The document discusses how lean and service design methods can be used to create innovative digital products that challenge the status quo. It provides insights into digital user behavior, technological trends, and changes in value chains to help facilitate new product development, customer development, launch, and evaluation. The key points are that the internet is changing business models and consumer behavior, and that companies need to work like startups by prototyping solutions, getting customer feedback, and adapting quickly.
Web 2.0 At Work - Simple And Social Collaboration Between CoworkersAcando Consulting
This is a presentation from an "awareness seminar" held by Oscar Berg and Henrik Gustafsson from Acando about how Web 2.0 principles and social tools can be used to improve collaboration, knowledge exchange and innovation in an enterprise context.
Web 2.0 At Work - Simple And Social Collaboration Between CoworkersAcando Consulting
This is a presentation from an "awareness seminar" held by Oscar Berg and Henrik Gustafsson from Acando about how Web 2.0 principles and social tools can be used to improve collaboration, knowledge exchange and innovation in an enterprise context.
Interactive Bees: Website Design and Development Company Portfolio Delhi IndiaInteractive Bees
Interactive Bees is an innovative and creative website design and development company in Delhi India. Please see our online portfolio - Some of the interesting web projects done by Interactive Bees
Cloudforce Sydney 2012 - Social Enterprise for Financial Services Scott Gunther
Gavin Jones and Lee Marshall of Salesforce's Financial Services Team present on how FinServ businesses need to transform into Social Enterprises. This deck also has some excellent case studies by Andrew Murrell of Commonwealth Bank of Australia (CBA) who is the General Manager Digital and Social Marketing, Scott Gunther, the Senior Manager, Proposition
special setting : fullscreen+scrolling - -- FEED, A great report based on a 2008 survey (around 1,000 “connected” consumers (a coveted group who spend money online and have access to broadband)).
This was the University of Minnesota's 2007-2008 National Student Advertising Competition plans book. I was an art director for the team, where my main focus was writing and planning out the television commercial.
Exploring Service Design: User Experience Beyond the ScreenAriel van Spronsen
A look at service design: What is is, and how it related to user experience design. Presented at Refresh Bellingham January 2010 (and again at Infocamp 2010).
Subsections:
- Context
- What is Service Design?
- Service Design Concepts
- Service Design Practice
- User Experience Beyond the Screen
- Resources
Please note that the work contained in the slides on Concepts and Processes are a compilation of key concepts from the work of other thinkers in Service Design. The works have been attributed to their authors and are not my original work. All other slides are my thinking and work.
From Service Design to Service Transformation - SDN Global 2016Jess McMullin
Customer journeys, experience maps, and service blueprints aren't enough to drive lasting organizational change and transformation. The service architecture framework shows the levels you need to work across in order to deliver deep change and transformation within the organization.
Talk from the Service Design Network Global conference in Amsterdam, Netherlands, Oct 27, 2016.
Agile Transformation: People, Process and Tools to Make Your Transformation S...QASymphony
Many companies are currently going through Agile Transformation or thinking about making the transition to agile. While moving to agile can create great opportunity for organizations, the journey to get there can be highly challenging. If you don’t have the right people, process and tools in place, the true benefits of agile may not be recognized. In this webinar, Andrew Stickland, Head of Client Services, for Clearvision and Kevin Dunne, VP of Business Development and Strategy for QASymphony will discuss the best practices for making the agile transformation. In this webinar, we will try to answer the following questions:
- Who are the people I need in place?
- What are the core processes that I need to change?
- What tools do I need?
View the On-Demand webinar here: http://pi.qasymphony.com/agile-transformation-best-practices-webinar-lp060?utm_source=slideshare&utm_medium=slideshare&utm_campaign=Agile%20Transformation%20Webinar
Large Scale Agile Transformation by Husni RoukbiAgile ME
The agile manifesto introduced a new way of implementing software development projects which resulted in a dramatic improvement in these types of projects. Agile success at the project level has prompted IT leaders within organization to try to scale it to the enterprise level with less success rate. In this interactive session, we will review the various approaches to large-scale agile transformation, discuss the transformation road map and organizational change management required as well as key drivers/sponsors required for a successful agile transformation. We will discuss how to measure transformation progress, and outline possible challenges and corresponding solutions.
Interactive Bees: Website Design and Development Company Portfolio Delhi IndiaInteractive Bees
Interactive Bees is an innovative and creative website design and development company in Delhi India. Please see our online portfolio - Some of the interesting web projects done by Interactive Bees
Cloudforce Sydney 2012 - Social Enterprise for Financial Services Scott Gunther
Gavin Jones and Lee Marshall of Salesforce's Financial Services Team present on how FinServ businesses need to transform into Social Enterprises. This deck also has some excellent case studies by Andrew Murrell of Commonwealth Bank of Australia (CBA) who is the General Manager Digital and Social Marketing, Scott Gunther, the Senior Manager, Proposition
special setting : fullscreen+scrolling - -- FEED, A great report based on a 2008 survey (around 1,000 “connected” consumers (a coveted group who spend money online and have access to broadband)).
