Web 2.0 has evolved communication methods far beyond just email. It allows for peer-to-peer sharing of information like files, words, images and audio in a multi-media format with few gatekeepers. This social aspect of Web 2.0 has massive impacts on business and society, changing industries like music and travel. Businesses that are aware of these changes and tools available on the web like blogs, RSS feeds, and image sharing can both soften impacts and benefit from the new opportunities.

1. Web 2.0: Way Beyond Email

2. The Internet Communication Milestones Impacts on Business Some Current Benefits

3. Communication Milestones The original communication was oral For millennia Writing - started around 3000 B.C.E. Texts - Aristotle, Plato, etc.(300 B.C.E.) wrote out already sophisticated (oral) knowledge Printing - 1450s Mass media Drive for universal literacy

4. Milestones Beyond Print Late Nineteenth Century and Twentieth Photography Sound recording Moving pictures - film Radio Television Visual & auditory - “Secondary Orality”

5. The Computer and the Internet Originally military and academic uses The Web - 1990 - Tim Berners-Lee Rapid and broad-based adoption of email Peer-to-peer - distinct from mass media Active rather than receptive only A sign of things to come!

6. The Web, Information & Business Late 1990s -Term Life Insurance Dropped dramatically - Quotesmith.com Prices compared Yesterday - Star business section 4 internet related articles New developments - Google will be able to tell Wal-Mart shoppers if there are better bargains nearby Huge list of services available at Google now Revenues growing at 100% a year!

7. The Web, Music, and Business Remember email - massive adoption Peer-to-peer P2P - Napster - 1999 Music industry shudders & sues The iPod as an answer Podcasting VoIP - Skype

8. The Web & Travel Expedia.com etc. - individual as agent WAYN - social sharing for travelers TripAdvisor - the customer speaks word-of-mouth, magnified

9. The Information Age Mass Media - previously one way with “gatekeepers” Cost & technical complexity Web - multi-media platform Text, images, sound, movies User-friendly decreasing technical complexity Cost - MIT & $100.00 computer for Developing World

10. Web 2.0: The Social Web P2P Email Chat / Messaging File sharing Social Blogs Social Bookmarking & tags Wikis Wikipedia vs Encarta Potential for businesses

11. The Web & Society Only 15 years - yet the change is massive! Marriages & relationships - by the Web Long distance Webcams and faraway relatives Youth and myspace.com “ friending” & influence - changing advertising News & Flickr London bombing, Katrina etc.

12. How Business Can Benefit OpenOffice - free office software Skype - free VoIP Wikispaces - JotSpot - Writely Multiple authors, shared documents Ease of keeping information current Flickr - free image sharing

13. More Benefits Have to keep track of many websites? Try Bloglines & RSS feeds Worried about a possible web scam Use Google to search for information & free help

14. The Web - Just Beginning Email - massive adoption First sign of the Web’s potential in P2P Multi-media with few gatekeepers Amazing platform for personal, educational and business purposes Social aspect - P2P & sharing words, images, audio

15. The Web is Changing Business Can’t stop it - - - But, with awareness of what is happening and what is available, Can soften the hard changes And even benefit!