This document discusses strategies for Parle G to increase its market share. It analyzes Parle G's strengths, weaknesses, opportunities, and threats using a SWOT analysis. It also examines the competitive forces using Porter's five forces model. Finally, it outlines several distribution strategies and recommendations to penetrate the rural and urban markets and boost awareness, such as establishing distribution centers, sponsoring events, and associating with government schemes.

1. Parle G
Techniques to increase the
market share

2. Industrial Feasibility

3. STRENGTH
•US Dollar Company
•Won at Monde
Selection
•Diversified products
WEAKNESS
•Indisciplined THREATS
warehousing SWOT •De-reservation
•Poor segmentation ANALYSIS •Customer loyalty
•Low incentives •New entrant
OPPORTUNITIES
•Growing market
•Taste factor
•Product variety

4. Porter’s five force model
Competitor’s Force
(Major MNC’s likely to diversify and
get into related business of Parle G)
Parle G
Supplier’s Force Buyer’s Force
Parle
(Very large number less (More quality suppliers so
Bakeman’s
bargaining power) conscious and price sensitive)
Regional
Substitute’s Force
(Household Snacks,
Bakery biscuits, fast
food)

5. Problems encountered Manufacturing unit
 Stock out
 Shortage of Parle G Freebies Parle depots
 Allocation Problems
 Further Dispatch Problem
Whole sellers
 Duplicate biscuits
 Poor Sale Promotion Skills Transportation
Retailers
Customers

6. Distribution Strategies
 Multipurpose distribution centres
 Public distributaries
 Feeder markets/mandi towns
 Shandies/haaths/jatras/melas
 Use of co-operative societies

7. Increase Market Share
 Rural-Urban Penetration
 Small business plan
 Associate with government schemes
 Sponsor a Tele – serial, sports events
 Awareness among people

8. Re-search Findings
On basis of Quality On basis of Price
6
5
4
Rs. 2
3 Rs.5
2 Yes Rs.10
1 No Rs. 20
0 Rs.30
Rs.50

9. THANK YOU…!!!