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Digital	
  engagement	
  for	
  CSPs	
  

                    Dave	
  Briggs	
  
 East	
  of	
  England	
  Community	
  Safety	
  Forum	
  
                     18th	
  May	
  2011	
  
Helping	
  government	
  use	
  the	
  
internet	
  to	
  make	
  itself	
  a	
  bit	
  	
  
      more	
  interesCng	
  
Strategy	
  

  Training	
  

Development	
  
Noot	
  
RepKnight	
  
@davebriggs	
  

dave@kindofdigital.com	
  

www.davepress.net	
  
The	
  benefits	
  office	
  
to	
  Number	
  10	
  in	
  5	
  
years...	
  

...and	
  a	
  blog.	
  



                                    hOp://www.flickr.com/photos/downingstreet/3045344571/	
  
Change	
  is	
  happening…	
  
Communicate	
  

     Play	
  

    Work	
  
Walsall:	
  

Express	
  &	
  Star:	
  23k	
  

  Facebook:	
  222k	
  
       (thanks	
  @danslee)	
  
ConsumerisaCon	
  of	
  technology	
  
Mainframes	
  



Web	
  /	
  Mobile	
  
                                          Minicomputers	
  




                         Microcomputers	
  
Smaller,	
  more	
  personal	
  

(and	
  harder	
  to	
  control)	
  
So:	
  digital	
  engagement	
  
100	
  million	
  hours	
  

200	
  billion	
  hours	
  
£5,500	
  

£153,516	
  
Made	
  possible	
  by:	
  
Access	
  to	
  the	
  internet	
  

Access	
  to	
  compuCng	
  

 A	
  nice	
  user	
  interface	
  
Some	
  principles	
  
1.	
  Online	
  communiCes	
  are	
  
       communiCes	
  too!	
  
2.	
  Engage	
  people	
  on	
  their	
  terms,	
  
                 not	
  yours.	
  
3.	
  Culture	
  maOers	
  more	
  than	
  tech	
  
Openess	
  
Transparency	
  
CollaboraCon	
  
CooperaCon	
  
4.	
  Don’t	
  assume	
  that	
  everyone	
  is	
  
                   offline.	
  
5.	
  InteracCve	
  websites	
  need	
  
  interacCve	
  organisaCons	
  
The	
  toolkit	
  
1.	
  Go	
  where	
  people	
  are	
  
2.	
  Right	
  tool,	
  right	
  crowd	
  
Use	
  in	
  community	
  safety	
  
This	
  stuff	
  works	
  
You	
  must	
  understand	
  why	
  you’re	
  
          doing	
  it	
  though!	
  
Think	
  strategically	
  
What	
  are	
  you	
  trying	
  to	
  achieve?	
  

What	
  are	
  you	
  asking	
  people	
  to	
  do?	
  
Change	
  percepCons?	
  

 Change	
  behaviour?	
  

 Improve	
  services?	
  
In	
  summary:	
  
The	
  change	
  is	
  happening:	
  deal	
  with	
  it	
  

      Solve	
  the	
  parCcipaCon	
  deficit	
  

 Know	
  why	
  you’re	
  doing	
  what	
  you’re	
  
                    doing	
  
Thank	
  you	
  for	
  listening!	
  
dave@kindofdigital.com	
  

www.kindofdigital.com	
  

twiOer.com/kindofdigital	
  

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