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Digital Identity & Social Media

The document discusses the significance of digital identity in the context of social media and the internet, emphasizing how online presence impacts professional development and personal branding. It outlines strategies for managing digital identity, including building a professional online reputation and leveraging social networks for collaboration and productivity. Ultimately, it highlights the complexities of navigating a hybrid digital-physical world, stresses the permanence of online content, and encourages proactive management of one's digital footprint.

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Digital Identity & Social Media IED Carlos Magro @c_magro 17-18 julio 2014
Main Objetives To understand how Internet has changed our lives & transform businesses and organizations To understand the role that Internet and social media play in our professional lives To develop our digital presence and some key professional skills, using both social media and other social services To develop a solid, coherent and consistent digital identity for our professional development. To learn how to enhance our learning & working through social media. To become a more productive worker by using social media. To become a connected & skilled worker able to manage our digital identity and to work in collaborative and digital environments.
VALUES Collaboration, cooperation comunications, horizontality, transparency CHANGE ORGANIZATIONS PROFESSIONALS Comunications Network Information Long life learning DIGITAL TRANSFORMATION TRANSLATES A NEW SET OF DIGITAL COMPETENCES PLE. PERSONAL LEARNING ENVIRONMENT Digital Identity Digital transformation, social media and digital identity DIGITAL IDENTITY
 Analize our understanding and use of digital tools and services Analize ourselfs (autosurvey) Google our selfs (team activity) Analize classteam twitter acount (team activity) Analize our general digital compentece (individual scoring rubric)  Build up our digital presence (social networking services) Twitter* Linkedin* Facebook Google + Pinterest Scoopit Paper.li Instagram Slideshare Youtube Flickr  Build up our digital presence (blogging, information management) Wordpress* Blogger* Tumblr* Delicious* Diigo* Feedly*  Build up our Personal Learning Environment (PLE)
DIGITAL TRANSFORMATION _1
Let’s begin with a question…
What is technology? Vídeo :http://youtu.be/1m1HT3NKdZ0
Vídeo:http://youtu.be/l4uCO0aJcwY
… with a definition
…and with an assumption.
The world has deeply changed in the last ten years Vídeo:http://youtu.be/W-Yf1u3xD_I
The World has changed
The World has changed
Plan de Social Media Well, maybe not so much
Reputación digital y su gestión Well, maybe not so much
Activity #1 Let’s try to identify some main characteristics of this changing world. 10 minutes discussion trying to define the world we are living at. In teams of 2, 5 minutes, write down some adjectives defining our world. Debrief together these adjectives.
Reputación digital y su gestión Hybrid The World has become digital
Hybrid We live in a digital world. There are no two separate worlds (virtual and physical). There are no parallel worlds, there is just one world, made upon physical and digital objects. What we are, our lifes and our businesses come from a complex and dynamic process of hibridation.
TESCO markets at South Corea underground Hybrid The digital and the physical worlds have become increasingly interwoven Increased integration ON-OFF (QR, NFC, Augmented Reality)
Changing We live in a constant change
Changing The change has become permanent: The only thing that is stable (solid) is change. Even its pace is changing and acelerating. We live in a world dominated by the so-called "digital laws”: from Moore's Law that stays that the power of chips doubles every 18 months, to Kryder's law, the storage capacity doubles every 12 months, passing through the Nielsen’s Law, the data transmission rate is doubled every 21 months. A world characterised by what Barry Schwartz called the “paradox of choice”. A “liquid modernity” (Zygmunt Bauman) or a “Continuous Flow Era” (John Seely Brown).
Changing Barry Schwartz, The Paradox of Choice Vídeo: http://youtu.be/1a6UYfWzrJc
Uncertain We live in an uncertain world
Uncertain We live in an uncertain world. The future is also uncertain. The speed at which everything happens and everything changes is accelerating and we are always encountering a proliferation of disruptive technologies. The convergence of social, mobility, cloud, big data and integrated communications leads in turn to more changes, new innovations, new opportunities and more disruptive technologies. All industries have been or are being affected by digital transformation. The "digital pressure" upon organizations is growing and comming from different points.
Complex We live in a complex world
Complex Complexity has become, in fact, one of the main drivers that affect organizations and individuals in assessing data and making decisions. Complexity is now a current ingredient even for economical theory which is giving up equilibrium. Innovation requires complexity and diversity (The Atlas of economic complexity) Learning to live and be able to manage this complexity is already the main attribute for our times.#
Complex
Complex Vídeo: http://youtu.be/wBfmXY8_wN8
We must assume that we have forever changed the way we communicate, learn, work, relate to others, love or protest. CASTELLS Social We have become more social
Social We live in world characterized by the word social. Our entire socioeconomic environment has been transformed. The social has become the norm. In fact, everything has gone social. Internet has become social, businesses are social (social business) even the processes and technologies of business management are becoming social (social CRM, crowdsourcing). Today, anyone can post a video, share a photo, write a blog or join a social network. We are no longer passive consumers, we demand to be heard, considered and respected.
Social Businesses have become social Vídeo: http://youtu.be/DjpIzFDZRyQ
Global Globalization and the new local
Global We live in a globalised world. And Local In an increasingly globalized and homogenized world, technology can help us visualize the marginal and address the particular. But we need more than technology professionals with the right skills. We need knowledge workers (Drucker) who can integrate the convergence of globalization and rapid technological change (the so called Knowmads).#
Mobile
Mobile There are more mobile devices than people in the world. There are more Internet access from mobile devices from fixed. The average age is around 13 years By 2020 is expected to be 24,000 million Internet-connected devices. For a vast and growing majority of Internet users worldwide is primarily a mobile experience
Mobile Vídeo: http://youtu.be/VFRyOt_BqfU
Conclusion
Conclusion We are living is one of the few disruptive revolutions in the history of mankind. One of those transformations that have changed our production system. The digital transformation would even modify our brain ann our habits of behavior. We live in a world characterized by an exponential acceleration of social and technological change, a world increasingly in need of talent and innovation to respond to globalization and complexity but also provide answers to the local and attend to the different.
Conclusion Idea e ilustración de Genís Roca. RocaSalvatella
From replacement to transformation 1930 1960 1990 2008 Genís Roca. RocaSalvatella
Digital is not a synonym for technology. Digital defines the way we relate with world.