This was the University of Minnesota's 2007-2008 National Student Advertising Competition plans book. I was an art director for the team, where my main focus was writing and planning out the television commercial.
Exploring Service Design: User Experience Beyond the ScreenAriel van Spronsen
A look at service design: What is is, and how it related to user experience design. Presented at Refresh Bellingham January 2010 (and again at Infocamp 2010).
Subsections:
- Context
- What is Service Design?
- Service Design Concepts
- Service Design Practice
- User Experience Beyond the Screen
- Resources
Please note that the work contained in the slides on Concepts and Processes are a compilation of key concepts from the work of other thinkers in Service Design. The works have been attributed to their authors and are not my original work. All other slides are my thinking and work.
From Service Design to Service Transformation - SDN Global 2016Jess McMullin
Customer journeys, experience maps, and service blueprints aren't enough to drive lasting organizational change and transformation. The service architecture framework shows the levels you need to work across in order to deliver deep change and transformation within the organization.
Talk from the Service Design Network Global conference in Amsterdam, Netherlands, Oct 27, 2016.
Agile Transformation: People, Process and Tools to Make Your Transformation S...QASymphony
Many companies are currently going through Agile Transformation or thinking about making the transition to agile. While moving to agile can create great opportunity for organizations, the journey to get there can be highly challenging. If you don’t have the right people, process and tools in place, the true benefits of agile may not be recognized. In this webinar, Andrew Stickland, Head of Client Services, for Clearvision and Kevin Dunne, VP of Business Development and Strategy for QASymphony will discuss the best practices for making the agile transformation. In this webinar, we will try to answer the following questions:
- Who are the people I need in place?
- What are the core processes that I need to change?
- What tools do I need?
View the On-Demand webinar here: http://pi.qasymphony.com/agile-transformation-best-practices-webinar-lp060?utm_source=slideshare&utm_medium=slideshare&utm_campaign=Agile%20Transformation%20Webinar
Large Scale Agile Transformation by Husni RoukbiAgile ME
The agile manifesto introduced a new way of implementing software development projects which resulted in a dramatic improvement in these types of projects. Agile success at the project level has prompted IT leaders within organization to try to scale it to the enterprise level with less success rate. In this interactive session, we will review the various approaches to large-scale agile transformation, discuss the transformation road map and organizational change management required as well as key drivers/sponsors required for a successful agile transformation. We will discuss how to measure transformation progress, and outline possible challenges and corresponding solutions.
“Let me tell you a story….” – Storytelling, one of the most powerful ways to convey messages and a basic human need.
The workshop explores the role of storytelling in digital service design. With the constant rise of new emerging technologies, new challenges arise impacting various areas of design. Allowing for non-linear and more continuous experiences, the user is empowered to alter the course of the narrative and the way content is experienced and explored.
The static world of websites and apps is challenged by new technologies such as Google Cardboard, Oculus Rift, and connected devices, all of which require the creation of continuous, multi-routed storylines that Occulusinteraction Design is crafting and orchestrating, as interaction allows the user to be more deeply involved with the content the story thereof. Instead of presenting a linear feature, the user can follow various characters and affect the outcome of the story. This results in more dynamic stories and outcomes, captivating the user and enhancing the user experience.
A co-creation with Maria Lumiaho and Suvi Numminen, at Futurice.
Presenter:
Dr. Gail Ferreira, Agile Practice Leader, MATRIX Resources, San Francisco Center of Excellence
Rapid scale directly impacts all levels of decision-making, planning, execution, culture, and communications for executives in hypergrowth companies. In this session, we will discuss how to organize, support, and tailor agile practices for teams and sub-teams in companies with a rapid growth cycle. We will share contemporary case studies of hypergrowth companies who have delivered agile at scale.
Topics will include:
• Basic agile and lean methods
• Scrum of Scrums
• SAFe
• Disciplined Agile Delivery (DAD)
• Agility at Scale (Ambler/Lines)
• Spotify model (Tribes, Squads, Chapters & Guilds, DSDM).
A couple years ago, a company I was working with, asked me to share with them the use cases and benefits of Scrum. It must have really sparked the management’s interest as they asked me to come up with an Agile implementation strategy for the company. This is the presentation I would like to share with you as I believe many curious, mid size, web development shops out there might be seriously thinking about adopting Agile or some hybrid form to supplement their Waterfall process.
Great Banking Experience by Service Design - Banks vs. FinTechsChristian Graf
Cash money and banks as we know it will be gone in the near future. Digital financial services by new FinTechs will rule our everyday routines. This could be one scenario. Another could be that banks outrun FinTechs in the long run because of their established
customer base and big budget. Which of the two scenarios is more likely?
Together, we will look into the realities and opportunities of innovative concepts from Banks and FinTechs. Learnings from the past 15+ years of eBanking and new financial services will be presented. You will see how successful service designs for new banking services were created – both from FinTechs and from Banks. With the help of a Value
Proposition Canvas we will analyse some new digital financial services.
In the end, we will discuss the recent develoment in the FinTech realm: the first FinTech got a banking license in Germany. Now, time seems to be near that FinTechs and Banks compete even more, or they cooperate. The hypothesis is: FinTechs or Banks or Bank plus FinTech – it does not matter. What matters is how well the service meets the user needs and provides a great customer experience. And service design is a great way to create such services.
