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Center for Digital Communication, Commerce & Culture
- 1. 1 DRAFT center for digital communication, commerce, and culture rationale, overview, next steps
- 2. 2 DRAFT “The future is already here--it’s just not very evenly distributed.” William Gibson
- 3. 3 DRAFT The Internet: nearly everyone, nearly everywhere
- 4. 4 DRAFT going digital... changes in communication, commerce, and culture
- 5. 5 DRAFT source: http://www.bullcitymutterings.com/2009_11_01_archive.html
- 6. 6 DRAFT Total US Music Sales Source: http://money.cnn.com/2010/02/02/news/companies/napster_music_industry/
- 7. 7 DRAFT
- 8. DRAFT 8 Global e-BookSales Figures http://idpf.org/about-us/industry-statistics#Additional_Global_eBook_Sales_Figures
- 9. 9 DRAFT Print Book Sales vs. e-Book Sales http://radar.oreilly.com/2009/02/state-of-the-computer-book-mar-24.html
- 10. 10 DRAFT Advertising Spending Forecast
- 11. 11 DRAFT Advertising budget priorities shifting.... source: http://www.netx.com/blog/displayads/display-advertising/
- 12. 12 DRAFT Local advertising spending Local advertising spending shifting to digital source: http://theadzdr.com/2010/03/local-online-advertising/
- 13. 13 DRAFT
- 14. 14 DRAFT
- 15. 15 DRAFT source: http://lifehacker.com/5482227/what-do-you-buy-online-vs-in- stores
- 16. 16 DRAFT http://www.rimarkable.com/apples-appstore
- 17. 17 DRAFT “The gross revenues of the third-party gaming services industry were approximately $3.0 billion in 2009, most of which was captured in the developing countries where these services were produced. In comparison, the global coffee market, on which many developing countries are highly dependent, was worth over $70 billion—but only $5.5 billion was captured by the developing countries that produced the coffee beans. This suggests that the virtual economy can have a significant impact on local economies despite its modest size.”
- 18. 18 DRAFT
- 19. 19 DRAFT
- 20. 20 DRAFT
- 21. 21 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 22. 22 DRAFT digital: impact
- 23. 23 DRAFT “Mommy, why can’t I pause the TV?” Ava, age 5
- 24. 24 DRAFT
- 25. 1. The consumeris in control 25 DRAFT
- 26. 2. We’re movingfrom atoms to bits 26 DRAFT
- 27. 3. We’re movingfrom real time to my time 27 DRAFT
- 28. 4. We’re routingaround 28 DRAFT hierarchies
- 29. 5. We’re alwayson, always connected 29 DRAFT
- 30. 6. All mediais now social 30 DRAFT
- 31. 7. “Knowing” isnow a group activity 31 DRAFT
- 32. 32 DRAFT education next teaching and learning in the digital age
- 33. 33 DRAFT “In 2008, Americans consumed information for about 1.3 trillion hours, an average of almost 12 hours per day. Consumption totaled 3.6 zettabytes and 10,845 trillion words, corresponding to 100,500 words and 34 gigabytes for an average person on an average day.” Source: How Much Information? 2009 Report on American Consumers. Bohn and Short, 2009
- 34. 34 DRAFT “Students starting school this year may be part of the last generation for which ‘going to college’ means packing up, getting a dorm room, and listening to tenured professors, Undergraduate education is on the verge of a radical reordering. Colleges, like newspapers, will be torn apart by new ways of sharing information enabled by the Internet.” A Virtual Revolution is Brewing for Colleges. Zephyr Teachout. September 13, 2009
- 35. 35 DRAFT “While some may see at this the end of the great college era, it is, in reality, the beginning of an entirely new opportunity. Over the coming years we will be witnessing the grand transformation of colleges and universities.” Rethinking Colleges from the Ground Up. Thomas Frey. February 25th, 2011
- 36. 36 DRAFT Source: National Association of Colleges and Employers Job Outlook 2011
- 37. 37 DRAFT
- 38. 38 DRAFT
- 39. 39 DRAFT “Publicy will replace privacy. Privacy will appear quaint, like wearing gloves and veils in church.” —Stowe Boyd, social networks specialist, analyst, activist, blogger, futurist and researcher; president of Microsyntax.org, a non-profit and director of 301Works.org “Millennials will routinely engage in ubiquitous social networking, having seen that competitive edge it brings them in business and politics. It will be the norm in personal relationships. I wish I could keep up with them.” —Craig Newmark, founder and customer service representative, Craigslist, former software engineer and programmer at companies such as JustInTime Solutions, Bank of America and IBM “They will not have grown out of being ambient broadcasters, because being ambient broadcasters will have become the norm when they are totally in charge.” —Jeff Branzburg, consultant with Teaching Matters, Inc. Quote Source: http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Future_of_Internet_%202010_social_relations.pdf