Activity #2 Go to this test and answer the questions 10 minutes survey on your Internet and Social Media use Individual. 5 mins for answering Debrief together in a 5 minutes talk
DIGITAL IDENTITY _2
Digital identity 1. What is digital identity and how do I get one? 2. How can my digital identity impact my job search and future career prospects? 3. How can I "professionalize" my networks?
Whether you realize it or not—or even wish to admit it—you already have an online reputation to protect. Brian Solis
VALUES Collaboration, cooperation comunications, horizontality, transparency CHANGE ORGANIZATIONS PROFESSIONALS Comunications Network Information Long life learning DIGITAL TRANSFORMATION TRANSLATES A NEW SET OF DIGITAL COMPETENCES PLE. PERSONAL LEARNING ENVIRONMENT Digital Identity Digital transformation DIGITAL IDENTITY
Digital identity Web 2.0, the social web, has contributed to the construction of m u l t i - d i r e c t i o n a l a n d interconnected spaces and channels where, as users, we participate, express ourselves, interact and collaborate. We have moved from being passive recipients of information to have the opportunity to interact with that information. It has allowed us to be at the s ame t ime pr oduc e r s and distributors of content and knowledge.
With the social web and proliferation of apps, smart phones and always on internet access, we are becoming a society of accidental narcissists. With each update, post, selfie, we share a bit of ourselves that in their own way contribute to a semblance of our digital persona. Unlike real life though, your digital footprints are there for anyone to find on Google, social networks, and in communities. These disparate pieces are then assembled by employers, schools, friends, lovers, enemies, and anyone and everyone who wish to learn something more about you. Whether pure, sinister or simply inquisitive, whatever the reason, today these pieces construct a semblance of you and whomever sifts through your online legacy is left to their own surmise. This is too important to leave to chance. Online is the new real world. This is your life. Brian Solis
Digital Identity is the set of characteristics that identify us within the Internet. We all have a digital identity. Our digital self depends not only on what we tell about ourselfs but also on the opinions of others about us. Digital identity is fragmented, multiple, complex & dynamic. Digital identity
Digital identity Digital identity is fragmented into thousands of pieces. Julen Iturbe
Multiple Digital identity
Complex & Dynamic Digital identity
Digital identity Our digital identity is built up at least by three agents. A proper management of our digital identity involves being aware of and act on these three elements: 1. The self-generated content. 2. The content generated by others and collected by the software or applications that index and link this content. 3. The content generated in our relationships with others. What others publish about us. This dual "input source" data (what we say and what others say about us) is now particularly relevant because: • On the Internet everything is amplified and moves faster. • We exchange not only words but also texts, photographs and videos. • The long durability of these files once uploaded to Internet.
Digital identity So, our Digital Identity is: 1. Our personal information online: • Texts • Videos • Photos • Name, adress… • Sites you visit,… 2. What we post ourself 3. What others post about us
Digital identity Three characteristics of information in Internet that affect our digital identity 1. It’s permanent 2. It’s visible 3. It’s uncontrollable
Digital identity Information on the Internet is persistent and uncontrolled. Online reputation is cumulative over time. The online reputation takes into account the present but also past actions. Two of the most important features of the Internet are the permanence of things (this is related to topical issues such as the right to be forgotten in the controversy with Internet services companies like Google) and the fact that there is no way to control what will happen to the information once put it online. Every action on the Internet leaves hints that can be searched and treated independently and beyond the control of the person (decontextualized) and asynchronously. These two characteristics of information reinforce the importance of knowing how to manage the digital identity.
Activity #3 Open spreasheet Search your name online in Google Fill out with the first 15 results shown by Google under your name (or your brand) Instructions: 1. Rank: What number ranking is the page in Google’s search 2. URL- What is the Url of the web page 3. Page Title. What is the headline displayed for that web page? 4-Status- Mark this either Own (you host yourself), Control (you can publish, twitter), Influence (you cannot update directly) or Third Party (you cannot change). 5. Sentiment. Positive (you want a customer to see), Negative, Neutral (beningn or about someone else). 6. Highlight rows in green, red or yelow
 Individual reflection: 1. What did you find about yourself? 2. Was that acurate 3. What was missing/not included? 4. What first impressions can be drawn?  All together reflection: 1. Tell us in 1 min about your findings 2. Why would someone do a search on you? 3. What would they find? 1. Against? 2. In your favor? Activity #4
Activity #4 What is the most reliable online source of information about me? Google My web/My blog Facebook Twitter LinkedIn Why would someone want to do a search on me? to stalk me to recruit me to find more about me and what I do to decide whether to hire me or not to find a picture of me to dig up dirt on me How do I build my online reputation? create an impressive e-portfolio publish information I want people to find about me participate in online professional networks make my work (research, arts, music, writing) findable make my work (research, arts, music, writing) sharable updates on Twitter and Facebook accept all friend requests all of the above
Digital identity
Activity #5 Linking our multiple online identities Open a profile in http://about.me/
Fragmented Digital identity
Digital identity 1. We all are highly intensive users of Internet 2. We all have a digital presence 3. We use mainly for personal topics 4. With each update, post, selfie, we share a bit of ourselves that in their own way contribute to a semblance of our digital persona. 5. Our digital self depends not only on what we tell about ourselfs but also on the opinions of others about us. 6. These disparate pieces are then assembled by employers, schools, friends, lovers, enemies, and anyone and everyone who wish to learn something more about you. 7. Digital identity is fragmented, multiple, complex and dynamic.
Think about
Privacy Vídeo: http://youtu.be/F7pYHN9iC9I
Privacy 1. Set out in detail the privacy settings 2. Protect your personal data 3. Be proactive in defending your own data. Some tips for managing our privacy: 1. Think before you post. 2. Control your contact list. 3. Read terms of use and policies and set the privacy. 4. Use the safe navigation and private browsing. Some browsers offer us the opportunity to clean up our browsing history. You can also use the safe navigation options: Chrome 'incognito mode’: https://support.google.com/chrome/answer/95464?hl=es-001 Mozilla Firefox 'Private Browsing’: https://support.mozilla.org/en-US/kb/private-browsing- browse-web-without-saving-info Google has a space dedicated to explaining security topics: Safety Center www.google.com/safetycenter/
analog vs digital identity private vs public private vs personalnal personal vs professional individual vs corporate Reflect upon
Analog vs Digital Identity There is a real world and virtual. Both are real but occupy different spaces. by @lorehatur
Private vs Public identity Anything that is posted online, you should consider “public” no matter what your “privacy” settings are. George Couros
Private vs Personal identity Privado no es lo mismo que personal. Mi recomendación es que podemos compartir en la Red cosas personales pero nunca las privadas. If something is “private” in your mind, it’s probably not a good idea to share it on the Internet…anywhere. I don’t care what types of controls a social network gives you. There’s no such thing as full-on “privacy” on the Internet. Drew Olanoff
Personal Identity Professional vsIdentity Personal vs Professional identity
Personal vs Professional identity Social media often blurs the lines between personal and professional. Figuring out how to balance these two worlds can be a challenge. You don’t want to share a personal detail that might negatively impact you at work. On the other hand, you don’t want to bore everyone with a robot-like account that can only discuss business matters.