Agile and Beyond 2016 Rethinking Agile TransformationJason Little
Should you be Agile or can you just do Agile? Which Agile scaling framework should you pick? We tend to make things more complex than they need to be, but we can simplify things!
Building Your Own Change Management FrameworkJason Little
The only "best practice" for change management is accepting the un-certainty that comes with complex change. Here are some tips for how to create your own custom change management framework by picking practices from different tools and frameworks
This guide summaries a successful Agile transformation in Telco with a related case study.
Do not take the described steps of this guide as the only way to be successful, there can be many other alternatives for sure. However, this guide explains a way thats experienced to be successful in many companies and under different circumstances.
Looking forward to hear your comments & suggestions
Thanks
Exploring Agile Transformation and Scaling PatternsMike Cottmeyer
The goal of any enterprise agile adoption strategy is NOT to adopt agile. Companies adopt agile to achieve better business outcomes. Large organizations have no time for dogma and one-size-fits-all thinking when it comes to introducing agile practices. These companies need pragmatic guidance for safely and incrementally introducing structure, principles, and ultimately practices that will result in greater long term, sustainable business results. This talk will introduce a framework for safely, pragmatically, and incrementally introducing agile to help you achieve your business goals.
The internet of things is surrounding us. We are wearing fitness bands around our wrists, have scales in our bathroom connected to our smartphones and a smoke detector to send us a notification in case of fire.
How can we integrate this new generation of connected products into existing or new services? How can we incorporate them into services ranging from the smart home to smart car to smart city?
This special edition of Service Design Drinks took place at Fab Lab Berlin and invited service designer, service innovators, makers and entrepreneurs to discuss the application and integration of connected things into future services. Three speakers from renown companies gave short input talks, followed by an interactive session and time for further exchange. The guest speakers were:
• Hannes Jentsch, Independent Design Consultant
• Thomas Schörner, Design Lead IoT, SAP
• Ricardo Brito, UX & Service Designer, Futurice
Digital transformation masterclass june 2016Scopernia
How do you deal with digital transformation in your organization? These are the hand-outs of the masterclass that Jo Caudron is giving. Jo is co-author of the best-selling book on the topic http://www.digitaltransformationbook.com.
The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
2020 Social Decoding The Social In Social CRM2020 Social
Slides from the 2020 Social workshop on Decoding the Social in Social CRM.
This deck has been used for the following workshops:
- Private workshop for a CRM product firm in India.
- Talk at Talisma Insights 2010.
Update history:
- March 2010
- June 2010
Rethinking mobile for brands- Planningness 2010Avin Narasimhan
Presentation I gave along with @chroma at Planningness 2010 in Denver.
Mobile is the latest in a constant stream of buzzwords swirling around the marketing world these days. "How do we extend our idea into mobile" is a phrase we've all heard all too often. While some brands have found success, by and large, most struggle to develop interesting mobile experiences for people. This session explored some of the reasons why that may be, and some ways we can start to rethink the challenge.
This presentation describes the radical changes taking place in today's large corporation. A special emphasis is given toward the role HR can play in driving leadership and organizational change. Case study material is also presented.
Presentation to MS-HCI Program at Georgia TechMark Badger
Roundarch Isobar was invited to give a talk to the HCI Masters students at Georgia Tech, earlier this month. The discussion was lively and ended up being closer to a town hall format than a guest lecture, but this is the redacted version of the deck I presented.
Presentation at iStrategy London. A new framework to replace the traditional 4Ps of Marketing. A terrific guideline for brands who are looking to be more adaptive to the changing landscape of consumer behavior and technology.
Quick translation in English of 2013 trend issue
Jong H. Ko(Founder & DT Manager of DesignConvivial) worked at THE DNA, Seoul Korea
UX based Service Design company in Seoul Korea with more than 12 years of experience...
with designers perspective.
You can get more info at
http://www.designconvivial.com/
Similar to How lean and service design methods can create innovative, digital products (20)
Strategisk digitalisering vs. digital strategi - af Martin Sønderlev Christensen, Socialsquare.
Agil og lean digital udvikling er essentielt i en verden, der i eksponentiel hastighed forandres af ny teknologi.
Nu skal det handle om “Platformen” som et fokusområde for udvikling af forretninger, produkter og organisationer.
Man kan måske lige holde sig i mente; det handler ikke kun om nye forretningsmodeller - det handler lige så meget om et “digitalt mindset”, altså en måde at forstå sin organisation på i forhold til de værdikæder den indgår i.
V. Christian Ingemann, Solobeta
Verden forandrer sig med en eksponentielt voksende hastighed.
Lige nu ser vi på under et årti den samme teknologiske udvikling, som vi har set i hele det 20. århundrede.
Snart vil vi se den samme teknologiske udvikling på under et år, og derefter på måneder.
Det er umuligt at forestille sig den fuldstændige forandring af vores verden, som kommer til at ske inden for blot en kort årrække.
Men at forandringer sker, og at de bliver større end noget, vi før har set, er sikkert.
