The document discusses the evolution of knowledge management (KM) practices with the rise of Web 2.0 technologies and social tools. It describes how KM has shifted from a techno-centric, top-down approach (KM 1.0) to a more social, bottom-up and decentralized approach (KM 2.0) that leverages tools like blogs, wikis and social networking. It argues that in the future, all work will increasingly incorporate these new social and collaborative approaches, with KM becoming a more natural part of everyday work and conversations.