Personal vs Professional identity Vídeo: http://youtu.be/8iQLkt5CG8I
Individual vs Corporate identity There is no professional or personal anymore. There’s simply your brand. Everything you do affects your brand, and it’s up to you to determine whether your brand is affected positively or negatively. We have to realize that everything we post online, whether we believe it to be "professional” or "personal" is personal. At the end it is all about us. Everything we do on the Web is personal. The web is ourselfs.
Personal Brand and the Corporate Personal Brand: From the point of view of the organizations should not be seen as a threat but as an asset. Personal branding in the corporate environment is not so much a matter of finding individual promotion as clearly define the strengths and talents of each employee. The concept of personal branding allows each worker to define his goals and visualize her strengths. From the point of view of the organization and specifically HR departments it makes it easer the identifcation and talent management and promotes leadership in the organization. James Speros. The Personal Branding Phenomenon. Peter Montoya
Personal Brand and the Corporate A personal brand is no longer just a matter of entrepreneurs or freelancers. It is a necessary tool for professionals who want to differentiate or just stay in the environment of an organization. James Speros
Personal Brand and the Corporate Your personal brand should be portable. If you change your job you must be able to transfer your digital identity and capitalize it in the new environment.
Personal Brand and the Corporate “Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you’re on Candid Camera, because you are.” Seth Godin
Digital Identity and Personal Brand 10 commandments 1. Protect your name, domain, brand. 2. Control the search engine to increase your presence on the first pages of search. 3. Monitor. Results, creating Google alerts with your name. 4. Try before use. We don’t need to start with a blog, we can blogging as guests in others. 5. Own: It’s important to create a controlled space by us in which to put all the identifying features that interest us, always emphasizing the constancy over the frequency. 6. Link: It is very important to link to issues that define our digital personality. 7. Produce relevant contents to grow and create a community. 8. Share information and knowledge. Social networking means sharing. Think of yourself as a hub or a information connector information. A curator. 9. Prioritize habits and decide the time. 10. Take care of your community: reply to comments and be present.
Personal Brand and the Corporate What separates reality from aspiration are your actions and words. You earn what you deserve. Brian Solis. Introduction to Reped
1. Treat others as you would like to be treated. 2. Think before you write and avoid words or attitudes that may be offensive to other users. 3. Note that in the written language nuances are more complicated. You can use emoticons. 4. Always be patient, especially with beginners and those who make a mistake. Sooner or later you will commit too. 5. Recriminatory attitudes are unwelcome, especially in public. Use always a moderate tone. 6. Always re-read messages before sending and ask yourself what would be your reaction if you received it. 7. Take care of spelling rules. 8. Avoid writing in uppercase. 9. It is very important always refer sources of information (content, data, images). Netiquette
Character is like a tree and reputation like a shadow. The Shadow is what we thonk of it; the tree is the real thing. Abraham Lincoln Take care of your self and the shadow will take careof itself. ANDY BEAL Conclusion
Reputación digital y su gestión Conclusion The way to gain a good reputation is to endeavor to be what you desire to appear SOCRATES
¿What is Twitter?# 140 characters
¿What is Twitter?# A communication tool
¿What is Twitter?# A networking tool
¿What is Twitter?# A search, filter and select information tool
¿What is Twitter?# A content production and curation tool
Activity #6 Analize a colleague’s twitter account Using digital free tools like: http://www.twitonomy.com/
How to Balance Your Personal and Professional Lives on Twitter 1. Accept that Twitter is public. 2. Don’t be a robot. People do business with people. 3. Avoid sensitive topics. 4. Know the difference between personal and private. Personal is talking about the great dinner you had last night; private is rehashing every detail of the fight you had with your partner on the way to the restaurant. 5. Be considerate of your audience. things will get boring fast if 90% of your posts are singularly focused 6. Interact with others. Via: How to balance your Personal and Professional Lives on Twitter
Activity #7 Optimize our digital presence and customize our social media profiles (name, description, url, photo,….). 1. Linkedin 2. Twitter 3. Facebook 4. Google plus 5. Pinterest 6. ….
Activity #8 Personal branding strategy. Defining your personal/ professional brand 1. Think in some words that express your interests, both proffesional and personal. Add some adjectives to describe your skills (both hard & soft skills) 2. Try to visualize yourself as a proffesional and write down three or four main topics related with this idea 3. Make a visual cloud graphic with all these words Tools: http://www.wordle.net/
Activity #9 Listening Define a set of personal alerts (go to http://www.google.com/alerts )
SOCIAL MEDIA AND PROFESSIONAL DEVELOPMENT _3 I. Digital Competences II. Personal Learning Environment
I. Digital Competences
Our life is like this… Digital Competences
…but we work like this. Digital Competences
Digital Competences Digital competence is a combination of knowledge, skills, values and attitudes that allow us to achieve goals effectively and efficiently in highly digital contexts.
From Digital Identity to …………………………………………. Knowledge & Information Management Digital comunications Long life learning Collaborative and team working ………………………………………….. Digital Competences Fuente: http://www.rocasalvatella.com/es/8-competencias-digitales-para-el-exito-profesional
Information & Knowledge Management Vídeo: http://youtu.be/Ig3iC9v7cwg
Information & Knowledge Management
Information & Knowledge Management Gráfico: http://www.slideshare.net/carlosmagro/gestion-del-conocimiento-36024120
Information & Knowledge Management Being able to search, collect, evaluate, organize and share information.
Information & Knowledge Management 1. To browse the Internet to access information, resources and services. 2. To obtain relevant information making efficient searchs on the Internet . 3. To get information in real-time and anywhere. 4. To subscribe to relevant content for our objectives and to monitor the Internet for key information. 5. To save and store digital information in an organized manner to facilitate its identification. 6. To assess the quality, reliability, relevance, accuracy and usefulness of information, resources and services obtained in the Internet.
