies
– Parle Products, Parle Bisleri and Parle Agro.
Currently, all three are separate companies with separate
ownership and management.
The Goal was to cheer to children and adults.
In that time Prakash Chauhan was the owner of the company.
Mother units are in:
Mumbai (Maharashtra), Bhadurdgarh (Haryana)
Neemrana(Rajasthan) , Banglore and Kolkata
3. SISTER COMPANYS,PARLE ARGO,PARLE BISLERI
COPY RIGHT BY AMIT SINGH
Parle Agro, led by Prakash
Chauhan and his daughters
Schauna, Alisha, Alisha and
Nadia (owner of the brands
such as Frooti and Appy.
• The young CEO of Parle Agro,
Schauna Chauhan Saluja ,owner of
the brands such as FROOTI and
Appy .
Parle Bisleri, led by Ramesh
Chauhan
4. INTRODUCTION
Parle Products has been India's largest manufacturer of
biscuits and confectionery, for almost 80 years.
Makers of the world's largest selling biscuit.
Parle-G, and a host of other very popular brands, the
Parle name symbolizes quality, nutrition and great taste.
With a reach spanning even the remotest villages of
India.
It has 70% market share in India.
The brand is estimated to be worth over RS. 2,100 cror (Rs
21 billion ).
More than 1600 Wholesalers an 1.5 Million retail outlets
5. Mission & Vision
Mission
"Hindustan Ki Taakat."
For over 70 years, Parle G has been a part of the lives of every
Indian. From the snow capped mountains in the north to the sultry
towns in the south, from frenetic cities to laid back villages, Parle G
has nourished, strengthened and delighted millions
Vision
Concentrate on the consumers taste and preferences,
the Parle brand has grown from strength to strength ever since its
inception
11. 4 P’s
•Television Ads•95% sales in
Indian Market
•8000 Distributors
•Price setter in
Market
•Seen as value
for money
•Parle G
•Hide n Seek
•Monaco
• Krack Jack
Product Price
PromotionPlace
12. PRODUCT PRICING STRATEGY
• Associated with the positive values.
• Multitude of products
• Consistency of Products
• Earned as a renowned brand
• Enjoyable by all age group
• PLACE
• Market Penetration strategy with low price.
• Value for money positioning
• Appeals to all income groups
• Profit margin for distributors is 4% and for
retailers is 10-12%
• PROMOTION STRATEGY
• Extensive distribution network
• Reach to remote rural areas
• Value for money positioning
• 1500 wholesalers and 4.25 lakh retailers
• Setting up of factories at strategic locations
• Parle Products availability
• Advertised mainly through Press media
• Sales Promotion
• The Dadaji TV Commercial in 1989
• Using celebrities in AD to generate fantasy
• Public relations
13. PRODUCT LIFE CYCLE: Parle-G
Introduction
Growth
Maturity
Decline
Sale
Profit
14. PRODUCT LIFE CYCLE: Hide n seek
Introduction
Growth
Maturity
Decline
Sale
Profit
15. Parle G Hide & Seek
• Product –Maturity Stage
• Pricing Strategy:-
Market Penetration
• Promotion mix:-
Advertising- Television,Radio, Print Ad.
Public Relation- Parle-G sponsored
the tele-serial of the Indian superhero,
Shaktimaan.
• Product
• Pricing strategy:-
Market skimming
• Promotion mix:-
Advertising- Television,
Ringtones, Print Ad
16. Production Capacity Market Segmentation,
Market Share
1960
•160
Tones
2000
•22000
Tones
2012
•35000
Tones
Retail and Institutional
Income Groups
Socio Economics Classes
Age Groups
Biscuit Types
78
9
8.6 4.4
Market Share in
Percentage for
glucose biscuits in
2012
Parle G
Britania
Tiger
ITC's
Sunfeast
17. Target Customers Competitors
Children are both users and influencers( 5 – 14
age group)
Children formed 60% of the target
audience
Middle class were the largest consumers
Institutional consumers – hospitals,
factories, railway station, schools,
government offices
Increasing Income level of household
Britannia
•Tiger
•Good Day
ITC
•Sun feast
Glucose
•Sun feast
Dream cream
Surya
•Priya Gold
•Marie lite
Anmol
18. Achievements,Distribution networks
• Amongst the top best brands
• Winning awards at Monde
selection Since 1971
• 111 gold, 26 silver and 4 bronzes
• Parle G as the proudest product
• Gaining popularity in
international market
• World’s largest selling biscuit
20. THANK YOU…
CONCLUSION
• Largest Selling biscuit brand
• Knows the trick of tapping consumers
• Healthy ingredients
• Consumed by all age groups
• Good distribution channel
• Excellent marketing and promotions strategy
