1) DCM Shriram Consolidated Limited is a large Indian conglomerate with business interests in agri inputs, fertilizers, chemicals, energy and other sectors. 2) The document discusses a research study conducted on the promotional activities of Shriram Bioseed, DCM Shriram's hybrid corn seed division, in the Neemuch district of Madhya Pradesh, a major corn growing region. 3) Key findings from the farmer surveys included that about 90% had used Shriram's 9681 corn variety, 60% prioritized yield when purchasing seeds, and competitors like Pioneer were perceived to offer higher yields.