Digital Communications Be able to communicate, interact and collaborate effectively with digital tools in digital environments.
Digital Communications 1. To communicate both synchronously and asynchronously. 2. To participate actively in online conversations and discussions making valuable contributions. 3. To communicate efficiently and productively with colleagues by using digital means. 4. To Produce valuable content and opinions that can help to create debate. 5. To participate proactively in digital environments, social networking and online collaborative spaces, making contributions of value. 6. To establish contacts and professional relationships using digital media.
Lifelong Learning To manage learning autonomously, understanding and using digital resources, and participating in learning communities.
Lifelong Learning 1. To manage your own digital training. 2. To use Internet to stay up-dated in our own field of knowledge. 3. To know and use digital tools and resources for a good management of knowledge. 4. Engage in both formal and informal online training. 5. To contribute to peer learning in digital environments and communities of practice. 6. To give visibility to our professional training and skills by using the Internet. 7. To establish and maintain a valuable professional network in digital networks.
To be able to work, collaborate and cooperate in digital environments Teamwork & Collaboration Skills
Teamwork & Collaboration Skills The main benefits for networked organizations do not lie in the outcome from teams, but in individual knowledge acquisition, in the ability to connect with the right people and to access the right information at the right time. Instead of focusing on teams and communities, we must concentrate our efforts in providing workers with the right resources and knowledge to build their own connections. The basic unit of social business technology is personal knowledge management, not collaborative workspaces. Fuente: The tainted narrative of the workplace
Teamwork & Collaboration Skills
Teamwork & Collaboration Skills 1. To work with shared processes, tasks and objectivewith in digital environments. 2. To produce online collaborative documents. 3. To communicate efficiently and productively with coworkers with digital media. 4. To coordinate and work in teams in digital environments and with digital tools. 5. To manage time and human resources assigned by using digital media. 6. To collaborate both in formal and informal networks sharing information and knowledge. 7. To build quality relationships and interactions in online settings and communities leveraging social intelligence.
…..and one more
Unplugged All this technology is making us antisocial
Unplugged Vídeo: http://youtu.be/OINa46HeWg8
Unplugged Learnig when and how to use digital media and when and where we should turn it off.
Unplugged
Fuente: http://www.rocasalvatella.com/es/8-competencias-digitales-para-el-exito-profesional
II. Personal Learning Environment
Personal Learning Environment A Personal Learning Environment (PLE) isn’t a technology platform nor an application or software, it is a way of learning and working in digital environments. A PLE is a network of people and content from which we learn. We all have a PLE and that there has always been PLEs. The difference now is that digital allows us to broaden the sources and the people from whom we learn.
Personal Learning Network 1. To meet with other professionals and to expand our network of learning. 2. To share our knowledge, ideas and projects. 3. To select and identify the information that is more useful to us. 4. To identify resources and learning opportunities. 5. To learn from the experience of other members of your network, join initiatives and collaborate in projects.
from Personal Learning Environment A PLE is made up of a set of tools that allow us to search, classify, process and share information and knowledge. Personal Learning Network A PLN is the network of persons and institutions we are connected to and from which we obtain and share information and professional relevant knowledge.
Antes: Diseñar un plan de gestión de crisis • Prevención • Monitorizar • Evaluar (leve, moderada, grave) • Procesos y responsables (CEO, Dircom, CMO) • Respuesta Durante • Velocidad sin precipitarse • No perder la calma y seguir los protocolos establecidos • Evaluar y valorar la relevancia de la crisis • Identificar el origen • Transparencia, reconocer errores • Responde en el mismo medio Después • Informe • Revisar el Plan de gestión PLE’s components: 1. Reading tools 2. R e fl e c t i o n t o o l s (w r i t i n g , commenting…). 3. Networking tools Personal Learning Environment
Personal Learning Environment 6 steps to create your PLE? 1. Start by creating a digital identity and trying to use the same user in all services. 2. Open a Twitter account and start following people and institutions. 3. Share your ideas, projects & questions. 4. Subscribe via RSS feeds to blogs and other sources of information. 5. Start writing your ideas and projects on your own blog. 6. Tag and share your favorite sites in a social bookmarking service like diigo or Delicious.
My PLE Digital Identity Read/access information Share Make/Reflect Knowledge Management Longlife Learning Comunication Collaborative and teamwork Knowledge Management Longlife Learning _1 _2 _3 RSS, Feedly, Twitter, Diigo, Pinterest Blogs, Twitter, Drive Twitter, G+, Hangout, Drive, Blog
Personal Learning Environment Search and Select
Personal Learning Environment Read and retrieve information
Personal Learning Environment Save and store information
Personal Learning Environment Think
Personal Learning Environment Antes: Diseñar un plan de gestión de crisis • Prevención • Monitorizar • Evaluar (leve, moderada, grave) • Procesos y responsables (CEO, Dircom, CMO) • Respuesta Durante • Velocidad sin precipitarse • No perder la calma y seguir los protocolos establecidos • Evaluar y valorar la relevancia de la crisis • Identificar el origen • Transparencia, reconocer errores • Responde en el mismo medio Después • Informe • Revisar el Plan de gestión Do
Personal Learning Environment …and communicate
Activity #10 Let’s make a concept map or a drawing showing our PLE http://www.edtechpost.ca/ple_diagrams/index.php/
Final work: 1. Complete yout about.me profile 2. Optimize your digital presence and customize your social media profiles (name, description, url, photo, avatar…) 3. Open a blog as a professional portfolio (to show your projects, your works, your learning updates…. 4. Write down a post about the concept of digital identity and personal brand 5. Write down a post showing your PLE. Showing how do you manage knowledge and information and how do you communicate with others professionals.
“La mejor manera de empezar algo es dejar de hablar de ello y empezar a hacerlo.” Walt Disney Reputación digital y su gestión Yves Klein - The Void (Empty Room), 1961

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Digital Identity & Social Media

  • 1.
    Digital Identity &Social Media IED Carlos Magro @c_magro 17-18 julio 2014
  • 3.
    Main Objetives Tounderstand how Internet has changed our lives & transform businesses and organizations To understand the role that Internet and social media play in our professional lives To develop our digital presence and some key professional skills, using both social media and other social services To develop a solid, coherent and consistent digital identity for our professional development. To learn how to enhance our learning & working through social media. To become a more productive worker by using social media. To become a connected & skilled worker able to manage our digital identity and to work in collaborative and digital environments.
  • 4.