- 40. 40 DRAFT “This one seems obvious to me: we aren't going back to the days of friction in personal information. The Clows are Clowing and will continue to, and those who aren't digitally literate will miss out on crucial educational and economic opportunities. The real problem we face is the divide between the rich gadget hounds and the poorer Millennials. Not everyone can afford the freedom that releasing all that information makes possible.” —Susan Crawford, founder of OneWebDay, Internet law professor at the University of Michigan, former special assistant to President Obama for Science, Technology and Innovation Policy Quote Source: http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Future_of_Internet_%202010_social_relations.pdf
- 41. 41 DRAFT “You ain't seen nothing yet.” —Fred Hapgood, technology author and consultant, moderator of the Nanosystems Interest Group at MIT in the 1990s, writes for Wired, Discover and other tech publications Quote Source: http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Future_of_Internet_%202010_social_relations.pdf
- 42. 42 DRAFT the center communications, commerce, and culture 3.0
- 43. 43 DRAFT Creating the next generation of designers, writers, thinkers, leaders, and creators of communications, commerce, and culture for the digital age.
- 44. 44 DRAFT People connected through technology
- 45. 45 DRAFT Imperatives Understand Create Facilitate Collaborate Connect Catalyze
- 46. 46 DRAFT Why Virtually no competition Little scholarship on cultural, commercial impact of digital technology & communications Corporate budgets/skills increasingly oriented towards digital Need for skilled workers No currently-recognized credentials Substantial impact on regional economic development
- 47. 47 DRAFT The Elements UB Business, Practice & Government, Production Community
- 48. 48 DRAFT CD3C @ UB Campus needs analysis Program analysis/renewal/refresh Curriculum consulting New Programs (Undergraduate & Graduate) Professional Development for Faculty Campus-wide, cross-disciplinary initiatives Social network Research Publications Social Network
- 49. 49 DRAFT GoodAgency™ @ UB Knowledge into practice Practica Community outreach Non-profit consulting & digital communications Research Product Development Publications
- 50. 50 DRAFT CD3C Institute BootCamps, non-credit training Franchised content/curriculum Employee Training, Corporate Training Learning Module Creation Joint programs with other institutions Higher ed “digitization” consulting Public sector outreach/training/consulting Events & Conferences
- 51. 51 DRAFT Who? College of Liberal Arts and Sciences Creative, scientific, technical, critical, cultural, historical, social sciences Merrick School of Business Business, management, finance, analysis, marketing, entrepreneurship, IS/IT College of Public Affairs E-government, public policy, health, human services, criminal justice/forensics School of Law Intellectual property, families & children, international law, women & technology Langsdale Library Information access, retrieval, and archiving; information literacy, remote access to information
- 52. 52 DRAFT Revenue Sources Goal: Self-funding Consulting/Design Tuition share from programs/certificates Development/ Fundraising BootCamps & Corporate Training Research Grants Consulting Events & Conferences Online CEU Delivery Joint ventures/ corporate partnerships Franchised curriculum/ content Joint grants/programs/ initiatives with other Federal job-training Centers @ UB funds
- 53. 53 DRAFT Next Steps Talk to EVERYONE in order to assess needs, gather ideas, build consensus, and initiate collaboration Develop ongoing feedback mechanism Develop comprehensive strategy & proposal Develop Center identity Develop outreach vehicles: Social media Podcasts Blog Modular content Develop and launch first BootCamp
- 54. 54 “It’s always been about the talent. And in the future, that will be even more ciritical as agencies will be staffed with a new breed of listeners, students of the human condition, data interpreters, and idea nurturers.” Lisa Donohue, CEO, Publicis Groupe’s Starcom USA (Advertising Age, “What the Media Agency of the Future Will Look Like,” September 2010 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
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