Det præsenterer et helt nyt sæt af problemer for klassiske organisationer, for de er designet på baggrund af et industrielt paradigme med fokus på effektivitet og stabilitet.
Denne måde at organisere sig på forhindrer dem i løbende at justere deres tilgang til markedet og tilpasse sig, være responsive. De er tunge, effektive maskiner, men de kan ikke ændre kurs og retning, hvilket i dag er en absolut nødvendighed.
V. Martin Sønderlev Christensen, Socialsquare.
Den Digitale Storbyrejsende - Strategier for involvering og communityskabelseSocialsquare
Præsentation afholdt under Social Media Week
På de sociale medier bliver små tal hurtigt store og ud fra mængden af facebook likes, instagram billeder og tweets kan vi se, at det digitale og sociale spiller en stigende rolle for de rejsende både før, under og efter rejsen. Men mængden af indhold og interaktioner siger meget lidt om, hvad sociale medier egentligt bruges til, og hvilken rollle det digitale egentligt spiller for den enkelte rejsende. Det har Wonderful Copenhagen og Socialsquare undersøgt. Kom og hør de interessante findings fra en nylig gennemført analyse af storbyrejsendes brug af sociale medier og digitale platforme.
På baggrund af undersøgelsen kigger vi også fremad på, hvilke platforme og tendenser, som vil komme i spil. Hvordan og hvad skal der til for at arbejde strategisk i forhold til det digitale, og hvordan skal man som aktør på turist-, kultur- eller oplevelsesområdet fokusere for at imødekomme den digitale storbyrejsende?
Hør også om de kvalitative metoder, der ligger bag analysen og få et indblik i, hvordan Wonderful Copenhagen strategisk arbejder med communities som en central strategi.
Analysen ‘Digitale storbyrejsende’ er et særskilt analyseprojekt under viden- og innovationsprojektet ‘Copenhagen Communities’, der støttes af EU’s Regionalfond, der gennem sine programmer skal styrke regionens beskæftigelse og konkurrenceevne.
Analysen kommer på baggrund af en række interviews og observationer med viden omkring, hvorledes storbyrejsende benytter sociale digitale platforme i forbindelse med rejsen og kommer med anbefalinger til, hvordan man med denne viden kan understøtte de rejsendes behov i henhold til sociale digitale medier og således som destination styrke relationen til de rejsende.
Mød:
Martin Sønderlev Christensen, PhD, Partner Socialsquare
Emil Spangenberg, Head of Communication, Wonderful Copenhagen
Mille Marcussen, Senior konsulent, Research & Development, Wonderful Copenhagen.
Socialsquare.dk - digital innovation og strategi konsulenter som hjælper organisationer med at gentænke forretning, produkter, processer, kompetencer og platforme så det passer til en digital verden.
Wonderful Copenhagen - netværksorganisation der arbejder for at fremme og udvikle erhvervs- og ferieturismen i Region Hovedstaden til gavn for almennyttige interesser.
Work like a social media - How digital companies is eating traditional businessSocialsquare
Digital companies such as Facebook, Twitter, Instagram and Google are surely disrupting the world of marketing and communication, but moreover they are radically changing the concept of how companies operate. Today’s fastest-growing, most profoundly impactful companies are using a completely different operating model, that at heart are more purposely agile, lean and entrepreneurial.
Digital companies operates at lower cost, at higher speed and with less organizational friction. They are vastly more innovative and disruptive despite their lack of domain knowledge. They are attracting highly passionate and skilled people. And they are ultimately creating better products and services than age old legacy companies have been able to. Think Nest+Google vs. Danfoss. Think Netflix vs. Blockbuster. Think Airbnb vs. Hotels. Literally no industry is going to be untouched by the proliferation of the digital companies.
So as an established company it is not enough to be actively present on social media, you’ll also need to work like a digital company to keep up. How do you do that?
On this event, we will present our thoughts on the operation models that is changing the world and we will discuss with the audience, what it takes to work like a truly digital company? What tools and process are needed? What competences are needed? and what are the benefits of operating like a digital company?
The event will be a mixture of short perspectives from the Partners Martin and Magnus from Socialsquare and discussions with a panel of clued-in people. Follow the hashtag for the event to see announcements about the panel.
I efteråret 2011 indgik Socialsquare og ehandels sitet saxo.com et tæt samarbejde, om at udvikle Saxo's forretningsmodel og derigennem fremtidssikre deres ehandel.
Ud af dette samarbejde kom Saxo Publish, der tilgodeser forfatterne på en ny måde samt forandre og udfordre fremtidens bogudgivelse.
Disse slides af Direktør Jørgen Balle Olesen giver et indblik i Saxo's historie samt udviklingsprocessen bag Saxo Publish og det paradigmeskift det medfører.
This presentation was held at the re-launch of Socialsquare in Copenhagen on March 1st 2012.
In the presentation we state that the next Internet paradigm will be focused digital products and services (and that as a consequence social media will die), that the future belongs to the ones building these services; the challengers, and that this calls for a new type of agency.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
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Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
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This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
How lean and service design methods can create innovative, digital products
1. How lean & service design
methods can create
innovative, digital products
that challenge status quo
October 2012
Magnus Christensson
Socialsquare
Partner and CEO
2.
