This document discusses the namkeen (savory snack) industry in India. It notes that the namkeen industry is expected to double in size over the next 10 years. The market is divided between organized branded products (60%) and unbranded local products (40%). The top players in the branded namkeen market are Haldiram's (41% share), Lehar (28% share), and Bikano (31% share). Haldiram's is considered the strongest brand with the highest awareness. The document recommends that Haldiram's expand their retail outlets and increase their marketing strategies to further grow in the namkeen industry.

1. OF
"NAMKEEN INDUSTRY"
Presented By:
Shruti
Achin Vasudev

4. INTRODUCTION
• India – second largest food producer in the world.
• Namkeen industry is most likely to double itself in
the coming 10 years.
• Namkeen market cateogorised in 2 segments:
• Organised
• Unorganised

5. PLAYERS
• Haldiram : 1937, sweet and namkeen shop,
Bikaner, Rajasthan.
• First company, India to brand Namkeen.
• Bikano : International brand.
• An 100 year old company.
• Lehar : 1996 with small packs and traditional
flavors, re-launched in 2006.

6. PRODUCTS
HALDIRAMS:
Shahi mixture
Corn flakes mixture
Bhujia
Kashmiri mixture
Khatta meetha
BIKANO:
Aloo bhujia
Aloo lachha
Dal moth
Tasty
Khatta meetha
Navratan mix
LEHAR:
Shahi mix
Chatpata mix
Nut cracker
Aloo bhujia
Navratan mix

7. MARKET SIZE
60%
40%
Branded Namkeens
Unbranded Namkeens

8. MARKET SHARE
Haldirams
41%
Lehar
28%
Bikano
31%

9. CUSTOMER PROFILE
• Mainly the middle class and upper class
• Lower class mostly depends on the local producers such as
‘Halwais’
• Full market coverage
• Namkeen product needs three things:
• Taste
• Variation
• Quality
• Urbanites consume namkeen 10 times more than that rural
consumer

10. RISKS AND UNCERTAINITIES

11. CONCLUSION AND
RECOMMENDATION
• Haldirams - The most strongest co. in terms of market size,
share, sales etc followed by Bikano and Lehar.
• Brand awareness for Haldiram is very high
• They could venture into corporate tie-ups at its various outlets.
• Set up mini outlets inside the multinational office complexes.
• Should need to increase positioning stratagies in “Namkeen”
industry.

12. THANK YOU!
QUESTIONS
IF ANY ?