The document discusses how social media can help address problems in the heritage sector. It notes that 73% of heritage organizations have no website, over 50% have no email, and 70% of heritage building work is done by unskilled practitioners, risking damage. It introduces ProjectBook, which brings together everyone involved in heritage and makes specialists easier to access. ProjectBook encourages members to use social media like Twitter to connect the heritage community and pioneer change to ensure future work is done by experts. The document concludes by suggesting ways heritage organizations can better utilize printed materials, advertising, email signatures, blogs, websites and social media like Twitter for marketing.