    VALUES Collaboration, cooperationcomunications, horizontality, transparency CHANGE ORGANIZATIONS PROFESSIONALS Comunications Network Information Long life learning DIGITAL TRANSFORMATION TRANSLATES A NEW SET OF DIGITAL COMPETENCES PLE. PERSONAL LEARNING ENVIRONMENT Digital Identity Digital transformation, social media and digital identity DIGITAL IDENTITY
  • 5.
     Analize ourunderstanding and use of digital tools and services Analize ourselfs (autosurvey) Google our selfs (team activity) Analize classteam twitter acount (team activity) Analize our general digital compentece (individual scoring rubric)  Build up our digital presence (social networking services) Twitter* Linkedin* Facebook Google + Pinterest Scoopit Paper.li Instagram Slideshare Youtube Flickr  Build up our digital presence (blogging, information management) Wordpress* Blogger* Tumblr* Delicious* Diigo* Feedly*  Build up our Personal Learning Environment (PLE)
  • 6.
  • 7.
    Let’s begin witha question…
  • 8.
    What is technology? Vídeo :http://youtu.be/1m1HT3NKdZ0
  • 9.
  • 10.
    … with adefinition
  • 12.
    …and with anassumption.
  • 13.
    The world hasdeeply changed in the last ten years Vídeo:http://youtu.be/W-Yf1u3xD_I
  • 14.
  • 15.
  • 16.
    Plan de SocialMedia Well, maybe not so much
  • 17.
    Reputación digital ysu gestión Well, maybe not so much
  • 18.
    Activity #1 Let’stry to identify some main characteristics of this changing world. 10 minutes discussion trying to define the world we are living at. In teams of 2, 5 minutes, write down some adjectives defining our world. Debrief together these adjectives.
  • 19.
    Reputación digital ysu gestión Hybrid The World has become digital
  • 20.
    Hybrid We livein a digital world. There are no two separate worlds (virtual and physical). There are no parallel worlds, there is just one world, made upon physical and digital objects. What we are, our lifes and our businesses come from a complex and dynamic process of hibridation.
  • 21.
    TESCO markets atSouth Corea underground Hybrid The digital and the physical worlds have become increasingly interwoven Increased integration ON-OFF (QR, NFC, Augmented Reality)
  • 22.
    Changing We livein a constant change
  • 23.
    Changing The changehas become permanent: The only thing that is stable (solid) is change. Even its pace is changing and acelerating. We live in a world dominated by the so-called "digital laws”: from Moore's Law that stays that the power of chips doubles every 18 months, to Kryder's law, the storage capacity doubles every 12 months, passing through the Nielsen’s Law, the data transmission rate is doubled every 21 months. A world characterised by what Barry Schwartz called the “paradox of choice”. A “liquid modernity” (Zygmunt Bauman) or a “Continuous Flow Era” (John Seely Brown).
  • 24.
    Changing Barry Schwartz,The Paradox of Choice Vídeo: http://youtu.be/1a6UYfWzrJc
  • 25.
    Uncertain We livein an uncertain world
  • 26.
    Uncertain We livein an uncertain world. The future is also uncertain. The speed at which everything happens and everything changes is accelerating and we are always encountering a proliferation of disruptive technologies. The convergence of social, mobility, cloud, big data and integrated communications leads in turn to more changes, new innovations, new opportunities and more disruptive technologies. All industries have been or are being affected by digital transformation. The "digital pressure" upon organizations is growing and comming from different points.
  • 27.
    Complex We livein a complex world
  • 28.
    Complex Complexity hasbecome, in fact, one of the main drivers that affect organizations and individuals in assessing data and making decisions. Complexity is now a current ingredient even for economical theory which is giving up equilibrium. Innovation requires complexity and diversity (The Atlas of economic complexity) Learning to live and be able to manage this complexity is already the main attribute for our times.#
  • 29.
  • 30.
  • 31.
    We must assumethat we have forever changed the way we communicate, learn, work, relate to others, love or protest. CASTELLS Social We have become more social
  • 32.
    Social We livein world characterized by the word social. Our entire socioeconomic environment has been transformed. The social has become the norm. In fact, everything has gone social. Internet has become social, businesses are social (social business) even the processes and technologies of business management are becoming social (social CRM, crowdsourcing). Today, anyone can post a video, share a photo, write a blog or join a social network. We are no longer passive consumers, we demand to be heard, considered and respected.
  • 33.
    Social Businesses havebecome social Vídeo: http://youtu.be/DjpIzFDZRyQ
  • 34.
  • 35.
    Global We livein a globalised world. And Local In an increasingly globalized and homogenized world, technology can help us visualize the marginal and address the particular. But we need more than technology professionals with the right skills. We need knowledge workers (Drucker) who can integrate the convergence of globalization and rapid technological change (the so called Knowmads).#
  • 36.
  • 37.
    Mobile There aremore mobile devices than people in the world. There are more Internet access from mobile devices from fixed. The average age is around 13 years By 2020 is expected to be 24,000 million Internet-connected devices. For a vast and growing majority of Internet users worldwide is primarily a mobile experience
  • 38.
  • 39.
  • 40.
    Conclusion We areliving is one of the few disruptive revolutions in the history of mankind. One of those transformations that have changed our production system. The digital transformation would even modify our brain ann our habits of behavior. We live in a world characterized by an exponential acceleration of social and technological change, a world increasingly in need of talent and innovation to respond to globalization and complexity but also provide answers to the local and attend to the different.
  • 41.
    Conclusion Idea eilustración de Genís Roca. RocaSalvatella
  • 42.
    From replacement totransformation 1930 1960 1990 2008 Genís Roca. RocaSalvatella
  • 43.
    Digital is nota synonym for technology. Digital defines the way we relate with world.
  • 45.
    Activity #2 Goto this test and answer the questions 10 minutes survey on your Internet and Social Media use Individual. 5 mins for answering Debrief together in a 5 minutes talk
  • 46.
  • 47.
    Digital identity 1.What is digital identity and how do I get one? 2. How can my digital identity impact my job search and future career prospects? 3. How can I "professionalize" my networks?
  • 48.
    Whether you realizeit or not—or even wish to admit it—you already have an online reputation to protect. Brian Solis
  • 49.
    VALUES Collaboration, cooperationcomunications, horizontality, transparency CHANGE ORGANIZATIONS PROFESSIONALS Comunications Network Information Long life learning DIGITAL TRANSFORMATION TRANSLATES A NEW SET OF DIGITAL COMPETENCES PLE. PERSONAL LEARNING ENVIRONMENT Digital Identity Digital transformation DIGITAL IDENTITY
  • 50.