3. Digital innovation
We make sure that
choices are made and
prioritised. We create
We provide insight business prototypes
into the digital of future products
behaviour of users, and services
technological trends
and changes in value
chains
We facilitate product
development, customer
development, launch
and ongoing evaluation
16. Compe
titors
digital are
-only
ins
cha ing
lue ang
Va ch
are
Disruption does not
care about your brand
will
ustry ible
You r ind tang
e in
b ec o m
Change comes from
every direction Trebor Scholz http://collectivate.net
17.
18.
19. 133 years
Invented the digital camera
Kodak share price + 300.000 Facebook likes
60$
Flickr is launched in
2004
The iPhone is launched
40$ in 2007
Instagram is
launched in
20$ 2010
0$
1998 2000 2002 2004 2006 2008 2010 2012
Bankruptcy in
2012
22. It has never been easier...
- 20 mill. active users / month - 70,822 projects worth
- Grew by 400% last year
- 4 mill. of those pay monthly 353 mill. $ since 2009
- 5 mill. bookings and
- 500.000 user in Denmark in - With project success
transactions worth 500 mill. $
six months rate of 43.88&, 29.490
since 2007
projects have been
realised
25. Focus yesterday
PRODUCT &
SERVICE
Focus today
COMMUNICATION
& BRANDING
COMMUNICATION
& BRANDING
PRODUCT &
SERVICE
26.
27. It’s not enough to...
> Design and implement
user-friendly touchpoints
> Create service
blueprints and user
flows
> Interview and
observe users
28. It’s not enough to... If you can’t, at the same time...
> Design and implement > Understand the internet,
user-friendly touchpoints changes in value chains and
new challengers
> Create service > Understand communities,
blueprints and user participation and social
flows interaction
> Interview and > Be agile and prototype your
observe users business. Work in iteration,
close to the customers
29.
30. Understand Be agile &
communitie prototype
s, your
participatio business,
work in
n and social
iterations,
interaction close to your
customers
54. How does the
Who are the book of the
future What are the
new platforms?
How is the
value chain of What is SAXO.com’s What is the
book industry next business? price of
information in
How does the
future book Who is the
How is the author of the
future reader
55.
56. Market space
VID
AUTHOR INTERVIEWS READERS INTERVIEWS EXPERT INTERVIEWS
INSIGHTS & ANALYTICS ANALYSIS OF THE BOOK INDUSTRY REVIEW OF PLATFORMS
WORKSHOPS WITH
SAXO.COM
57. Findings
Publisher
Store
Writer Book
Reader
The traditional value chain in
the book industry
60. Book
Publisher Print Store
Writer Readers
FEEDBACK
61.
62. Blogger Consultant Company Writer
Scientist Culture Professional Company
institution Speaker
Book Magazin Chapter
Book Reports
e s
Writer
White
Pictures Thesis Blog
paper
Catalog Journal Article Booklet
63.
64. How will
Which market SAXO.com
position should make money in
SAXO.com the future?
assume?
What services How will the
How is the
should platform look?
value chain of
the book SAXO.com offer?
industry
How should
SAXO.com’s
How should organisation
SAXO.com relate to evolve?
readers and writers in
the future?
65.
66. Value chain in SAXO.com SAXO.com’s
the market market position focus and
functions
Where is the How should What services
competition SAXO.com earn should Saxo.com
strong money in the offer?
67.
68. Vision Hypothesis Test Validation/Pivot
SAXO.COM TO HYPOTHESIS
FILE CONVERSION FILE CONVERSION
HELP WRITERS REJECTED
PROVIDES VALUE IS NOT HARD
PUBLISH FROM A-Z
69. Vision Hypothesis Test Validation/Pivot
SAXO.COM TO HYPOTHESIS
FILE CONVERSION FILE CONVERSION
HELP WRITERS REJECTED
PROVIDES VALUE IS NOT HARD
PUBLISH FROM A-Z
iv ot!
P
New hypothesis Test Validation/Reject
HYPOTHESIS
VALUE PROPOSITION:
ACCESS TO AND VALIDATED
EASY PUBLISHING
AND EFFECTIVE INSIGHT INTO
QUICK ACCESS TO
MARKETING MARKET MARKET
70. Allow easy and free access to the
marketplace to everyone
Make previously hidden data
available, e.g. through business
intelligence
Allow “stakeholders” to connect
Lower cost and barriers of entrance
Create communities for authors &
readers
72. Business Prototype
no!
! yes! yes!
yes! no! ?!
?!
no!
yes!
Blogger Consultant Business Author Scientist Cultural Professional Company
owner institutio Speaker
n
76. How do we deliver the
most value with the least
effort - as quickly as
possible?
77.
78. We established a
start-up
- Part of core dev team
- Managed through a
Launch framework
- Customer development
workshops
- Ongoing build - test -
learn
- Weekly sprints
- Daily check-ins
79.
