The document discusses the impact of mobile technology on consumer habits and social media, emphasizing the shift from internet-driven behaviors to those shaped by mobile interactions. It highlights the challenges faced by agencies and businesses in adapting to new market realities, such as the need for integrated offerings and the importance of original content to engage audiences. The document concludes by advocating for strategic growth and collaboration in the evolving digital landscape.

1. ON THE BRINK OF
NETWORKED
SOCIETY
Tasos Pagakis
Athens, #IoC3 conference
@tpagakis

2. NETWORKED SOCIETY
IOC 3rd Social media conference | 08-02-2012 | Page 2

3. 5 bn mobiles; largest network

4. ENDLESS …CLICK OPPORTUNITIES

5. m-relationships’ CHEMISTRY

6. CONSUMERS ARE READY
TO MOBILIZE EVERYDAY HABITS
Percentage of smartphone users interested
2012-06-05 | media
IOC 3rd SocialPage 6 conference | 08-02-2012 | Page 6

7. First the internet
shaped
our habits.
Now our habits
shape the mobile
internet.
IOC 3rd Social media conference | 08-02-2012 | Page 7

8. HOW WE SPEND TIME Source: Ericsson ConsumerLab
Hours per week Cloud
Social Computing
Social
Search
Games
Twitter
Apps
Facebook Watching TV
YouTube
Flickr On the internet
Socializing
in person
Spending time
with partner
2004
IOC 3rd Social media conference | 08-02-2012 | Page 8
2006 2008 2010 2011

10. READY 4 #INNOVATION #growth ?

11. New kind of creativity
Old NeW
By and for the few By and for all
The genius The community
The masterpiece The mosaic of small ideas
The pen & pencil The computer & mobile & pen & pencil
The given moment The continuous torrent
The studio & the lab Anywhere
The monologue The dialogue
IOC 3rd Social media conference | 08-02-2012 | Page 11

12. Cloud Ideas Engagement Communities

14. A VIEW ON SOCIAL MEDIA
SCENE IN GREECE

15. #SOCIALMEDIA STATE OF CUSTOMER
‘Gray-Hair’ & Technology Lack of Community Still we are with Mass
phobia / distance Managers & strategic Marketing & Media mindset
segmentation
New market opportunities Less marcomm budget, New Business models;
opening in the digital OpEx, Consolidation is gap of knowledge
business making all around
IOC 3rd Social media conference | 08-02-2012 | Page 15

16. #SOCIALMEDIA STATE OF AGENCIES
“Gurus” vs. “Old experts”: Minimum pricing & service Non-integrating in one the
fight over who owns offerings transformation; all entire ecosystem (agencies,
the customer…. blur around UX, developers, curators)
The digital Know-How Lack of competence & Over-production of
acquisition is very easy right advisors / people content (TBC if in right
in strategy & customer engagement direction)
sales representation
IOC 3rd Social media conference | 08-02-2012 | Page 16

17. bloggers, analysts, influencers, journalists,
New MEDIA INFORMAL JOURNALISTS / commentators
Brand your Media How strong / big is your Originalilty of expression;
to stand out, so I can join community Mr. Blogger? lack of original dialogue
Networking is very easy; Who follows the new They have perceived
connections even easier types of engagement, status by audiences to
to drive growth? exploit further
IOC 3rd Social media conference | 08-02-2012 | Page 17

18. WE NEED
IMMEDIATELY WIDE
market training
Opinion-1
IOC 3rd Social media conference | 08-02-2012 | Page 18

19. MERGE now AGENCIES
into integrated
offerings ‘hubs’
Opinion-3
IOC 3rd Social media conference | 08-02-2012 | Page 19

20. DON’T WORRY
IF u r ONLINE OR
OFFLINE, WORRY IF U
STAND OUT
Opinion-3
IOC 3rd Social media conference | 08-02-2012 | Page 20

21. we’re lazy
without strategy
& ‘THE GURUS’
hurt business
Opinion-4
IOC 3rd Social media conference | 08-02-2012 | Page 21

22. THANK YOU
TASOS PAGAKIS
@tpagakis