    Digital identity Web2.0, the social web, has contributed to the construction of m u l t i - d i r e c t i o n a l a n d interconnected spaces and channels where, as users, we participate, express ourselves, interact and collaborate. We have moved from being passive recipients of information to have the opportunity to interact with that information. It has allowed us to be at the s ame t ime pr oduc e r s and distributors of content and knowledge.
  • 51.
    With the socialweb and proliferation of apps, smart phones and always on internet access, we are becoming a society of accidental narcissists. With each update, post, selfie, we share a bit of ourselves that in their own way contribute to a semblance of our digital persona. Unlike real life though, your digital footprints are there for anyone to find on Google, social networks, and in communities. These disparate pieces are then assembled by employers, schools, friends, lovers, enemies, and anyone and everyone who wish to learn something more about you. Whether pure, sinister or simply inquisitive, whatever the reason, today these pieces construct a semblance of you and whomever sifts through your online legacy is left to their own surmise. This is too important to leave to chance. Online is the new real world. This is your life. Brian Solis
  • 52.
    Digital Identity isthe set of characteristics that identify us within the Internet. We all have a digital identity. Our digital self depends not only on what we tell about ourselfs but also on the opinions of others about us. Digital identity is fragmented, multiple, complex & dynamic. Digital identity
  • 53.
    Digital identity Digitalidentity is fragmented into thousands of pieces. Julen Iturbe
  • 54.
  • 55.
    Complex & Dynamic Digital identity
  • 56.
    Digital identity Ourdigital identity is built up at least by three agents. A proper management of our digital identity involves being aware of and act on these three elements: 1. The self-generated content. 2. The content generated by others and collected by the software or applications that index and link this content. 3. The content generated in our relationships with others. What others publish about us. This dual "input source" data (what we say and what others say about us) is now particularly relevant because: • On the Internet everything is amplified and moves faster. • We exchange not only words but also texts, photographs and videos. • The long durability of these files once uploaded to Internet.
  • 57.
    Digital identity So,our Digital Identity is: 1. Our personal information online: • Texts • Videos • Photos • Name, adress… • Sites you visit,… 2. What we post ourself 3. What others post about us
  • 58.
    Digital identity Threecharacteristics of information in Internet that affect our digital identity 1. It’s permanent 2. It’s visible 3. It’s uncontrollable
  • 59.
    Digital identity Informationon the Internet is persistent and uncontrolled. Online reputation is cumulative over time. The online reputation takes into account the present but also past actions. Two of the most important features of the Internet are the permanence of things (this is related to topical issues such as the right to be forgotten in the controversy with Internet services companies like Google) and the fact that there is no way to control what will happen to the information once put it online. Every action on the Internet leaves hints that can be searched and treated independently and beyond the control of the person (decontextualized) and asynchronously. These two characteristics of information reinforce the importance of knowing how to manage the digital identity.
  • 61.
    Activity #3 Openspreasheet Search your name online in Google Fill out with the first 15 results shown by Google under your name (or your brand) Instructions: 1. Rank: What number ranking is the page in Google’s search 2. URL- What is the Url of the web page 3. Page Title. What is the headline displayed for that web page? 4-Status- Mark this either Own (you host yourself), Control (you can publish, twitter), Influence (you cannot update directly) or Third Party (you cannot change). 5. Sentiment. Positive (you want a customer to see), Negative, Neutral (beningn or about someone else). 6. Highlight rows in green, red or yelow
  • 62.
     Individual reflection: 1. What did you find about yourself? 2. Was that acurate 3. What was missing/not included? 4. What first impressions can be drawn?  All together reflection: 1. Tell us in 1 min about your findings 2. Why would someone do a search on you? 3. What would they find? 1. Against? 2. In your favor? Activity #4
  • 63.
    Activity #4 Whatis the most reliable online source of information about me? Google My web/My blog Facebook Twitter LinkedIn Why would someone want to do a search on me? to stalk me to recruit me to find more about me and what I do to decide whether to hire me or not to find a picture of me to dig up dirt on me How do I build my online reputation? create an impressive e-portfolio publish information I want people to find about me participate in online professional networks make my work (research, arts, music, writing) findable make my work (research, arts, music, writing) sharable updates on Twitter and Facebook accept all friend requests all of the above
  • 64.
  • 65.
    Activity #5 Linkingour multiple online identities Open a profile in http://about.me/
  • 66.
  • 67.
    Digital identity 1.We all are highly intensive users of Internet 2. We all have a digital presence 3. We use mainly for personal topics 4. With each update, post, selfie, we share a bit of ourselves that in their own way contribute to a semblance of our digital persona. 5. Our digital self depends not only on what we tell about ourselfs but also on the opinions of others about us. 6. These disparate pieces are then assembled by employers, schools, friends, lovers, enemies, and anyone and everyone who wish to learn something more about you. 7. Digital identity is fragmented, multiple, complex and dynamic.
  • 68.
  • 69.
  • 70.
    Privacy 1. Setout in detail the privacy settings 2. Protect your personal data 3. Be proactive in defending your own data. Some tips for managing our privacy: 1. Think before you post. 2. Control your contact list. 3. Read terms of use and policies and set the privacy. 4. Use the safe navigation and private browsing. Some browsers offer us the opportunity to clean up our browsing history. You can also use the safe navigation options: Chrome 'incognito mode’: https://support.google.com/chrome/answer/95464?hl=es-001 Mozilla Firefox 'Private Browsing’: https://support.mozilla.org/en-US/kb/private-browsing- browse-web-without-saving-info Google has a space dedicated to explaining security topics: Safety Center www.google.com/safetycenter/
  • 71.
    analog vs digitalidentity private vs public private vs personalnal personal vs professional individual vs corporate Reflect upon
  • 72.
    Analog vs DigitalIdentity There is a real world and virtual. Both are real but occupy different spaces. by @lorehatur
  • 73.
    Private vs Publicidentity Anything that is posted online, you should consider “public” no matter what your “privacy” settings are. George Couros
  • 74.
    Private vs Personalidentity Privado no es lo mismo que personal. Mi recomendación es que podemos compartir en la Red cosas personales pero nunca las privadas. If something is “private” in your mind, it’s probably not a good idea to share it on the Internet…anywhere. I don’t care what types of controls a social network gives you. There’s no such thing as full-on “privacy” on the Internet. Drew Olanoff
  • 75.