80. Launch
DEFINE CORE-LEVERAGE AND TEST OG VALIDATION OF DEVELOP BETA & COMMERCIAL
BUSINESS CASE HYPOTHESES RAMP-UP VERSION
DEFINE MINIMAL VIABLE DESIGN OF SOCIALITY DESIGN OF CORE FEATURES
PRODUCT OG SERVICE FLOWS
DESIGN OF WIREFRAMES DESIGN OF PROTOTYPES
DEVELOP SKETCHES
81.
82. Launch
ESTABLISHING PARTNERSHIPS
IDENTIFY INTRAPRENEUR & DEFINE LAUNCH CRITERIA &
TEAM PARTICIPATION ACTIVITIES
CUSTOMER DEVELOPMENT VIDEO PR
ANALYSIS AND ADAPTION
LAUNCH EVENTS COMMUNICATION
83.
84. Publish in 2 min. 10 mill. visitors
WRITER
Complete Market with:
control Proof readers
Keeps all rights Editors
Gets 70% of Translators
sales Illustrators Purchase
marketing on
SAXO.com
Business
intelligence
Community Community
with other with readers
writers
85.
86. CONCEPT
ADAPTED
BOARD LAUNCHED ON
CONTINUOUSLY
OBJECTIVES TIME TOGETHER WITH
MET CUSTOMERS
450 LAUNCH
PUBLICATIONS ADAPTION OF EVENT WITH
1 MONTH AFTER ORGANISATION MORE THAN
LAUNCH 300
Hello. Thanks for an interesting conference and for letting me share some of my experiences with service design, digital innovation and lean start-up approaches\n
My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
My name Magnus Christensson and I am partner and CEO of Socialsquare. \nWe are digital innovation bureau based in Copenhagen.\nWe help organizations...\n- understand how internet is disrupting their business and identify business opportunities in these. \n- we develop and designed business prototypes to test and validate strategic decisions to exploit these opportunities\n- we launched new digital products and services to make these strategic decisions real in the marketplace.\n\n
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Disruptive innovation\n
Disruptive innovation\n
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More people than ever have access to the market\n\n
More people than ever have access to the market\n\n
More people than ever have access to the market\n\n
More people than ever have access to the market\n\n
More people than ever have access to the market\n\n
More people than ever have access to the market\n\n
More people than ever have access to the market\n\n
More people than ever have access to the market\n\n
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Industries becomes service-based\n
Industries becomes service-based\n
Industries becomes service-based\n
Industries becomes service-based\n
Industries becomes service-based\n
Industries becomes service-based\n
Industries becomes service-based\n
Industries becomes service-based\n
Industries becomes service-based\n
Industries becomes service-based\n
Industries becomes service-based\n
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Hvad kendetegner disse udfordrere?\n
Hvad kendetegner disse udfordrere?\n
Hvad kendetegner disse udfordrere?\n
Hvad kendetegner disse udfordrere?\n
Hvad kendetegner disse udfordrere?\n
Hvad kendetegner disse udfordrere?\n
Hvad kendetegner disse udfordrere?\n
Hvad kendetegner disse udfordrere?\n
Hvad kendetegner disse udfordrere?\n
Hvad kendetegner disse udfordrere?\n
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Lets look at the idea of social design and lean start-up approaches\n
Lets look at the idea of social design and lean start-up approaches\n
Looking at WHAT to build...\nAs designers we need new skills and approaches to built products, services and platforms for co-creation - I call this social design and it focus on designing for sociality.\n
heres a model by butterfield & webb, modified by mygdal by introducing engestrøms social object\nbasically it gives us a set of parts to consider when we are building a networked platform or service\nsocial object - is what people engage and socialise through (a photo on flickr, a soundbite on soundcloud)\n\n
Design for organization and community - so that user can take own initiatives and e.g. create groups, organise and coordinate activities among each other\nDesign for conversations - what can we talk about? how do we do this? How is the conversations showed to others?\nDesign for active sharing - give users ways to share ideas, good tips, tricks, e.g. activity around bikes in cph - what is the "social object" that people interact around - the photo of flickr, the run of Connect Garmin - and in reality all of Garmins runnings products and services.\nDesign for activity and flow - present call for actions and explaining what a user can/should do as well as for "passive" activity by showing activity through automatic communication/use of the service\nDesign for relations - do I create relations to other users? Do I follow spefic areas of interests? How can I see and manage these relations? Are they synchronized or synchronized\nDesign for presence - is this product or service live? How do we show time and when I was in here last time?\nDesign for identity so that user can define parts of how they are viewed by the community. How do I see the others? How do I show my identity and my interests? - e.g. the way you think you ride a bike - in the case of ibikecph.dk\n\n\n\n
Design for organization and community - so that user can take own initiatives and e.g. create groups, organise and coordinate activities among each other\nDesign for conversations - what can we talk about? how do we do this? How is the conversations showed to others?\nDesign for active sharing - give users ways to share ideas, good tips, tricks, e.g. activity around bikes in cph - what is the "social object" that people interact around - the photo of flickr, the run of Connect Garmin - and in reality all of Garmins runnings products and services.\nDesign for activity and flow - present call for actions and explaining what a user can/should do as well as for "passive" activity by showing activity through automatic communication/use of the service\nDesign for relations - do I create relations to other users? Do I follow spefic areas of interests? How can I see and manage these relations? Are they synchronized or synchronized\nDesign for presence - is this product or service live? How do we show time and when I was in here last time?\nDesign for identity so that user can define parts of how they are viewed by the community. How do I see the others? How do I show my identity and my interests? - e.g. the way you think you ride a bike - in the case of ibikecph.dk\n\n\n\n
Design for organization and community - so that user can take own initiatives and e.g. create groups, organise and coordinate activities among each other\nDesign for conversations - what can we talk about? how do we do this? How is the conversations showed to others?\nDesign for active sharing - give users ways to share ideas, good tips, tricks, e.g. activity around bikes in cph - what is the "social object" that people interact around - the photo of flickr, the run of Connect Garmin - and in reality all of Garmins runnings products and services.\nDesign for activity and flow - present call for actions and explaining what a user can/should do as well as for "passive" activity by showing activity through automatic communication/use of the service\nDesign for relations - do I create relations to other users? Do I follow spefic areas of interests? How can I see and manage these relations? Are they synchronized or synchronized\nDesign for presence - is this product or service live? How do we show time and when I was in here last time?\nDesign for identity so that user can define parts of how they are viewed by the community. How do I see the others? How do I show my identity and my interests? - e.g. the way you think you ride a bike - in the case of ibikecph.dk\n\n\n\n
Design for organization and community - so that user can take own initiatives and e.g. create groups, organise and coordinate activities among each other\nDesign for conversations - what can we talk about? how do we do this? How is the conversations showed to others?\nDesign for active sharing - give users ways to share ideas, good tips, tricks, e.g. activity around bikes in cph - what is the "social object" that people interact around - the photo of flickr, the run of Connect Garmin - and in reality all of Garmins runnings products and services.\nDesign for activity and flow - present call for actions and explaining what a user can/should do as well as for "passive" activity by showing activity through automatic communication/use of the service\nDesign for relations - do I create relations to other users? Do I follow spefic areas of interests? How can I see and manage these relations? Are they synchronized or synchronized\nDesign for presence - is this product or service live? How do we show time and when I was in here last time?\nDesign for identity so that user can define parts of how they are viewed by the community. How do I see the others? How do I show my identity and my interests? - e.g. the way you think you ride a bike - in the case of ibikecph.dk\n\n\n\n
Design for organization and community - so that user can take own initiatives and e.g. create groups, organise and coordinate activities among each other\nDesign for conversations - what can we talk about? how do we do this? How is the conversations showed to others?\nDesign for active sharing - give users ways to share ideas, good tips, tricks, e.g. activity around bikes in cph - what is the "social object" that people interact around - the photo of flickr, the run of Connect Garmin - and in reality all of Garmins runnings products and services.\nDesign for activity and flow - present call for actions and explaining what a user can/should do as well as for "passive" activity by showing activity through automatic communication/use of the service\nDesign for relations - do I create relations to other users? Do I follow spefic areas of interests? How can I see and manage these relations? Are they synchronized or synchronized\nDesign for presence - is this product or service live? How do we show time and when I was in here last time?\nDesign for identity so that user can define parts of how they are viewed by the community. How do I see the others? How do I show my identity and my interests? - e.g. the way you think you ride a bike - in the case of ibikecph.dk\n\n\n\n
Design for organization and community - so that user can take own initiatives and e.g. create groups, organise and coordinate activities among each other\nDesign for conversations - what can we talk about? how do we do this? How is the conversations showed to others?\nDesign for active sharing - give users ways to share ideas, good tips, tricks, e.g. activity around bikes in cph - what is the "social object" that people interact around - the photo of flickr, the run of Connect Garmin - and in reality all of Garmins runnings products and services.\nDesign for activity and flow - present call for actions and explaining what a user can/should do as well as for "passive" activity by showing activity through automatic communication/use of the service\nDesign for relations - do I create relations to other users? Do I follow spefic areas of interests? How can I see and manage these relations? Are they synchronized or synchronized\nDesign for presence - is this product or service live? How do we show time and when I was in here last time?\nDesign for identity so that user can define parts of how they are viewed by the community. How do I see the others? How do I show my identity and my interests? - e.g. the way you think you ride a bike - in the case of ibikecph.dk\n\n\n\n