    Personal Identity Professional vsIdentity Personal vs Professional identity
  • 76.
    Personal vs Professionalidentity Social media often blurs the lines between personal and professional. Figuring out how to balance these two worlds can be a challenge. You don’t want to share a personal detail that might negatively impact you at work. On the other hand, you don’t want to bore everyone with a robot-like account that can only discuss business matters.
  • 77.
    Personal vs Professionalidentity Vídeo: http://youtu.be/8iQLkt5CG8I
  • 78.
    Individual vs Corporateidentity There is no professional or personal anymore. There’s simply your brand. Everything you do affects your brand, and it’s up to you to determine whether your brand is affected positively or negatively. We have to realize that everything we post online, whether we believe it to be "professional” or "personal" is personal. At the end it is all about us. Everything we do on the Web is personal. The web is ourselfs.
  • 79.
    Personal Brand andthe Corporate Personal Brand: From the point of view of the organizations should not be seen as a threat but as an asset. Personal branding in the corporate environment is not so much a matter of finding individual promotion as clearly define the strengths and talents of each employee. The concept of personal branding allows each worker to define his goals and visualize her strengths. From the point of view of the organization and specifically HR departments it makes it easer the identifcation and talent management and promotes leadership in the organization. James Speros. The Personal Branding Phenomenon. Peter Montoya
  • 80.
    Personal Brand andthe Corporate A personal brand is no longer just a matter of entrepreneurs or freelancers. It is a necessary tool for professionals who want to differentiate or just stay in the environment of an organization. James Speros
  • 81.
    Personal Brand andthe Corporate Your personal brand should be portable. If you change your job you must be able to transfer your digital identity and capitalize it in the new environment.
  • 82.
    Personal Brand andthe Corporate “Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you’re on Candid Camera, because you are.” Seth Godin
  • 83.
    Digital Identity andPersonal Brand 10 commandments 1. Protect your name, domain, brand. 2. Control the search engine to increase your presence on the first pages of search. 3. Monitor. Results, creating Google alerts with your name. 4. Try before use. We don’t need to start with a blog, we can blogging as guests in others. 5. Own: It’s important to create a controlled space by us in which to put all the identifying features that interest us, always emphasizing the constancy over the frequency. 6. Link: It is very important to link to issues that define our digital personality. 7. Produce relevant contents to grow and create a community. 8. Share information and knowledge. Social networking means sharing. Think of yourself as a hub or a information connector information. A curator. 9. Prioritize habits and decide the time. 10. Take care of your community: reply to comments and be present.
  • 84.
    Personal Brand andthe Corporate What separates reality from aspiration are your actions and words. You earn what you deserve. Brian Solis. Introduction to Reped
  • 85.
    1. Treat othersas you would like to be treated. 2. Think before you write and avoid words or attitudes that may be offensive to other users. 3. Note that in the written language nuances are more complicated. You can use emoticons. 4. Always be patient, especially with beginners and those who make a mistake. Sooner or later you will commit too. 5. Recriminatory attitudes are unwelcome, especially in public. Use always a moderate tone. 6. Always re-read messages before sending and ask yourself what would be your reaction if you received it. 7. Take care of spelling rules. 8. Avoid writing in uppercase. 9. It is very important always refer sources of information (content, data, images). Netiquette
  • 86.
    Character is likea tree and reputation like a shadow. The Shadow is what we thonk of it; the tree is the real thing. Abraham Lincoln Take care of your self and the shadow will take careof itself. ANDY BEAL Conclusion
  • 87.
    Reputación digital ysu gestión Conclusion The way to gain a good reputation is to endeavor to be what you desire to appear SOCRATES
  • 88.
    ¿What is Twitter?# 140 characters
  • 89.
    ¿What is Twitter?# A communication tool
  • 90.
    ¿What is Twitter?# A networking tool
  • 91.
    ¿What is Twitter?# A search, filter and select information tool
  • 92.
    ¿What is Twitter?# A content production and curation tool
  • 94.
    Activity #6 Analizea colleague’s twitter account Using digital free tools like: http://www.twitonomy.com/
  • 95.
    How to BalanceYour Personal and Professional Lives on Twitter 1. Accept that Twitter is public. 2. Don’t be a robot. People do business with people. 3. Avoid sensitive topics. 4. Know the difference between personal and private. Personal is talking about the great dinner you had last night; private is rehashing every detail of the fight you had with your partner on the way to the restaurant. 5. Be considerate of your audience. things will get boring fast if 90% of your posts are singularly focused 6. Interact with others. Via: How to balance your Personal and Professional Lives on Twitter
  • 96.
    Activity #7 Optimizeour digital presence and customize our social media profiles (name, description, url, photo,….). 1. Linkedin 2. Twitter 3. Facebook 4. Google plus 5. Pinterest 6. ….
  • 97.
    Activity #8 Personalbranding strategy. Defining your personal/ professional brand 1. Think in some words that express your interests, both proffesional and personal. Add some adjectives to describe your skills (both hard & soft skills) 2. Try to visualize yourself as a proffesional and write down three or four main topics related with this idea 3. Make a visual cloud graphic with all these words Tools: http://www.wordle.net/
  • 98.
    Activity #9 Listening Define a set of personal alerts (go to http://www.google.com/alerts )
  • 99.
    SOCIAL MEDIA ANDPROFESSIONAL DEVELOPMENT _3 I. Digital Competences II. Personal Learning Environment
  • 100.
  • 101.
    Our life islike this… Digital Competences
  • 102.
    …but we worklike this. Digital Competences
  • 103.
    Digital Competences Digitalcompetence is a combination of knowledge, skills, values and attitudes that allow us to achieve goals effectively and efficiently in highly digital contexts.
  • 104.
    From Digital Identityto …………………………………………. Knowledge & Information Management Digital comunications Long life learning Collaborative and team working ………………………………………….. Digital Competences Fuente: http://www.rocasalvatella.com/es/8-competencias-digitales-para-el-exito-profesional
  • 105.
    Information & KnowledgeManagement Vídeo: http://youtu.be/Ig3iC9v7cwg
  • 106.
  • 107.
    Information & KnowledgeManagement Gráfico: http://www.slideshare.net/carlosmagro/gestion-del-conocimiento-36024120
  • 108.
    Information & KnowledgeManagement Being able to search, collect, evaluate, organize and share information.
  • 109.