Design for organization and community - so that user can take own initiatives and e.g. create groups, organise and coordinate activities among each other\nDesign for conversations - what can we talk about? how do we do this? How is the conversations showed to others?\nDesign for active sharing - give users ways to share ideas, good tips, tricks, e.g. activity around bikes in cph - what is the "social object" that people interact around - the photo of flickr, the run of Connect Garmin - and in reality all of Garmins runnings products and services.\nDesign for activity and flow - present call for actions and explaining what a user can/should do as well as for "passive" activity by showing activity through automatic communication/use of the service\nDesign for relations - do I create relations to other users? Do I follow spefic areas of interests? How can I see and manage these relations? Are they synchronized or synchronized\nDesign for presence - is this product or service live? How do we show time and when I was in here last time?\nDesign for identity so that user can define parts of how they are viewed by the community. How do I see the others? How do I show my identity and my interests? - e.g. the way you think you ride a bike - in the case of ibikecph.dk\n\n\n\n
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The consequence of this is that co-creation is not only a part of our process as designers. \nIt is also an integrated part of the result of our efforts; the products and the services that we design. \n\nSince they to an increasing degree are made valuable, meaningful and useful through the connectedness and use of others they are in themselves co-created.\n\n
Looking at HOW to build...\nBe agile & prototype your business, work in iterations, close to your customers\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
Validating a business model using as little resources and time (on the wrong thing) as possible\n
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A case...\n
A case...\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER\n UNDER KRAFTIG FORANDRING AF INTERNETTET?\n\nHele historien. Baggrund for projekt. \n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER\n UNDER KRAFTIG FORANDRING AF INTERNETTET?\n\nHele historien. Baggrund for projekt. \n
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HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
HVORDAN KAN DANMARKS STØRSTE E-BOGHANDEL BEHOLDE DERES FØRERPOSITION I ET BOGMAREKED DER ER UNDER KRAFTIG FORANDRING AF INTERNETTET?\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
VI FANDT HURTIGT UD AF AT DER VAR ET POTENTIALE I AT UDFORDRE VÆRDIKÆDEN FOR UDGIVELSE..\nSAXO.COM KUNNE BRUGE DERES BUTIK TIL AT HJÆLPE FORFATTERE DIREKTE UD PÅ MARKEDET\n
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The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
The BUSINESS PROTOTYPE shows the phases of service - from consideration, through production, post-production marketplace, to marketing and sales as well as post-purchase and social consumption. It Displayed the demands on the organisation. It Showed the social and interaction design of the service and it Showed data flows and where value where created. PROTOTYPEN became a tool for the management and was central in customer- and product development of SAXO Publish.\n\n\n
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EFTER 3 MÅNEDER MED ANALYSER, WORKSHOPS OG DESIGN GIK VI IGANG MED AT UDVIKLE OG LANCERE SAXO PUBLISH.\n\nVI INTENSIVEREDE SAMARBEJDET MED SAXO.COMS LEDELSE OG UDVIKLINGSTEAM.\n\nVI ETABLEREDE ET PROJEKTRUM HOS SAXO.COM, HVOR VI ARBEJDEDE FLERE DAGE OM UGEN.\n\nDET ER ALTID VIGTIGT FOR OS AT ARBEJDE SOM EN LEAN STARTUP DVS. AGILT OG INNOVATIVT. \n\nDERFOR TILRETTELAGDE VI ARBEJDET MED HYPPIGE MØDER, HVOR VI KONSTANT FORHOLDT OS KRITISK TIL PROJEKTETS HYPOTESER PÅ TVÆRS AF PRODUKTUDVIKLING, TEKNIK, ORGANISATION, KUNDEUDVIKLING, FORRETINGSUDVIKLING OG MARKEDSFØRING.\n\nVI PIVOTEREDE FLERE GANGE OG ARBEJDEDE MED MVP\n\n
EFTER 3 MÅNEDER MED ANALYSER, WORKSHOPS OG DESIGN GIK VI IGANG MED AT UDVIKLE OG LANCERE SAXO PUBLISH.\n\nVI INTENSIVEREDE SAMARBEJDET MED SAXO.COMS LEDELSE OG UDVIKLINGSTEAM.\n\nVI ETABLEREDE ET PROJEKTRUM HOS SAXO.COM, HVOR VI ARBEJDEDE FLERE DAGE OM UGEN.\n\nDET ER ALTID VIGTIGT FOR OS AT ARBEJDE SOM EN LEAN STARTUP DVS. AGILT OG INNOVATIVT. \n\nDERFOR TILRETTELAGDE VI ARBEJDET MED HYPPIGE MØDER, HVOR VI KONSTANT FORHOLDT OS KRITISK TIL PROJEKTETS HYPOTESER PÅ TVÆRS AF PRODUKTUDVIKLING, TEKNIK, ORGANISATION, KUNDEUDVIKLING, FORRETINGSUDVIKLING OG MARKEDSFØRING.\n\nVI PIVOTEREDE FLERE GANGE OG ARBEJDEDE MED MVP\n\n
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So to sum up and conclude - \n- we are moving from a state where organizations could focus on master the relationship between the organiation and its market to a much more complex situation where the way we connect and use the Internet are changing business as we know it. This changes the role and value of service design.\n
A situation where we also need to take into account how the products and services are evolving, modified and changed as customers or citizens use our products and services while they interact with each other, share, re-mix, contribute, create and how these products and services are changed as these customers get back to us - giving us ideas, or sharing add-ons, extensions, new use scenarios or adding functionality.\n\n
In order to do this in the best possible way we should acknowledge that “start-ups are not small versions of large corporations”. This also goes for the other way around.\nSteve Blank - one of the main minds behind Lean start-up methods - suggests that building new business and launch innovation demands a different way of working. As such, larger organisations need to adapt new ways of getting things done and creating business together with their customers. \n