    Information & KnowledgeManagement 1. To browse the Internet to access information, resources and services. 2. To obtain relevant information making efficient searchs on the Internet . 3. To get information in real-time and anywhere. 4. To subscribe to relevant content for our objectives and to monitor the Internet for key information. 5. To save and store digital information in an organized manner to facilitate its identification. 6. To assess the quality, reliability, relevance, accuracy and usefulness of information, resources and services obtained in the Internet.
  • 110.
    Digital Communications Beable to communicate, interact and collaborate effectively with digital tools in digital environments.
  • 111.
    Digital Communications 1.To communicate both synchronously and asynchronously. 2. To participate actively in online conversations and discussions making valuable contributions. 3. To communicate efficiently and productively with colleagues by using digital means. 4. To Produce valuable content and opinions that can help to create debate. 5. To participate proactively in digital environments, social networking and online collaborative spaces, making contributions of value. 6. To establish contacts and professional relationships using digital media.
  • 112.
    Lifelong Learning Tomanage learning autonomously, understanding and using digital resources, and participating in learning communities.
  • 113.
    Lifelong Learning 1.To manage your own digital training. 2. To use Internet to stay up-dated in our own field of knowledge. 3. To know and use digital tools and resources for a good management of knowledge. 4. Engage in both formal and informal online training. 5. To contribute to peer learning in digital environments and communities of practice. 6. To give visibility to our professional training and skills by using the Internet. 7. To establish and maintain a valuable professional network in digital networks.
  • 114.
    To be ableto work, collaborate and cooperate in digital environments Teamwork & Collaboration Skills
  • 115.
    Teamwork & CollaborationSkills The main benefits for networked organizations do not lie in the outcome from teams, but in individual knowledge acquisition, in the ability to connect with the right people and to access the right information at the right time. Instead of focusing on teams and communities, we must concentrate our efforts in providing workers with the right resources and knowledge to build their own connections. The basic unit of social business technology is personal knowledge management, not collaborative workspaces. Fuente: The tainted narrative of the workplace
  • 116.
  • 117.
    Teamwork & CollaborationSkills 1. To work with shared processes, tasks and objectivewith in digital environments. 2. To produce online collaborative documents. 3. To communicate efficiently and productively with coworkers with digital media. 4. To coordinate and work in teams in digital environments and with digital tools. 5. To manage time and human resources assigned by using digital media. 6. To collaborate both in formal and informal networks sharing information and knowledge. 7. To build quality relationships and interactions in online settings and communities leveraging social intelligence.
  • 118.
  • 119.
    Unplugged All thistechnology is making us antisocial
  • 120.
  • 121.
    Unplugged Learnig whenand how to use digital media and when and where we should turn it off.
  • 122.
  • 123.
  • 124.
  • 125.
    Personal Learning Environment A Personal Learning Environment (PLE) isn’t a technology platform nor an application or software, it is a way of learning and working in digital environments. A PLE is a network of people and content from which we learn. We all have a PLE and that there has always been PLEs. The difference now is that digital allows us to broaden the sources and the people from whom we learn.
  • 126.
    Personal Learning Network 1. To meet with other professionals and to expand our network of learning. 2. To share our knowledge, ideas and projects. 3. To select and identify the information that is more useful to us. 4. To identify resources and learning opportunities. 5. To learn from the experience of other members of your network, join initiatives and collaborate in projects.
  • 127.
    from Personal LearningEnvironment A PLE is made up of a set of tools that allow us to search, classify, process and share information and knowledge. Personal Learning Network A PLN is the network of persons and institutions we are connected to and from which we obtain and share information and professional relevant knowledge.
  • 128.
    Antes: Diseñar unplan de gestión de crisis • Prevención • Monitorizar • Evaluar (leve, moderada, grave) • Procesos y responsables (CEO, Dircom, CMO) • Respuesta Durante • Velocidad sin precipitarse • No perder la calma y seguir los protocolos establecidos • Evaluar y valorar la relevancia de la crisis • Identificar el origen • Transparencia, reconocer errores • Responde en el mismo medio Después • Informe • Revisar el Plan de gestión PLE’s components: 1. Reading tools 2. R e fl e c t i o n t o o l s (w r i t i n g , commenting…). 3. Networking tools Personal Learning Environment
  • 129.
    Personal Learning Environment 6 steps to create your PLE? 1. Start by creating a digital identity and trying to use the same user in all services. 2. Open a Twitter account and start following people and institutions. 3. Share your ideas, projects & questions. 4. Subscribe via RSS feeds to blogs and other sources of information. 5. Start writing your ideas and projects on your own blog. 6. Tag and share your favorite sites in a social bookmarking service like diigo or Delicious.
  • 130.
    My PLE DigitalIdentity Read/access information Share Make/Reflect Knowledge Management Longlife Learning Comunication Collaborative and teamwork Knowledge Management Longlife Learning _1 _2 _3 RSS, Feedly, Twitter, Diigo, Pinterest Blogs, Twitter, Drive Twitter, G+, Hangout, Drive, Blog
  • 131.
  • 132.
    Personal Learning Environment Read and retrieve information
  • 133.
    Personal Learning Environment Save and store information
  • 134.
  • 135.
    Personal Learning Environment Antes: Diseñar un plan de gestión de crisis • Prevención • Monitorizar • Evaluar (leve, moderada, grave) • Procesos y responsables (CEO, Dircom, CMO) • Respuesta Durante • Velocidad sin precipitarse • No perder la calma y seguir los protocolos establecidos • Evaluar y valorar la relevancia de la crisis • Identificar el origen • Transparencia, reconocer errores • Responde en el mismo medio Después • Informe • Revisar el Plan de gestión Do
  • 136.
    Personal Learning Environment …and communicate
  • 137.
    Activity #10 Let’smake a concept map or a drawing showing our PLE http://www.edtechpost.ca/ple_diagrams/index.php/
  • 138.
    Final work: 1.Complete yout about.me profile 2. Optimize your digital presence and customize your social media profiles (name, description, url, photo, avatar…) 3. Open a blog as a professional portfolio (to show your projects, your works, your learning updates…. 4. Write down a post about the concept of digital identity and personal brand 5. Write down a post showing your PLE. Showing how do you manage knowledge and information and how do you communicate with others professionals.
  • 139.
    “La mejor manerade empezar algo es dejar de hablar de ello y empezar a hacerlo.” Walt Disney Reputación digital y su gestión Yves Klein - The Void (Empty Room), 1961